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Book part
Publication date: 29 December 2016

Guanxiong Huang and Hairong Li

As an extension to Assael’s (2011) review on media synergy, this chapter examines the latest evolvement of media synergy research in the past 10 years by integrating studies from…

Abstract

Purpose

As an extension to Assael’s (2011) review on media synergy, this chapter examines the latest evolvement of media synergy research in the past 10 years by integrating studies from a wide range of leading journals.

Methodology/approach

We searched a total of 17 major journals in advertising, communication, and marketing from 2005 to 2014 and identified a total of 42 articles on media synergy. These studies were reviewed to assess the current status of media synergy research.

Findings

Studies of inter-media interaction at the individual level provide mixed support for a media synergistic effect, and the occurrence of this effect demands certain boundary conditions. Research on multi-media engagement has been gaining momentum in the past few years and is a promising subject in media synergy research.

Research implications

We envision two growing approaches in future media synergy research: the neuroscientific approach and the data mining approach.

Originality/value

This chapter posits that media synergy research has evolved in the most recent years to a new phase, which is multi-media engagement. Hence, this chapter extends Assael’s work in terms of explicating media synergy in the context of social media engagement and identifying research gaps in current literature.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Keywords

Book part
Publication date: 26 August 2014

Kamal Ghosh Ray and Sangita Ghosh Ray

Cross-border mergers and acquisitions are now the fundamental mechanisms of globalization and considered as prime vehicles for business engagement across the countries through the…

Abstract

Cross-border mergers and acquisitions are now the fundamental mechanisms of globalization and considered as prime vehicles for business engagement across the countries through the foreign direct investment route. Significant amounts of foreign funds are crossing the country borders for acquisitions with the objectives of earning super normal returns. But realizing super normal returns from foreign acquisitions are far more difficult than that of foreign greenfield projects or domestic M&As or greenfield projects. The super normal profit itself is “synergy” which is the main driving force for any M&A including the cross-border one. Even though foreign policies of individual countries affect cross-border M&A decisions, corporate and market-driven financial numbers significantly influence the synergy estimation. Synergy should bring in all round greater efficiency and value addition to all stakeholders. But if the cross-border deal is not financially crafted properly, it may fall flat causing more distress to the acquirer compared to domestic acquisition. The theory of synergy is well developed which mostly applies to the domestic M&As. But due to inherent differences between cross-border and domestic M&As, the same synergy theory may not apply equally to the cross-border ones. Therefore, a different connotation of synergy is propounded in this work for cross-border M&As, which can be a corollary to the conventional theory of synergy. This alternative theory of synergy aims at helping the companies in developing their own financial strategies before making their strategic decisions for cross-border M&A deals.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78190-836-5

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Book part
Publication date: 14 November 2017

Hue Chi Dao and Bruce C. Martin

We contribute to the growing literature examining how social enterprises might best accommodate their hybrid structure when pursuing dual goals of social improvement and economic…

Abstract

We contribute to the growing literature examining how social enterprises might best accommodate their hybrid structure when pursuing dual goals of social improvement and economic sustainability. Drawing on extant literature, the case is made for why synergy between the social and commercial business models that hybrid social enterprises employ should positively impact effectiveness in delivering organization outcomes. We then develop a method for comparing the synergy between the social and commercial business models employed within and across organizations, and test the method using a sample of seven social enterprises operating in different social fields. Results demonstrate that our method can be applied consistently across a range of social enterprise types and that variation in degree of synergy is considerable with overlap rates ranging from 9% to 77%. Using learning from this exploratory study, we develop propositions describing how and why social entrepreneurs develop business model synergy, the relationship between business model synergy and organizational performance, and suggest future research to test these propositions. Implications for theory development and practice are discussed.

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Hybrid Ventures
Type: Book
ISBN: 978-1-78743-078-5

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Book part
Publication date: 11 November 2019

John Werkhoven

An increased understanding of the capabilities needed for HR Analytics and how to build synergies from these capabilities is of practical and academic importance. Using the lens…

Abstract

An increased understanding of the capabilities needed for HR Analytics and how to build synergies from these capabilities is of practical and academic importance. Using the lens of Systems Theory, an explorative case study is performed in a multinational food distribution company that is building its HR Analytics Capabilities. In this study, the synergistic enablers and mechanisms have been examined in practice for the domain of HR Analytics and the BA Capabilities involved (clustered into Technology, Governance, Analytic Practices and Processes, People and Culture). Examples of (in)compatibilities, integration efforts, mechanisms and synergistic outcomes are given from the case organization. This study provides insights on how in practice the interaction between BA Capabilities can lead to synergistic relationships and synergistic outcomes and through what mechanisms and enablers this is being facilitated. The study contributes to HR Analytics and IS literature in terms of the use of synergistic enablers and mechanisms in practice.

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HRM 4.0 For Human-Centered Organizations
Type: Book
ISBN: 978-1-78973-535-2

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Book part
Publication date: 17 September 2018

Madeleine van der Steege

This chapter illustrates how human-centered design (HCD) principals can activate Fe+Male leadership synergy inside an organization. We explore how it is possible to: foster a…

Abstract

This chapter illustrates how human-centered design (HCD) principals can activate Fe+Male leadership synergy inside an organization. We explore how it is possible to: foster a favorable environment and culture that values gender inclusivity; ends blatant discriminatory practices to which many organizations are blind; fortify the confidence of highly capable women and men; and reconcile the divergence of views, communication, and unique leadership styles between men and women leaders. We look at the experiences of women inside organizations along with the beliefs, aspirations, challenges, and needs of women. The chapter provides an HCD guideline for the reader to align the current modus operandi in their own organization for better gender synergy.

We know that complementary male and female styles of leadership create invaluable synergy, and that organizations with more women on board and senior management positions will, on average, outperform organizations without women at top positions. However, women, especially at the top echelon, are sorely lacking in numbers. Without more women around – real synergy is impossible. Increasing transparency, policies such as “disclosure of the gender pay gap” and advocacy by senior leaders will continue to break down some of the barriers and biases, but statistics across all industries and countries show that we are a very long way off and need a new approach to end this dilemma.

How can HCD increase the percentage of female leaders at the table and the chance for gender synergy? In this chapter, you learn facts to fight fiction and influence mindsets that are limited by biases. This chapter introduces four specific target areas to advance Fe+Male synergy. Although most men (based in democracies) intellectually agree that men and women are equal and are highly offended when their sanction for equality is brought into question, most are completely blind to how daily actions (many unintentionally) perpetuate the state of inequity. The biggest leadership issue is getting the whole organization aligned with the principle as well as a visible manifestation of gender synergy.

Details

Exceptional Leadership by Design: How Design in Great Organizations Produces Great Leadership
Type: Book
ISBN: 978-1-78743-901-6

Abstract

Details

Handbook of Transport Strategy, Policy and Institutions
Type: Book
ISBN: 978-0-0804-4115-3

Book part
Publication date: 5 July 2016

Martin Weiss

The linkage between diversification and performance has puzzled scholars for decades. A vast amount of empirical studies, together with the help of meta-analyses condensing…

Abstract

The linkage between diversification and performance has puzzled scholars for decades. A vast amount of empirical studies, together with the help of meta-analyses condensing diverse results, established a widely shared understanding that related diversification leads to superior firm performance. The main rationale for this finding is that relatedness within a company’s portfolio of businesses allows the company to achieve synergies by sharing or transferring resources. Although the predominant importance of related diversification seems generally accepted, scholars raise severe concerns about our ability to precisely define and measure relatedness. In most studies, traditional measures of diversification such as the Berry index are used, which assess relatedness from a product/market perspective. However, these measures face strong criticisms for their low degree of content validity. So if we doubt our understanding of relatedness, how can we agree on the performance effect of related diversification? To reassure our understanding of the diversification-performance linkage, this study critically reflects upon the underlying phenomenon of relatedness. By compiling and evaluating the different perspectives of relatedness with their heterogeneous conceptualizations and measures, this study supports the view that the multi-facetted nature of relatedness can only be captured inadequately so far. Moreover, most prior work mainly focuses on synergy potential rather than on the realization of synergies, thereby neglecting a mechanism that may have an important bearing on the performance effects of diversification.

Book part
Publication date: 24 August 2023

Dries Faems and Taco H. Reus

Although extant post-acquisition literature has mainly focused on the integration of stand-alone firms, many acquisitions involve select units that were divested from former…

Abstract

Although extant post-acquisition literature has mainly focused on the integration of stand-alone firms, many acquisitions involve select units that were divested from former parents. Scholars have therefore recently called for moving beyond the dominant dyadic acquirer–target view of the acquisition process to a triadic view that considers the roles of, and interactions between, divestors, targets, and acquirers in the acquisition process. The authors set out to build an extended process view of such triadic relations based on a five-year longitudinal case study of one entrepreneurial company, acquiring two divested units from large multinational companies. The case sheds light on how divestors and acquirers together shape synergy realization efforts and identity-building by targets, causing dramatic shifts in perceptions of success throughout the acquisition process. The authors hope the case offers greater understanding, and triggers more research, into mingled integration and disintegration processes. The authors also highlight three impediments that can shape post-acquisition choices and discontinuous processes when acquiring divested units.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-83753-861-4

Keywords

Book part
Publication date: 8 December 2006

Peter Johnson

Abstract

Details

Astute Competition
Type: Book
ISBN: 978-0-08045-321-7

Abstract

Details

Making Mergers and Acquisitions Work
Type: Book
ISBN: 978-1-78743-350-2

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