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1 – 10 of over 44000Adesegun Oyedele and Penny Simpson
This study aims to test Lamberton and Rose’s (2012) commercial sharing utility model of access-based consumption use in three different contexts: car-sharing, room-sharing and…
Abstract
Purpose
This study aims to test Lamberton and Rose’s (2012) commercial sharing utility model of access-based consumption use in three different contexts: car-sharing, room-sharing and household goods purchases. More importantly, this research extends the model by examining the effects of emerging adulthood as a life-stage on perceived value of social applications that facilitate and promote transaction utility, called shareaids.
Design/methodology/approach
A questionnaire designed to evaluate the effects of emerging adulthood and sharing utilities on intention to use sharing services was developed and administered to 345 respondents at a Midwestern US university. The data were analyzed using partial least squares structural equation modeling.
Findings
Results indicate that flexibility utility had the strongest direct impact on intention to use sharing consumption while also having indirect effects in all contexts examined. The emerging adulthood life-stage was found to affect transaction utility and shareaids as predicted, and shareaids positively influenced consumers’ perception of the social utility value of access-based consumption.
Research limitations/implications
The generalizability of this study is limited by its use of a student sample. Also, the study suffers from inherent limitations linked to self-reported survey research.
Practical implications
Sharing services that have a strong social component could use shareaids to gain a competitive advantage. Examples of shareaid application include split bills for multiple payments to split fares among friends and social media transaction tools. Shareaid applications can enhance consumers’ perception of social value and the overall shareability value of the sharing service.
Originality/value
This is the first known study to test the effects of emerging adulthood as a life-stage on perceived value of social applications that facilitate and promote transaction utility, called shareaids.
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The purpose of this paper is to introduce the significant role that brand, beauty and utility play in defining property value.
Abstract
Purpose
The purpose of this paper is to introduce the significant role that brand, beauty and utility play in defining property value.
Design/methodology/approach
Beyond introducing the idea that property value is composed of brand, beauty and utility, the factors that comprise these three components of property value are explored. The relative contributions that brand, beauty and utility make to understanding the source of property value are examined through empirical research evaluating the perceptions of the relative contributions that each of these three factors make to property value, based on the analysis of data on some 55 single family residential properties drawn from throughout the world.
Findings
The findings explain reasons why certain properties command premium prices, relative to other properties. As commerce prioritizes branding in merchandising generally – and especially for luxury goods – that brand would assume a growing significant role in property markets is not surprising.
Originality/value
These findings challenge traditional thinking and introduce a new, powerful explanation of the source of property values.
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Ruizhi Yuan, Martin J. Liu and Markus Blut
This study aims to examine the impact of five consumption values (i.e. ecological, functional, symbolic, experiential and epistemic) on consumers’ intentions to adopt green…
Abstract
Purpose
This study aims to examine the impact of five consumption values (i.e. ecological, functional, symbolic, experiential and epistemic) on consumers’ intentions to adopt green products. Using Thaler’s utility theory, the authors investigate the indirect effect of values on purchase intention through acquisition utility and transaction utility. Two moderators (materialism orientation and value consciousness) further influence the strength of the effect of consumption values on transaction utility.
Design/methodology/approach
The authors used a survey design (N = 437 Chinese customers recruited through a Chinese online panel provider) and structural equation modeling (SEM) to test six hypothesized relationships in the proposed model. Moderated SEM was used for moderation analysis.
Findings
Most hypothesized relationships in the model were confirmed, with the exception of the functional value–transaction utility link and the moderating effect of materialism on the experiential value–transaction utility relationship.
Research limitations/implications
Larger-scale research may help to determine whether there are more significant differences in consumer evaluations of different types of green products.
Practical implications
As the concept of green marketing in China evolves, firms should continue to stress the importance and value of green products regarding individuals’ care for the environment, status and self-image. Further, firms should conduct systematic utility analyses and address acquisition and price equity in a strategic process.
Originality/value
To the best of the authors’ knowledge, this study is the first to adapt utility theory to green consumption and proposes a clearly defined and well-substantiated set of utility types by merging economic and green consumption literature.
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Terry R. Collins, Manuel D. Rossetti, Heather L. Nachtmann and James R. Oldham
To investigate the application of multi‐attribute utility theory (MAUT) to aid in the decision‐making process when performing benchmarking gap analysis.
Abstract
Purpose
To investigate the application of multi‐attribute utility theory (MAUT) to aid in the decision‐making process when performing benchmarking gap analysis.
Design/methodology/approach
MAUT is selected to identify the overall best‐in‐class (BIC) performer for performance metrics involving inventory record accuracy within a public sector warehouse. A traditional benchmarking analysis is conducted on 14 industry warehouse participants to determine industry best practices for the four critical warehouse metrics of picking and inventory accuracy, storage speed, and order cycle time. Inventory and picking tolerances are also investigated in the study. A gap analysis is performed on the critical metrics and the absolute BIC is used to measure performance gaps for each metric. The gap analysis results are then compared to the MAUT utility values, and a sensitivity analysis is performed to compare the two methods.
Findings
The results indicate that an approach based on MAUT is advantageous in its ability to consider all critical metrics in a benchmarking study. The MAUT approach allows the assignment of priorities and analyzes the subjectivity for these decisions, and provides a framework to identify one performer as best across all critical metrics.
Research limitations/implications
This research study uses the additive utility theory (AUT) which is only one of multiple decision theory techniques.
Practical implications
A new approach to determine the best performer in a benchmarking study.
Originality/value
Traditional benchmarking studies use gap analysis to identify a BIC performer over a single critical metric. This research integrates a mathematically driven decision analysis technique to determine the overall best performer over multiple critical metrics.
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This paper aims to provide a cost effective failure mode and effects analysis tool to overcome the disadvantages of the traditional FMEA that the cost due to failure is not…
Abstract
Purpose
This paper aims to provide a cost effective failure mode and effects analysis tool to overcome the disadvantages of the traditional FMEA that the cost due to failure is not defined.
Design/methodology/approach
The method presented in this paper is based on the fuzzy utility theory. It uses utility theory and fuzzy membership functions for the assessment of severity, occurrence, and detection. The utility theory accounts for the nonlinear relationship between the cost due to failure and the ordinal ranking. The application of fuzzy membership functions better represents the team opinions. The Risk Priority Index (RPI) is developed for the prioritization of failure modes.
Findings
The advantages of the FUT‐based FMEA are demonstrated through cases studies. It shows that it can take the cost due to failure into account when prioritizing failure modes.
Originality/value
The FUT‐based FMEA presented in this paper provides a convenient cost‐effective tool for failure analysis. It improves the performance FMEA in the risk and failure analysis for product design and manufacturing/assembly process.
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Steve Phillips, Jim Martin, Andy Dainty and Andrew Price
The sheer volume of decisions taken within the public sector procurement process prevents perfect and complete information being obtained and applied to every best value tender…
Abstract
The sheer volume of decisions taken within the public sector procurement process prevents perfect and complete information being obtained and applied to every best value tender analysis that is carried out. As such, uncertainty must be accepted as a feature of the best value decision‐making process. This paper reports research which is developing a methodology for utilising the uncertainty component in best value tender analysis in order to create a more transparent decision making process. The main output of the research is the production of a robust support tool which aids the multi objective decision making process within the public sector of the UK construction industry by provoking rational discussion with respect to; the industry’s key performance indicators (KPIs), the client’s attitude to risk and provides a transparent audit trail of the decisions taken. The underlying rationale for the support tool is based on a combination of the Analytic Hierarchy Process (AHP), Multi‐Attribute Utility Theory (MAUT) and Whole Life Costing (WLC). The paper demonstrates the practical utility of the methodology of the tool through a tender decision process.
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Carlos Braziel, Alfred E. Thal and Jeffrey D. Weir
Government‐owned utility systems at many locations are old, obsolete, and unreliable. Replacement of these systems has become more technically and operationally complex, thereby…
Abstract
Purpose
Government‐owned utility systems at many locations are old, obsolete, and unreliable. Replacement of these systems has become more technically and operationally complex, thereby making them more difficult for personnel to operate and maintain. In response, some governmental agencies are conveying ownership of these systems to the private sector through utility privatization as a way to efficiently operate and upgrade them. For utility privatization to be successful though, independent audits are necessary to ensure desired quantitative and qualitative factors are balanced. The purpose of this paper is to address this issue.
Design/methodology/approach
The paper explains how the value‐focused thinking (VFT) methodology was used to develop a multi‐objective decision analysis (MODA) model to determine the effectiveness of utility privatization efforts.
Findings
The VFT MODA model was determined to be a suitable tool to evaluate a complex decision problem such as utility system evaluation. The model captured 28 values and 47 measures relating to utility privatization program's objective of improving the overall quality, reliability, and responsiveness of utility systems.
Research limitations/implications
The VFT MODA model lacks real‐world data for evaluation, senior leader stakeholder input and a value and measure to evaluate energy efficiency.
Practical implications
The paper provides organizations faced with utility privatization decisions with an effective decision‐analysis tool.
Originality/value
The paper explores the first documented use of VFT to assist organizations and governments in providing insight into the performance of its privatized utility systems.
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Suppose that an isolated colonist has just reaped his grain crop. The yield is five full sacks. He destines each sack for a specific purpose: the first sackful of grain must serve…
Abstract
Suppose that an isolated colonist has just reaped his grain crop. The yield is five full sacks. He destines each sack for a specific purpose: the first sackful of grain must serve him to survive, the second one to keep him in full strength, the third will serve as fodder for his poultry, enabling him to enrich his diet with meat. He plans to use the fourth for distilling corn brandy, a luxury to him. For lack of better he destines the fifth sackful of grain for feeding his parrots: their antics amuse him. So, unmistakably, the five uses are of diminishing importance to him.
The purpose of this paper is to explore the extent to which formal logic can be applied to conflict analysis and resolution. It is motivated by the idea that conflicts can be…
Abstract
Purpose
The purpose of this paper is to explore the extent to which formal logic can be applied to conflict analysis and resolution. It is motivated by the idea that conflicts can be understood as inconsistent sets of interests.
Design/methodology/approach
A simple propositional model, based on propositional logic, which can be used to analyze conflicts, has been introduced and four algorithms have been presented to generate possible solutions to a conflict. The model is illustrated by applying it to the conflict between the Obama administration and the Syrian Government in September 2013 over the destruction of Syria’s chemical weapons programme.
Findings
The author shows how different solutions, such as compromises, minimally invasive solutions or solutions compatible with certain pre-defined norms, can be generated by the model. It is shown how the model can operate in situations where the game-theoretic model fails due to a lack of information about the parties’ utility values.
Research limitations/implications
The model can be used as a theoretical framework for future experimental research and/or to trace the course of particular conflict scenarios.
Practical implications
The model can be used as the basis for building software applications for conflict resolution practitioners, such as negotiators or mediators.
Originality/value
While the idea of using logic to analyse the structure of conflicts and generate possible solutions is not new to the field of conflict studies, the model presented in this paper provides a novel way of understanding conflicts for both researchers and practitioners.
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The purpose of this paper is to discuss the valuation of human needs within a given hierarchy. An important distinction is made between private utility and social relevance of…
Abstract
Purpose
The purpose of this paper is to discuss the valuation of human needs within a given hierarchy. An important distinction is made between private utility and social relevance of needs.
Design/methodology/approach
The authors consider a generic hierarchy of needs in a world of similar agents. For the assumed pyramid, agents have to predict the current social value of a need that they will try to fulfill only at some future date. Several possibilities are explored about the way agents predict the social value of future needs.
Findings
It is found that if agents are unable to form an accurate forecast on the social value of a future need, distortions will eventually occur. Complex dynamics may emerge when agents try to learn future social values and use inaccurate learning algorithms.
Research limitations/implications
The paper discusses how individuals measure the value of a need that is fulfilled in some future date. Results are dependent on the assumed learning algorithm. Different learning algorithms may lead to other kinds of long‐term implications.
Practical implications
The paper allows for a better understanding of how human needs can be valued.
Social implications
It is highlighted that aggregate behavior on the evaluation of needs may be different from the behavior of an average agent.
Originality/value
In this paper, the notion of hierarchy of needs is combined with an assessment of how agents form expectations about future events. This furnishes a new paradigm of analysis that can be explored in related future work.
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