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Open Access
Article
Publication date: 19 March 2024

Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya

The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood…

Abstract

Purpose

The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations.

Design/methodology/approach

This paper aims to investigate the impact of advertising appeals on consumers' intentions to purchase organic food. We explored the interaction between advertising appeals (egoistic vs altruistic) and product types (virtue vs vice) and purchase intention. The goal is to provide insights that can enhance the advertising effectiveness of organic food manufacturers and retailers.

Findings

The analysis reveals significant effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention.

Originality/value

This research contributes to the field by providing nuanced insights into the interplay between advertising appeals and product types within the context of organic food. The findings highlight the importance of considering the synergy between egoistic appeals and virtuous products, as well as altruistic appeals and vice products. This understanding can be strategically employed by organic food manufacturers and retailers to optimize their advertising strategies, thereby improving their overall effectiveness in influencing consumers' purchase intentions.

Details

British Food Journal, vol. 126 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 March 2024

Yongmei Ni, Bichu Li, Yu Su and Jiangang Xia

As responsibilities of high school principals continue to expand, their workweeks become longer, and their attention is stretched in multiple directions. How principals from…

Abstract

Purpose

As responsibilities of high school principals continue to expand, their workweeks become longer, and their attention is stretched in multiple directions. How principals from various school types use their time is influenced by their organizational structures and external policies. To gain deeper insights into the workload, priorities and constraints faced by high school principals, this study examines principal time use (PTU) patterns across different school types, including traditional public schools (TPSs), charter schools, Catholic schools and non-Catholic private schools.

Design/methodology/approach

Drawing on the national representative data from the High School Longitudinal Study of 2009 in the USA, this study examines and compares PTU in various leadership tasks across different school types, controlling for school and principal characteristics.

Findings

Among various high school types, principals in TPS had the longest workweeks. However, the extended workweek did not necessarily result in significantly more hours or a larger proportion of their time dedicated to instructional leadership. Instead, TPS principals allocated more time to administrative tasks and student affairs than principals in other school types.

Originality/value

By examining PTU of different school types, this study adds new evidence on the influence of contextual factors on leadership behavior. It also offers policy implications to enhance principals’ capacities, alleviate their workload and to prioritize time use in different leadership domains.

Details

Journal of Educational Administration, vol. 62 no. 2
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 7 February 2024

Fanjue Liu and Yu-Hao Lee

This study aims to investigate the rising trend of virtual influencers – digitally created characters with human-like attributes. It aims to evaluate and compare their…

Abstract

Purpose

This study aims to investigate the rising trend of virtual influencers – digitally created characters with human-like attributes. It aims to evaluate and compare their effectiveness with human influencers in terms of brand attitudes and purchase intentions. It uncovers the mechanisms underlying the differences in effectiveness observed between virtual influencers and their human counterparts.

Design/methodology/approach

The research uses a 2 (influencer type: human vs virtual) × 3 (product type: functional vs symbolic vs experiential) between-subjects design. Through a pilot study (n = 334) and a main study (n = 352), the research examines the interactive effects of influencer and product type on brand attitude and purchase intentions. Hypotheses were developed and tested using moderating mediation models centered on authenticity and product–endorser fit.

Findings

Virtual influencers are perceived as less authentic than human influencers across all product types, negatively influencing brand attitude and purchase intention. However, the extent to which influencer type affects brand attitudes and purchase intentions, mediated by product–endorser fit, varies based on the product type.

Originality/value

This research emphasizes two key mechanisms – authenticity and product–endorser fit – influencing the effectiveness of virtual influencers. It suggests that aligning virtual influencers with suitable product types can offset their perceived authenticity deficit, significantly affecting their endorsement effectiveness.

Article
Publication date: 19 December 2023

Md Rokonuzzaman, Abdullah Alhidari, Ahasan Harun, Audhesh Paswan and Derrick D'Souza

Hoping to increase the productivity of their employees, firms provide and expect their employees to use approved mobile apps. However, despite an intuitive appeal, the…

Abstract

Purpose

Hoping to increase the productivity of their employees, firms provide and expect their employees to use approved mobile apps. However, despite an intuitive appeal, the relationship between information technology usage and productivity is still seen as paradoxical. This study examines the relationship between employees' experience and engagement with business mobile apps provided by employers and its effects on employee work productivity.

Design/methodology/approach

Data from respondents who use employer-provided business apps were used to test the hypotheses. Measurement-corrected latent scores extracted from the PLS measurement evaluation were used in regression-centric assessment using PROCESS.

Findings

Results indicate that employee-users’ experience-based attributions of the business app, i.e. customization, performance quality and compatibility, have positive effects on productivity mediated by participation intensity. Further, work type (retail vs non-retail) and the depth of the employee user’s experience moderate experience-based attributions' indirect effects on productivity.

Originality/value

Unlike previous studies delving into this topic, this study focuses solely on the mediation and moderation effects for hypothesis testing. Specifically, this study investigates effects conditional on work type (retail vs non-retail), which the authors believe has significant implications for retailing. These findings have interesting implications for both future research and managers.

Details

Industrial Management & Data Systems, vol. 124 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 14 November 2023

Mercedez Hinchcliff, Elias Kyriazis, Grace McCarthy and Michael Mehmet

The study aims to develop a holistic model identifying the constructs that impact customer loyalty in retail banking and introduce product type as a moderating variable to the…

629

Abstract

Purpose

The study aims to develop a holistic model identifying the constructs that impact customer loyalty in retail banking and introduce product type as a moderating variable to the model.

Design/methodology/approach

A conceptual model of customer loyalty is introduced and empirically tested with 416 valid samples obtained from Australian retail banking customers. The data were analysed using partial least squares structural equation modelling and multigroup analysis.

Findings

This study confirms the moderating effect of high- and low-involvement products on the relationship between customer loyalty and satisfaction, trust, service quality, commitment and perceived value. Surprisingly, the effect of satisfaction on loyalty was much stronger with low-involvement product types and the effect of commitment on loyalty was much stronger with customers who utilise high-involvement products.

Research limitations/implications

The study uses a sample population in Australia who utilise one of the top four banks and investigates three product types. Further research could expand the product selection and include customers who use credit unions and other banks not in the top four categories.

Originality/value

This study is the first to confirm the moderating effect product type has on the customer loyalty relationship in retail banking in regard to high- and low-involvement product categories. The research provides a deeper understanding of the factors that influence customer loyalty and identifies which types of products influences customer loyalty the most. Additionally, this study highlights the importance of understanding the different needs and priorities of customers using different product types in order to effectively influence their loyalty.

Details

International Journal of Bank Marketing, vol. 41 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 23 May 2008

Futoshi Kobayashi

The purpose of this study is to investigate cross‐cultural differences between American and Japanese college students' body type under/overestimation regarding their own bodies…

486

Abstract

Purpose

The purpose of this study is to investigate cross‐cultural differences between American and Japanese college students' body type under/overestimation regarding their own bodies within the framework of self‐construal theory.

Design/methodology/approach

Information from 137 American college students and 160 Japanese college students was collected in using a survey method. Their height, body weight, gender, and self‐estimated body types from three different options (underweight, normal weight, and overweight) was collected in order to assess the relationship between self‐estimated and real body types of these participants. The real body type based on one's body mass index and the self‐estimated body type were compared for each participant.

Findings

Japanese students were found to be more in the underweight category and less in the overweight category than American students. It was also found that Japanese students, and female students in general, were more likely to overestimate their body types and American students, and male students in general, were more likely to underestimate their body types.

Research limitations/implications

The present study used self‐report survey method and should be considered a pilot study. In future research, the height and weight of participants should actually be measured to obtain more reliable data. Future research should investigate other possible psychological factors for creating different body types between different cultures.

Originality/value

The present study was the first cross‐cultural study regarding body type under/overestimation regarding their own bodies between American and Japanese college students.

Details

Nutrition & Food Science, vol. 38 no. 3
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 February 1997

Kyungae Park

A consumer's post‐purchase product usage behaviour influences future decision making. Particularly, for fashion products, in which usage behaviour is highly observable, impacts of…

1307

Abstract

A consumer's post‐purchase product usage behaviour influences future decision making. Particularly, for fashion products, in which usage behaviour is highly observable, impacts of usage behaviour on future purchases and other consumers are more conspicuous. This study investigated usage behaviour for clothing fashion products. Behavioural aspects (use frequency and use variety) of usage behaviour were considered with psychological aspects (use satisfaction). The study focused on the differences in usage behaviour (use frequency, use variety and use satisfaction) by product types (fashionability and classification). Data was collected from a questionnaire survey. The results revealed that product types affected the post‐purchase usage behaviour of fashion products. There were significant differences in the use frequency by the product classification, in the use variety by the product fashionability and in the use satisfaction by the product classification and fashionability. Further, significant differences by product types were discussed.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 1 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 25 February 2014

Olufikayo Aderinlewo and Gabriel Ayodele Alade

The behaviours of four indeterminate frame-support combinations namely Type I (with fixed supports), Type II (with pinned supports), Type III (with fixed-pinned supports) and Type…

Abstract

Purpose

The behaviours of four indeterminate frame-support combinations namely Type I (with fixed supports), Type II (with pinned supports), Type III (with fixed-pinned supports) and Type IV (with fixed-roller supports) frames under the exposure conditions and loads as existing on site were simulated. Two categories of these combinations (I and II) were studied namely single storey-single bay and multiple storey-single bay frames, as illustrated in the case studies treated. A procedure for determining the probability of failure at different sections along the frame types, the range between the probability of failure bounds and the reliability ratings of the frame types were developed based on the kinetic method of plastic moment analysis, minimum weight design method, piecewise method of moment analysis and first order-second moment (FOSM) methods. The analysis results of the Category I frames showed that the Type I frame was most reliable (with the lowest probability of failure range of 0.3269), while the Type II frame was least reliable (with the highest probability of failure range of 0.4918). These results were consistent with those of the Category II frames. The paper aims to discuss these issues.

Design/methodology/approach

Collapse mechanisms were generated for four frame-support types and the corresponding plastic moments were determined using both the kinematic plastic analyses and minimum weight design methods. The members were designed and the plastic moments were distributed at sections of constant interval along the frame length to generate corresponding envelopes. A similar process was carried out to determine the elastic moment variables due to the loads. The reliability index and the corresponding probability of failure at each frame section were determined. Then, the probabilities of failure bounds for the frames were then compared to determine the most reliable.

Findings

It was observed that there existed a wide margin between the elastic and plastic moments indicating that design of steel structures at the elastic limit does not take full advantage of its strength. Hence, the design can be carried out beyond the elastic limit and within the safety margin given in equation (3). However, the safety of the entire frame is assessed on the basis of range of values between the highest and the lowest probability of failure bounds. The lower this range is (not exceeding 0.5 or 50 per cent), the more reliable the frame is.

Research limitations/implications

The equations developed in this study can only be directly applied to multi storey-single bay frames. However, the reliability-based analysis and design procedure developed can be extended to other types of frames.

Practical implications

A practical approach for analysing steel frames with different supports with the overall goal of producing safe and economical designs has been developed and presented in this paper.

Originality/value

The procedure adopted is very original and can be backed up by existing literature. The piecewise method for analysing moments at various sections along a frame is also innovative. The whole concept can be adopted to determine the reliability of other types of frames such as multiple bay-multistorey frames with different support types.

Details

Journal of Engineering, Design and Technology, vol. 12 no. 1
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 18 April 2017

Lingjiu Zhou, Meng Liu, Zhengwei Wang, Demin Liu and Yongzhi Zhao

This study analyzes the blade channel vortices inside Francis runner with a particular focus on the identification of different types of vortices and their causes.

Abstract

Purpose

This study analyzes the blade channel vortices inside Francis runner with a particular focus on the identification of different types of vortices and their causes.

Design/methodology/approach

A single-flow passage of the Francis runner with refined mesh and periodic boundary conditions was used for the numerical simulation to reduce the computational resource. The steady-state Reynolds-averaged Navier–Stokes equations closed with the k-ω shear–stress transport (SST) turbulence model were solved by ANSYS CFX to determine the flow field. The vortices were identified by the second largest eigenvalue of velocity.

Findings

Four types of vortices were identified inside the runner. Three types were related to the inlet flow. The last one (Type 4) was caused by the reversed flow near the runner crown and had the lowest pressure inside the core near the runner outlet. Thus, in the blade channel vortex inception line, Type 4 vortex would appear earlier than the other three ones. Besides, the Type 4 vortex emerged from the crown and shed toward the blade-trailing edge. And its location moved from near the crown down to near the band when the unit speed increased or unit discharge decreased.

Research limitations/implications

Although the refined mesh was used and the main vortices in the Francis runner were well predicted, the current mesh is not enough to accurately predict the lowest pressure in the channel vortex core.

Practical/implications

This knowledge is instructive in the runner blade design and troubleshooting related to the channel vortex.

Originality/value

This study gives an overview of the main observed blade channel vortices and their causes, and points out the important role the reversed flow plays in the formation of blade channel vortices. This knowledge is instructive in the runner blade design and troubleshooting related to blade channel vortices.

Details

Engineering Computations, vol. 34 no. 2
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 19 September 2016

Jianli Cui, Junping Duan, Binzhen Zhang and Xueli Nan

This paper aims to provide a fabrication and measurement of a highly stretchable pressure sensor with a “V-type” array microelectrode on a grating PDMS substrate.

Abstract

Purpose

This paper aims to provide a fabrication and measurement of a highly stretchable pressure sensor with a “V-type” array microelectrode on a grating PDMS substrate.

Design/methodology/approach

First, the “V-type” array structure on the silicon wafer was fabricated by the MEMS technology, and the fabrication process included ultra-violet lithography and silicon etching. The “V-type” array structure on the master mold was then replicated into polycarbonate, which served as an intermediate, negative mold, using a conventional nanoimprint lithography technique. The negative mold was subsequently used in the PDMS molding process to produce PDMS “V-type” array structures with the same structures as the master mold. An Ag film was coated on the PDMS “V-type” array structure surface by the magnetron sputtering process to obtain PDMS “V-type” array microelectrodes. Finally, a PDMS prepolymer was prepared using a Sylgard184 curing agent with a weight ratio of a 20:1 and applied to the cavity at the middle of the two-layer PDMS “V-type” array microelectrode template to complete hot-press bonding, and a pressure sensor was realized.

Findings

The experimental results showed that the PDMS “V-type” array microelectrode has high stretchability of 65 per cent, temperature stability of 0.0248, humidity stability of 0.000204, bending stability and cycle stability. Capacitive pressure sensors with a “V-type” array microelectrode exhibit ideal initial capacitance (111.45 pF), good pressure sensitivity of 0.1143 MPa-1 (0-0.35 Mpa), fast response and relaxation times (<200 ms), high bending stability, high temperature/humidity stability and high cycle stability.

Originality/value

The PDMS “V-type” array structure microelectrode can be used to fabricate pressure sensors and is highly flexible, crack-free and durable.

Details

Sensor Review, vol. 36 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

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