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Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in international affairs. Discusses new developments in media and their consequences to both politicians and the public. Explains the flawed nature of media reporting in that it evokes strong, often uniformed reactions to events by making news converage “exciting” rather than in depth and informative. This has influenced governments and the military to invest heavily in public affairs activity to help shape public perception via the media. Concludes that this can be dangerous as live television bypasses the editors and journalists, meaning broadcasts can become an extension of public diplomacy and even propaganda.

The purpose of this paper is to assess the effectiveness of field sponsorship through sponsor recall and recognition across two environments that differ on the degree of felt presence they trigger among viewers: on-site and television. A series of research hypotheses concerning the interaction effects of viewing environment, event – sponsor congruence and arousal intensity were developed.

To test the effect of the viewing environment, a field experiment was conducted where 44 ice hockey fans attended a professional ice hockey game in the local team’s arena, whereas 44 others saw the same game, at the same time, on television. The participants were randomly assigned to one of the two game viewing conditions.

A higher level of arousal was detrimental to sponsor identification in a manner consistent with the intensity of the processing principle according to which arousal polarizes attention resources on the arousing stimulus (the event) while diverting resources away from the peripheral stimuli (the sponsors). In addition, because the event congruent sponsors are more superficially processed in comparison with the incongruent ones, this negative impact was more pronounced in the former group. This was qualified by a three-way interaction with the type of environment; the on-site, direct, audience was less affected by the processing intensity principle and exhibited better recall and recognition than the television audience as arousal and congruency increased, whereas, at lower levels of arousal, higher event – sponsor congruence hampered on-site sponsor identification in comparison with television.

The findings were obtained in the context of a single sports event; additional studies need to be conducted using different sports. In addition, the comparison of on-site audience with other types of media audiences (e.g. on-line broadcasting) is warranted.

Arousal intensity results from the game’s drama, which is a function of game importance and game outcome uncertainty. Hence, except for low-stakes games (e.g. pre-season matches, exhibitions), initiatives that promote a leveled playing field such as salary cap, financial fair play and open leagues are likely to jeopardize sponsor identification, particularly for congruent sponsors. With respect to the impact of the viewing environment, congruent sponsors should reap superior benefits from the television audience when the stakes are low. However, when the stakes are high, their benefits will accrue to a greater extent from on-site spectators.

This is the first study to offer a rigorous comparison of sponsorship’s impact on direct (on-site) versus indirect (television) audiences through a field experiment. This is also the first research to provide a framework based on the processing intensity principle that encompasses predictions related to arousal and its interaction with event – sponsor congruence and the viewing environment. Within this perspective, the degree of sponsor integration in the viewing environment is instrumental in predicting sponsorship outcomes.

Describes the background to and main findings from a three‐year MAFF‐funded research project on the role of television in the food choices of young people. The project examined the nature and extent of television’s portrayal of food and eating and investigated young people’s interpretations of this. The findings indicate that food and eating are portrayed very frequently on UK television, but that the “message” in programmes contrasts with the “message” in advertising in terms of the nutritional content of the foods depicted. This disorder and contradiction are reflected in young viewers’ accounts of their own eating habits.

Although FCC policy has mostly focused on broadcasters, the digital transition of television has involved a number of other players, notably cable television, DBS, and other multi‐channel video providers (MVPDs). What have been the economic effects of this transition on these various industry players and on viewers? The paper aims to answer this question.

This paper assembles an historical database to compare changes over time in consumer spending, television advertising revenue and related economic data extending back to the 1950s.

The authors show that non‐broadcast suppliers of TV programming, especially cable operators, have been able to take much greater economic advantage of the digital television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of programming available and to more efficiently price discriminate on the basis of program quality – including the direct sale to consumers of broadcast and other HD programming. The result has been rapidly rising cable and DBS revenues since the mid‐1990s, and a general shift from advertiser to direct payment support for television services. Overall, digital transition has enhanced the economic viability of cable and DBS delivery, and decreased that of broadcasting. It is evident that consumers have much higher quality and variety of programming available as a result, though usually at higher prices.

The statistical analysis of this paper has been broad. Other factors have undoubtedly affected the aggregate trends.

The overall pattern of television industry trends makes evident that FCC digital conversion policies have worked to the disadvantage of the traditional broadcast model.

The increasing frequency with which food and beverage producers feature in mainstream media, including television cooking shows, provide opportunities and pitfalls for using media to promote artisan food and beverage businesses. The purpose of this paper is to evaluate these, as experienced by a group of food and beverage producers who appeared on the popular Australian television show, Gourmet Farmer.

Findings are based on semi-structured interviews with 14 of the producers featured on the show, plus textual analysis of relevant segments of the show.

While all of the producers felt that food television offered a good promotional tool, those who were most familiar with the practices of media production and whose businesses offered experiences through which viewers could access (or imagine) a “taste” of the Gourmet Farmer life tended to be more satisfied than those who were less familiar with the practices of media production and who expected a greater focus on their products and production practices.

The development of media skills is essential for artisan producers to get the best outcomes when using media to promote their businesses.

The experiences of food and beverage producers using food television to promote their businesses have not previously been the subject of thoroughgoing research. This paper offers new insights into how artisan producers can best capitalize on the opportunities offered by food media.

Many individuals experience a sense of déjà vu when smelling a particular scent in the air or on hearing a name or words from the past. At times even the faintest scent or sound may evoke old memories and stir the senses. This is particularly true when the names of long‐ago television and radio programs are heard. Depending on one's age and the part of the country in which one lived, people born before the “baby boom” years (1946–1964) often feel a profound sense of nostalgia about such radio programs as Mr. District Attorney and Fibber McGee and Molly or the television shows Howdy Doody and Toast of the Town/Ed Sullivan Show. These early programs are considered part of the “golden age” of radio and television broadcasting.

The purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised foods in particular, as well as parental concern regarding children's nutrition habits and the degree to which these perceptions influence television monitoring by parents.

A questionnaire assessing attitudes was distributed among parents of Belgian primary and secondary school children. Parental mediation of television viewing was measured by self‐reports. A structural equation model was built using data from a sample of 485 parents.

The study finds that parental nutrition attitudes and the degree to which advertising causes family conflicts and pestering are among the most important drivers of restrictive mediation of television. Attitudes towards food advertising, the degree to which children can understand the commercial intent of advertising and the perceived influence of advertisements on children do not directly affect restrictive mediation.

The model was based on a single‐country study, and did not distinguish between parents of different socio‐economic backgrounds or between parents with children in different age categories. All the constructs used in this model were self‐reports. The model could also be extended to encompass different types of mediation.

Parents serve as gatekeepers for children's television viewing. Advertisers targeting children need to obtain the green light of the gatekeepers before they can reach the children. It is therefore important that advertisers have an understanding of how parents perceive advertising and which factors specifically incite them to restrict their children's viewing.

Attitudes of parents are considered as a multidimensional construct, consisting of “commercial intent”, “conflict” and a separate component relating to advertised foods. The differential impact of each of these components, as well as parents' nutritional concerns and perceived advertisement influence, on restrictive mediation is assessed.

Television became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television as a source of entertainment attracting large numbers of viewers were coloured by fears of responses to ill‐devised uses by advertisers of the presentation of products or services. The profitability of television selling was forshadowed in 1947.

The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising.

An online questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter). The final sample (n=259) was comprised of female students who had used social media and television during the past month. The authors developed two structural equation models using Amos 18 statistical software.

The analysis indicated that Ducoffe's Ad Value model does not provide a good fit for assessing advertising value in social media or television. While Irritation was a factor in assessing Attitude toward advertising, the respondents assessed ad value on the basis of Entertainment (higher for social media) and Informativeness (higher for television).

In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (television) and non‐traditional media (SNSs). While Irritation did not play a significant role in value assessment, it was found to directly impact attitude towards advertising, a critical juncture in the consumer purchase cycle.

If practitioners seek to interact via SNSs with young female consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals.

This initial investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

The purpose of this paper is to understand factors that affect viewing of television news programmes by people living with dementia, and to identify dementia-friendly design principles for television news programmes and factors for personalising object-based media broadcast.

Extensive public involvement comprising two discussion groups with people with dementia and family carers informed the study design and provided supplementary secondary data. Primary data collection comprised a focus group interview with people with dementia (n=4) and family carers (n=4). Past viewing experiences and perceived barriers and facilitators to viewing television were explored. Participants commented on an array of video clips comprising varying segments of fictional news programmes, plus control versions of each segment.

Four themes were identified: content (general comments, context, type of media and pace); presenter (body language, clothing and accent); background (location and studio appearance); and technical aspects (graphics, sound, colours, camera, transitions, general issues).

Limitations included a modest sample size which is offset by exemplary public involvement in informing the study design.

Measures ensured research involvement and participation was made accessible to people living with dementia.

Participants benefited from sharing views with peers and expressed enhanced wellbeing from knowing their participation could lead to improved television viewing, an important social occupation, for people with dementia in the future.

This study is the first to be published which focusses on dementia-friendly television news programmes.