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This study aims to examine the relationship between market orientation and product innovation and the mediating role of technological capability in this relationship. It also aims to examine the effect of market orientation on product innovation within the framework of technological intensity classification of the fields of business activity.

The research data were obtained from 186 senior and mid-level managers of 627 manufacturing firms that are widely considered to be innovative, and that are ranked among Turkey's largest 1,000 manufacturing firms (ISO 1000). The data were analyzed using partial least squares structural equation modeling.

Customer orientation and interfunctional coordination, two distinct dimensions of market orientation, had positive effects on product innovation. Technological capability played a mediating role in the effect of customer orientation and interfunctional coordination on product innovation. In addition, interfunctional coordination positively affected product innovation in firms with low technological intensity, whereas customer orientation positively affected product innovation in firms with medium-high technological intensity.

For the success of product innovations, firms should establish mechanisms to obtain information about customer needs and expectations and to disseminate and effectively use this information among organizational functions. They also need to improve their technological capabilities to effectively transform market knowledge into product innovation.

The relationship between market orientation and product innovation has been examined in previous studies; however, there is an insufficient number of studies on the mediating role of technological capability in this relationship. This study aimed to eliminate the gap in the literature regarding the mediating role of technological capability. In addition, innovation activities of firms vary depending on the technological intensity, but only a limited number of evaluations have been conducted on this subject. This study contributes valuable knowledge to the relevant literature by examining the impact of market orientation dimensions on product innovation according to technological intensity.

Over time, technological intensity has been used as a proxy for innovation capability of firms in an industrial sector. However, not only firms belonging to the stratum of high technological intensity are able to innovate. Therefore, this study aims to explore a potential association between technological intensity and innovation capability in firms from different industrial sectors, using the Organization for Economic Cooperation and Development (OECD)’s classification and the components of innovation capability proposed by Zawislak et al. (2012, 2013).

The authors conducted an exploratory research with four case studies focusing on the innovation capability of Brazilian firms.

The results show that the four firms, each belonging to one stratum of technological intensity, have innovation capability, and the differences regarding this feature can be explained by the balance and development of all firms’ capabilities (technological, operational, managerial and transactional).

In the literature, studies that relate technological intensity and innovation capability are scarce. Therefore, the originality of this research is to relate these two concepts. The most important is that firms can be innovative regardless of their stratum of technological intensity, which shows the importance of other capabilities to ensure the innovation’s success.

The purpose of this study is to investigate the factors that impede innovation in Colombian manufacturing firms, as measured by the level of technological intensity.

The authors used data from 1,850 firms to determine the barriers associated with information and internal capabilities, risks and environment.

The main results of this study confirm that potentially innovative firms of low technological intensity are more likely to ascribe high importance to obstacles associated with information and internal capabilities, when compared with innovative firms. The abandonment of innovative projects, family-operated enterprises and investment in R&D are all related to an increased perception of obstacles to innovation, while investments in information and communication technologies have an opposite effect. Variables as partnerships and export behaviour, have different effects depending on the level of technological intensity.

This study investigates the obstacles to innovation of a firm as determined by its characteristics and as measured against its level of technological intensity. Previous studies have investigated barriers to innovation in technologically advanced sectors (Lachman and López, 2019) and technology-based SMEs (De Moraes Silva et al. 2020) or how the technological intensity of the firm determines access to university knowledge for overcoming barriers (Kanama and Nishikawa, 2017). The only study to analyse barriers to innovation by measuring a firm’s technological intensity was conducted into Mexican manufacturing and services sector companies by Santiago et al. (2017).

Using the EU‐KLEMS database for 12 countries and 16 industries, the purpose of this paper is to analyze the differences in technological capital intensity (R&D capital stock as a percentage of GVA) between industries and the evolution of inequalities between the EU‐11 and the USA, as well as between EU countries.

The authors use shift‐share analysis and a Theil inequality index to break down these inequalities and to quantify the importance of either a country or a specialization effect.

Results from the shift‐share analysis show that there was a technological gap in favor of the USA until the mid‐1990s linked to the greater accumulation of technological capital in most of the productive sectors considered, this being the main reason for the differences in technological innovation between the USA and the EU‐11. However, since 1995 a change in productive specialization has occurred, with a significant drop in the weight of lower technology‐intensive industries in the EU‐11 economy, as well as a significant drop in the weight of some medium technology‐intensive industries in the USA, accounting for the reduction in the technological gap between the EU and the USA. Results from the Theil index show that the differences in the productive structure of European countries explain most of their differences in technological capital intensity.

The study discusses the issue from the standpoint of the distribution of technological innovation across industries. The variable analyzed and constructed is R&D capital stock and not R&D expenditures. It applies a methodology (shift‐share analysis and Theil index) not commonly used to analyze technological innovation inequalities.

Premised on dynamic capability theory, the purpose of this paper is to explore the link between entrepreneurial orientation (EO) and operational responsiveness (OR). In addition, grounded in contingency theory, the authors examine the roles of competitive intensity and technological turbulence in affecting the entrepreneurial orientation and OR link.

This study proposes that firms’ entrepreneurial initiatives in terms of innovativeness, proactiveness and risk-taking significantly affect their responsiveness. Competitive intensity and technological turbulence moderate the EO and OR relationship. Using hierarchical regression analysis, the authors analyze the data generated from a sample of 164 small-and-medium enterprises in the USA.

The findings show that entrepreneurial initiatives are instrumental in responding to market requirements, which in turn results in superior performance. The authors also find that the interactive effects of innovativeness/risk-taking and competitive intensity are significant and positive, while those of innovativeness/proactiveness and technological turbulence on responsiveness are significant but negative. These findings imply that OR is effective when the level of competitive intensity is high while technological turbulence is low.

The authors conclude the paper by suggesting that entrepreneurial actions are pre-requisites for OR, which becomes effective only when the market experiences a moderate level of competition and a low level of technological change. The study provides implications for cross-functional research in the areas of entrepreneurship and operations management (OM) and also suggests future directions in this research stream.

Although responsiveness has been recognized as a critical competitive capability in the OM literature, its relationship with EO is not fully understood and has not been empirically tested. Moreover, the interplay between EO and competitive intensity/technological turbulence and their effects on effective OR have not been gauged in the past.

This study investigates the impact of big data analytics capabilities on green supply chain performance. Moreover, it assesses the mediating effect of the green innovation and moderating effect of technological intensity.

This study is based on primary data that were collected from the food and beverages manufacturing sector operating in Jordan. A total of 420 samples were used for the final data analysis. Data analysis was performed via structural equation modeling (SEM) using SmartPLS 3.3.9.

The results of the data analysis supported a positive relationship between big data analytics capabilities and the green supply chain performance as well as a mediating effect of green innovation. It was confirmed that technological intensity moderated the relationship of green innovation on green supply chain performance.

The study faced many limitations such as the method of collecting primary data, which relied on a questionnaire only and the use of cross-sectional data, as well as studying one context and in one country.

The findings can guide managers and policymakers in the Jordanian food and beverage manufacturing sector on how to manage organizational capabilities related to big data analytics to enhance green supply chain performance and improve green innovation in these firms.

This study developed a theoretical and empirical model to investigate the relationship between big data analytics capabilities, green innovation, technological intensity and green supply chain performance. This study offers new theoretical and managerial contributions that add value to the supply chain management and innovation literature by testing the moderated mediation model of these constructs in the food and beverages manufacturing sector in Jordan.

The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into international markets. The authors further explore the contingency effect of international marketing knowledge and competitive intensity in the home country in influencing technological knowledge capital and internationalization relationship.

The study employs multiple linear regression analysis using a dataset consisting of 326 Bombay Stock Exchange-listed A and B category stocks for a six-year period (2010–2016).

The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.

The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.

The authors’ findings increase international marketing managers' awareness of how internationalization acts as a knowledge management tool for EMFs under the contingency effect of international marketing knowledge and competitive intensity.

The study provides novel insights into the technological knowledge capital management strategy by EMFs through internationalization and the role of international marketing knowledge and competitive intensity in increasing firms' ability to even better manage technological knowledge capital.

This paper aims to advance the understanding regarding the profiting of collaborative innovation practices, focusing particularly on how the intensity of collaboration along the innovation process and the relatedness between the partners’ technological bases affect the outcomes of such process in terms of efficiency and generation of technological innovations.

Drawing on the results from causal models and the estimation of average marginal effects, this research analyses the direct and joint effect of technological proximity and intensity of collaboration in the early and late phases of the process.

The findings suggest that there is a positive unconditional relationship between the aforementioned aspects and innovative performance and that the joint effects diverge depending on the stage of the process, i.e. while in the early phase collaborating intensely with close partners seems to be advisable, this circumstance proves to be problematic in the late phase of the innovation process.

The analysis developed provides clarity regarding relevant aspects of collaborative innovation practices, particularly, the search for and selection of optimal partners. In general terms, the evidence found here suggests seeking for collaborating intensely along the whole process with partners whose technological bases present a tight matchup with that of the focal firm. Results also call for awareness of the potential drawbacks derived from intense collaborations with close partners in the late phases of the process, thus hinting toward the convenience of developing protection mechanisms. In addition, this work provides interesting insights that challenge the notion of “proximity paradox” and set out further questions that might be worth considering for future research.

Recent studies have conceptualized market orientation into two distinct components, responsive and proactive market orientation. The purpose of this paper is to examine the environmental antecedents that lead to the adoption of a responsive or proactive market orientation.

Drawing upon the market orientation literatures, and using theory derived from environment strategy research as a starting point, a conceptual model is developed in which environmental factors are antecedent variables influencing the responsive and proactive market orientation. To test the conceptual model, data were collected from 308 companies across a wide range of industries.

The results show that responsive market orientation is positively related to market turbulence, technological turbulence and competitive intensity. On the contrary, proactive market orientation is negatively related to market turbulence, technological turbulence, and competitive intensity.

The paper makes a theoretical contribution in that it extends the market orientation literature and examines what environmental antecedents affect responsive and proactive market orientation. The paper also makes some managerial recommendations.

This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export performance. In particular, it appears that this behavior is most important for exporters operating under conditions of high environmental turbulence. The export market‐oriented behavior – export performance relationship for these firms, was generally positive and strong. However, under conditions of low environmental turbulence, the costs of developing and implementing high levels of export market‐oriented behavior may outweigh the benefits accrued.