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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 21 March 2023

Esra Keskin, Harun Tanrıvermiş and Alenka Temeljotov Salaj

Facility management (FM) is picking up steam in Turkey. However, delays in creating standards and adopting FM as a profession by corporate and public institutions led to an…

Abstract

Purpose

Facility management (FM) is picking up steam in Turkey. However, delays in creating standards and adopting FM as a profession by corporate and public institutions led to an unusual predicament, unlike in Europe and the USA. The purpose of this study is to take an inductive and constructivist approach to explore the extent of maturity in the FM industry within Turkey.

Design/methodology/approach

Qualitative understanding of the complexity of the Turkish FM sector drives the design used in the study. All data has been collected through an in-depth interview and semi-structured questionnaire with FM stakeholders.

Findings

The findings revealed the perceptions of stakeholders working in various businesses and research institutions in Turkey, including FM organizations, supply markets and educational institutions, regarding the key challenges and opportunities in the business environment.

Practical implications

The trend on Turkish FM revealed a slow growth in FM professionalization, which needs the authority’s attention as the professionalization reduces the unemployment rate, reduces cost and enhances the life cycle of the physical property.

Originality/value

This is the first study, to the best of the authors’ knowledge, on Turkish FM that provides comprehensive studies on Turkish FM professionalization trends to draw the attention of policymakers to the need to enact policies that would improve FM professionalism.

Details

Facilities , vol. 41 no. 7/8
Type: Research Article
ISSN: 0263-2772

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Article
Publication date: 20 September 2010

Louise Curran and Soledad Zignago

The purpose of this paper is to analyze the impact of the international financial crisis on key clothing markets and their suppliers.

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Abstract

Purpose

The purpose of this paper is to analyze the impact of the international financial crisis on key clothing markets and their suppliers.

Design/methodology/approach

The analysis was undertaken on the basis of trade figures from the International Trade Centre (ITC) and Eurostat over the period 2005‐2009, and in particular over the period July 2007 to July 2009, when the strongest impacts from the crisis can be seen.

Findings

The different markets and suppliers have been impacted rather heterogeneously by the crisis. The key regional suppliers to the EU and the USA – Turkey and Mexico – have seen large falls in their clothing exports, as well as their textiles imports and exports. However, the EU has also seen major reductions in its trade. Others have been less strongly affected in the clothing sector. In textiles, trade fell in both directions everywhere, confirming a general tendency for intermediate product trade to be more affected by the crisis than final trade in goods. The research shows that certain sectors have been less strongly affected than others. However, the impacts have been heterogeneous across countries. The figures for the EU were extracted in euros, but also converted to dollars for comparison. The results vary quite considerably depending on the currency used for analysis.

Originality/value

The paper analyzes, for the first time, the most up to date trade data relating to flows over the period of the crisis. Through analysing the impacts of the economic downturn the potential impacts on the industrial landscape after the crisis can be better seen.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 4 January 2016

Sinem Mollaoglu, Citra Chergia, Esin Ergen and Matt Syal

The purpose of this paper is to comprehend the ways of knowledge and application of green building guidelines and assessment systems as innovations diffuse in developing…

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Abstract

Purpose

The purpose of this paper is to comprehend the ways of knowledge and application of green building guidelines and assessment systems as innovations diffuse in developing countries’ Architecture Engineering and Construction (AEC) industries.

Design/methodology/approach

Building up on recent research on the India case, this study focused on Indonesia and Turkey and further studied “how green building assessment systems diffuse in developing countries”. A total of 110 experts representing individuals from private and governmental sectors from both countries responded to the conducted survey.

Findings

Findings show insights to adoption of green building guidelines in developing countries, including their diffusion paths, barriers to their use and their applications. Additionally, the results are compared with the India case from the recent literature and analysed via the lens of the diffusion of innovation theory.

Research limitations/implications

A random sampling of the AEC industries in developing countries in future studies and capturing of the evolution of the trends over time will provide further insights into the diffusion of innovation phenomena in the context of green building guidelines.

Practical implications

Innovation adoption paths for green building guidelines in Indonesia, Turkey and India are similar, while a higher adoption rate is observed in the case of India. “Diffusion of innovation” categories for green building guidelines that define the state of each adopter at the time of survey conduct in India, Indonesia and Turkey are found. Environmental groups as innovator, large business houses as early adopter and nodal agencies as early majority are the common adopters and categories of green building guidelines. The study findings align with those in the literature and show that clients and market conditions can catalyse the diffusion of innovation in AEC industries in Turkey and Indonesia.

Social implications

Diffusion of green building guidelines as innovations in developing countries’ AEC industries showed alignment with the Roger’s (2003) model. However, respondents in both Turkey and Indonesia reported approximately ten times as many innovators and twice as many early adopters as Roger’s (2003) model would predict. Because of the small proportions of late adopters and laggards in these two countries, any useful innovation should be quickly incorporated.

Originality/value

Aligning with the literature, findings show that clients and market conditions catalyse diffusion of innovation in AEC industries in Turkey and Indonesia. It is important to note that both countries approximately have ten times as many innovators and twice as many early adopters as theory would predict. Because of the small proportions of late adopters and laggards in these two countries, useful green building innovations could be quickly incorporated.

Details

Construction Innovation, vol. 16 no. 1
Type: Research Article
ISSN: 1471-4175

Keywords

Book part
Publication date: 20 April 2023

Alper Yurttaş

Turkey's European Union (EU) candidacy process, unlike other candidate countries, is a unique case in terms of the length of the process and the tensions experienced in the…

Abstract

Turkey's European Union (EU) candidacy process, unlike other candidate countries, is a unique case in terms of the length of the process and the tensions experienced in the process. With the start of membership negotiations in 2005 and the increase in Turkey's obligations in the process, disruptions began to emerge and the anticipated progress could not be achieved. In this period, the EU's view of Turkey began to transform. It emerged as a reflection of this view with the privileged partnership proposals put forward in the mid-2000s. This study discusses how Turkey–EU relations have been shaped since 2005 when Turkey started membership negotiations and how the EU positions Turkey in light of current developments. In this context, the Strategic Compass document, which is aimed to shape the next 10 years of the EU, has been examined and focused on how Turkey is handled in the document. In the study, it has been revealed that the EU does not consider Turkey as a candidate country, but with a functionalist approach, depending on certain preconditions, as a partner with which it can make progress in areas of common interest.

Details

The European Union in the Twenty-First Century
Type: Book
ISBN: 978-1-80382-537-3

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Book part
Publication date: 23 January 2023

Ayhan Kaya and Özge Onursal-Beşgül

Turkey has been an active member of the Bologna Process (BP) since 2001. This chapter focuses on the impact of the BP on higher education (HE) in Turkey by outlining the reforms…

Abstract

Turkey has been an active member of the Bologna Process (BP) since 2001. This chapter focuses on the impact of the BP on higher education (HE) in Turkey by outlining the reforms that were carried out and the narratives surrounding the changes. The focus of the chapter will be on how the BP has been accommodated, negotiated debated or rejected in Turkey and the societal and political tensions surrounding the process. The chapter is based on the findings of semi-structured interviews conducted with the Bologna experts and the officials of universities in Turkey, who were responsible for the reforms between 2009 and 2016, as well as a review of updated data and the analysis of secondary literature and official texts, such as the National Reports of the BP and the relevant policy documents in Turkey. After a very intense reform process, the policy transfer in Turkey slowed down, and Turkey's discussions, specifically about the BP both at the policy and the university level, became close to non-existent. The chapter aims to analyse the reasons behind the loss of interest in the BP in Turkey by focusing on the critical voices and discussions surrounding the neoliberalisation of HE. The chapter will also refer to how Euroscepticism in Turkey impacted the reform process in HE.

Details

Towards Social Justice in the Neoliberal Bologna Process
Type: Book
ISBN: 978-1-80117-880-8

Keywords

Book part
Publication date: 30 July 2018

Elif Yurdakul and Aslı Bozdağ

Marketing has changed rapidly over the last four decades. Not a core discipline itself, its applications have become more complicated, more dynamic and more customised than ever…

Abstract

Marketing has changed rapidly over the last four decades. Not a core discipline itself, its applications have become more complicated, more dynamic and more customised than ever before. Achieving differentiation in product is as difficult as reaching an aurora. Instead, marketers use communication tools to draw attention and increase awareness. But in the era of artificial intelligence, number of communication channels, competitors and lack of patience to read or listen to branded messages are not helping to reach targets. To keep the brands’ images clear and memorable, marketers need to create powerful content to deliver through any touchpoints. And that means INTEGRATION: ‘coordinating the company’s many communication channels to deliver a clear, consistent and compelling message about the organisation and its products’.

The dynamics of marketing communication mix can vary in different geographies. Being a developing country makes Turkey a fast mover but unstable. Although coping with these dynamics is not easy, it could be learnt. This chapter aims to help the reader find some useful information about Integrated Marketing Communication applications in the Turkish market.

Book part
Publication date: 4 July 2019

Duygu Kızıldağ

Purpose. The purpose of this chapter is to determine the role of women cooperatives as an employment policy in Turkey. In this context, the aim is to investigate the effects of…

Abstract

Purpose. The purpose of this chapter is to determine the role of women cooperatives as an employment policy in Turkey. In this context, the aim is to investigate the effects of women’s cooperatives movement on the social and economic development and female participation within the labor force.

Method. In this chapter, the importance of cooperatives in the realization of economic development has been evaluated more qualitatively. The history of Turkish cooperatives has been briefly emphasized and the impact of women’s cooperatives on sustainable development goals (SDG) has been evaluated through a systematic literature review.

Results. After reviewing the literature and evaluating the samples of women’s cooperatives in Turkey with the sustainable development framework goals, it has been determined that cooperatives are an opportunity for the employment of women. It has been seen that women cooperatives are a contribution to the SDGs with their structure and action. In this respect, it can be said that women’s cooperatives can be regarded as an effective policy for increasing women’s employment in regions with traditional labor market structures.

Details

Contemporary Issues in Behavioral Finance
Type: Book
ISBN: 978-1-78769-881-9

Keywords

Article
Publication date: 27 February 2023

Alper Karasoy

This study aims to examine the effects of industrialization, deindustrialization and financialization on Turkey’s energy insecurity by controlling the impacts of urbanization and…

Abstract

Purpose

This study aims to examine the effects of industrialization, deindustrialization and financialization on Turkey’s energy insecurity by controlling the impacts of urbanization and alternative energy generation for the 1980–2018 period.

Design/methodology/approach

This study proposed an econometric model relying on the literature. Moreover, based on different financialization variables, this study estimated two specifications of this model using the augmented nonlinear autoregressive distributed lag approach.

Findings

The results are as follows: first, industrialization increased Turkey’s long-run energy insecurity, whereas deindustrialization did not affect Turkey’s energy security. Second, urbanization worsened Turkey’s energy insecurity. Third, financialization aggravated Turkey’s energy insecurity. Last, alternative energy generation improved Turkey’s energy security.

Research limitations/implications

This study identifies the energy security’s drivers in Turkey with a focus on industrialization and financialization. Nonetheless, further research is needed on other emerging economies with high energy insecurity levels, and a disaggregated approach can be followed to examine how various industrial sectors impact energy security.

Practical implications

To combat energy insecurity, quantifiable, innovative and energy-efficient goals should be set for Turkey’s industry sector. Additionally, to achieve these goals, financial opportunities should be provided by reforming the financial sector. This reformative approach can also curb financialization’s negative effect on Turkey’s energy security.

Social implications

Deindustrialization is not a solution to Turkey’s energy insecurity. Also, unless necessary actions are taken, industrialization, financialization and uncontrolled urbanization may continue to threaten Turkey’s energy security. Finally, promoting alternative energy generation seems to be a viable long-run solution to energy insecurity.

Originality/value

Although a significant number of studies investigated industrialization’s and financialization’s impacts on energy demand or environmental damage, only a few studies examined their impacts on energy insecurity. Similar to other developing nations, as Turkey is facing chronic energy security problems, the author believes that the analysis provides important policy insights regarding energy (in)security’s drivers. By differentiating the impacts of industrialization and deindustrialization, this study also shows that deindustrialization may not be a proper solution to deal with energy insecurity.

Details

International Journal of Energy Sector Management, vol. 17 no. 6
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 27 June 2022

Omer Cayirli, Koray Kayalidere and Huseyin Aktas

The purpose of this paper is to investigate the impact of changes in credit stock on real and financial indicators in Turkey with a focus on conditional and time-varying dynamics.

Abstract

Purpose

The purpose of this paper is to investigate the impact of changes in credit stock on real and financial indicators in Turkey with a focus on conditional and time-varying dynamics.

Design/methodology/approach

In addition to lag-augmented vector autoregression (LA-VAR) based time-varying Granger causality tests, threshold models and a research setting that identifies high/low states of credit growth based on 24-month moving averages are used to explore regime-dependent behavior. For investigating the asymmetric dynamics, the authors use a methodology that identifies good/bad news in credit growth based on 24-month moving averages and standard deviations.

Findings

Results strongly suggest that the impact of changes in credit stock induces conditional responses. Moreover, we find evidence for asymmetric responses. In the case of Turkey, efforts to spur growth through credit produce a strong negative byproduct, a depreciation in the exchange rate. The authors also find that changes in credit stock have become more relevant for uncertainties in inflation and exchange rate expectations, particularly in the era after mid-2018 in which credit growth volatility has increased noticeably.

Originality/value

This study provides a comprehensive analysis of time-varying and conditional responses to a change in credit stock in a major emerging economy. Using a moving threshold based only on the available information in the analysis of state-dependency represents a new approach.

Details

International Journal of Emerging Markets, vol. 19 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

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