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This study aims to investigate the effects associated with the strategic use of vague, as opposed to precise, advertised brand slogans on various consumer responses.

A content analysis study was conducted to explore the pattern of vagueness in advertising slogans from 1,441 consumer-oriented brands. Based on the resultant delineation/definition of vagueness, two experimental studies followed. Vignette advertising slogans were manipulated to achieve different level of vagueness. The initial 2 × 2 factorial between subjects design engaged vagueness level of brand slogans and consumers’ need for cognition as factors. Brand recall functioned as the dependent variable. The second experiment featured another 2 × 2 factorial design that used vagueness level and length of brand slogan as factors. Brand attitude, persuasiveness and purchase intention functioned as dependent variables.

Vagueness level of advertising/branding slogans did not significantly affect brand recall. Interactions between vagueness level and length of advertisement slogans exercised significant effects on evoked thought, brand attitude and persuasiveness but not on purchase intention. At net, this study generated original theoretical and managerial insights about how and why desirable branding outcomes can be generated by managing the vagueness and word count of brand slogans, and a platform from which future research on this topic could be based.

First, the sample was limited to the southwestern USA. Second, in the slogan vignettes that were used, other cues were deliberately eliminated. A brand slogan essentially devoid of other cues may have been perceived as less realistic by respondents, thus reducing the relevance of their responses. However, a similar tradeoff always exists between more realistic states and controlled conditions.

This study produces original theoretical and managerial insights about how and why several desirable branding outcomes are likely to result when vague, rather than precise, advertising slogans are deployed under certain manageable conditions. Each insight just referenced ensues from a study that itself was grounded in an extensive content analysis of contemporary print advertising slogans. This content analysis generated a substantial amount of practical and actionable insight about the treatment and use and management of slogans. This study demonstrates that the vagueness, precision and/or word count of slogans can be manipulated in ways that yield three communication outcomes that redound directly to the marketing interests of brand and advertising managers.

The findings provide unique insight into how vagueness level of advertising slogans can be managed and how such a level can affect consumers’ perceptions.

This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity.

In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research over a 30-year period was judged for ambiguity and vagueness by both academic and lay judges.

The authors demonstrate that constructing definitions using both “and” and “or” increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is “and” which appeared in 42 per cent of the definitions. A significant percentage (26 per cent) contain the conjunction “or.”

A framework for understanding alternative interpretations of “and” or “or” is developed. Five recommendations are proposed for evaluating the use of “and” and “or” in construct definitions. Theorists in all academic fields should not use both “and” and “or” in the same construct definition.

A five-step process is proposed for evaluating the use of “and” and “or” in construct definitions. Theorists should not use both “and” and “or” in the same construct definition.

This is the first exploration of how specific wording patterns used in construct definitions in academic research affect the clarity of the definition.

The decision-making to outsource and select the most suitable global manufacturing outsourcing partner (MOP) is complex and uncertain due to multiple conflicting qualitative and quantitative criteria as well as multiple alternatives. Vagueness and variability exist in ratings of criteria and alternatives by group of decision-makers (DMs). The paper provides a novel Stochastic Fuzzy (SF) method for evaluation and selection of agile and sustainable global MOP in uncertain and volatile business environment.

Four main selection criteria for global MOP selection were identified such as economic, agile, environmental and social criteria. Total 16 sub-criteria were selected. To consider the vagueness and variability in ratings by group of DMs, SF method using t-distribution or z-distribution was adopted. The criteria weights were determined using the Stochastic Fuzzy-CRiteria Importance Through Intercriteria Correlation (SF-CRITIC), while MOP selection was carried out using Stochastic Fuzzy-VIseKriterijumskaOptimizacija I KompromisnoResenje (SF-VIKOR) in the case study of footwear industry. Sensitivity analysis was performed to test the robustness of the proposed model. A comparative analysis of SF-VIKOR and VIKOR was made.

The worker’s wages and welfare, product price, product quality, green manufacturing process and collaboration with partners are the most important criteria for MOP selection. The MOP3 was found to be the best agile and sustainable global MOP for the footwear company. In sensitivity analysis, significance level is found to have important role in MOP ranking. Hence, the study concluded that integrated SF-CRITIC and SF-VIKOR is an improved method for MOP selection problem.

In a group decision-making, ambiguity, impreciseness and variability are found in relative ratings. Fuzzy variant Multi-Criteria Decision-Making methods cover impreciseness in ratings but not the variability. On the other hand, deterministic models do not cover either. Hence, the stochastic method based on the probability theory combining fuzzy theory is proposed to deal with decision-making problems in imprecise and uncertain environments. Most notably, the proposed model has novelty as it captures and reveals both the stochastic perspective and the fuzziness perspective in rating by group of DMs.

The proposed multi-criteria group decision-making model contributes to the sustainable and agile footwear supply chain management and will help the policymakers in selecting the best global MOP.

To the best of the authors’ knowledge, SF method has not been used to select MOP in the existing literature. For the first time, integrated SF-CRITIC and SF-VIKOR method were applied to select the best agile and sustainable MOP under uncertainty. Unlike other studies, this study considered agile criteria along with triple bottom line sustainable criteria for MOP selection. The novel method of SF assessment contributes to the literature and put forward the managerial implication for improving agility and sustainability of global manufacturing outsourcing in footwear industry.

Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide marketing researchers with a practical procedure for writing construct definitions.

The paper reviews important contributions to construct definition in the literature from marketing, management, psychology and the philosophy of science. The authors expound construct definition in both practical and theoretical spheres to motivate the proposed procedure.

A six‐step procedure for construct definition and redefinition in marketing is developed. The proposed procedure addresses important aspects of definitions including the level of abstraction, scope, nomological relationships, explanatory and predictive power, ambiguity, vagueness, and preventing construct proliferation.

While techniques for developing measures have received a great deal of attention, those for the earlier step of construct definition have not. Researchers will benefit from more precise definitions through improved model specification, better measures, and more reliable determination of the direction of causality. The role of the individual researcher's linguistic skill in construct definition must still be determined.

Marketing practitioners can also use the procedure to define latent constructs for which they must develop measures.

The literature on construct definition is fragmentary, scattered across disciplines and occasionally even arcane. It is further often descriptive of what a good definition looks like rather than prescriptive of how a good definition can be developed. The six steps are simple, broadly applicable, based on both theory and practical experience, consist of relatively few discrete steps, and feed directly into the modern measure development paradigm in marketing.

Centres on measuring lodging operator compliance with regard to the Americans with Disabilities Act (ADA). The intent was to measure current level of physical compliance with the ADA; future plans in meeting or exceeding ADA requirements; and barriers which impeded complete compliance. The participants in this study were selected from a list of hotels and motels contained in the 1994 version of the Hotel and Travel Index. The lodging operations were represented by full service, limited service and economy properties which varied from 25 to 615 guest rooms per property, restaurant, and meeting facilities. The findings of this study suggested that total compliance has not been achieved in certain areas, vagueness of the legislation is not necessarily a barrier in compliance, and financial constraints are a barrier in non‐compliance. Implies that lodging operators must properly position their products and services, otherwise the disabled travellers’ needs will not be totally met, and that lodging operators need to continue their civic respon‐ sibility for meeting the needs of the disabled travellers’ needs.

The general science portal “vascoda” merges structured, high‐quality information collections from more than 40 providers on the basis of search engine technology (FAST) and a concept which treats semantic heterogeneity between different controlled vocabularies. First experiences with the portal show some weaknesses of this approach which come out in most metadata‐driven Digital Libraries (DLs) or subject specific portals. The purpose of the paper is to propose models to reduce the semantic complexity in heterogeneous DLs. The aim is to introduce value‐added services (treatment of term vagueness and document re‐ranking) that gain a certain quality in DLs if they are combined with heterogeneity components established in the project “Competence Center Modeling and Treatment of Semantic Heterogeneity”.

Two methods, which are derived from scientometrics and network analysis, will be implemented with the objective to re‐rank result sets by the following structural properties: the ranking of the results by core journals (so‐called Bradfordizing) and ranking by centrality of authors in co‐authorship networks.

The methods, which will be implemented, focus on the query and on the result side of a search and are designed to positively influence each other. Conceptually, they will improve the search quality and guarantee that the most relevant documents in result sets will be ranked higher.

The central impact of the paper focuses on the integration of three structural value‐adding methods, which aim at reducing the semantic complexity represented in distributed DLs at several stages in the information retrieval process: query construction, search and ranking and re‐ranking.

This chapter is based on criminological research about theatre in detention. The research results allow a new conceptual approach to the notion of subversion. The purpose of this work is to (a) briefly present the object, context, and methodology of the research; (b) describe the concept of subversion; and (c) explain how subversion can serve an activist project in criminology. The topic will be situated in an epistemological reflection, illuminating the nature of the prison theatre project and its criminological applications.

Scholars and practitioners alike wish to understand what makes workplace conflict beneficial or injurious to, for example, performance and satisfaction. The authors focus on parties’ personal experience of the conflict, which is complementary to studying conflict issues (i.e. task- or relationship-related conflict). Although many authors discuss the personal experience of conflict, which the authors will refer to as conflict personalization, different definitions are used, leading to conceptual vagueness. Therefore, the purpose of this paper is to develop an integrative definition of the concept of conflict personalization.

The authors conducted a systematic literature review to collect definitions and conceptualizations from 41 publications. The subsequent thematic analysis revealed four building blocks that were used to develop an integrative definition of conflict personalization.

The authors developed the following definition: Conflict personalization is the negative affective as well as cognitive reaction to the self being threatened and/or in danger as a result of a social interaction about perceived incompatibilities.

The integrative definition of this study enables the development of a measurement instrument to assess personalization during workplace conflict, paving the way for developing effective research-based interventions.

Conceptual vagueness hampers theoretical development, empirical research and the development of effective interventions. Although the importance of conflict personalization is mentioned within the field of workplace conflict, it has not been empirically studied yet. This paper can serve as the basis for future research in which conflict issue and personal experience are separated.

The purpose of this paper is to propose a framework for the analysis of students’ ratings of teaching quality in higher education and the disclosure of risky issues undermining the quality of teaching and courses that require attention for continuous improvement. The framework integrates two decision-based methods: the standardized u-control chart and the ABC analysis using fuzzy weights. The control chart, using the students’ ratings, allows the identification of those courses requiring an improvement of teaching quality in the short-medium term. While the ABC analysis uses fuzzy weights to deal with the vagueness and uncertainty of students’ teaching evaluations and provides a risk map of the potential areas of teaching performances improvement in the long term. The proposed framework allows the identification of teaching and course quality aspects that need corrective actions in response to students’ criticisms in accordance with different levels of priority.

This study adopts two methods, commonly used in industrial applications, i.e. the u-control chart and ABC analysis. Combining the results of a literature review on teaching evaluation and the application of these two methods as building blocks for the assessment, a framework to detect potential risks reducing teaching quality in higher education is proposed. The application of the framework is shown through an action-based case study developed in an Italian public university.

The study proposes a framework that combines two methods, i.e. u-control chart and ABC analysis with fuzzy weights, to support the assessment of teaching and course quality. The framework is proposed as an assessment approach of the teaching performance in higher education with the purpose to continuously improve the quality of teaching and courses both in the short, medium and long term.

The study provides an original contribution to the understanding of how to analyze students’ evaluation of teaching performance in order to take proper and timely decisions on corrective actions in response to the need of continuously improving the level of teaching and course quality.