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Book part
Publication date: 6 September 2021

Giacomo Del Chiappa, Marcello Atzeni and Enrico Panai

Set against the background of uncertainty and crisis generated by COVID-19, policymakers, destination marketers and tourism and hospitality managers are struggling in trying to…

Abstract

Set against the background of uncertainty and crisis generated by COVID-19, policymakers, destination marketers and tourism and hospitality managers are struggling in trying to envision how, and till when, tourist behaviour will be changed and transformed by this pandemic and how tourists will select the accommodation where to stay during their holiday.

So far, a limited number of academic studies have been devoted to analyzing how travellers will select the accommodation for their holidays. This urges academicians to fill this gap with the aim to provide practitioners with fresh and insightful knowledge to support their decision-making in a tourism era where everyone seems to be shifting towards a ‘new normality’ of uncertain duration.

This study was therefore carried out to contribute to this debate by presenting and discussing findings of an empirical investigation applying a factor–cluster analysis on a sample of 225 French consumers/travellers to profile them based on accommodation selection criteria. Further, a series of chi-square tests was run to investigate whether significant differences exist among clusters based on their sociodemographic characteristics (i.e. gender, age, level of occupation, employment status) and travel-related variables (i.e. the preferred type of accommodation and the length of the holiday).

Findings contribute to deepening the scientific debate about how tourists' behaviour is being transformed in a tourism era affected by the COVID-19 pandemic. Meanwhile, our results will provide accommodation marketers with useful information to be used to effectively plan and implement their service design to meet tourists' expectations and needs.

Article
Publication date: 13 November 2017

Grzegorz Kwiatkowski and Thomas Könecke

Both groups are profiled in terms of travel-related and socio-demographic characteristics. Furthermore, the purpose of this paper is to address determinants of spending for each…

Abstract

Purpose

Both groups are profiled in terms of travel-related and socio-demographic characteristics. Furthermore, the purpose of this paper is to address determinants of spending for each spectator group. Data collection was conducted using an on-site questionnaire. Analysis of variance between profile characteristics is based on χ2 and Wilcoxon-Mann-Whitney tests, whereas the analysis of determinants of spending builds on the Tobit model.

Design/methodology/approach

Recurring sport events that do not count among the mega sport event category have become a popular means of attracting tourists to a destination. Thus, research on different spectator groups attending such events is very relevant, yet surprisingly scarce. This study helps filling this void by a comparative analysis of two types of spectators present at the Professional Windsurf Association Windsurf World Cup on the German island of Sylt: travellers who come to Sylt solely for the event (event tourists) and travellers whose motivation to visit the island was not primarily driven by the event (regular tourists).

Findings

The results show that the two examined groups are clearly distinguishable, both in terms of profile characteristics and determinants of spending. This indicates that specific strategies seem advisable for sport event and tourism destination managers at mature tourist destinations.

Originality/value

The study’s major contribution to both tourism and event management literature is that it exposes key characteristics of and differences between both groups within a specific setting at a non-mega sport event at a mature tourist destination.

Details

Sport, Business and Management: An International Journal, vol. 7 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 28 January 2022

Annarita Sorrentino, Marco Ferretti, Marcello Risitano, Giacomo Del Chiappa and Fevzi Okumus

This study aims to examine the effects of the servicescape on experiential state, delight and memorability in the context of the cruise experience. This study also analyzes the…

Abstract

Purpose

This study aims to examine the effects of the servicescape on experiential state, delight and memorability in the context of the cruise experience. This study also analyzes the moderating effects of sociodemographic characteristics (income and place of residency) and prior travel experience.

Design/methodology/approach

Drawing on the Stimulus-Organism-Response theory, structural equation modeling via partial least squares path modeling was applied to a sample of 415 cruisers. A multi-group analysis was used to test the moderating effects.

Findings

Study results confirm the predictive role of the servicescape in creating experience, delight and memorability, with a place of residence, past travel experience and income exerting moderating effects on the aforementioned relationships.

Practical implications

The results offer useful insights for managers who operate not only in the cruise industry but also in other service contexts. Moreover, the moderating effects offer novel insights into smarter marketing on the part of service companies oriented toward value co-creation.

Originality/value

Only a few recent studies have focused on the servicescape in the context of the cruise industry. This study contributes to the literature by providing a theoretical framework and empirical evidence for analyzing the role of the onboard servicescape in cruisers’ experience, delight and memorability while also considering the moderating effects that of sociodemographic and travel-related characteristics exert on the different paths.

Details

Consumer Behavior in Tourism and Hospitality, vol. 17 no. 1
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 24 October 2008

Nazmi Kozak and Metin Kozak

The purpose of this study is to investigate the information search behavior of visitors according to various socio‐demographic and travel‐related variables regarded as a criterion…

1839

Abstract

Purpose

The purpose of this study is to investigate the information search behavior of visitors according to various socio‐demographic and travel‐related variables regarded as a criterion for market segmentation.

Design/methodology/approach

The data were based on a survey carried out with the cooperation of the Ministry of Tourism and Culture and the State Institute of Statistics in 2001. The study findings were analyzed by employing two statistical techniques: χ2 and a correspondence analysis.

Findings

An overview of the study findings indicates that the individuals visiting Turkey are provided with information from a range of sources. The information sources accessed seem to vary according to the level of the respondents' education level and purpose of their visit.

Research limitations/implications

Through the research findings, it cannot be denied that the information sources have an impact on visitors' decision‐making process in choosing the specific place or facility to spend their limited time. This impact may vary from one person to another according to their different social groups.

Practical implications

Based on six groups of external information sources, the study provides marketing implications for the tourism authorities to segment their target markets.

Originality/value

The paper suggests that, in addition to other social and psychological factors, service providers can also segment their customers and tailor their marketing strategies based on visitors' intentions of using information sources prior to, or during, their vacations.

Details

Tourism Review, vol. 63 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Book part
Publication date: 16 January 2024

Oliver Cruz-Milán

One of the most well-known, seminal models in the tourism field is the one proposed 50 years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal…

Abstract

One of the most well-known, seminal models in the tourism field is the one proposed 50 years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research using Plog's psychographics has yielded varied results, some of which have corroborated his model, while others have found partial or no support for some postulates. Therefore, the purpose of this chapter is to offer an exhaustive review of 47 studies in the literature which have employed Plog's venturesomeness concept to examine travelers' personality traits, attitudes, and behavior, synthetizing empirical findings and drawing conclusions from the cumulative results. A discussion of the model's contribution to the current body of knowledge, managerial implications for tourism practitioners, and directions for future research are presented.

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Article
Publication date: 22 August 2023

Preety Saini and Debapratim Pandit

The purpose of the present study is to explore the factors that influence the residential location choice of households in the Indian context.

Abstract

Purpose

The purpose of the present study is to explore the factors that influence the residential location choice of households in the Indian context.

Design/methodology/approach

Two sub-urban towns of Kolkata, i.e. Biddhanagar Municipal Corporation and Rajarhat Newtown, are taken as case studies. In total, 34 variables are considered related to the household's socioeconomic background (10), dwelling (3), travel (2) and level of importance of neighborhood characteristics (19). A revealed preference household survey is conducted, which resulted in the collection of 390 samples. Firstly, 19 level of importance variables are deduced to 3 latent factors using exploratory and confirmatory factor analysis. After that, a utility function is estimated using a multinomial logit regression to identify significant factors.

Findings

The results indicate the significance of car ownership, work travel time, work mode, monthly income, proximity to work, proximity to family/relative/friends, proximity to quality schools, quality of physical infrastructure such as water availability, power availability and housing typology among others in the residential location choice of households.

Research limitations/implications

Kolkata, a major metropolitan area in eastern India, has been experiencing space constraints to cater to the housing demand of the ever-increasing population. Although satellite towns are being developed, the infrastructure landscape in such towns is uneven, resulting in more housing demand in one area than another. The study furnishes significant findings to develop more informed policies to attract households in low-demand areas and manage high-demand areas to achieve sustainable planning.

Originality/value

Considering the importance of geographical context, it is the first study on residential location choice, providing a perspective of household behavior from eastern India. It also shows the importance of physical infrastructure attributes in residential location choice for developing countries, which is seldom employed in the current practice. Moreover, previous studies (although few) done in India consider the objective value of location characteristics. The present study focuses on subjective value or the level of importance perceived by respondents.

Details

Open House International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0168-2601

Keywords

Open Access
Article
Publication date: 6 December 2019

Antoni Domènech and Aaron Gutiérrez

The purpose of this paper is to detect the determinants of cruise tourists’ expenditure level during their visits to an emergent Mediterranean port city. The article also aims to…

2970

Abstract

Purpose

The purpose of this paper is to detect the determinants of cruise tourists’ expenditure level during their visits to an emergent Mediterranean port city. The article also aims to discuss its findings and contrast them with previous similar studies in other territorial contexts.

Design/methodology/approach

The study is based on surveys conducted on 1,010 cruise tourists that visited the city of Tarragona (Catalonia) during 2017. An ordered logit model is implemented to measure the impact of different variables related to the tourists’ characteristics and their activities developed at the destination.

Findings

Results underline diverse significant influences of multiple factors on the expenditures, such as the travel party, the age of the visitors, the length of stay and the tourists’ activities in the city. Although no incidence has been detected of variables related to the satisfaction with the visit of the cruise passengers in general, a positive association has been identified for those cruise passengers travelling on super-sized ships.

Originality/value

This study tests the effect of different variables that the literature pinpointed as determinants of the cruise tourists’ expenditures as well as other variables that have been underexplored in existing studies. The findings of this article are of special value for public and private organisations to optimally manage and market cruise tourism and boost the local economic impact.

目的

本文的主要目的是研究游轮游客在地中海某新兴港口城市旅游期间支出水平的决定因素。同时, 本文也对研究结果进行了探讨, 并将其与以往在其他区域背景下的类似研究进行对比。

设计 / 方法 / 途径

本研究对1010名游轮游客进行了调查, 这些游客在2017年访问了塔拉戈纳(加泰罗尼亚)。随后, 通过运用有序逻辑模型, 对涉及旅游目的地的游客特征及其旅游活动的不同变量的影响进行了衡量。

发现

研究结果表明, 旅行团体规模、游客年龄、停留时间和游客的城市活动等多种因素对旅游支出有着不同程度的显著影响。尽管本研究未检测到与游轮游客的总体访问满意度相关的变量, 但在大型游船上的游轮游客中, 检测出了积极的相关关系。

独创性 / 值

本研究检验了现有文献提出的不同变量, 以及文献中尚未充分探讨的其他变量对游轮游客支出的影响。本研究的成果对公共和私人组织进行游轮旅游的优化管理和市场营销, 以及提高地方的经济影响力的实践具有特殊的价值。

关键词

邮轮旅游,巡洋舰,塔拉戈纳,游客的支出

文章类型

研究论文

Propósito

El objetivo principal de este artículo es detectar los determinantes del nivel de gasto económico de los turistas de cruceros durante sus visitas en una ciudad portuaria emergente y mediterránea. El artículo también pretende discutir sus hallazgos y contrastarlos con estudios similares realizados previamente enotros contextos territoriales.

Diseño/Metodología

El estudio se basa en encuestas realizadas a 1.010 turistas de cruceros que visitaron la ciudad de Tarragona (Catalunya) durante 2017. Se ha implementado un modelo logit ordenado, para medir el impacto de diferentes variables relacionadas con las características de los turistas y sus actividades desarrolladas en el destino.

Resultados

Los resultados subrayan diversas influencias significativas de múltiples factores sobre los gastos económicos de los turistas de cruceros, como el tamaño del grupo de viaje, la edad de los visitantes, la duración de la estancia y las actividades desarrolladas en la ciudad. Aunque en general no se ha detectado ninguna incidencia de variables relacionadas con la satisfacción con la visita a la ciudad, se ha identificado una asociación positiva para los pasajeros de cruceros que viajan en barcos de gran tamaño.

Originalidad/valor

Este estudio prueba el efecto de diferentes variables que la literatura existente ha identificado como determinantes del gasto económico de los turistas de cruceros, así como otras variables no exploradas previamente. Los hallazgos de este trabajo son de especial valor para las organizaciones públicas y privadas para administrar y comercializar de manera óptima el turismo de cruceros e impulsar el impacto económico local.

Palavras-chave

Turismo de cruceros, cruceros, Tarragona, gasto turístico

Details

Tourism Review, vol. 75 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 30 January 2019

Seongseop (Sam) Kim and Ja Young (Jacey) Choe

This study aims to examine the attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. The model was designed to test the…

1859

Abstract

Purpose

This study aims to examine the attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. The model was designed to test the structural relationships between local food attributes, perceived benefits, consumption value and behavioral intentions.

Design/methodology/approach

The structural relationships of foreign tourists’ perceptions of local food consumption were conceptualized, and hypotheses were proposed. The main survey was conducted using a large sample of 1,323 tourists in Hong Kong.

Findings

“Food quality”, “food novelty” and “restaurant quality” significantly affected “emotional” and “epistemic benefit”. “Emotional benefit” had a significant effect on “consumption value” and “behavioral intention”, while “epistemic benefit” only influenced “consumption value”.

Practical implications

Local food marketers and DMOs need to promote the product features that are relevant to tourists’ benefits. Restaurant marketers need to develop distinctive strategies for tourists from different national backgrounds.

Originality/value

This study proposed and empirically tested a new model of tourists’ local food consumption, including two benefits, consumption value and behavioral intention.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 15 May 2023

Wolfgang Aschauer and Roman Egger

This study attempts to answer how values and holiday preferences were shaped by the pandemic, how travellers view the future of tourism and how they are willing to contribute to…

1620

Abstract

Purpose

This study attempts to answer how values and holiday preferences were shaped by the pandemic, how travellers view the future of tourism and how they are willing to contribute to potential changes. Furthermore, it examines the impact of socio-structural background factors, basic values and holiday preferences, and pandemic-related factors on the views of post-pandemic tourism.

Design/methodology/approach

A longitudinal online survey was conducted in which 155 frequent travellers were interviewed both before and during the pandemic about their values and holiday preferences, attitudes towards travelling during the pandemic, and their prospective views regarding tourism.

Findings

The findings revealed that values remained rather stable, but nature experiences, heritage tourism and beach offers gained more relevance when it came to holiday preferences. Concerning travellers’ expectations of future tourism, environmental concern was ranked higher than economic profit. However, those striving for self-direction, stimulation and city tourism offers stated to be less willing to restrict their travel behaviour in the future.

Research limitations/implications

Although our study is just based on a convenience sample, the authors were still able to address notable research gaps. First, because a longitudinal design was selected, it was possible to investigate any potential transitions in basic values and travel style and trace these changes back to the pandemic. Second, thanks to a sophisticated online survey, all concepts could be measured with well-developed scales, which increased the quality of the measurements and led to stable results. Third, young travellers can be considered proponents of future travel styles. Their way of acting and thinking about future tourism could significantly impact the prospective direction of tourism.

Practical implications

This study makes a valuable contribution to changing holiday preferences and provides useful insights for the tourism industry about travellers’ willingness to change their travel behaviour.

Social implications

Since this study primarily considers human values and socio-structural factors, the findings are of particular interest from a sociological perspective and are also interpreted from this viewpoint.

Originality/value

This study is one of only a few longitudinal studies focusing on holiday preferences and shifting values during COVID-19 and attempting to detect crucial drivers of potential tourism transformations in terms of perceptions from the demand side.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 29 August 2023

Wei Hutchinson, Elmira Djafarova, Shaofeng Liu and Mahmoud Abdelrahman

Despite entrepreneurial linguistic style gaining increased attention in entrepreneurship studies, the field for digital vlogger entrepreneurs still lacks a comprehensive…

Abstract

Purpose

Despite entrepreneurial linguistic style gaining increased attention in entrepreneurship studies, the field for digital vlogger entrepreneurs still lacks a comprehensive understanding of how linguistic patterns enhance audiences attitude and behaviour. This study aims to propose a conceptual model of “language-mental imagery-attitude-behaviour model” that leads to the examination of rich sensory language style of food travel vlogger entrepreneurs and its persuasive effect on audiences' attitude and behavioural intention.

Design/methodology/approach

The present study utilises a stimulus-based survey method that involves a sensory-rich vlog script extracted from a high social media engagement authentic vlog. Data are collected through an online questionnaire distributed to a sample of 355 participants via the Amazon Turk mechanism. The study employs confirmatory factor analysis and structural equation modelling to test the proposed hypotheses, with the aim of contributing to the advancement of theories of embodied cognition in entrepreneurial language by examining the attitudes and behaviours of audiences exposed to sensory-rich language. The findings of this research provide valuable insights into the effects of sensory-rich language on audience responses and can inform future research on the role of embodied cognition in entrepreneurial communication.

Findings

The findings demonstrate that vlogger entrepreneurial sensory-rich linguistic communication style positively influence audiences' attitude, behavioural involvement with food and intention to taste. Visit intention will be enhanced via the mediating effects of attitude, behavioural involvement with food and intention to taste.

Practical implications

This research highlights the significance of sensory-rich language for vlogger entrepreneurs in entrepreneurial communication, digital storytelling and for destination marketing enterprises in creating a digital sensory engagement marketing strategy.

Originality/value

The study contributes to the literature by elucidating the theories of embodied cognition in entrepreneurial communication. By examining the relationships between vlogger communication evoked mental imagery, audiences attitude and behaviours, this study provides novel insights into the effectiveness of sensory-rich language in vlogger entrepreneurial communication and its impact on audience engagement. These findings have important implications for communication scholars and practitioners alike, shedding light on the role of embodied cognition in entrepreneurial language and the potential of sensory-rich language to enhance audience engagement.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 2/3
Type: Research Article
ISSN: 1355-2554

Keywords

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