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This chapter explores different strategies implemented by three companies using professional (LinkedIn) and non-professional (Facebook) social networking websites (SNWs) as a recruitment tool and investigates the influence of their perceived usability and attractiveness on job seekers’ attraction and their intention to apply.

First, a laboratory experiment involving 171 MBA students compares the effectiveness of three different social recruitment strategies. Second, a survey among 110 job seekers focuses on the most effective strategy in terms of attraction as an employer and the influence of perceived usability and attractiveness of professional SNW pages on job seekers’ intention to pursue the job.

The laboratory experiment confirms the key role of LinkedIn as an e-recruitment practice. The survey shows that the overall company image, the usability of the LinkedIn page and the interaction between the attractiveness of the page and the overall company image positively influence job seekers’ intention to pursue the job.

The research offers insights on job seekers’ reactions to 2.0 Internet-based recruitment. Companies should focus on and invest in professional social medias, paying attention to the usability of their SNWs pages.

Recruitment is a strategic HRM practice to attract talents; however, research lags behind practice and little is known about job seekers’ perceptions and reactions to Internet recruitment. This chapter sheds light on the use of social media for recruitment and identifies two features that contribute to an effective e-recruitment strategy.

This chapter describes how researchers and developers may improve the design of technical innovations for crisis communicators by testing how user-friendly the innovation is for its intended end users. In the RESCUE project, a tool for social media information gathering was developed. During this process, tool usability was thoroughly tested. Good usability allows the user to complete tasks and achieve goals with effectiveness, efficiency and satisfaction. The purpose of the usability testing was to strive for a tool that is easy to use during demanding circumstances and contributes to a high level of situation awareness (SA) among users. SA is about being aware of what is happening around you – during, for example, emergency assignments – and what this means for your on-going work tasks. The main focus of this chapter is to describe how usability testing was applied throughout the tool development process, from the pre-production planning phase to the final phase. As a part of this, the tool features are described.

Technical solutions can be important when key communicators take on the task of making sense of social media flows during crises. However, to provide situation awareness during high-stress assignments, usability problems must be identified and corrected. In usability studies, where researchers investigate the user-friendliness of a product, several types of data gathering methods can be combined. Methods may include subjective (surveys and observations) and psychophysiological (e.g. skin conductance and eye tracking) data collection. This chapter mainly focuses on how the latter type can provide detailed clues about user-friendliness. Results from two studies are summarised. The tool tested is intended to help communicators and journalists with monitoring and handling social media content during times of crises.

Technology, which cannot be considered as a separate existence from society, has become one of the basic research subjects of social sciences. Changes in the new communication technologies have an impact on every area of individual life causing radical changes. Along with globalization, this change and transformation of technological developments change the fields of work as well as individual life. Today, every business must keep up with the competitive environment, which is an indispensable part of globalization. In this context, the strategies aimed at the change and transformation required by sectoral arguments should be activated. The concept of customer satisfaction has become the most important element of today’s conditions. Therefore, the enterprises have to use digital media in the most effective way to create new customer profiles and increase existing customer loyalty by placing their customer-focused work at the top. The study aims to offer improvement suggestions to increase customer satisfaction in terms of usability of the Hepsiburada mobile application. A persona has been created for selecting users for the usability test. A questionnaire has been conducted for this persona, and those who meet the operational criteria are included in the study. In the study, a user-based usability test was performed with 10 users. At the end of the study, usability problems related to the use of the Hepsiburada application were determined, and solutions were offered.

Identifying the dimensionality of a construct and selecting appropriate items for measuring the dimensions are important elements of marketing scale development. Scales for measuring marketing constructs such as service quality, brand equity, and marketing orientation have typically been developed using the influential classical test theory paradigm (Churchill, 1979), or some variant thereof. Users of the paradigm typically assume, albeit implicitly, that items and respondents are the only sources of variance and respondents are the objects of measurement. Yet, marketers need scales for other important managerial purposes, such as benchmarking, tracking, and perceptual mapping, each of which requires a scaling of objects other than respondents such as products, brands, retail stores, websites, firms, advertisements, or social media content. Scales that are developed without such objects in mind might not perform as expected. Finn and Kayande (2005) proposed a multivariate multiple objective random effects methodology (referred to here as M-MORE) could be used to identify construct dimensionality and select appropriate items for multiple objects of measurement. This chapter applies M-MORE to multivariate generalizability theory data collected to assess online retailer websites in the early 2000s to identify the dimensionality of and to select appropriate items for scaling website quality. The results are compared with those produced by traditional methods.

The chapter aims to present a case study of what is involved in implementing the VuFind discovery tool and to describe usability, usage, and feedback of VuFind.

The chapter briefly documents Western Michigan University (WMU) and University of Richmond’s (UR) experience with VuFind. WMU Libraries embarked on a process of implementing a new catalog interface in 2008. UR implemented VuFind in 2012. The usability result and usage of Web 2.0 features are discussed.

The implementation processes at WMU and UR differ. At WMU, users’ input was not consistent and demanded software customization. UR strategically began with a very focused project management approach, and intended the product as short-term solution. The usability and feedback from several sites are also presented.

The benefits of using open source software include low barrier and cost to entry, highly customizable code, and unlimited instances (libraries may run as many copies of as many components as needed, on as many pieces of hardware as they have, for as many purposes as they wish). With the usability studies presented, VuFind is proved to be a valid solution for libraries.

The chapter provides a unique account of library’s experience providing an alternative catalog interface using open source software. It also uniquely reports on VuFind usability and initial testing results and evaluation.

The author takes a comprehensive look at the accessibility of e-resources for all people, including those with disabilities, in the context of collection development (CD).

Employing a combination of research methodologies — policy analysis, content analysis, and phone survey—the author explores the extent to which the needs of people with disabilities are considered.

Several professional library organizations recommend accessibility-sensitive selection and procurement procedures. However, not all students enrolled in library school programs might learn about the issue. Few books on the subject cover the issue adequately. Nationwide, CD policies requiring conformance to accessibility standards are the exception; and when librarians meet to make decisions about the selection of specific e-resources, the needs of people with disabilities are rarely on their radar screens.

Researchers conducting similar surveys in the future might want to not only select a statistically more representative sample of academic libraries but also widen their focus and include both accessibility and usability in their investigations.

Textbook authors and course instructors in the area of CD need to address accessibility and usability. Librarians need to raise the issue with database and e-book vendors during license negotiations.

The acquisition of e-resources designed to be accessible and usable for all will enable people with disabilities to participate more fully in our information-driven society.

The data collected provide for a broad discussion of the extent to which the needs of people with disabilities are considered in connection with CD.