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Iranian history, with roots in the oldest civilizations in western Asia, has provided significant heritage, both tangible and intangible, allowing the country to be considered as a major cultural tourism destination for both nationals and foreigners. The focus on Iranian history and heritage aims to confirm the country’s potential for attracting international tourists, while a negative image prevails abroad of a radical theocratic regime with a hostile internal political environment, alongside the instable geopolitical situation of the region. However, the changing political situation, now more secure and safe, allows an attempt to remove these prejudices, which may be achieved through the promotion of heritage and cultural tourism.

Despite various comparative studies in the field of cultural heritage protection in the world, there is still a significant lack of comparative research on policies related to the legal system of countries' governance. The purpose of this study is to address the comparative policies in Iran and Italy, with a particular focus on the results of the executive experiences of two different types of policies in the cities of Oroumieh (North-West of Iran) and Turin (in North-West of Italy).

Utilising the comparative, analytical, bibliographic and descriptive historical research methodology, which is based on the study of the local, national and international comprehensive review of regulations and policy-making of cultural heritage preservation policies in Iran and Italy. In this research, the related documents in three languages (Persian, Italian and English) have been examined to compare profoundly and comprehensively the policies and regulations adopted in these two countries to be able to analyze the national and transnational regulations and local policies in the cultural heritage sector.

In addition to many cultural similarities and numerous commonalities, especially in the multiplicity of urban cultural heritage in historical centers, the results suggest that the legislation structure in Iran is much more centralized than in Italy. Also, the findings suggest that Italy focuses on aligning its previously centralized national legislative system in line with contemporary European heritage and preservation policies.

The paper outlines how to use historical and cultural similarities through comparative study to benefit the experiences of two historical countries in urban heritage conservation and policy-making part despite their differences.

This paper evaluates the content of Iranian primary school textbooks – as the fundamental educational tool in transmitting of key components – to highlight to what extent the content pursues the philosophy of heritage education. Heritage preservation, known to be fostering of the sustainable development, is successfully achieved through the education of young people. The philosophy of heritage education is to cultivate the sense of responsibility toward heritage preservation through the approaches of education through heritage, about heritage and for heritage in which students obtain knowledge, understand the value and develop their attitudes.

This study applies the content analysis approach to evaluate the subject textbooks of the Iranian primary school curriculum. The content analysis was conducted for 51 textbooks across nine subjects and the teacher guidebooks for the art and physical education subjects. Historic country of Iran with a rich local and world cultural and natural heritage is significant context for this study.

The findings show that, however, heritage elements are applied for conveying the content of some subjects, there is the lack of clarifying of the concept and importance of heritage and cultivating the sense of responsibility toward its preservation.

The results contribute significantly in the heritage education literature as well as improving heritage education in Iran by highlighting the key points which should be considered to design heritage education programs.

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.

Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.

Iran has significant potential for an international tourism industry based on culture and heritage. However, the rich fusion of Persian and Islamic cultures that distinguishes Iran from the rest of the Middle East is not easily promoted for tourism internationally, mainly as a result of successive American and European attempts at forcing Iran's isolation since 1979. Given that Japan was a significant inbound and outbound market for Iranian tourism in the 1980s and is a close trading partner of the group of countries aligned against Iran at present, this chapter focuses on the recent development of the Iranian inbound tourism industry with the history and current status of the Japan–Iran tourism connection.

The aim of this research is to evaluate the vulnerability of earthen heritage when facing climate change, by focusing on Tchogha Zanbil site as a case study – an outstanding example of an earthen site that recurrently faces extreme climatic events. Moreover, the adaptive capacity of traditional knowledge and ancient systems is also evaluated, in order to contribute for future climate change adaptation planning.

The vulnerability of cultural heritage to climate change was considered as the degree to which an identified cultural heritage value was susceptible to, or would be adversely affected by, the effects of climate change, including climate variability and extreme temperatures. In order to establish a vulnerability assessment, this paper will assess different definitions regarding vulnerability, exposure and sensitivity, crossing it with indicators of physical parameters, in order to propose an adaptive capacity for the site, based on ancient traditional knowledge.

Nonetheless, the entailed research helped establish a framework that contributes to outline the vulnerability and the potential for adaptive capacity of World Heritage properties, especially earthen sites located in regions exposed to rising climate change impact.

The research faced some limitations regarding access to data and to site visits, due to COVID-19 restrictions that were in place.

This research presents a methodological assessment of climate change risk in Tchogha Zanbil, a World Heritage earthen site in Iran, representative of a property highly exposed to risk and vulnerability.

This chapter discusses about tourism in Iran, an old civilization and a theocratic country where Islam is a dominant force. The majority of the people in Iran are Shia Muslims. References are made to conditions in Iran, its tourism industry, and the role of Islam in tourism and society. It is followed by discussion of Shia pilgrimage features. The findings show that while tourism has great potential in Iran, which is renowned for its diversity of attractions, tourism development is, however, constrained by several factors that limit the industry's contribution to economic growth.