Search results

Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues.

The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model.

The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use.

From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV.

This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.

The purpose of this paper is to examine how perceptions of truthfulness of television advertising and perceptions of brands vary among urban and rural children in Mainland China and also to collect information about the basis of judgment children used to determine whether commercials are true.

Descriptive statistics were compiled to give the perceptions of television advertising and brands of the overall sample, as well as the urban and rural sub‐samples. Chi‐square tests and independent sample t‐tests were conducted to examine the urban‐rural difference in perceptions of television advertising and brands. The sample was divided into two groups that were of similar size (age six to nine and age ten‐15). Chi‐square tests were conducted to examine the age difference in advertising perceptions.

The urban‐rural difference in consumer perceptions of advertising and brands indicates that children's development in consumer socialization depends on the environment. Urban respondents were more skeptical towards advertising than rural children. Urban and rural children shared two similarities: older children were less likely to perceive television commercials truthful than younger children. Younger children liked television commercials more than older children.

The three surveyed urban cities were highly advanced in terms of their economies and advertising development compared with all other Chinese cities. The seven surveyed rural counties cannot be generalized to the very poor rural provinces in China.

The study should serve as an advertising guideline for marketers and advertisers that target urban and rural children in China.

This paper offers insights for employing different advertising message strategies to disseminate market information to urban as well as rural children in China.

To analyse key drivers of television dependency and its impact on teleshopping adoption.

The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure and television affinity on television dependency is analysed together with behavioural changes deriving from television dependency (willingness to teleshopping).

Data analysis shows that the media dependency scale needs to be adapted to the Spanish market and Spanish televiewers show intermediate levels of television dependency. Dependent televiewers are mainly mature, feel high‐television affinity and have high levels of exposure as televiewers. Television dependency determines teleshopping adoption, with the most relevant factor being that of searching guides for decision taking and fun.

This research enables companies to know the different objectives which television can help consumers to attain and, therefore, what aspects to highlight in their direct marketing strategies. Television agents should exploit the dimensions television offers to increase individual dependency and message effectiveness. The significant influence that “decision taking and fun” exerts on willingness to teleshopping shows managers that program contents become a key tool to increase future television purchases.

Despite dramatic online differences were discovered between television dependent and non‐dependent consumers, very limited research has been conducted to examine them. There are still no enough studies that analyse the background and effects of television dependency on the non‐purchasing televiewers behaviour. This paper analyses the background of television dependency and its influence on future purchase intentions of non‐buyer Spanish televiewers.

The purpose of this study is to examine the effect of psychological traits and shopping environmental factors on impulse buying tendency via television shopping programs and to reflect the inherent nature of the impulsive television shopping environment in the USA as well as the traditional retail channel.

A total of 154 questionnaires were returned from multichannel customers who purchased apparel from television shopping programs and traditional retail stores.

Five causal relationships among impulse buying and interaction tendencies in both television and retail settings and TV shopping program browsing duration proposed in this study were confirmed through structural equation modeling.

This study adds valuable empirical findings to the literature on the distribution channel relationship by examining buying behavior of multichannel customers as well as some theoretical implications for impulse buying‐related theories.

This study provides insights for customer impulse buying behavior in the multiple shopping environments.

-- The purpose of this paper is to provide a selected list of free and subscription web resources for film and television (screen) studies.

-- Reference sources on film and other media studies were located, evaluated, and selected. The list is divided into four broad research categories; research databases and film catalogs (subscription products); film and television catalogs/databases (gratis); historical film streaming sites; and film studies portal sites.

-- There are a wide variety of resources available online that users can freely access as well as robust subscription products currently available to libraries to support research in film and television studies. Students and scholars can use both free and fee-based sites for film catalogs, film studies journal indexes, streaming video content, and other information and analysis on visual media.

-- There has not been a bibliographic list of online film studies resources undertaken since 2005, and many new web resources as well as databases have emerged in the field. The annotated list of resources in this study seeks to supplement and update what has been previously discussed in the LIS literature on web-based reference sources available for libraries supporting film and television studies.

The purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised foods in particular, as well as parental concern regarding children's nutrition habits and the degree to which these perceptions influence television monitoring by parents.

A questionnaire assessing attitudes was distributed among parents of Belgian primary and secondary school children. Parental mediation of television viewing was measured by self‐reports. A structural equation model was built using data from a sample of 485 parents.

The study finds that parental nutrition attitudes and the degree to which advertising causes family conflicts and pestering are among the most important drivers of restrictive mediation of television. Attitudes towards food advertising, the degree to which children can understand the commercial intent of advertising and the perceived influence of advertisements on children do not directly affect restrictive mediation.

The model was based on a single‐country study, and did not distinguish between parents of different socio‐economic backgrounds or between parents with children in different age categories. All the constructs used in this model were self‐reports. The model could also be extended to encompass different types of mediation.

Parents serve as gatekeepers for children's television viewing. Advertisers targeting children need to obtain the green light of the gatekeepers before they can reach the children. It is therefore important that advertisers have an understanding of how parents perceive advertising and which factors specifically incite them to restrict their children's viewing.

Attitudes of parents are considered as a multidimensional construct, consisting of “commercial intent”, “conflict” and a separate component relating to advertised foods. The differential impact of each of these components, as well as parents' nutritional concerns and perceived advertisement influence, on restrictive mediation is assessed.

The purpose of this study is to examine whether the development of materialistic values in early life reflects cultural norms or is the outcome of media and family influences. It seeks to examine the role of family communication and television, which were found to promote materialistic values in individualistic countries, by assessing their effects on youths in four countries that represent the Eastern and Western cultures: Japan, Malaysia, USA, and France.

The study used an anonymous self‐administered survey of young adults aged 18 to 32 years in two diverse Eastern countries: Japan and Malaysia (total n=351); the sample size was approximately the same for the Western countries of USA and France (n=315). The samples were equivalent with respect to demographic characteristics. The Malaysian questionnaires were available in both English and Malay. Measurement scales included in the Japanese questionnaires come from available translated versions. The French questionnaires were subjected to back translation.

The findings suggest that the influence of the socio‐oriented family communication structure on materialistic attitudes in Western cultures might be indirect by affecting the youth's patterns of television viewing. The findings also suggest that concept‐oriented family communication has no effect on youth's development of materialistic values, regardless of cultural background.

The findings suggest that television might not be as important a socialization agent in the development of materialistic values of youths in collectivistic Eastern countries as it has been in individualistic Western countries

This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the influence of television advertising on children’s programming.

Using agenda-setting as a theoretical and methodological template, a content analysis of 7,860 commercials in children’s programming was compared using a questionnaire to 143 parents of 240 children to test the transfer of salience between advertising and parents’ perceptions. The study also examined the role of child purchase requests in this relationship.

The product categories that most prevalently advertised on children’s television had a significant relationship with the product categories that parents perceived to be the most important to give their children as gifts. Furthermore, the results indicate that this relationship was not contingent upon parental advertising mediation or child product requests.

The results are limited to a single broadcast market during the Christmas season. Strategically, the research suggests that advertising through children’s television programming may be an effective way to directly inform parents’ gift-giving consideration sets, and this target and outlet should be strategically evaluated in subsequent campaign decisions about the marketing mix.

The findings add new insights to the gift-giving literature, indicating that advertising in children’s programming may be an alternative direct influence on parents’ perceptions. This research also extends research on advertising agenda setting into the new context of commercial advertising of consumer products.

This study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content.

A survey was administered in Singapore to collect data. A correlation analysis, a paired‐sample t test, and hierarchical regression analyses are conducted to address the research questions and hypotheses.

Affinity for the Internet and affinity for particular types of online content are correlated and distinct. Both relate positively to social gratifications. The passive social gratification of Internet access and the active pursuit of interactions exert similar impact on both types of affinity. Information affects neither after social gratifications are controlled.

Constant access to online contacts or quality online interaction may facilitate social gratifications, thereby boosting user affinity for the Internet or for particular types of online content. Online information should be presented interactively to attract and retain users. The selection of online content and applications should also be made easier to cultivate a loyal user market.

This study contributes to U&G theory by adapting a television‐based proposition to cyberspace, and examining the attitudinal effect of online social gratifications involving different levels of user activity.

The mass media are cultural pipelines through which flow hours of entertainment and information. They represent a part of our culture which critics decry and media specialists praise. They are difficult, if not impossible, to ignore. Television (free, cable, or pay) is the subject of attention of three‐year‐olds and Ph.D. candidates alike. Newspapers are perused daily by all classes and conditions of people and their content, ownership patterns, and circulation statistics are studied in journalism classes, high schools, and by worried editors and publishers. Films entertained children in Nickelodeons, raised the spirits of millions during World War II, and now are the subject of so much analysis that words like ‘pan,’ ‘take,’ and ‘track’ have taken on new meaning in the vocabulary of most ordinary citizens.