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1 – 3 of 3Arunkumar O.N., Divya D. and Jikku Susan Kurian
The purpose of this paper is to understand the dark side of blockchain technology (BCT) adoption in small and mid-size enterprises. The focus of the authors is to decode the…
Abstract
Purpose
The purpose of this paper is to understand the dark side of blockchain technology (BCT) adoption in small and mid-size enterprises. The focus of the authors is to decode the intricate relationship among the selected variables missing in the existing literature.
Design/methodology/approach
A focused group approach is initiated by the authors to identify the barriers. Total interpretive structural modeling, Matrice d'impacts croisés multiplication appliquée á un classment, that is, matrix multiplication applied to classification and decision-making trial and evaluation laboratory are used to analyze the complex relationships among identified barriers.
Findings
This study finds that implementation of BCT reduces maintenance cost by withdrawing manual effort, as BCT has better capability to quantify the internal status of the system (observability characteristic). The observability characteristic of BCT provides high compatibility to the system. This study also finds that the compatibility of BCT with the organization reduces implementation cost and facilitates project management. The findings of this study recommend analyzing maintenance cost and compatibility of BCT before implementing it. Small and mid-size enterprises can select complex BCT depending on the sophistication level of IT usage and IT project management capabilities.
Research limitations/implications
This study comes with various limitations, where the model developed by the authors may not be conclusive, as it is based exclusively on expert opinion. The samples collected may not help in validating the model statistically. Though the model has its limitations, it can still be considered as a nascent initiative for further investigation using structural equation modeling.
Originality/value
The outcomes of the theoretical and managerial contributions of the study can be categorized into three levels. This study can be used both by the industrialists and researchers to understand the barriers and the recovery methods thereafter. Suggestions that serve as future directives are also discussed by the authors.
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Loading the work on social capital theory, we have tried to check the influence of social currency (SC) on social media usage (SMU) and its subsequent impact on the brand…
Abstract
Purpose
Loading the work on social capital theory, we have tried to check the influence of social currency (SC) on social media usage (SMU) and its subsequent impact on the brand experience (BE). The study attempted to ascertain the mediation of loyalty (LT) between the SC and SMU as well as the moderation of perceived ease of use (PEU) in the SMU and BE relationship.
Design/methodology/approach
The data were collected from 384 respondents employing snowball sampling technique by administering a questionnaire on seven-point Likert scale. The respondents were the active internet users, who devote the significant part of their daily routine to social media activities. Structural equation modelling was used to study the path of the considered variables.
Findings
The result of the study strengthened the findings of earlier studies on SC dimensions. This study elaborated about the positive impact of SC on SMU, SC on LT, LT on SMU, SMU on BE. The study also found the mediating effect of LT in the SC and BE relationship. The study did not identify a moderating role of PEU in the SMU and BE relationship.
Research limitations/implications
By taking into account SC, SMU, LT, PEU and BE, the study adds the knowledge to the social capital theory.
Practical implications
This study aids marketers in adjusting social media strategies for the effective use of SC aimed to deliver enhanced BE. Additionally, it demonstrates the value of customer LT in the context of SC and SMU by customers.
Originality/value
This study is among the few research on the SC of the Indian user and its impact on SMU and BE. Checking the mediation of LT and the moderation of PEU in the SC context makes this study novel and different from any study conducted earlier.
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Yunzheng Zheng, Jianping Shen and Patricia Reeves
In this manuscript, we aimed to (1) illustrate the differences in school–university partnership under the school reform and renewal models and (2) describe the practice of and…
Abstract
Purpose
In this manuscript, we aimed to (1) illustrate the differences in school–university partnership under the school reform and renewal models and (2) describe the practice of and learning about school–university partnership by reflecting on the three large, federally funded projects, all conducted under the school renewal model.
Design/methodology/approach
We used archival data from the three large, federally funded projects, synthesized our research related to school–university partnerships and developed themes for actions and learnings related to the topic of school–university partnerships.
Findings
The school–university partnerships under the school renewal model are different from that under the school reform model. School–university partnership under the school renewal model is associated with positive results for schools and the university. There are clear themes for the actions and learning in the school–university partnership under the school renewal model.
Originality/value
It is original to study school–university partnerships in the context of the school renewal model.
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