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Cultural perceptions of the zombie have shifted dramatically in the twenty-first century. No longer only associated with anxiety and fear, zombie fiction often appeals to pleasure. One source of pleasure comes from ludification, the process whereby game-like principals and gameful elements shape non-game activities. Increasingly, print fiction borrows from games and uses ludic elements to shape narratives. As such, it has become embedded in convergence culture, a dynamic media ecology where top down processes compete with bottom up processes. This chapter argues that ludified zombie fiction brings this media ecology into sharp relief, revealing ways that gamification and ludification are just as apt to reinforce capitalist processes of commodification and neo-liberal ideologies of power as they are to dismantle them. Through a close reading of three contemporary zombie fictions, this chapter exposes tensions and contradictions in ludification. The dead body of the zombie, the nihilistic landscape of the post-zombie apocalypse and the futility of human endeavour in the face of walking death are all elements of genre that undercut the gamified pursuit of external utility-oriented goals. The chapter explores these knotty ethical and ideological problems, not only considering the zombie apocalypse as a gameful space for rethinking social organisation, but also recognising it as a platform for the promotion of neo-liberal ideologies that perpetuate existing power inequalities through coercive disciplinary regimes.

The contemporary zombie genre is known for exploring what the end will look like, with its widespread infection, chaos and violence – all images that resonate in a post-9/11 America. These zombie narratives also speak to a present-day America with their emphasis on diminishing individuality and agency. Unlike early Haitian incarnations of the zombie figure, the modern zombie terrifies because no singular agent possesses the victim’s mind. In contrast, the light-hearted CW television show, iZombie (2015–) rethinks the zombie paradigm. Not only does it envision how zombies would manifest in everyday life, without the requisite apocalypse, but it also subverts the antiquated gender politics common to the genre by providing viewers with a female zombie protagonist, Olivia Moore (Rose McIver) who is not only highly functional, but also female and with plenty of agency. Moore, through whose eyes the show is told, absorbs personality traits and memories belonging to the brains she eats, from frat boy to alcoholic, stripper to housewife. This device creates such a cornucopia of roles for McIver to explore that it brings to mind the work of American photographer Cindy Sherman, providing a rare multi-dimensional woman on TV. iZombie also takes the contemporary zombie text’s reliance on the trop of infection one step further. This chapter not only examines iZombie’s unusual female point of view, but also its portrayal of ‘zombie-ness’ as a chronic contagious illness with many similarities to HIV.

Introduction: The word “zombie” is associated with the “living dead” in our minds from horror movies we watch on TV. Recently, this concept has been used frequently to identify the firms that are still standing while they should have been closed long ago. Zombie firms are apparently active, but their cash flows are only used to compensate interest expense of their debts. Banks prefer to re-finance these firms and restructure their sunken loans rather than following their debts and moving them out of the bank’s balance sheets. However, these inefficient and unproductive firms also consume the capital that can be transferred to more productive firms. Therefore, these firms live as long as the cash inflow, which is considered as fresh blood and meat for the living dead-zombie, and they consume the resources of other living healthy firms.

Purpose: The aim of this study is to investigate the existence of zombie firms which are listed in Borsa İstanbul manufacturing industry.

Methodology: The research period is between the years 2008 and 2018, and interest coverage ratio (ICR) is used for Borsa İstanbul manufacturing firms. There are several explanations of zombie firms in the literature, which are commonly constructed on a scope of profitability of a firm. In this research, the OECD’s preferred explanation and classification of zombies is chosen which describes a zombie firm as having an ICR (operating earnings to interest expenses) which is less than 1 over three consecutive years.

Findings: It has been noted from this research that ICRs differ in the research period of Borsa İstanbul manufacturing industry firms. About 62 of 109 firms traded on Borsa İstanbul manufacturing industry between 2008 and 2018 were classified as zombie firms because they had ICRs below one for three consecutive years or over.

A lot has been written on zombies lately and on the rather conservative US-American TV Show The Walking Dead (AMC, 2010–) in particular. A lot less has been written on the SyFy-Show Z Nation (2014–), although it is a sophisticated feminist take on the zombie lore. Centring around a group of survivors, who escort a human–zombie–cyborg across the US and Mexico, the show not only undermines the patriarchalism of its archetype, but also raises questions of post-humanism by the means of Donna Haraway or Rosi Braidotti. With the help of media-self-reflexive parody and pastiche, the series comments on its extradiegetic world as much as on its own genre and offers a deconstruction of stereotypical (gendered) tropes and conventions. In the following chapter, I use a selective close reading of the text and its representation politics to demonstrate how a feminist deconstruction of zombie-horror can come into being and how an (academic) distinction between Quality and Trash TV can be just as regressive as productive in this process.

Brooker’s mini-series Dead Set displays numerous representations of British masculinity in crisis. Released just as the zombie narrative was regaining momentum, the series uses the threat of an apocalypse to expose British men as weak, cowardly and ultimately monstrous. Initially set within the confines of the Big Brother house, the characters have willingly come under scrutiny for the delectation of a scandal-hungry public. The men are seen to self-consciously perform their own brands of masculinity. However, when people quickly descend from figuratively devouring each other into actually devouring each other, these masculine ideals are left in tatters, and without them, the surviving men are in constant peril.

For the purposes of this chapter, I will look specifically at three characters within the series and how their representations adhere to the ideas put forward by Anthony Clare, among others – that contemporary masculinity is in a period of crisis. I also wish to uncover how representations of masculinity within the series reflect contemporary social and political concerns within British society – a distrust of state apparatus and the rise of a particularly malicious, right wing ideology are both prevalent here. The zombie has long been acknowledged as an allegory for society’s ills – but this chapter asks: what can those fighting (or failing) against the zombie threat tell us?

This chapter offers a critical reading of a range of television narratives centred on diverse populations of the articulate dead, including grim reapers (Dead Like Me), sort-of-ghosts (American Horror Story), zombies (iZombie), what appear to be ‘just regular dead people’ (The Good Place, Les Revenants) and some other creepy and unusual manifestations of the undead (Intruders, The Fades). It suggests that the preponderance of the articulate dead on television is symptomatic of a broader cultural desire to talk both about death and with the dead. It also suggests that there are numerous opportunities to learn from fictional engagement with death and the dead, foregrounding the ways in which televisual narratives can operate to reiterate, critique and engage with social and cultural messages. The chapter takes a playful approach and seeks to distil some key ‘self-help’ aphorisms that the dead in these series might offer the living about how to approach life, death and everything inbetween, as they tell their audiences to ‘look within’ to identify the greatest threats to their selfhood, to persevere because ‘it’s never too late to change’, and to ‘never forget’ the dead and what they might have scarified for the living.