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There is an essential link between the success of hospitality organizations and the availability of appropriate labor resources, making employee attraction a critical concern for the industry. The purpose of this chapter is to investigate the role of work experience, both inside and outside the hospitality industry, in shaping students’ attitudes toward hospitality careers. The study was conducted on the group of 338 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan, Poland. The findings suggest that work experience displays a stronger relationship with preferred than with perceived job and organization attributes. It is also related to perceptions of hospitality career attractiveness both in the long and in the short run as well as to intentions to apply for a job after graduation. The results underline the importance of providing students with quality work experience by the hospitality industry stakeholders as it can influence future career decisions.

The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations for study abroad and visitation for students. This includes focussing on new course topic areas such as sustainability for business in hospitality and tourism courses.

A quantitative methodology approach was undertaken with two surveys administered to the first and second student intakes into the Bhutan Middle Management Hotel Program. Motivational and reasoned action theory form the basis of the theoretical framework to understand behavioural intentions regarding educational choices in hospitality and tourism courses.

The results of the surveys indicate that the main motivations to study hospitality and tourism are for attraction, career opportunities, status, broader benefits and aptitude. In addition, it was found that students studying hospitality and tourism in Bhutan are likely to stay in the sector for a long period of time thereby contributing to the economic and social development of Bhutan. Moreover, it was found that the United Nations Sustainable Development goals are increasingly being integrated into the tourism and hospitality sector, which is influencing students to study these topic areas.

The results of this study will help government and hospitality providers support educational training programs by focussing on new education topic areas. This study is limited to Bhutan.

The results of this study will help government and hospitality providers support educational training programs by focussing on new education topic areas such as sustainability for business management. This will enable hospitality and tourism providers in Bhutan to update their curriculum and to focus on emerging industry needs.

This is amongst the first studies on Bhutanese students motivations for studying hospitality and tourism. It will provide practical and policy advise about how to train workers in order to become less reliant on foreign training providers and the importance of integrating sustainability topics in course design.

This paper aims to assess receptiveness for Tourism and Hospitality as a career path among students in the Tourism Department of Sultan Qaboos University (College of Arts and Social Sciences), located in the Sultanate of Oman. The following objectives were identified to achieve this aim: assess respondents’ perceptions of tourism and hospitality employment; respondents’ tourism and hospitality employment commitment factors; and respondents’ perceptions of tourism and hospitality jobs.

A self-administered questionnaire was used to gather data and measure respondents’ perceptions of the subject under investigation. Survey questions were developed from the literature reviewed which provided the framework for the questionnaire. The questionnaire comprises four different question categories: general information; students’ general perception of tourism and hospitality employment; and tourism and hospitality employment commitment factors; students’ perceptions of tourism and hospitality jobs. Data were tested for normality of distribution; then, means were used for data description and ranking; thereafter, the independent-samples t-test and analysis of variance were conducted to test for significance between groups of respondents; the level of significance used was p ≤ 0.05.

The paper revealed that nearly 41 per cent of the students will continue working in tourism and hospitality for some time. For them, working in the industry is a step on the way, but is not a career path. Only 21.6 per cent are willing to consider tourism and hospitality as their long-term chosen career path. Tourism and hospitality students’ perceptions of the industry tend to be negatively affected as they progress in their study plan. Commitment to employment in Tourism and Hospitality is shaped by four major interrelated factor categories: industry, personality, education and society. The Omani tourism and hospitality industry was not able to project an image that could generate interest among Omanis. Consequently, very few graduates join the Tourism and Hospitality job market, leading to shortages in Omani workers in the industry. The major drawback of such trend is the inability to achieve the Omanization planned figures.

The findings are intended to assist tourism and hospitality educators, employers and policymakers better understand students’ future employment intentions.

While colleges have perceived the importance and growth within the tourism and hospitality industry, students in the industry have mixed feelings about career options that are available to them. The purpose of this paper is to discuss factors that underpin students ' perception of career options in the tourism and hospitality industry and to make recommendations for other developing countries.

A 21-variable structured questionnaire was used to solicit response from 260 Ghanaian tourism and hospitality students. The data was coded and keyed into MINITAB and SPSS statistical processing software. Various multivariate techniques such as Eigen-analysis, correlation analysis and factor analysis were used to analyze the data. Secondary data was also obtained for student records.

The study revealed that, industry-person congeniality, social benefit factors, opportunity for professional development, and job competitiveness, were crucial in determining students ' choice of career options. Other factors include, career opportunities in tourism and hospitality industry were more easily attainable than in many other sectors of the economy; remuneration in the industry is grossly inadequate.

A limitation of the study is the use of HTM students of one university. Therefore, replication of this study in other tourism and hospitality institutions of higher in other developing countries is strongly recommended to harmonize the findings of this study.

Several implications were found including: getting students to be made aware of the career and career development opportunities available in each sector; educational institutions should partner with industry to provide internship and employment opportunities, that would encourage students to have a better perception of the industry; curb the escalating trend of “brain drain” away for the industry, while the industry should reorganize itself to correct the negative perception of low wages and high turnover.

The study was an original primary study that surveyed students at two tertiary level institutions to determine their perception of the career options available to them. The lessons are of value to stakeholders of Ghana ' s tourism and hospitality industry and relevance to those in other developing countries.

Intercultural awareness and skills are important competencies for hospitality and tourism management program graduates due to the internationalization of the tourism industry. Graduates will work with coworkers and serve customers from diverse cultural backgrounds. With the exponential growth of China’s tourism industry, an examination of intercultural awareness and skills education in China’s hospitality and tourism higher education is needed. This study employed a qualitative approach by interviewing 11 educators in Chinese mainland universities on their views of the current status of intercultural awareness education, their role in this learning process, and how their program offerings enhance students’ learning of cultural diversity. Implications for administrators and faculty members are discussed.

The primary purpose of this study is to examine hospitality and tourism undergraduate students' attitudes to work and career expectations as they prepare to enter the workforce in the hospitality industry in both the United States and South Korea.

The measurement instrument was developed from previous studies (Chen and Shen, 2012; Kong, 2013) and included questions related to job attitudes, job satisfaction, job motivations, job involvement, and career expectations and aspirations upon graduation. T-tests were conducted first for the mean values of the constructs between the United States and South Korea to ensure the comparison of two different cultural groups.

First, students from the United States (US) have more and better work attitude than those students from South Korea. Second, students from South Korea appear to be less motivated to work and less satisfied with their current jobs and earnings than students from the US. Third, the results also have managerial implications for both countries. It is very important to know that higher grade point average is not an answer to find the right person but more likely, positive attitudes to work and higher levels of job involvement are more likely to have higher job expectations and aspirations for employment in the industry.

This study adds to the hospitality literature by examining the different perspectives of hospitality and tourism undergraduate students from the US and South Korea, specifically examining their attitudes toward work, job satisfaction, work involvement and job expectations as they prepare for careers in the industry. The results of this study help stakeholders (i.e. students, educators and practitioners) in the hospitality and tourism industry gain a better understanding of their undergraduate students as they prepare for careers in the industry. In addition, the study contributed to understanding cultural differences present among hospitality and tourism students from individualist and collectivist cultures.

The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum.

The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach.

The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies.

This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry.

The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.

Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.

The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.

酒店/旅游课程设置是否做好了迎接大数据时代的准备？

本论文旨在建立一个概念模型, 以指导酒店旅游教育者们如何引进新科技和大数据分析到现有的课程设置里.

本论文通过文献综述的方式, 提出一个logic模型以描画酒店旅游数据分析的好处/影响。

酒店课程里加入统计、研究方法和数据勘探的内容对于帮助学生提高数据分析能力有帮助。

本论文采用概述的形式, 以文献综述的角度, 建立理论模型。如果可以加入实际模型测试, 比如针对酒店旅游业做实际的数据分析, 那么结果将更加丰富。

酒店旅游项目协调员和/或负责人应该鼓励更多对统计和会计有兴趣的学生从事酒店旅游业。此外, 酒店旅游数据分析员将获得令人羡慕的工作机会和优越的薪资以提高酒店旅游毕业生的平均薪资水平。

本论文探索了大数据分析在酒店旅游业中的影响, 以及对酒店旅游数据分析课程设置做出建议。

大数据分析, 酒店旅游数据分析员, 数据科学家, 统计学和研究能力, 酒店旅游教育家, 运动学分析

文献评论

The economic ramifications of tourism and hospitality have led to the considerable growth of global education in this industry. The ever-changing needs of this industry for appropriate skills and expertise have made it more competitive in nature, which has led to the increase in studies exploring the motivations for students to choose a specific destination. This chapter explores the motivations of South Asian students to undertake tourism and hospitality qualifications in the United Kingdom. The research was based on mixed method approach through two sequential phases of focus group and questionnaire among the students of a higher education provider in London. The results revealed a set of motivational factors influencing South Asian student’s choices to study tourism and hospitality in the United Kingdom.

The COVID-19 pandemic has had serious and far-reaching consequences on every aspect of human life. As various countries went into lockdown, hospitality and tourism was badly affected and this has had an impact on hospitality and tourism education too. This paper aims to assess the impact of the pandemic on hospitality and tourism education in India and the effectiveness of mitigation strategies in support of the industry. The study also proposes recommendations for resilience-building.

A pilot survey using semi-structured interviews was conducted and followed by a detailed questionnaire-based survey of industry representatives and educators. Selected industry leaders were also interviewed to understand the industry perspective on the pandemic, the “new normal” and the expectations of post pandemic graduates. The study focuses on four main areas – (1) existing interrelationships between industry and academia, (2) the efficiency of Internet-based education during the pandemic, (3) the “new normal” and the expectations of graduates and (4) recommendations for resilience-building.

There is a perceived gap between academia and industry that needs to be bridged. We found that the pandemic is seriously affecting education with challenges ranging from technological issues, disparities and reduced enrolments to student behavioural issues. Most impacted was the practical training component in operational areas and especially in food production and services. It is now clear that education needs a shift in focus from the more traditional, operational aspects of hospitality and tourism to technological awareness, knowledge and soft skills development. The research also identified a need for better two-way communication and information exchange between industry and academia. In fact, the lessons learnt from the pandemic need to be communicated from industry to academia. This is important given that industry expects graduates to be adaptive, compassionate, able to multi-task, familiar with the principles of crisis management and proficient with technology.

The study analyses possible long-term effects and implications for the workforce of the future as the industry struggles to respond to the pandemic. The study also suggests possible avenues and methods for industry and academia to form more symbiotic relationships and become more resilient.

This paper aims to evaluate the career patterns and global mobility trajectories of hospitality and tourism graduates that are relevant for global knowledge and local talent management.

This study maps and assesses the public profiles of over 2,000 hospitality and tourism graduates from five institutions each from a different territory using a popular online professional network.

The findings highlight a network of worldwide mobility from hospitality and tourism graduates of the five institutions. The findings also suggest five different types of mobility trajectories (i.e. stateside, intra-regional, continental, inter-regional and global) and career patterns (i.e. rooted, prospector, seeker, two-homes and wanderer).

Geographical mobility of graduates in tourism and hospitality is one of the less studied phenomena; however, it is important to understand due to growing concerns regarding globalization of the workplace and internationalization of education.

This study provides insights into how knowledge transfer and talent management could be impacted by the global graduate movements.

This is one of the first studies to date to combine mobility trajectories with a classification of career patterns to provide implications relevant for global knowledge and local talent management.