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Article
Publication date: 26 March 2024

Eunsong Yim and Kwangmin Park

This research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium…

Abstract

Purpose

This research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium. Korean participants are to be used for this study. The present research further investigated the impacts of categorization and averaging bias in relation to the health halo phenomenon, specifically focusing on traditional food and textured vegetable protein (soy meat) burgers. Thus, the present research investigated how consumers' intentions contrasted with their consumption goals in food choice circumstances.

Design/methodology/approach

We partitioned the survey due to the COVID-19 epidemic. A single, well trained surveyor first surveyed customers at cafés in Seoul and six other Korean cities. We received 102 in-person survey replies. A total of 254 advanced degree or undergraduate students from two universities completed an online questionnaire. There are 356 responses. Two studies were conducted where participants were instructed to evaluate the perceived healthiness, calorie content, and sodium level of different food items. The specifics of each study are elucidated in the main body of the paper.

Findings

This study shows that Koreans categorize meals as virtue or vice depending on their perceived healthiness, validating the categorization effect. Furthermore, this research demonstrated that consumers' perceptions of the health benefits of traditional meals and soy meat burgers impact their categorization. Koreans also assessed the average of the vice and virtue and found vice-virtue combination meals healthier than the vice alone. This affects how calories and sodium are perceived. This study also shown that high virtue affects averaging bias more than weak virtue in meals with vice and virtue combo.

Originality/value

This study extended food categorization and averaging bias to non-US consumers and confirmed this contradictory meal choice is universal. Health halo also affects food health perception. The results of this study revealed that Koreans consider traditional food healthier than western junk food. Korean customers incorrectly assume soy meat burgers have fewer calories and sodium than regular burgers. Thus, this study explains Korean consumers' food health misconceptions related to paradoxical consumption.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 25 March 2024

Anuradha Iddagoda, Rebecca Abraham, Manoaj Keppetipola and Hiranya Dissanayake

Military values/virtues are a subset of ethical values. The purpose of this study is to examine the effect of military virtues on job performance, either directly, or indirectly…

Abstract

Purpose

Military values/virtues are a subset of ethical values. The purpose of this study is to examine the effect of military virtues on job performance, either directly, or indirectly through mediation by, loyalty, patience, respect, employee engagement, job performance, military ethics, courage, self-discipline, caring, military virtue, Sri Lanka Air Force (SLAF) employee engagement.

Design/methodology/approach

Military virtues were conceptualized as a collective construct, consisting of loyalty, courage, patience, respect, self-discipline and caring. Using a sample of 254 military officers in the SLAF, the authors measured the effect of military virtues on job performance. The first model was a direct measurement of the influence of military virtues on job performance. The second model measured the influence of military virtues on employee engagement, followed by measurement of the influence of employee engagement on job performance. Structural equation modeling was used in data analysis.

Findings

Both direct effects and mediated effects of military virtues on job performance were significant. However, the direct effect was stronger, suggesting that military virtues in and of themselves resulted in superior performance, more effectively, than by first increasing employee engagement with the task or the organization.

Originality/value

This may be an initial empirical examination of the effects of military virtues on job performance.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Book part
Publication date: 24 October 2019

Chris Provis

The idea of ‘identity politics’ has become quite prominent in news commentary. It has been referred to in explaining the 2016 US Presidential election result, the 2016 Brexit vote…

Abstract

The idea of ‘identity politics’ has become quite prominent in news commentary. It has been referred to in explaining the 2016 US Presidential election result, the 2016 Brexit vote and a variety of other events in contemporary social life. The idea emerged under that title in the late twentieth century, and refers to political conflicts where groups unite and act on the basis of some shared identity. While the term initially referred to action by groups seeking to remedy past oppression, ‘identity politics’ may now refer to a wider range of cases where there is contestation based on recognition of some shared identity. Individuals’ identity is central to resurgent modern virtue ethics, but it has been suggested that virtue ethics is less relevant to political conflict than utilitarian views or theories of justice. However, an important distinction can be made between narrative identity, on the one hand, and social identity that emerges from individuals’ self-perceived group membership, on the other hand. It is narrative identity that figures in major accounts of virtue ethics. In many situations, narrative identity is importantly affected by group identity, but it is still only narrative identity that has intrinsic ethical weight. This suggests that virtue ethics has relevance to identity politics just because it urges attention to individuals’ narrative identity rather than to group identity.

Details

Ethics in a Crowded World: Globalisation, Human Movement and Professional Ethics
Type: Book
ISBN: 978-1-83867-008-5

Keywords

Book part
Publication date: 19 April 2018

Sarah Banks

This chapter presents a virtue-based approach to research ethics which both complements and challenges dominant principle- and rule-based ethical codes and governance frameworks…

Abstract

This chapter presents a virtue-based approach to research ethics which both complements and challenges dominant principle- and rule-based ethical codes and governance frameworks. Virtues are qualities of character that contribute to human and ecological flourishing, focussing on the dispositions and motivations of moral agents (in this case, researchers) as opposed to simply their actions. The chapter argues for the usefulness of ‘researcher integrity’, in the context of increasing interest internationally in ‘research integrity’ frameworks for regulating research practice. ‘Researcher integrity’ is analysed, including weak and strong versions of the concept (conduct according to current standards, versus reflexive commitment to ideals of what research should be at its best). Researcher integrity in its stronger sense is depicted as an overarching complex virtue, holding together and balancing other virtues such as courage, care, trustworthiness, respectfulness and practical wisdom. Consideration is given to educating researchers and university students as virtuous researchers, rather than simply ensuring that rules are followed and risks minimised. Several approaches are outlined, including Socratic dialogue, to develop attentiveness and respectfulness and participatory theatre to rehearse different responses to ethical challenges in research. Some limitations of virtue ethics are noted, including dangers of reinforcing a culture of blaming researchers for institutional failings, and its potential to be co-opted by those who wish to indoctrinate rather than cultivate virtues. Nevertheless, it is an important counter-weight to current trends that see research ethics as entailing learning sets of rules and how to implement them (to satisfy institutional research governance requirements), rather than processes of critical and responsible reflection.

Details

Virtue Ethics in the Conduct and Governance of Social Science Research
Type: Book
ISBN: 978-1-78714-608-2

Keywords

Book part
Publication date: 19 April 2018

Nathan Emmerich

This chapter questions the way virtue ethics is being drawn into debates about the ethics of social research. In particular, it suggests that discussion of virtue may be motivated…

Abstract

This chapter questions the way virtue ethics is being drawn into debates about the ethics of social research. In particular, it suggests that discussion of virtue may be motivated by a desire to counter existing, largely principlist, approaches to the ethics of research and its associated administrative structures; virtue ethics has a prima facie appeal for those who are seemingly in need of an alternative moral philosophy. In addition, I argue that, as it stands, the complexity of virtue theory is not fully reflected in, or acknowledged by, debates about the ethics of social research. In the light of these remarks I suggest that the resources of social research can be drawn upon to generate critical theoretical insights into the ethics of social research. I discuss how a normative understanding of practices, and the concept of synderesis understood in a broadly Bourdieuan framework, could provide a starting point for such critical insights. I conclude that this perspective might be taken to suggest that the ethical stance most appropriate to the culture of social research is one of ongoing critical engagement.

Details

Virtue Ethics in the Conduct and Governance of Social Science Research
Type: Book
ISBN: 978-1-78714-608-2

Keywords

Book part
Publication date: 10 October 2006

Robert M. Veatch

This chapter questions the role of virtues in health professional medical ethics. It distinguishes between the ethics of conduct – usually expressed as moral principles – and the…

Abstract

This chapter questions the role of virtues in health professional medical ethics. It distinguishes between the ethics of conduct – usually expressed as moral principles – and the ethics of the character – expressed as virtues. It questions whether virtues are intrinsically valued or valued instrumentally as the means to right conduct. It poses two problems for virtue theory: (1) The “naked virtue” problem – whether instilling virtues increases the probability of correlative morally right conduct, and (2) the “wrong virtue” problem–which of many sometimes controversial virtues should be promoted. The chapter ends by arguing that these are less serious problems for the morality of conduct.

Details

Lost Virtue
Type: Book
ISBN: 978-1-84950-339-6

Book part
Publication date: 17 September 2020

Jim Wishloff

Alasdair MacIntyre’s path-breaking book After Virtue launched him into a place of prominence in social and moral philosophy. Two central, and still relevant, themes are…

Abstract

Alasdair MacIntyre’s path-breaking book After Virtue launched him into a place of prominence in social and moral philosophy. Two central, and still relevant, themes are identifiable in the corpus of MacIntyre’s work. First, advanced modernity is in a perilous state because of the philosophical creation of the emotivist self. Second, virtue must be reclaimed if the crisis in moral philosophy is to be addressed and an institutional world worthy of what we are as human beings is to be built. MacIntyre’s heroic effort in this regard is a new presentation of a Thomistic Aristotelianism but he was not naïve about the chances of his project’s success. Emotivism has made it extremely difficult for a virtue perspective to even gain a hearing. MacIntyre proposed a way forward different from abstract theorising. He felt that at this point we could, and had to, learn how to act from accounts of exemplary lives. This chapter presents the wisdom of legendary basketball coach John Wooden as a contribution to aid in the recovery of virtue. The central claim being made is that it is long overdue that John Wooden should take his rightful place in the virtue tradition in ethics. This work gives John Wooden’s conception of leadership that flows from his understanding of virtue the attention it deserves. The examination of John Wooden’s life undertaken bridges virtue theory and leadership. Several other key elements of MacIntyre’s thought set the structure of the inquiry. The chapter begins with a biographical sketch of Wooden’s life because of the stress that MacIntyre places on tradition and narrative unity. The basis of Wooden’s reflection on virtue, the tradition informing his practical reasoning, is a selected canon of Western civilisation, its great literature and the Bible. The Midwestern values of hard work, honesty, faith, and caring for one’s family are also significant. MacIntyre places great emphasis on the need to understand the story of a life and, in particular, the need to understand how development was aided or hindered in childhood and what kind of apprenticeship into a practice was available. The singular influence John Wooden’s father had on his life is documented. The role that John Wooden’s teachers, coaches and mentors played in initiating him into the practice of coaching is reviewed. The experiential base for Wooden’s derivation of his emotionally healthy definition of success and his well thought out conception of the virtues is thus put in place. MacIntyre summarises the teleological structure of human life and the role of virtue in human flourishing by contrasting man-as-he-happens-to-be with man-as-he-should-be-if-he-realised-his-essential-nature. John Wooden’s Pyramid of Success identifies the combination of personal qualities and values, virtues, that fulfil MacIntyre’s second term, that are intrinsic to reaching one’s potential as a person. The 15 qualities Wooden gives – industriousness, enthusiasm, friendship, loyalty, cooperation, self-control, alertness, initiative, intentness, condition, skill, team spirit, poise, confidence, competitive greatness – are defined and illustrated. The rationale for the qualities and for their placement into a coherent whole is discussed. Basic elements of John Wooden’s leadership genius are then brought out. Leaders need to get the culture right, build cohesive teams, and be guided by a moral topline.

Details

War, Peace and Organizational Ethics
Type: Book
ISBN: 978-1-83982-777-8

Keywords

Book part
Publication date: 10 October 2006

Edmund Pellegrino

Public and profession alike are troubled by what they perceive as a loss of professional status in medicine. Can it or ought it be retrieved? How? These questions cannot be…

Abstract

Public and profession alike are troubled by what they perceive as a loss of professional status in medicine. Can it or ought it be retrieved? How? These questions cannot be answered without understanding what a profession is, what professing medicine entails in the way of character traits, and whether, and how, these traits can be taught. Answers are sought in the phenomena of the physician–patient encounter, the theory of virtue ethics and its implication for character formation. In addition, the moral attitudes and practices must also be supportive of the idea of a profession. Courses in professionalism might help but the problem is first of all a moral one.

Details

Lost Virtue
Type: Book
ISBN: 978-1-84950-339-6

Book part
Publication date: 24 October 2019

Ramsha Naeem and Jawad Syed

The notion of virtue ethics emphasises individual character as the key element of ethical thinking, which may in turn affect individual actions. There is, however, a lack of…

Abstract

The notion of virtue ethics emphasises individual character as the key element of ethical thinking, which may in turn affect individual actions. There is, however, a lack of attention to this aspect in mainstream theories and practices of motivation in organisations. To address this gap, this chapter focusses on theory of intrinsic and extrinsic motivation, and argues that it may be integrated with the conceptual framework of virtue ethics proposed by MacIntyre at the individual and organisational levels. A change in value-orientation may also enable a focus on good work instead of a narrow focus on monetary rewards. This chapter reviews literatures on motivation and MacIntyre’s framework, and develops a conceptual model to integrate virtue ethics with motivation. At the end, some avenues for future research are discussed.

Details

Ethics in a Crowded World: Globalisation, Human Movement and Professional Ethics
Type: Book
ISBN: 978-1-83867-008-5

Keywords

Abstract

Details

Virtue Ethics in the Conduct and Governance of Social Science Research
Type: Book
ISBN: 978-1-78714-608-2

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