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The purpose of this paper is to conceptualise, discuss and evaluate an emergent marketing philosophy, “transcendental marketing”, and its application in practice.

A conceptual framework is grounded in the literatures of marketing practice and leadership styles, and refined by reference to two case examples.

There is scope, limited at present but promising in the longer term, for moving marketing strategy onwards from the relational and transactional models to one in which the focus is on exchange of values beyond self‐interest between “transcendent marketers” and consumers motivated by “self‐transcendence”.

Since this article is only a first attempt to develop an understanding of this alternative approach to marketing, social and cultural trends in society provide a strong impetus for the further conceptual development of the transcendental marketing concept and assessment of its use and usefulness in the real world.

The proposed conceptual framework provides marketing strategists with a template for a radically different approach to marketing management, which offers the potential for enduring customer loyalty.

This paper contributes a radically new perspective on marketing, supported by empirical examples of two firms that have pioneered it.

The purpose of this paper is to contribute to existing models of human motivation by measuring transcendental needs along with the more commonly studied basic and social needs in order to take into account the multitude of needs experienced in the workplace.

A survey combining the Big Five Inventory (John and Srivastava, 1999) with the authors’ 30-item need-level questionnaire was administered to 366 participants (162 males, 204 females). The authors examined the relation between need levels, particularly transcendental needs, and personality to detect the predictors of the different personality traits.

The results showed that extraversion (r=0.24; p<0.001) and agreeableness (r=0.19; p<0.001) are predicted by high social needs, whereas openness to experience is predicted by high transcendental needs (r=0.35; p<0.001). While the authors made no hypotheses about conscientiousness and neuroticism, they found that neuroticism was significantly correlated with transcendental needs (r=−0.15; p<0.01).

The relations between needs and other individual dimensions, such as values or interests, could be further examined. The nature of the sample could be extended in additional studies.

Since need levels were able to predict personality traits, measuring need levels instead of personality could be a better predictor of both adaptability and performance in specific contexts.

In a position that requires a specific vocation and sense of purpose (priest, counselor, etc.), transcendental needs could be a better predictor of job achievement than personality traits. Monitoring all levels of needs could also be valuable in helping managers develop a deeper understanding of their team members’ expectations for meaning and purpose.

This research contributes to the model on human motivation by adding one more level (transcendental) and by testing the hypothesis of a link between a need scale and personality traits.

To identify the Transcendental Essence of Humanity, the purpose of this paper is to describe in brief what kind of research became possible when the theory of, e.g. autopoiesis, Husserl’s Transcendental Consciousness and the theory of Rhodes and Thame came together to form a “transcendental” interview methodology.

Critical conceptual implications are drawn to form a new research method to explore a de-subjectified inner domain and to search for a possible common essence of humanity.

A Transcendental Emotional Reference was found practically alien to contemporary perspectives. Still, the reference governs the emotional structure of human experience. This different perspective answers basic questions of morality, organization theory and leadership.

The findings of the new research open a new and transparent perspective answering Grey’s question: “What is it to be human?” (Grey, p. 47, 2014.) A perspective shedding new light on the humanities. A research limitation is the number of respondents. Still, being transcendental the findings are theoretically valid for all.

The paper is based on a unique research enabling 32+ (ongoing research) respondents to explore their own and universally shared Transcendental domain.

The purpose of this paper is first to report an exploratory study intended to capture the elements of a leader's spirituality; and second to examine these elements against the current discussion of spiritual leadership in general, and the transcendental leadership model in particular.

Within a single case study scenario, the in‐depth interview method captures the elements of the leader's spirituality. Grounded theory is used to analyze the data.

The findings suggest that a spiritually driven leader's high internal locus, a strong passion for giving and caring for his followers, and spirituality epitomize the concept of transcendental leadership.

The major limitation concerns generalizability of the findings. While in‐depth studies of larger samples of spiritually driven business leaders are needed, these leaders could be drawn from different cultural settings. Using different assessment tools to measure various aspects of spirituality might provide helpful perspectives in future research aimed at understanding the relationships between spirituality and leadership styles.

The paper provides an alternative way of characterizing spiritually oriented leaders, as they strive to integrate spirituality to all aspects of their life.

The paper assesses the functionality of a spirituality‐driven business leader as early evidence of the viability of the concept of transcendental leadership. It is of value to academic researchers and practitioners.

Drawing on a case study of a Swedish top management team whose members were practitioners of the Transcendental Meditation¹ (TM¹) technique, this article argues for developmental maturity as an important causal factor for effective TQM behaviors and success. It suggests that, first, increased maturity permits expression of more effective cognitive, affective, and team TQM behaviors, as indicated by improved team functioning and successful TQM planning, and, second, practice of the TM technique promotes the psychological maturation that allows a greater range of appropriate TQM behaviors. Thus, the inner development provided by the Transcendental Meditation program has practical value for managers engaged in TQM implementation.

This study aims to investigate the effect of psychological characteristics, including perfectionism, transcendental future and lifelong learning, on auditors’ cultural values and social health. It answers whether psychological characteristics can improve auditors’ cultural and social health values in Iraqi auditing firms.

Using the Cochran sampling method, 198 auditors were selected as the sample size. The effect of independent variables on the dependent variable has been investigated using partial least squares tests.

The results show a positive and significant relationship between perfectionism and improving cultural values of auditors. Moreover, the evidence indicates that the transcendental future positively impacts and enhances cultural and social health values by preventing and motivating criminal and lawful activities.

No research has been done on the impact of psychological characteristics on auditors’ cultural values and social health in Iraq. Therefore, this research will have helpful information and help develop knowledge in this field.

Concern over stress and burnout in library service has grown, as librarians have had to deal with increased publishing, decreasing budgets, and new technologies. Stress is seen to take its toll on the physiology and behaviour of the individual, resulting in decreased job performance, and reduced effectiveness of the organization. Over 500 scientific research studies, conducted by 211 universities and other research institutions in 24 countries, indicate that the detrimental effects of stress in all areas of life can be significantly reduced through the regular practice of the transcendental meditation (TM) programme of Maharishi Mahesh Yogi. Not only are life‐damaging effects of stress reduced through TM, but there are strong indicators that this simple mental technique produces a more integrated and self‐actualized personality. When many individuals in an organization are developing their full potential, while eliminating stress, the library organization as a whole should benefit as well.

In the light of a resurgence of “evolutionary” research, sets out to raise some of the philosophical issues associated with an evolutionary conception of economics. Considers Tony Lawson′s work on transcendental realism as a point of departure in the building of an argument which promotes the adoption of a pluralist and holistic conception of economics. Suggests that, while Lawson′s transcendental realism has largely been developed independently of evolutionary economics, with the modifications outlined it may provide a suitable starting point for the formulation of philosophical foundations of evolutionary economics. Augments Lawson′s argument by the suggested adoption of an organic framework and the notion of types as the means of providing a base for the pluralist outlook of evolutionary economics.

Discusses the TM Corporate Development Programme, a new initiative set up to sell the idea that transcendental meditation is good for business. Looks at a number of independent studies comparing the stress levels of meditating groups with those of non‐meditating groups. Stresses the benefits of transcendental meditation for building high performance employees.