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In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Popular soup kitchens multiplied rapidly during 2020 in Latin America in the Covid-19 context, seeking that those who do not have guaranteed food access achieve some predictability in their daily food intake. Managing these kitchens requires specific practices, such as organising goods, resources, services and actions that make food, health and personal hygiene viable, as well as the management and emotional care associated with care. The main objective of this chapter is to analyse the emotions associated with food in soup kitchens as a care practice that is configured as an interstitial practice and an affirmation of love and hope. For this, a virtual ethnography and virtual interviews were carried out with people participating in the organisation of soup kitchens in Latin America during the second half of 2020. We will focus on two aspects of our records: the registered groups' names and ‘logos’ and the photos of six countries that appear as ‘identifiers’ of the groups reported there.

To achieve this objective, the argument is structured as follows: (1) The relationship between love, interstitial practices and food is conceptually defined, (2) the methodological strategy used and a vision about bodies/emotions are synthesised, (3) the results of the empirical information are presented and (4) some traces of the emotions surveyed and their connection with love are outlined. It ends by emphasising it is necessary to continue investigating how the set of collective practices that elaborate day-by-day love.

In this editorial for a double volume on “Multimodality, Meaning, and Institutions” in Research in the Sociology of Organizations, we aim to achieve three objectives: first, we provide a set of guiding ideas about what a multimodal prism entails for the study of meaning and institutions; second, we give an overview of the topics, concepts, and methods covered in this volume and briefly introduce the central contributions and insights of each article; third, we outline a number of open questions and fruitful avenues for a future research agenda at the intersection of organization studies, institutional theory, and multimodality research.

People with visual impairments may have difficulty in identifying information, either on a bottle or package of medicine. As a result, many of them need the help of a third party to discern which medication they should take. In this perspective, this study aims to assist people with visual impairments to identify their medicine by using mobile sensing technologies.

The authors have developed three versions of a mobile application. They use three technologies, namely, near field communication, QR code and magnetic field, for drug identification. The entire development process was based on user-centered design. And, the authors also performed an initial usability assessment of these applications with ten users who were blind.

Preliminary results show user preference for the near field communication approach and reinforce some known drawbacks concerning the use of QR code by people with visual impairments.

Although the authors have evaluated these technologies with few mobile devices, they perceived that the acquired values of the magnetic field suffered distortions culminating, in some cases, in a non-identification of the medicine, or even in incorrect identification.

Current mobile device magnet sensors are not yet robust to be used for medicine identification.

Mobile apps combined with medicine identification can contribute to the autonomy of people who are blind.

The main contribution of this paper is to integrate and analyze distinct mobile-based sensing technologies for identifying medicines by people with visual impairments.

This study illuminates how organizational actors use images in their struggle to define a contested industry. By leveraging social semiotics and visual rhetoric, we examine how multimodal texts (combining words and images) are used to label and reframe an industry using technical, environmental, human-rights, and preservation-of-life criteria. Building on theories of legitimation, we find that for this industry, contesting attempts at legitimacy work are escalated along a moral hierarchy. We offer an approach for examining how actors draw from broader meaning systems, use visual rhetoric in multimodal texts, and employ dual processes of legitimation and de-legitimation.

Through examination of the Library Reference Model (LRM) specifications for nomen and the potential challenges visual nomen might present for their description and use in information systems, the purpose of this study was to investigate two questions: (1) how do nonlinguistic or nonalphanumeric signs or symbols act as nomen to identify entities? and (2) what details or attributes are relevant to describe and classify such nomen to integrate them into information systems?

This research was built on an exploratory, qualitative instrumental case study design using multiple (or comparative) cases. Using the International Federation of Library Associations and Institutions LRM conceptualization of nomen as the basis, this research explored the similarities and differences between the LRM definition, its attributes and the use of nonlinguistic and nonalphanumeric “strings” for visual nomen to represent a res, moving iteratively between the LRM documentation, visual nomen identified in previous research and additional examples. This study used a constant comparative method to conduct a structured, focused comparison across different cases found in the source survey.

A close review of the history of the development of the nomen entity was made to understand the semiotic relationship between entities and their symbolic representation, how those symbols are then reified to be further classified and described and how such definitions in the LRM offer a path forward for better understanding the role and function of visual nomen. Based on the foundation of the nomen entity and its attributes established in the LRM, this research then looked at visual representations of concepts and entities to suggest a nascent framework for describing aspects of visual nomen which may be relevant to their use and application

This exploratory study of the use of supralinguistic ways of referencing entities delineates novel insights into a potential framework for describing and using visual nomen as a way of labeling or naming entities represented in information systems. By examining the specifications of the nomen entity and its attributes as delineated by the LRM, this study reinforces the applicability of LRM-defined attributes in the use of visual nomen in addition to offering other attributes or dimensions.

Several frameworks have been developed to map and document scientific societal interaction and impact, each reflecting the specific forms of impact and interaction that characterize different academic fields. The ReAct taxonomy was developed to register data about “productive interactions” and provide an overview of research activities within the social sciences and humanities (SSH). The purpose of the present research is to examine whether the SSH-oriented taxonomy is relevant to the science, technology, engineering and mathematics (STEM) disciplines when clarifying societal interactions and impact, and whether the taxonomy adds value to the traditional STEM impact indicators such as citation scores and H-index.

The research question was investigated through qualitative interviews with nine STEM researchers. During the interviews, the ReAct taxonomy and visual research profiles based on the ReAct categories were used to encourage and ensure in-depth discussions. The visual research profiles were based on publicly available material on the research activities of the interviewees.

The study provided an insight into how STEM researchers assessed the importance of mapping societal interactions as a background for describing research impact, including which indicators are useful for expressing societal relevance and impact. With regard to the differences between STEM and SSH, the study identified a high degree of cohesion and uniformity in the importance of indicators. Differences were more closely related to the purpose of mapping and impact assessment than between scientific fields. The importance of amalgamation and synergy between academic and societal activities was also emphasised and clarified.

The findings highlight the importance of mapping societal activities and impact, and that societal indicators should be seen as inspiring guidelines depending on purpose and use. A significant contribution is the identification of both uniformity and diversity between the main fields of SSH and STEM, as well as the connection between the choice of indicators and the purpose of mapping, e.g. for impact measurement, profiling, or career development.

The work sheds light on STEM researchers' views on research mapping, visualisation and impact assessment, including similarities and differences between STEM and SSH research.

The purpose of this paper is to identify inherent deficiencies of the geographical indications (GIs) as protective brands adding to the premium value of the products as compared to the protection guaranteed to brands under the trademark route. Whereas the former protects the attributes of the goods, the latter adds to the brand equity of the goods. The paper attempts to find means to assign a strong visible identity that creates a premium visibility for GIs to help them emerge as strong brands just like the brands envisaged for the trademarks.

This is a qualitative research based on primary and secondary source of information. Secondary sources comprise statutory provisions of two main acts on GIs and trademarks, articles/news items available in academic/trade journals and information generated from Government of India websites. Primary research involved face-to-face interactions with practicing advocates and select holders of GIs. Information was collected on parameters related to efficacy, applicability, enforceability, monitoring, marketability and legal issues of GIs and trademarks.

Though the GI Act was enacted to improve the commercial prospects of manufactured/grown outputs by entities based in a particular geographical limit, it has not delivered to the extent it was expected. The GI product still faces the challenges of poor awareness, fratricidal competition and threat of ingenuine products. The same concept under the trademarks is adequately promoted and protected by ensuring visibility through the logos. And hence, the same can be made mandatorily under the grant of GIs.

Most of the research done so far on GIs is from a legal perspective. It is perhaps the first work on the theme that takes up the cross-functional approach and explores adding a marketing dimension to a concept that was considered only under the domain of law. The article tries to assimilate best of both the worlds in terms of legal protection and marketing appeal for the geographical indicators.

Purpose – This study examines perpetrators and their fans media participation for the purpose of investigating whether new media produce school shootings anew.

Method – We first analyze the narrative structure of eight school shooters’ 75 self-produced videos (1999–2011), then conduct thematic and content analysis of this material. Then, based upon a three-year ethnographic investigation of a subculture on YouTube (2007–2010), from which a sample of 81 users, 142 videos, and screenshots of natural conversation was taken, we analyze the style and ritual practices, fan attachment, and online regulation of the subculture.

Findings – The mirroring of the school shooters’ videos and their fans’ media practices highlights a trait of contemporary society: a need for distinction and intrinsic individuality directly linked to a modern era in which autonomy and self-production have become well-praised norms, and media a support for individuation.

Social implications – We observe some of the pitfalls of contemporary social injunctions and how the media interplay into this dynamic. This research also emphasizes the role of regulation in an online subculture: opposition encountered tends to contribute to the individualization of positions rather than the reproduction of violence.

Value of paper – This study provides a starting-point for future research in visual communication and online fan-based subcultures related to contemporary forms of violence.