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To examine the trend of “witness tours” that travel to the North American Arctic to experience, document, and then advocate on behalf of environmental issues in the North. These tours are presented as part of a colonial legacy that has long witnessed the North as a space of potential investment from the South. Especially in their reliance upon suffering as a narrative practice to justify their experience, these tours repeat patterns that reduce the agency of Northern communities and peoples to address changes they are facing. The chapter also provides best practices for such excursions and compares their approach to Northern-based expeditions that also advocate for environmental conservation and protection.

In the first part of the chapter, the history of colonialism and exploration sets the foundation for understanding the recent trend in witness tours. These tours are then examined through a discourse analysis of their narratives to highlight their connection with colonial approaches to the North. The final section of the chapter presents three necessary steps to reduce the reliance upon colonial legacies for these tours.

The witness tours examined are heavily dependent upon using their resilience of the travels to travel through harsh landscapes to make their case for caring about these landscapes. Far from being an innocent narrative strategy, this reliance upon suffering provides a level of elitism to these narratives at the same time as it reproduces colonial patterns. The chapter suggests three steps to avoid these problems: (1) Recognize the stories of people who live in the North; (2) Do not present the Arctic as a timeless wilderness landscape; and (3) Understand our limited perspective on the North as outsiders.

The chapter suggests that witness tours need to be understood within the context of a history of colonial exploration in the Arctic as well as the agency of Northern peoples to address both environmental change and colonialism.

Brand backstories enable consumers the opportunity to go behind-the-scenes of their favourite brands. This chapter explores the role of the brand backstory experience in the consumer–brand relationship, detailing the manner in which these experiences are structured to immerse consumers within the brand storyworld.

A qualitative analysis of two brand backstory experiences, a museum exhibit documenting the television series Outrageous Fortune and a factory tour of snack foods brand Herr Food Inc. was carried out using in-depth interviews with backstory creators and observatory field notes of the backstory exhibit and tour.

This study reveals how temporal and spatial elements craft the overall architectonics of the brand backstory experience and how the brand backstory reveal progresses to ultimately unite consumers with the brands’ imagined and real families.

By illuminating the dynamism and evolution of brands and branding practices, this chapter offers exploratory insights into a scarcely explored aspect of the brand experience.

The paper's primary goals are three‐fold: to explore how disaster tourism serves as a vehicle for self‐reflection in respect to how the disaster tour affects the tourist; to understand how cultures adapt to abrupt change; and to understand how the tourism industry can lead to the cultural and economic revitalization of devastated areas.

This paper draws on sociological theory, experience, and participant observation to complete an autoethnographic study of a “disaster tour” in and around the New Orleans, Louisiana, metropolitan area.

Conveying information via auto‐ethnographic disaster tourism helps readers develop an understanding of others by being immersed in the tour experience. Placing the researchers in the midst of the analysis presents a perspective of the cultural mix of New Orleans as place set apart, even among places in the south. Finally, this study highlights the importance of a rapidly rebounding tourism industry by “branding” New Orleans as a “Come back city.”

Because the research employs an auto‐ethnograpic approach, it may not be possible to duplicate the observations and findings, which are subject to the interpretations of the reader.

The contribution of this work to the literature is its highlighting of the flexibility of the tourism industry after a catastrophe and noting that tour guides frame the reconstruction process as “signs of hope” and “rebirth,” rather than a city in decline. Readers come to understand that the key to the revival of New Orleans is how disaster tourists understand the disaster as well as the recovery process.

The purpose of this study is to examine the association between international tourists' demographics with travel motives to Uzbekistan through the utilization of push and pull theory.

This study utilized a convenience sampling technique to collect data from 563 international tourists visiting Uzbekistan. Chi-square test of independence (χ²) was employed to test the association between visitors' demographics and travel motives.

The results illustrated that nationality and frequency of visitations of the international tourists to Uzbekistan were statistically associated with their travel motives. In terms of gender, age, marital status and religion, no significant association with travel motives was established.

The statistical test and instrument for data collection might limit the generalization of this study to represent the whole population of international tourists in Uzbekistan.

The findings of this study show that in order to develop tourism in Uzbekistan, businesses and practitioners should consider segmenting tourists based on their national background to serve their needs and preferences. As tourist's visitation frequency plays a role in their travel motives, the product and service quality of tour packages must be improved and monitored.

The findings of this study provide valuable insights for businesses, managers, practitioners and policymakers to understand international tourists' motives to Uzbekistan to formulate better policies and tour packages.

This study aims to examine the participants’ [junior high school students and Master of business administration (MBA) consultants] perceptions and utilizations of the multidimensional place-based resources within the context of Education for Sustainable Development (ESD), specifically focusing on its alignment with the sustainable development goals (SDGs) for quality education. While place-based resources have demonstrated the potential for fostering innovative thinking and collaborative efforts, a gap exists in understanding how these resources can be effectively integrated to bolster learning and sustainable outcomes.

The authors adopted a single-case research methodology and conducted an in-depth exploration of the integration of place-based resources within the context of ESD using the 2021 Forest Community Outreach (FCO) Project in Ena City, Japan. Questionnaires, daily journals and consultation reports were used for data collection. This study used the coding and qualitative content analysis process to understand the significance of the five dimensions of place-based resources in fostering effective ESD practices.

The findings show the gap between interest in ESD and utilization of place-based resources as reflected in the perceptions and interests of junior high school participants. MBA consultants acknowledged the relevance of leveraging the five dimensions of place-based resources in the context of ESD. This research enriches the understanding of recognizing and harnessing different resources within the settings, emphasizing the significance of a multidimensional place-based resources approach to effectively incorporate these resources into ESD, thereby fostering learning and practical sustainability outcomes.

This study conducts a novel analysis of diverse dimensions within the realm of place-based resources and their profound influence on the learning experiences and creativity of participants engaged in ESD. The study lays the groundwork for the validation of place-based resource dimensions through collaborative efforts involving stakeholders within the region.

The Board of Agriculture has received from the Principal of the Somerset House Laboratory a report on the examination of samples of milk taken by an inspector in connection with an inquiry into methods of sampling milk.

The purpose of this paper is to explore the adoption of major exhibitions, often called blockbusters, as a sub-branding strategy for art museums. Focusing the experience around one location but drawing on a wide data set for comparative purposes, the authors examine the blockbuster phenomenon as exhibition packages sourced from international institutions, based on an artist or collection of quality and significance. The authors answer the questions: what drives an art museum to adopt an exhibition sub-brand strategy that sees exhibitions become blockbusters? What are the characteristics of the blockbuster sub-brand?

Using extant literature, interviews and content analysis in a comparative case study format, this paper has three aims: first, to embed exhibitions within the marketing and branding literature; second, to identify the drivers of a blockbuster strategy; and third, to explore the key characteristics of blockbuster exhibitions.

The authors present a theoretical model of major exhibitions as a sub-brand. The drivers identified include the entrepreneurial characteristics of pro-activeness, innovation and risk-taking, while the four key characteristics of the blockbuster are celebrity; spectacle; inclusivity; and authenticity.

These exhibitions are used to augment a host art museum’s own collection for its stakeholders and differentiate it in the wider cultural marketplace. While art museum curators seek to develop quality exhibitions, sometimes they become blockbusters. While blockbusters are a household word, the terms is contested and the authors know little about them from a marketing perspective.

Art museums are non-profit, social organisations that serve the community. Art museums therefore meet the needs of multiple stakeholders in a political environment with competing interests. The study draws on the experiences of a major regional art museum, examining the characteristics of exhibition sub-brands and the paradox of the sub-brand being used to differentiate the art museum. This paper fills a gap in both the arts marketing and broader marketing literature.

The use of the identified characteristics develops theory where the literature has been silent on the blockbuster sub-brand from a marketing perspective. It provides an exemplar for institutional learning on how to initiate and manage quality by popular exhibition strategies.

Along with the changing needs and expectations of tourists, their demands for special interest tourism types have also increased. In this context, tea tourism is accepted as one of the notable tourism types in recent years. For this reason, it is important to examine the behavior of tourists participating in tea tourism and to provide services accordingly. However, studies on the experiences of tourists participating in tea tourism are still insufficient. The purpose of this study is to determine the memorable experience components of tourists participating in tea tourism. In this context, data were collected using semistructured interviews, participant observation, and online tourist comments. According to the findings, the memorable experience components of tourists participating in tea tourism activities are divided into four themes. These themes are: information about tea, tea-related environments, the taste of tea, and interaction. At the conclusion part of the study, some suggestions were made to the marketers, managers, and operators related to tea tourism according to the determined themes.

Tourism as an emerging sector in Uzbekistan has been facing consistent reforms since 2016, aiming to diversify business opportunities. But, the unexpected COVID-19 pandemic has disturbed the plans. This study is to understand the current situation of the tourism business suffering from the pandemic and discloses the priority needs of tourism entities to survive during the crises. A structured questionnaire consisting of 15 questions is used to assess the issues of interest. Two hundred seventy nine valid questionnaires collected from tourism stakeholders are analyzed. The study results reveal that business revenue shows a significant decline during the pandemic and stakeholders are expecting a short-term financial support from the government. The role of the government in terms of assisting the tourism industry to revive after the pandemic is critical. Further, it is necessary to build strong cooperation between governments and tourism establishments to cope with adverse consequences due to the pandemic.