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Book part
Publication date: 30 November 2020

Seda Yetimoğlu and Kaplan Uğurlu

With the development of the internet and mobile technology products, revolutions are experienced in consumer behavior. Consumers of the digital age browse the other users’…

Abstract

With the development of the internet and mobile technology products, revolutions are experienced in consumer behavior. Consumers of the digital age browse the other users’ experiences and thoughts before purchasing a product or service. The use of social media (SM) platforms, which are getting stronger day by day, is also preferred by companies so as to convey any message to the target audiences. SM platforms such as Instagram, Facebook, Twitter and YouTube are the most outstanding and commonly used channels through which companies reach the target audiences. Sharing, especially including visual elements, supplies the highest level of interaction with the target audience. However, the internet bloggers/vloggers (video blogger), phenomena, influencers or SM marketers have a significant impact on the consumers of the digital age with their channels on the internet and their sharing in SM accounts. Tourism companies are not indifferent to the increasing importance of SM. Thus, they prefer working with SM influencers or bloggers by conveying the info and messages to their consumers to perceive their products and services. The influencers can spread the messages of the companies to wider consumers that companies might never be able to reach. For some years, the inclusion of influencers as part of a communication and marketing strategy has become more common and necessary for the promotion of a destination, airline or hotel group. This has been generated due to important factors such as trust, which has been the best ally of influencers: in most cases people give higher levels of credibility to what is said and done by instagramers, youtubers, bloggers, twitterers, etc. In recent years, it is one of the hottest new ways to affect potential guests’ buying decisions and create high-quality content without the excessive costs of most marketing efforts.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Keywords

Article
Publication date: 28 October 2019

Pilar Moreno and Pilar Tejada

The purpose of this study is to identify the progress of research of information and communication technologies (ICT) in the restaurant industry. More specifically, this paper…

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Abstract

Purpose

The purpose of this study is to identify the progress of research of information and communication technologies (ICT) in the restaurant industry. More specifically, this paper reviews the main academic contributions from the area of hospitality and tourism over the past 18 years by addressing the adoption and implementation of ICT in restaurant activities.

Design/methodology/approach

This study analyses 68 full-length ICT research articles that were published in the period 2000-2018 in 29 journals (with Science Journal Citation Reports or Scimago Journal Rankings impact) and eight subject areas.

Findings

The review reveals a number of significant findings. It highlights the scarcity of contributions within academic research related to the area of hospitality and tourism focused on addressing the issue of ICT in restaurants. Moreover, and predictably, several dimensions clearly emerge from the consumer and supply perspectives as being the most prominent. On the one hand, the adoption of ICT has changed the behaviour of consumers in at least three dimensions: information search and evaluation of alternatives purchase decision and post-purchase behaviour. On the other hand, ICT has revolutionised the core business areas of restaurants by dramatically transforming the following areas: operational and strategic management, marketing and Web design, customer services, security, food and nutrition and human resources.

Originality/value

Given the fact that ICT in the restaurant industry remains a largely unexplored subject, this paper can offer a useful tool for researchers who pursue advances in this field, by providing an overview that outlines the main aspects that need further research.

研究目的

本文旨在研究饭店行业信息通信系统(ICT)的发展进程。确切地说, 本文审阅过去18年中酒店旅游领域的主要文献, 关于饭店行业使用和执行ICT的研究。

研究设计/方法/途径

本文样本为2000-2018年出版在29个期刊(带有JCR或者SJR影响因子)的68篇ICT文献。其文献涵盖8大学科领域。

研究结果

本文研究结果表明, 目前酒店旅游文献中针对饭店行业ICT应用的文章还是很少。此外, 关于消费者和供应商角度的研究成为最显著的研究方向。一方面, ICT影响消费者行为至少从三个方向上:信息搜索、购买决策的备择方案评估、以及购买后行为。另一方面, ICT颠覆了饭店主营业务从以下几个方面:运营和战略管理、营销和网页设计、消费服务、安保、食品和营养、以及人力资源。

研究原创性/价值

基于事实ICT在饭店行业仍处于未研究领域, 本文为相关领域学者提供了一个有力工具, 对相关领域进行梳理并对未来研究领域做出启示。

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 30 August 2022

Gerry Edgar, Amirali Kharazmi, Sedigheh Behzadi and Omid Ali Kharazmi

This research is an empirical study that addresses whether knowledge resources impact on, or do not impact on, innovation development and if this impact is mediated by dynamic…

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Abstract

Purpose

This research is an empirical study that addresses whether knowledge resources impact on, or do not impact on, innovation development and if this impact is mediated by dynamic capabilities in the medical tourism sector in Mashhad city, Iran.

Design/methodology/approach

A quantitative research methodology was applied and questionnaires were used for data collection in this study. A total of 108 questionnaires were collected of which 102 questionnaires were valid. Data were analyzed using structural equation modelling technique.

Findings

Empirical evidence obtained from the study reveals that the dynamic capability of learning plays a significant role in transforming knowledge resources into innovation in the medical tourism sector. The mediating role of coordinating capability in the relationship between explicit and tacit knowledge and innovation is considerable and it influences human capital, as well. Sensing capability also exhibits some degree of a mediating role; however, integrating capability is not influential and its role in transforming explicit knowledge to innovation is rejected.

Originality/value

Most studies on innovation in medical tourism focused on market and its typology, and neglected the role of knowledge resources and dynamic capabilities. The current study bridges this gap and thus contributes to the scientific literature.

Details

European Journal of Innovation Management, vol. 27 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Open Access
Article
Publication date: 27 July 2020

Marta Soligo and Brett Abarbanel

This article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and…

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Abstract

Purpose

This article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and intangible heritage use in design and marketing strategies.

Design/methodology/approach

This qualitative study conducts a content analysis of marketing material, historical documents, and site observations.

Findings

Visitors' active involvement, combined with The Venetian's use of tangible and intangible heritage, is used in creating an authentic themed experience. In addition, our study suggests that authenticity constitutes a key concept for today's hospitality industry.

Research limitations/implications

This study centers on a single case study, and requires adjustments in order to be replicated. However, The Venetian represents one of the most prominent models followed by the hospitality industry worldwide.

Practical implications

This analysis provides a baseline for comparison among resorts that have theming but do not integrate it in the same way, or in general, to other professionals and academics considering themed experiences.

Social implications

The manuscript centers on several aspects that are being debated in numerous fields, from business to sociology, such as customers' desire for authentic experiences through the creation of themed attractions.

Originality/value

This research fills a gap in hospitality marketing research into authenticity and themed experience by investigating how The Venetian Hotel and Casino uses the heritage of another, tourism-focused city (Venice) to promote itself. The investigation uncovers how themed attractions in hospitality create an experience-based involvement that centers on the authenticity of the theme (in our case cultural heritage) they replicate.

Details

International Hospitality Review, vol. 34 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 4 September 2017

Tanja Mihalic

The purpose of this paper is to provide details of the communist and socialist past to inform the debate on redesigning tourism in Central and Eastern European (CEE) countries as…

Abstract

Purpose

The purpose of this paper is to provide details of the communist and socialist past to inform the debate on redesigning tourism in Central and Eastern European (CEE) countries as impacted by the transition and accelerated by European Union (EU) membership.

Design/methodology/approach

The issues from two sides are addressed: academic and practical. Based on a literature review, the authors propose a model of five main research topics that represent the main areas of change and conceptualise the general EU accession research debate on tourism. Content analysis is conducted on each of the revealed main research topics that are presented and discussed from the standpoint of tourism-relevant socialist and communist stature and image. On the other hand, this paper engages with reality as it surveys real-life practices in tourism development and business operation based on the personal experience of the researcher regarding the social situation under consideration.

Findings

The findings concerning the revealed main areas of tourism change in CEE countries following EU accession refer to the: change from communism towards a new image (Europeanisation and re-imaging), change from communism to capitalism (transformation and marketisation), change from old communist tourism products to new products (rejuvenation, diversification), change from communist towards sustainability values (sustainability) and change from tourism inside the communist block to international tourism (re-internationalisation) The discussion indicates how each area of change relates to socialist and communist content and its tourism relevance and the potential for tourism development, policy and business.

Research limitations/implications

The list of relevant works is not exhaustive as only tourism-focussed quality journals are surveyed in order to define the main areas of change.

Practical implications

A very relevant source of information and impartial advice for tourism developers and policymakers in ex-socialist and communist countries is provided regarding tourism development at the strategic and managerial levels.

Originality/value

This paper fills an identified information/resource gap concerning the potential and contribution of communist and socialist heritage to tourism development and business, and places this in the context of the changes CEE countries have made in order to stay and/or become tourism destinations. It introduces a new term “tourism redesign” which explains the transition in tourism development, policy and management through different areas of change.

Article
Publication date: 1 May 2018

Michael B. Duignan, Seth I. Kirby, Danny O’Brien and Sally Everett

This paper aims to examine the role of grassroots (food) festivals for supporting the sustainability of micro and small producers, whilst exploring potential productive linkages…

Abstract

Purpose

This paper aims to examine the role of grassroots (food) festivals for supporting the sustainability of micro and small producers, whilst exploring potential productive linkages between both stakeholders (festivals and producers) for enhancing a more authentic cultural offering and destination image in the visitor economy.

Design/methodology/approach

This paper is exploratory, qualitative and inductive. Evidence is underpinned by a purposive sample, drawing on ten in-depth interviews and 17 open-ended survey responses collected across 2014 and 2015 – drawing perspectives from traders participating in the EAT Cambridge festival.

Findings

This paper unpacks a series of serendipitous [as opposed to “strategic”] forms of festival and producer leveraging; strengthening B2C relationships and stimulating business to business networking and creative entrepreneurial collaborations. Positive emergent “embryonic” forms of event legacy are identified that support the longer-term sustainability of local producers and contribute towards an alternative idea of place and destination, more vibrant and authentic connectivity with localities and slower visitor experiences.

Originality/value

This study emphasises the importance of local bottom-up forms of “serendipitous leverage” for enhancing positive emergent “embryonic” legacies that advance “slow” tourism and local food agendas. In turn, this enhances the cultural offering and delivers longer-term sustainability for small local producers – particularly vital in the era of “Clone Town” threats and effects. The paper applies Chalip’s (2004) event leverage model to the empirical setting of EAT Cambridge and conceptually advances the framework by integrating “digital” forms of leverage.

Details

Journal of Place Management and Development, vol. 11 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

Open Access
Article
Publication date: 29 March 2022

Ian Seymour Yeoman, Albert Postma and Stefan Hartman

A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism.

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Abstract

Purpose

A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism.

Design/methodology/approach

Adapting global visitor economy scenarios, a set of New Zealand tourism scenarios were constructed using a “back of house Shell” method and were supplemented with an expert panel to test the reliability and validity of the scenarios.

Findings

The four scenarios constructed were based on two critical uncertainties, namely economic recession and the moral dilemma of the consumer. Four scenarios were portrayed using film and TV titles to help participants visualise the scenarios. Crazy Rich Asians: Recovery represented many of the attributes of tourism in New Zealand prior to COVID-19 i.e. a focus on high value tourists from Asia. Contagion: Survival of the Fittest represented the reality of the COVID-19 pandemic. This Side of Paradise: ReThinking Tourism focused on rebuilding tourism based upon the principles of sustainability. The Colony: Gated Communities represented fortress destinations trying to keep COVID-19 at bay. Each scenario portrayed several features including a unique narrative, tourism, the tourist, vision, strategy and risks. The paper highlighted the trade-offs and conflicts between the scenarios as COVID-19 unfolded in different directions.

Originality/value

In a fluid situation, the paper reminds readers of the value of scenarios as framing devices to understand the fast-moving pace of COVID-19 when New Zealand was in unchartered waters. Thus, this study highlights how a scenario-planning process builds resilience and foresight to help stakeholders and actors make sense of crisis situations.

Details

Journal of Tourism Futures, vol. 8 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 15 July 2019

Mehmet Ali Koseoglu, Brian King and Roya Rahimi

This paper aims to explore gender disparities in the production of tourism knowledge with particular reference to academic journals.

Abstract

Purpose

This paper aims to explore gender disparities in the production of tourism knowledge with particular reference to academic journals.

Design/methodology/approach

Authorship and co-authorship analyses were conducted of data extracted from articles and research notes published between 1965 and 2016 in 25 hospitality and tourism journals.

Findings

Gender imbalances are evident in the production of knowledge, though the disparities appear to be decreasing. While heterophilic research collaborations (those between men and women) show some evidence of higher productivity, homophilic collaborations (between males) have greater impact. The findings highlight gender imbalances in international collaborations, in SSCI listed journals, in first authoring and by country. There is evidence of higher collaborative levels among male authors and the differences have increased over time. The positioning of men and women within tourism scholarly networks shows no marked differences.

Practical implications

This data-driven analysis provides decision makers and policymakers with evidence to support well-targeted programs that advance female contributions in hospitality and tourism research collaborations. For example, senior academics and University administrators might offer support for female researchers to become more actively involved in hospitality and tourism research groups and projects. Universities or schools might also seek to encourage collaborations between male and female researchers in their performance indicators.

Originality/value

This study is one of the first to examine gender disparities and positioning in collaborative hospitality and tourism research.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 11 April 2019

Mehmet Ali Koseoglu

This study aims to address how the social structure of the hospitality management field has evolved from 1960 to 2016.

Abstract

Purpose

This study aims to address how the social structure of the hospitality management field has evolved from 1960 to 2016.

Design/methodology/approach

The informal social structure of the hospitality management literature was analyzed by collecting authorship data from seven hospitality management journals. Co-authorship analyses via network analysis were conducted.

Findings

According to the findings, throughout the history of hospitality management, international collaboration levels are relatively low. Based on social network analysis, the research community is only loosely connected, and the network of the community does not fit with the small-world network theory. Additional findings indicate that researchers in the hospitality management literature are ranked via degree centrality, closeness centrality and betweenness centrality. Cliques, which contain at least five researchers, and core researchers are identified.

Practical implications

This study helps both scholars and practitioners improve the informal structure of the field. Scholars must generate strong ties to strengthen cross-fertilization in the field; hence, they collaborate with authors who have strong positions in the field. Specifically, this provides a useful performance analysis. To the extent that institutions and individuals are rewarded for publications, this study demonstrates the performance and connectivity of several key researchers in the field. This finding could be interesting to (post)graduate students. Hospitality managers looking for advisors and consultants could benefit from the findings. Additionally, these are beneficial for journal editors, junior researchers and agencies/institutions.

Originality/value

As one of the first study in the field, this research examines the informal social structure of hospitality management literature in seven journals.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 October 2012

Peter W. Williams and Aliaa Elkhashab

The purpose of this paper is to explore social capital emerging from the collective set of activities pursued by a network of stakeholders leveraging tourism benefits from the…

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Abstract

Purpose

The purpose of this paper is to explore social capital emerging from the collective set of activities pursued by a network of stakeholders leveraging tourism benefits from the 2010 Vancouver Winter Olympic and Paralympic Games (the Games).

Design/methodology/approach

A case study of an Olympic tourism consortium (the Consortium) established to garner tourism benefits from the Games illustrates the forms of social capital development emerging from this initiative. A three‐phased research process involving a literature review, key informant interviews with Consortium stakeholders, and a follow‐up on‐line survey with these representatives informs the study's data collection and analysis process. Aspects of bonding, bridging and linking social capital creation are examined.

Findings

Varying levels of confidence, trust, mutual respect, personal ties, shared values, and human capacity were generated through the Consortium's activities. This social capital was perceived as a valuable but fragile legacy capable of nurturing increased leadership and organizational capacity particularly when tackling issues confronting the industry's overall sustained prosperity. They also felt that the value and momentum of the social capital legacy might be imperiled by a limited appreciation of how to effectively activate it in a post‐Games environment.

Practical implications

Insights are provided into the social capital that networks of stakeholders can generate when working collectively to leverage benefits from sport mega‐events such as the Games.

Originality/value

The research contributes to emerging discussions concerning social capital leveraging in tourism related sport mega‐event management settings.

Details

International Journal of Event and Festival Management, vol. 3 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

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