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Article
Publication date: 13 February 2009

Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D'Souza and Andrew Gilmore

This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is…

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Abstract

Purpose

This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is impacted by economic, legal, and investment factors in Ukraine. It attempts to make a brief comparison with the Australian franchising system in order to present a platform for future marketing and implementation scenarios in the country.

Design/methodology/approach

Based on a literature synthesis, the paper proposes reasons for the success of franchising in Ukraine. It outlines the experiences of two successful franchising businesses established in Ukraine.

Findings

Despite the difficulties of operating in the Ukrainian business environment, with its twin problems of bureaucracy and corruption, franchising has managed to establish itself as a viable way of doing business in Ukraine. Both foreign and local franchisors are beginning to make headway in establishing a strong presence in the Ukrainian business landscape.

Originality/value

The paper contributes to understanding franchising in Ukraine. It offers some insights and assistance to investors hoping to open up franchises. As very little research work has been undertaken in Ukraine, it is hoped that this discussion will assist franchisors to become better prepared for the next upturn in the economic cycle.

Details

European Journal of Marketing, vol. 43 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Expert briefing
Publication date: 11 July 2023

Kyiv has long sought supplies of cluster munitions, pointing to their use by Russia in Ukraine, but Biden’s decision has caused controversy among some Democrats who see it as…

Details

DOI: 10.1108/OXAN-DB280405

ISSN: 2633-304X

Keywords

Geographic
Topical

Abstract

Purpose

This paper aims to discuss current work and further steps of the psychological hotline launched by the National Psychological Association of Ukraine (NPA), along with a call for action to mental health professionals worldwide.

Design/methodology/approach

This paper describes the training and support of the NPA’s hotline staff as well as reflections on the hotline’s work from June 2022 to April 2023.

Findings

With broad international support, the NPA’s psychological hotline currently operates in 21 countries providing psychological assistance and referrals to other service providers within Ukraine and abroad. The authors propose further steps of its work, including international collaboration.

Originality/value

Providing citizens of Ukraine with broad public access to evidence-based remote psychological support through NPA’s hotlines is a high priority considering the war’s negative impact on mental health diverse and the limited capacity of the state mental health system.

Details

Mental Health and Social Inclusion, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-8308

Keywords

Open Access
Article
Publication date: 12 January 2024

Iryna Reshetnikova, Katarzyna Sanak-Kosmowska and Jan W. Wiktor

The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands…

Abstract

Purpose

The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia’s aggression against Ukraine on February 24, 2022.

Design/methodology/approach

The main research methods include a systematic literature review and the authors' own surveys conducted in November 2022. The research sample comprised 950 consumers – 67% of them were Poles, 30% – Ukrainians and 3% from other countries.

Findings

A respondents' country (Poland and Ukraine) does not impact attitudes to brands offered on the Russian market after Russia's invasion of Ukraine on February 24, 2022. Moreover, it does not affect and differentiate emotional engagement in the conflict and assistance to war victims. Cluster analysis resulted in identifying two groups on the basis of consumers' declared emotional reactions to the war. The first group was smaller (N = 353, 37.2%), referred to as “indifferent consumers”, and was characterized by a greater inclination to purchase brands offered in Russia. The other cluster, referred to as “sensitive consumers” (N = 597, 62.8%), comprises those engaged in offering assistance to war victims, showing strong emotions in connection with the aggression and military activities and characterized by a clearly negative attitude to Russian and other offered brands and an inclination to boycott these brands.

Research limitations/implications

A short time horizon, the study confined to two countries, difficulties in reaching Ukrainian respondents due to power failures in Ukraine in the period of conducting the survey (November 2022), a non-representative research sample – overrepresentation of people aged 18–25 years.

Practical implications

The research study contributes to the knowledge about consumer brand attitudes and preferences under unique social, economic and market conditions. These conditions were created by Russia's invasion of Ukraine in 2022, as well as the international and global character of the war in Ukraine. The significant implications of the study refer to brand communication policies and companies' CSR-related declarations. A number of consumers' errors were recorded, resulting from wrong brand retrieval, which were rectified at a later stage as a result of international restrictions imposed on Russia, harsh media criticism and social international embargoes imposed on brands offered in Russia. The marketing communication of contemporary global brands should give consideration to the informative function of CSR activities, and the communication process should be continuous. Critical attitudes and an inclination to boycott brands point to the possible consequences faced by inconsistent and ethically doubtful brand policies. This implication is clearly confirmed by the results of the study.

Social implications

The authors also wish to highlight the implications for practice and society. As mentioned earlier, Polish consumers involved in providing aid to victims of the war also expressed their opposition to the war by boycotting Russian products and international brands remaining in Russia. Popularization of the research results obtained by the authors can be a form of sensitizing the public to the need for long-term relief, awakening global awareness of the essence and importance of sanctions imposed on Russia, as well as the possibility of expressing opposition through individual purchasing decisions and boycotting brands still present in Russia.

Originality/value

The study allowed for identifying consumers' differentiated brand attitudes in two countries: a country inflicted by war (Ukraine) and a front-line country, strongly supporting Ukraine (Poland). The research contributes to consumer behavior theories and studies of consumer attitudes and preferences from the perspective of international corporations' CSR activities under the unique conditions of war. Also, it contributes to the knowledge of the mechanism of forming attitudes to Russian and international brands offered in Russia among CEE consumers.

Details

Central European Management Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2658-0845

Keywords

Book part
Publication date: 20 April 2023

Omca Altın

With the dissolution of the Soviet Union, the European Union (EU) expanded, and its borders, and therefore its neighbors, changed. Hence, the EU needed a new policy to ensure its…

Abstract

With the dissolution of the Soviet Union, the European Union (EU) expanded, and its borders, and therefore its neighbors, changed. Hence, the EU needed a new policy to ensure its borders' security and improve relations with its neighbors. The idea of establishing a European Neighborhood Policy (ENP) thus emerged. One of the closest neighbors of the EU, Ukraine has always been in a priority position in the ENP, as it is a very important state for establishing a safe neighborhood. In this context, this article examines the EU's Ukraine strategy within the framework of ENP as a foreign policy instrument and its impact on Ukraine and EU–Ukraine relations by evaluating ENP's success based on the Euromaidan and Crimean crises.

Details

The European Union in the Twenty-First Century
Type: Book
ISBN: 978-1-80382-537-3

Keywords

Book part
Publication date: 26 November 2020

Lubov Halkiv and Lyubov Prokopyshyn-Rashkevych

Ukraine's immigration policy is in a state of formation, and its legal framework is being constantly improved. The level of immigration in Ukraine remains low. Foreigners often…

Abstract

Ukraine's immigration policy is in a state of formation, and its legal framework is being constantly improved. The level of immigration in Ukraine remains low. Foreigners often view Ukraine not as a desirable place of residence, but as a transit territory, a convenient corridor or a jumping-off place for realization on the path to a dream destination – living in Europe. The evaluation of the features of immigrants' integration in Ukraine is conducted.

The authors investigate the peculiarities of the immigration process in Ukraine and identify common problems associated with the integration of migrants into Ukrainian society. The lack of statistical data causes some obstacles to immigrant integration research in Ukraine.

The aim of this chapter is to present the integration policy and practices provided at a national macro level. The most significant challenges of migrants' integration into the Ukrainian society require solving via social, cultural, economic and legal structures. Moreover, Ukraine's immigration policy should be improved and integrated into EU standards.

Details

Integration of Migrants into the Labour Market in Europe
Type: Book
ISBN: 978-1-83909-904-5

Keywords

Book part
Publication date: 20 April 2023

Tuğçe Yıldız

Russia's attack on Ukraine on February 24, 2022, marked a very historic turning point in European security architecture. With enlarged Western aid in the immediate aftermath of the

Abstract

Russia's attack on Ukraine on February 24, 2022, marked a very historic turning point in European security architecture. With enlarged Western aid in the immediate aftermath of the invasion, Ukraine could have overcome somehow the crisis, yet many of its cities and infrastructure were largely destroyed and one-quarter of its citizens are now refugees and displaced. What is even more serious is that it remains unclear if and how a diplomatic solution could emerge between the parties. Russia's war against Ukraine is not an overnight event, it is a part of the story of the gradual escalation of Russian aggression on Ukraine since the beginning of the 2000s. Indeed, it is not just the result of the ideological or geopolitical competition between the West/European Union (EU) and Russia regarding their mutually exclusive or even antagonistic integration policies in the shared neighborhood. It is a more dynamic process including the agency of Ukraine with all aspects of its domestic politics and societal features, ideology, the role of energy, business links as well as the impact of regional and global dimensions. This chapter aims to overview the interlinked relationship between the EU, Ukraine, and Russia in a triadic manner within key aspects including ideology, geopolitics, energy, and integration projects and by specifically focusing on the underlying factors that have triggered the emergence of the Russia–Ukraine war of 2022 and further implications for the EU politics.

Details

The European Union in the Twenty-First Century
Type: Book
ISBN: 978-1-80382-537-3

Keywords

Book part
Publication date: 16 September 2014

Alla Kolupayeva, Oksana Taranchenko and Elyana Danilavichute

Special education today in the Ukraine is dramatically different than its early origins which stressed communal guardianship for persons with disabilities to its current movement…

Abstract

Special education today in the Ukraine is dramatically different than its early origins which stressed communal guardianship for persons with disabilities to its current movement to inclusive education. The journey to inclusive education was inconsistent due to a variety of elements such as the collapse of the Russian Monarchy, a series of different governments and social-political structures, World War II and membership in the USSR which stressed a unification of the education system. However, special education professionals who worked at the Special Education Pedagogy Institute of the National Academy of Pedagogical Sciences continued to research and develop a philosophical instructional framework to educate students with disabilities that includes theoretical and practical aspects of inclusive education. This chapter provides a detailed description of this framework as well as prevalence and school placements aspects, classification and assessment parameters, and the impact of legislation for free public education. The chapter concludes with challenges to inclusive education such as attitude modification, infusing necessary teacher instructional strategies, and the incorporation of best practices from special education to regular education settings.

Details

Special Education International Perspectives: Practices Across the Globe
Type: Book
ISBN: 978-1-78441-096-4

Article
Publication date: 18 September 2023

Michael J. Butler

Conventional wisdom tells us that mediation without ripeness is a fool’s errand (Zartman and Touval, 1985). What, then, is Türkiye’s motivation for mediating the war in Ukraine in…

Abstract

Purpose

Conventional wisdom tells us that mediation without ripeness is a fool’s errand (Zartman and Touval, 1985). What, then, is Türkiye’s motivation for mediating the war in Ukraine in lieu of ripeness – and what can its behavior as a mediator tell us about that motivation? In pursuit of this question, this paper inductively analyzes Turkish mediation in the Ukraine war to unpack the relationship between a contextual (ripeness) and actor-level (motivation) variable. Of particular interest is the decision-making and behavior of third parties (like Türkiye in Ukraine) who elect to mediate highly complex conflicts in which ripeness is indiscernible. The purpose of this research is not to propose or test a causal relationship between obscured ripeness and mediation, but rather to examine mediation behavior in situations where ripeness is obscured.

Design/methodology/approach

The impact of weaponized information on ripeness and third-party mediation is evaluated through an original, systematic and inductive case study analysis of Turkish mediation in the Russia–Ukraine war. As an intense theater of operations for information warfare for well over a decade, the war in Ukraine serves as an especially apt choice for an analysis of “obscured ripeness.” Likewise, Türkiye’s anomalous position as the only substantive source of mediation in the conflict lends significance to an empirical examination of its motivation and behavior as a mediator.

Findings

This research reveals that the pervasive use of weaponized information in the Russia–Ukraine war has distorted and disordered the information environment, thereby obscuring the ability of third parties to determine if the conflict is or could be ripe for mediation. However, the condition of obscured ripeness that prevails in the conflict has not proven a deterrent for mediation by Türkiye, which, as the only mediator in the conflict, has used a transactional approach to mediation motivated by self-regarding interests and animated by a manipulative mediation strategy. In sum, this inductive analysis of Turkish mediation in Ukraine reveals that the use of weaponized information in a conflict indirectly selects on transactional mediation (and mediators). The significance of this finding is magnified by the widespread use of weaponized information in contemporary conflicts as well as the declining frequency of third-party mediation.

Originality/value

There have been few, if any, systematic assessments in Turkish mediation of the Russia–Ukraine war, and none specifically concerned with the effects of weaponized information. Additionally, the paper proposes a typology of mediator motivation that is used to structure that assessment, while also introducing a new concept (“obscured ripeness”) and linking that concept both to the existing literature on ripeness and to the use of weaponized information in contemporary armed conflicts. As such, this manuscript represents an important contribution both to the empirical and theoretical landscape with respect to the study of mediation and international conflict management.

Details

International Journal of Conflict Management, vol. 35 no. 1
Type: Research Article
ISSN: 1044-4068

Keywords

Article
Publication date: 28 September 2023

Samiha Siddiqui, Sujood, Naseem Bano and Sheeba Hamid

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency…

Abstract

Purpose

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency conditions of war. This paper aims to examine their intention to return to Ukraine to complete their education based on an integrated theory of planned behaviour (TPB) framework with added constructs, i.e. risk perception, career anxiety, rescue and relief memory.

Design/methodology/approach

The data were collected from 26 February 2022 to 30 June 2022 in two phases and two modes. It was ensured that the respondents were strictly confined to Indian medical students who had travelled to Ukraine for educational tourism. SPSS 25 and AMOS 23.0 were used to analyse the data. The hypotheses proposed were statistically tested.

Findings

The analysis reveals that the extended TPB model resulted in a strong model and the empirical findings corroborate that the students’ attitude, subjective norms, perceived behavioural control and career anxiety significantly and positively influence the students’ revisit intention (RI) while risk perception and rescue and relief memory have a negative influence on the RI.

Research limitations/implications

The study provides timely insights and implications to the Ukrainian tourism industry, particularly educational tourism business and medical institutions under the present turmoil, which can also act as blueprint research for destinations with a similar unstable political background.

Originality/value

The primary value of this research work is that it provides an understanding of the intention of medical students (educational tourists) towards revisiting the war-hit destination of Ukraine.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

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