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Article
Publication date: 22 November 2023

Jungwon Lee, Ohsung Kim and Cheol Park

The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on…

Abstract

Purpose

The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on corporate financial performance.

Design/methodology/approach

Based on the stakeholder theory, the authors developed a conceptual model to examine the nonlinear effects of corporate philanthropy on company performance. For the empirical analysis, data from 397 company-years was analyzed using a using a Heckman two-stage model. The robustness of the findings was also confirmed through panel regression analysis.

Findings

The study revealed a linear relationship between corporate reputation and corporate philanthropy, whereas job satisfaction exhibited a nonlinear relationship with corporate philanthropy.

Originality/value

This research bridges the gap in extant literature by scrutinizing the nonlinear associations between corporate philanthropy and financial performance. Additionally, it addresses an emerging scholarly demand to uncover the “dark side” of corporate philanthropy through an investigation into its adverse impacts on employee satisfaction. Moreover, the study augments existing understandings of stakeholder theory and corporate philanthropy, positing that the influence of corporate philanthropy, as conceptualized through stakeholder theory, hinges on perceived fairness in multilateral relationships.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 4 September 2023

Gongli Luo, Junying Hao and He Ma

Corporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined…

Abstract

Purpose

Corporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined corporate philanthropy from the perspective of community evolution. To address this gap, this study aims to provide a more in-depth and holistic investigation of corporate philanthropy by examining the evolution of social media brand communities caused by corporate philanthropy and the characteristics of consumer interactive behavior.

Design/methodology/approach

Web crawlers developed by Python were employed to collect data of ERKE from Sina Weibo (the Chinese equivalent of Twitter). A total of 2,736 posts and 7,774 comments were collected and investigated using social network and sentiment tendency analyses.

Findings

The results showed that the evolution of the social media brand community presented a prominent three-stage characteristic influenced by corporate philanthropy. The findings not only support the benefits of corporate philanthropy but also show the possible disadvantages. Besides, this study further concluded the characteristics of consumer interactive behavior in the social media brand community.

Originality/value

This paper addresses an attractive and practical issue related to the impact of corporate philanthropy. Moreover, this study is one of the first studies to examine the impact of corporate philanthropy in the context of the social media brand community. The findings of this study will provide a valuable reference for community operations and practitioners of brands.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 20 February 2023

Elena Fedorova, Igor Demin and Elena Silina

The paper aims to estimate how corporate philanthropy expenditures and corporate philanthropy disclosure (in general and in different spheres) affect investment attractiveness of…

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Abstract

Purpose

The paper aims to estimate how corporate philanthropy expenditures and corporate philanthropy disclosure (in general and in different spheres) affect investment attractiveness of Russian companies.

Design/methodology/approach

To assess the degree of corporate philanthropy disclosure the authors compiled lexicons based on a set of techniques: text and frequency analysis, correlations, principal component analysis. To adjust the existing classifications of corporate philanthropic activities to the Russian market the authors employed expert analysis. The empirical research base includes 83 Russian publicly traded companies for the period 2013–2019. To estimate the impact of indicators of corporate philanthropy disclosure on company's investment attractiveness the authors utilized panel data regression and random forest algorithm.

Findings

We compiled 2 Russian lexicons: one on general issues of corporate philanthropy and another one on philanthropic activities in various spheres (sports and healthcare; support for certain groups of people; social infrastructure; children protection and youth policy; culture, education and science). 2. The paper observes that the disclosure of non-financial data including that related to general issues of corporate philanthropy as well as to different spheres affects the market capitalization of the largest Russian companies. The results of regression analysis suggest that disclosure of altruism-driven philanthropic activities (such as corporate philanthropy in the sphere of culture, education and science) has a lesser impact on company's investment attractiveness than that of activities driven by business-related motives (sports and healthcare, children protection and youth policy).

Research limitations/implications

Our findings are important to management, investors, financial analysts, regulators and various agencies providing guidance on corporate governance and sustainability reporting. However, the authors acknowledge that the research results may lack generalizability due to the sample covering a single national context. Researchers are encouraged to test the proposed approach further on other countries' data by using the authors’ compiled lexicons.

Originality/value

The study aims to expand the domains of signaling and agency theories. First, this subject has not been widely examined in terms of emerging markets, the authors’ study is the first to focus on the Russian market. Secondly, the majority of scholars use text analysis to examine not only the impact of charitable donations but also the effect of corporate philanthropy disclosure. Thirdly, the authors provided the authors’ own lexicon of corporate philanthropy disclosure based on machine learning technique and expert analysis. Fourthly, to estimate the impact of corporate philanthropy on company's investment attractiveness the authors used the original approach based on combination of linear (regression), and non-linear methods (permutation importance. The authors’ findings extend the theoretical concept of Peterson et al. (2021): corporate philanthropy is viewed as the company strategy to reinforce its reputation, it helps to establish more efficient relationships with stakeholders which, in its turn, results in the increased business value.

Details

Corporate Communications: An International Journal, vol. 28 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 15 July 2022

Wonsuk Cha, Dongjun Rew and Joo Jung

The purpose of this study is to empirically explore the interaction between corporate philanthropy and firm performance through the mechanism of corporate strategies, such as…

Abstract

Purpose

The purpose of this study is to empirically explore the interaction between corporate philanthropy and firm performance through the mechanism of corporate strategies, such as unrelated diversification and global strategic posture (GSP).

Design/methodology/approach

A theoretical framework was developed based on institutional theory to argue that GSP can play an important mediating role in the relationship between corporate philanthropy and firm performance. PROCESS macro for SPSS and SAS to test a mediation was conducted using data from 115 publicly traded US firms between 2010 and 2017.

Findings

This study verified that GSP acts as an indirect mediator that influences the relationship between corporate philanthropy and firm performance. However, unrelated diversification was not found to be a mediator of that relationship.

Research limitations/implications

This study has extended the current understanding of institutional theory to explain the relationship between corporate philanthropy and corporate strategies.

Practical implications

This study helps to provide corporate managers with a promising notion that corporate philanthropy can help firms with market entry strategies.

Originality/value

This study helps to provide empirical evidence on the relationships among corporate philanthropy, corporate strategies and firm performance. Specifically, the finding of this study indicates strategic conditions under which the firm’s philanthropic efforts are more likely to influence firm performance.

Details

Society and Business Review, vol. 18 no. 1
Type: Research Article
ISSN: 1746-5680

Keywords

Article
Publication date: 1 November 2007

Azlan Bin Amran, Lim Lynn Ling and Yahya Sofri

The purpose of this study is to comprehend the whole phenomenon of corporate philanthropy in Malaysia by studying the traits of companies that make significant contributions to…

1223

Abstract

Purpose

The purpose of this study is to comprehend the whole phenomenon of corporate philanthropy in Malaysia by studying the traits of companies that make significant contributions to society. Specifically, it looks at firms' ownership structures and specific characteristics and their influence on the extent of corporate philanthropy.

Design/methodology/approach

This study employs Agency theory as the basis for explaining philanthropic behaviour of Malaysian companies. A total of 100 public‐listed companies were selected from the top 200 companies based on market capitalization as listed on the Bursa Malaysia. The ownership structures and firm characteristics of the selected companies were tested against the extent of corporate philanthropy in order to see the relationship among the variables. In addition, multiple regression analysis was used to test the hypotheses.

Findings

The findings of this study reveal that ownership structure does have some influence on corporate philanthropic activities. This is consistent with the proposition of Agency theory. In addition, the size factor is also found to be a significant determinant of philanthropic tendency among Malaysian companies.

Practical implications

In view of the increasing importance of corporate philanthropy in the overall context of corporate social responsibility and nation building, this study serves well in providing an insight into the determinants of corporate philanthropic tendencies in Malaysia. By doing this, it extends the horizon of the study done by Prathaban and Rahim on the levels of firm charitable contributions.

Originality/value

This paper offers an important explanation of the factors that influence corporate philanthropic tendency, particularly in the Malaysian context.

Details

Social Responsibility Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 3 August 2012

Yury Blagov and Anastasia Petrova‐Savchenko

The aim of this paper is to examine how companies officially recognized in Russia as corporate philanthropy leaders actually introduce, implement, and evaluate philanthropic

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Abstract

Purpose

The aim of this paper is to examine how companies officially recognized in Russia as corporate philanthropy leaders actually introduce, implement, and evaluate philanthropic activities. Focusing on the connections between these activities and corporate strategy, the paper seeks to investigate the main trends in corporate philanthropy development over the period 2007‐2010, assuming that corporate philanthropy is an integral part of corporate social performance.

Design/methodology/approach

A theoretical framework is based on the recognition of “strategic” philanthropy as a part as well as the main trend in current philanthropic activities of leading companies. The analysis as such is settled on survey data collected from participants in the national “Corporate Philanthropy Leaders” award competition conducted by the Russian business newspaper Vedomosti, PwC, and the non‐profit grant‐making organization “Donors Forum” from 2008 to 2011.

Findings

The results testify to strengthening connections between corporate philanthropy and corporate strategy, enhancing the strategic nature of philanthropy as such. Here the responding companies significantly diversified the directions of their philanthropic activities, whereas the distribution of corporate philanthropy by form showed a high stability that was practically unaffected by the economic crisis of 2008‐2009. A common practice is the professionalization of managing corporate philanthropy, with a growing role for CSR departments.

Research limitations/implications

The study focuses on the activities of leading Russian companies participating in the national “Corporate Philanthropy Leaders” award competition, thereby restricting the analysis of non‐participants. Moreover, the evolution of competition surveys and their methodology as well as relatively low repetition of participants also restrict the degree of generalization. Future research could be based on the findings of this study to create hypotheses to be tested on a broader sample of Russian companies.

Originality/value

The majority of studies of corporate philanthropy in Russia are still covering the necessity of corporate philanthropy for resolving societal problems and describing particular “best practice” cases rather than analyzing the relation of corporate philanthropy to the whole system of CSP and its strategic applications. This study aims to address this gap by focusing on corporate philanthropy leaders as a first step to broad nationwide research.

Details

Corporate Governance: The international journal of business in society, vol. 12 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 1 March 2017

Jeanne M. Persuit

Corporate philanthropy in the U.S. has emerged since the mid-19th century. This essay takes a historical and interpretive perspective on its practice. The author categorizes…

Abstract

Corporate philanthropy in the U.S. has emerged since the mid-19th century. This essay takes a historical and interpretive perspective on its practice. The author categorizes corporate philanthropy into four ethical models to examine each modelʼs communicative priorities and ethical concerns. These communicative priorities and ethical concerns become more complex as corporate philanthropic entities utilize social media. To this end, the potential for what Coombs and Holladay (2012) called a “paracrisis” emerges. This essay examines the potential for community partners to be affected by a corporationʼs presence on social media (and vice versa) through the interpretive lens of the paracrisis. The paper concludes with recommendations for future research.

Details

International Journal of Organization Theory & Behavior, vol. 20 no. 1
Type: Research Article
ISSN: 1093-4537

Article
Publication date: 13 March 2017

Ricardo Chalmeta and Henna Viinikka

This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities…

Abstract

Purpose

This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities publicly on their websites, analyze whether there is a relation between the kind of charitable giving (in-kind donations or financial gifts), the number of donation types, or the industry sector the company belongs to, the mention on the company website and whether there is a relation between communicate company corporate philanthropy and communicate other company CSR issues.

Design/methodology/approach

The research methodology was descriptive statistics research method. The data were collected during the months of June and July 2013 from the websites of 141 companies that had recently engaged in corporate philanthropy.

Findings

The study found that, surprisingly, a considerable portion of companies practicing corporate philanthropy do not disclose that information on their websites. This was especially the case when donations were made with product instead of in cash.

Originality/value

This study quantifies the fact that many companies engage in CSR through corporate philanthropy but do not communicate those activities to a wider public. This can be seen as a missed opportunity to take advantage of a variety of positive effects that companies related to CSR benefit from. On the other hand, it can also be interpreted as a missed opportunity for the NGOs to encourage their donors to “come out” with their philanthropic activities.

Details

Journal of Information, Communication and Ethics in Society, vol. 15 no. 01
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 6 June 2016

Georg von Schnurbein, Peter Seele and Irina Lock

The purpose of this paper is to add to a better understanding of relationship of corporate social responsibility (CSR) and corporate philanthropy. The authors argue that corporate…

3675

Abstract

Purpose

The purpose of this paper is to add to a better understanding of relationship of corporate social responsibility (CSR) and corporate philanthropy. The authors argue that corporate philanthropy is exclusive to CSR because of their different characteristics.

Design/methodology/approach

This paper is based on a profound literature review and discusses the relationship of CSR and corporate philanthropy from a theoretical point of view. By conceptually combining the CSR pyramid and the triple bottom line approach, the authors show that corporate philanthropy has a special role outside of the classical CSR concept.

Findings

Four fundaments of corporate philanthropy – economic, motivational, creative and moral – are described that illustrate the importance and outstanding role of corporate philanthropy for today’s businesses. Based on these, the authors formulate three new forms of corporate giving, volunteering and foundations, which the authors subsume under the novel notion of “exclusive corporate philanthropy”.

Research limitations/implications

The main contribution of this paper for future research is to regard corporate philanthropy as exclusive to CSR. Future studies might, therefore, consider the different characteristics of corporate philanthropy and engage in an empirical investigation of this new type.

Practical implications

The model of exclusive corporate philanthropy presented in this paper provides practitioners with a better understanding of how corporate philanthropy can be rolled out today.

Originality/value

This paper offers a new perspective on the relationship of CSR and corporate philanthropy. Based on the economic, motivational, creative and moral characteristics of corporate philanthropy, the authors establish a clear distinction between the two concepts.

Details

Social Responsibility Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 16 November 2023

Muhammad Akram Naseem, Enrico Battisti, Antonio Salvi and Muhammad Ishfaq Ahmad

This study examines the relationship between green intellectual capital (GIC) and competitive advantage (CA) and proposes the moderating role of corporate philanthropy types…

Abstract

Purpose

This study examines the relationship between green intellectual capital (GIC) and competitive advantage (CA) and proposes the moderating role of corporate philanthropy types (cash, in-kind and both) during the COVID-19 pandemic. In particular, this study investigates the types of corporate philanthropy, strengthening the link between GIC and CA for Chinese listed firms during a pandemic.

Design/methodology/approach

Cross-sectional data were collected from 248 chief executive officers (CEOs) of Chinese firms listed on the Shanghai Stock Exchange through a structured questionnaire. Regression analysis was employed to test the proposed hypotheses.

Findings

The findings reveal that all types of GIC positively influence a firm's CA. Furthermore, all three types of philanthropy – cash, in-kind and both – moderate the relationship between GIC and CA. However, the intensity of moderation was higher in the case of in-kind philanthropy than in the other two types.

Originality/value

To the best of the authors' knowledge, this is the first empirical study to examine the relationship between GIC (considering its three components: human, structural and relational capital) and CA in China. The study finds different types of philanthropy as moderating variables to better explain the relationship between GIC and CA. Further, it contributes to a new line of research that aims to study philanthropic aspects connected to the GIC debate.

Details

Journal of Intellectual Capital, vol. 25 no. 1
Type: Research Article
ISSN: 1469-1930

Keywords

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