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The small size of female founded and owned businesses is discussed as a weakness towards business survival and growth and also as a solid foundation for sustainable innovation (SI) through maintaining stronger ties with suppliers and customers. In smaller businesses, the closeness to the key stakeholders facilitates knowledge transfer and internalisation of knowledge which leads to faster decision making and creating SI. This paper aims to examine networking strategies of established female entrepreneurs and to develop better insights into the extent of social dialogue, collaboration and cooperation maintained between the entrepreneur and her network contacts towards SI and value generation. Successful business sustainability strategies and subsequent outcomes of established female entrepreneurs are also examined. This paper presents the findings from quantitative survey-based research conducted with 240 established female entrepreneurs from the UK and Turkey (120 from each). The respondents were selected on the basis of business survival and success. National culture is used to identify the established authoritative guidelines for social behaviour. Hofstede’s Culture Model is applied to the case countries to describe the sociocultural institutional context. From the business sustainability strategies (BSS) perspective, the findings show that the studied elements of established female entrepreneurs vary between two different cultural environments. And yet, the both group reported a high level of social dialogue, collaboration and cooperation with their network contacts although they demonstrated fundamentally different networking patterns within the context of type of contact; networking motivation; frequency of contact; and helpfulness of contact. Also established female entrepreneurs’ business sustainability strategies show significant differences between the case countries linked to the level of power distance, individualism and uncertainty avoidance culture dimensions. The paper generates valuable insights into internationalisation strategies for female entrepreneurs and possible areas for facilitation for policy makers.

Although research on the relationship between culture and female entrepreneurship has developed strong insights, to date limited studies have examined the country-specific factors which may account for variance in women entrepreneurs' behaviour and subsequent outcomes. Therefore, this study attempts to close this gap through taking a closer look at the country-specific cultural factors creating differences in female entrepreneurs' behaviour and business strategies within the context of Turkey and the United Kingdom. In light of previous studies examining the impact of social institutions, this chapter adopts a survey approach to examine whether the networking strategies, growth orientation, perceived impediments, lifestyle choices and business structures of well-established female entrepreneurs vary between these two different cultural environments. In total, 240 females participated in this study with 120 from each country. The macro-cultural environments within the case countries are described through the application of Hofstede's Culture Model.

Although entrepreneurial capacity building is a keenly debated topic in migration and diaspora research, the concept of female entrepreneurial capacity and the framing of highly skilled migrant women has remained underexamined. This chapter, therefore, addresses knowledge gaps related to migrant women entrepreneurs (MWEs) by focusing on the entrepreneurial experiences of highly skilled female migrants from both developed and developing countries. Specifically, we turn the ‘disadvantage’ lens towards migrant women’s inherent entrepreneurial dimension, an issue that deserves greater research attention, linking migrant women and their entrepreneurship to the entrepreneurial host context and business environment. Building on rich qualitative data collected via six semi-structured interviews with MWEs based in Finland, we also make practical suggestions for how MWEs can best engage with their entrepreneurial ecosystem as well as suggestions to policy-makers regarding how to improve gender awareness and migrant inclusivity aspects of entrepreneurial ecosystems.

Direct selling was founded on the philosophy of coaching people on how to successfully build a business from the ground up, and women comprise a large percentage of these direct selling entrepreneurs. In this chapter, we highlight the empowering benefits of direct selling. First, we focus on women micro-entrepreneurs who want to build their own small businesses, but on a limited scale while maintaining flexible schedules and work-life satisfaction. These women can benefit from the direct selling opportunity in terms of capitalization, formal structures, mentoring, income, self-efficacy, social capital, and life skills. Second, we profile women entrepreneurs who are building their own product organizations and have chosen direct selling as a go-to-market strategy for access to consumers. Three consistent attributes observed across these women are authenticity, affective commitment, and passion.

This research aims to reveal the challenges faced by female entrepreneurs in Kosovo, emphasizing the challenge of work–life balance (WLB). As deliberated by many authors, concerning the term work–life balance, it is defined as the opportunity of balancing between personal life on the one hand and work on the other. The three research questions of this chapter were: do women entrepreneurs face difficulties on work–life balancing? do they involve other family members in business operations in order to help work–life balancing? and is their marital status a factor on WLB? This issue is more or less studied in the context of Kosovo. This is the reason why this research is conducted in Kosovo, with the sample of 24 female entrepreneurs. 21 questions of interviews are designed accordingly to the three research questions. The findings indicated that the majority of female entrepreneurs face difficulties on work–life balancing, but to overcome this challenge, they engage their family members on business activities and also, women who are married, especially those with more than one child have more difficulties on this aspect than those unmarried.

Fulfilling the gaps relied by previous studies and recommendations to female entrepreneurs in terms of better management of life and work simultaneously, it is considered the greatest contribution of this investigation.

The ongoing economic impact of the global COVID-19 pandemic upon national and international economies has provided a novel set of challenges and barriers for organisations; particularly for small and medium enterprises (SMEs). This has led to an increased focus on sustainable decision-making and long-term survival and growth strategies, such as internationalisation opportunities, for SMEs during obscure times and fluctuating economies. Thus, examining how SMEs within ambiguous economies are adopting innovative decision-making to continue to sustain and grow their enterprises provides a vital perspective and understanding of not only enterprise survival but enterprise growth during times of economic uncertainty. This chapter proposes a conceptual framework that explores internationalisation opportunities through an intersectional lens. The framework depicts that intersectionality as an enabler during ambiguous times for Maldivian women entrepreneurs generates innovative decision-making towards internationalisation as part of sustainable growth practices. The conceptual framework offers theoretical implications for empirical studies of an inductive or deductive nature and offers pragmatic importance for women entrepreneurs considering internationalisation through sustainable growth during obscure times and fluctuating economies. This chapter contributes to the growing body of knowledge in the field of international entrepreneurship, particularly innovative decision-making, and sustainable growth through internationalisation opportunities of women entrepreneurs, whilst advancing our understanding of gender and entrepreneurship studies. Studying innovative decision-making and sustainable growth practices of women entrepreneurs additionally provides a new perspective on intersectional works within entrepreneurial growth during uncertain times.

This chapter addresses the impact of gendered social capital in developing countries to understand the barriers and opportunities to women's entrepreneurship with social capital development and also to examine factors influencing the development of social capital for women and how the identified factors benefit the creation of their entrepreneurial activities. This study follows a systemic literature review to achieve the purpose of the research by examining the selected articles in both English and Turkish, followed by factor comparison between developing, developed countries, and world datasets obtained from Global Entrepreneurship Monitor (GEM) database. The finding shows that social capital strongly impacts the entrepreneurial activities among women entrepreneurs in developing countries, especially in Turkey. Although the academic and practical studies on this field were started about two decades ago in Turkey, it has faced a radical increase in last 5 years and many practitioners and scholars working on these concepts. The clusters in English and Turkish resources are almost the same; however, the density and number of key terms are much lower in Turkish literature which shows a gap for Turkish researchers to publish more in this field to examine variables for better view about women entrepreneurship and social capital related to it.

Within developing countries, particularly in Africa, there is an emerging literature which highlights the unique obstacles faced by women entrepreneurs who start and develop their own businesses (De Vita, Mari, & Poggesi, 2014; Jamali, 2009; Minniti & Naude, 2010; Naude & Havenga, 2005; Nziku & Struthers, 2018). A key objective of this chapter is to critically appraise some of the conceptual approaches adopted in this literature. In so doing, the authors revisit a seminal paper first developed by Granovetter (1973) which suggested that female entrepreneurs, instead of being disadvantaged by the so-called ‘weak ties’ that bind their business networks, actually enjoy compensating benefits which Granovetter referred to as the strength of weak ties (SWT). Building on the conceptual work of Nziku and Struthers (2018) which developed an innovative taxonomy for analysing the SWT concept within a Principal-Agent (P-A) paradigm, the chapter will set out new insights which challenge some of the assumptions of the extant entrepreneurship literature. In particular, that women are inherently more risk averse in their business decision making than men. The theoretical context for this will be derived from a behavioural economics methodology first developed by Kahneman and Tversky (1979). They introduced the concept of loss aversion as a more realistic approach to attitudes towards risk on the part of entrepreneurs than risk aversion. The chapter contends that the loss aversion perspective may be more appropriate to the decision-making frame adopted by female entrepreneurs, especially in the context of Africa as well as in other developing regions of the world. The chapter will therefore suggest that such an approach can yield fresh insights on the topic of female entrepreneurship which the extant literature heretofore has not addressed, though this will have to be subsequently tested empirically.

Purpose: Entrepreneurship is one of the best ways towards self-sufficiency and poverty alleviation for women in a country without guaranteed employment. The research contributes and provides reasons for supporting women’s entrepreneurship, as although it is well-documented that women’s entrepreneurship increases economic growth, other approaches need attention, especially those related to sustainability.

Need for the study: Women have superior emotional intelligence, resilience, and capacity to maintain a healthy work–life balance; women make better business and entrepreneurial leaders. Many businesses see encouraging women to join the workforce as a key to achieving sustainability goals. This study will provide valuable insights into the role of female entrepreneurs in driving sustainable business practices in the USA and India – rural India and urban India.

Methodology: The chapter adopts a descriptive research design methodology in conducting a thorough literature review on the evolution of women entrepreneurship in India. The case-based approach has been adopted to depict women entrepreneurs and their growth stories. The analysis is based on qualitative analysis of secondary data and primary data. This research proposes exciting revelations regarding the trend of women entrepreneurship in India and, from a global perspective, challenges women entrepreneurs face in organised and unorganised sectors in India and policies in different countries that promote women entrepreneurship towards sustainability.

Findings: Women business owners in India help the economy thrive, reduce poverty, and have a greater chance of shaping India’s destiny. This chapter looks at how entrepreneurial actions affect cultural morals and values. Women’s business growth rates vary from country to country, and this variation is influenced by the fact that countries can be broadly categorised as either developed or developing.

Although the issues related to the motivation of entrepreneurs have been widely studied, there is a less study focussing on the immigrant women’s entrepreneurial motivation under challenging environment such as COVID-19. Existing studies on entrepreneurs’ motivations mainly adapt the concepts that have often been developed in male-dominated paradigm. According to Shmailan (2016), male entrepreneurs focus on making sure costs are under control and are more profit driven. Women seek to make social contributions and want to ensure their quality. Some of the literature suggests that men are inclined to start businesses because of financial considerations and are more likely to be pulled into entrepreneurship. Conversely, women are likely to start business because of lifestyle issues and are more likely to be pushed into self-employment (Clain, 2000; Georgellis & Wall, 2005; Takahashi, Lourenço, Sander, & Souza, 2014).

This chapter focuses on the motivation of immigrant females in developed economies and what makes them continue especially during difficult times such as recent crisis ‘new normal’, COVID-19 pandemic. The study explores the challenges ethnic female entrepreneurs are facing and what motivated them to continue. The study also seeks their responds and strategies during challenging time such as the pandemic. The findings indicate that women often pursuit business opportunities to satisfy social needs, rather than focussing on traditional business outcomes such as growth or profit. The study found a stronger desire to contribute to a society, community and family’s needs among female founders in the UK . The immigrant female entrepreneurs have shown strong resilience during the COVID-19 pandemic crisis.