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In this paper, we discuss how “cultural capital” and “symbolic capital,” understood as specialized subsets of intangible resources and capabilities, enable firms to achieve valuable strategic positions in ways that are currently underexplored by mainstream strategy literature. We articulate the similarities and differences between cultural and symbolic capital and the intangible assets that have been the focus of mainstream strategy researchers, such as intellectual, social, and reputational capital. Our theoretical arguments build on insights from a number of studies conducted primarily in non-North American settings that have shown how symbolic properties of products create value. We conclude by delineating future avenues of research that strategy scholarship should consider in order to develop a more comprehensive understanding of the relationships between intangible resources and capabilities, and value creation.

Wealthy rural areas, or rural areas in wealthy regions, have a specificity that should be taken into consideration both in empirical and theoretical research. In most of the cases, rural development in these areas depends not only on the capacity of rural communities to mobilise endogenous resources, but also to be able to link endogenous resources with outside networks. In Italy this approach has widely been put into practice through strategies centred on the link between local food and its place of production. To explore the implications of this link, the paper will explore the implication of an adoption of the concept of ‘terroir’. Terroir can be seen as a mix of a set of localised invariants in the space related to natural, cultural, and social spheres. It is highly specific of a place, as it is produced and reproduced through localised processes. The peculiarity of the ‘terroir’ is that it is embodied into the product, which means that it is the source of local products’ identity and specificity. Local products are then a component of a broader socio-technical system, and product and terroir co-evolve. What are the mechanisms that make local products keys to rural development in a neo-endogenous perspective? In a neo-endogenous perspective, valorisation of local products is mainly related to its capacity to be recognised and evaluated by outside observers as different (and possibly better) from others. This capacity is embodied into what Bourdieu calls symbolic capital. Symbolic capital becomes a thread linking ‘terroir’ and the product to external observers, and convey to them meanings like notoriety, reputation, and trust. In order to be able to create, maintain, and increase symbolic capital, rural communities activate communication practices within and outside themselves. This may generate conflicts as well as strengthen identities and alliances. Three case studies will show the network building processes related to the creation of symbolic capital and its mobilisation into food production and marketing. The Cutigliano case shows how a small community borrows symbolic capital from the outside to enhance its capacity to sell a local cheese outside the area. The Colonnata case shows the risk that neo-endogenous strategies generate interlocal conflicts, hampering its competitiveness as a whole. The Chianti case shows an internal conflict over the use of the symbolic capital with both positive effects on the public debate and potential negative effects on the cohesion of the area. All the three cases make possible a reflection on governance, and especially on the role of the state (or the regional administration) in the governance of these processes.

Appearance has two meanings. On the one hand, appearance is about the physical qualities of a person being of certain height, weight, complexion and having a particular hair, eye and skin colour as well as choice and style of dress and attire. On the other hand, appearance has a social dimension, as those physical qualities of a person are interpreted, rated and judged, and attributed varied meanings and values across different settings. Appearances can influence the experiences of individuals in the workplace in both positive and negative ways: Positive, when they are mobilised as a resource that increases the influence and advantage of individuals on others; and negative, when individuals are discriminated or disadvantaged on the basis of their appearance. Drawing on a Bourdieusian conceptual repertoire, this chapter delves into this duality of appearance and frames appearance both as a resource (a form of carnal capital) and a source of symbolic violence. As appearance is an aspect of an individual's self-identity in the workplace, this chapter explores appearance and intersectionality across gender, ethnicity, class and sexual orientation at work. Appearance is examined as a cross cutting category of diversity as both privilege (carnal capital) and disadvantage (symbolic violence).

Biodynamics is a specific form of organic production with spiritual underpinnings. This chapter explores it as a form of rural entrepreneurship using the capitals framework of Bourdieu as a conceptual tool.

The chapter draws upon 11 qualitative case studies of New Zealand firms engaged in biodynamic growing methods. Data collected via in-depth narratively oriented interviews inform the chapter, along with other relevant secondary material.

The chapter suggests that the spiritual underpinning of the biodynamic approach imbues the experience with a form of spiritual capital that is not captured within traditional interpretations of capital. We conceive of this as a form of alternative capital and offer a conceptualisation as an attempt to capture that difference.

This is a niche, small scale, exploratory study limited to one geographic context (New Zealand) at one particular point in time.

This chapter offers a modest expansion to previous conceptualisations of capital in the rural context.

Kostova, Roth and Dacin called in 2008 for the advancement of a theoretical conception of the multinational corporation (MNC) that takes into account both power relationships among actors and the structure of its internal institutional field. While micro-political scholars of MNCs have started to answer the former part of the call regarding power, the second part has not been thoroughly addressed yet. Furthermore, the agentic aspects typical of power games and the structural aspects characterizing institutional fields have not been fully combined in a multi-level perspective of MNCs so far. Leaning on Bourdieu, we suggest an answer to the pending call. We theorize the MNC as a playing field of power emerging around the issue of finding a meta-rate of conversion of the actors’ capitals constituted in national fields. We conceive such issue field in a dynamic state due to the constant entry and exit of new players (e.g. through mergers, acquisitions or divestitures). This results in the need to continuously test the validity of exchange rates. The role of the metainstitutional field level of the MNC as a global category is also discussed.

In this paper, we present and apply a new framework – the Poles of Production for Producers/Poles of Production for Users (PFP/PFU) model – to empirically study how one particular group of academic scientists has responded to neoliberal changes in science policy and funding in Canada. The data we use are from a qualitative case study of 20 basic health scientists affiliated with a research-intensive university in a large Canadian city. We use the PFP/PFU model to explore the symbolic strategies (the vision of scientific quality) and practical strategies (the acquisition of funding and production of knowledge outputs) scientists adopt to maintain or advance their own position of power in the scientific field. We also compare similarities and differences among scientists trained before and after the rise of neoliberal policy. The PFP/PFU model allows us to see how these individual strategies cumulatively contribute to the construction of dominant and alternate modes of knowledge production. We argue that the alignments and misalignments between quality vision and practice that scientists in this study experienced reflect the symbolic struggles that are occurring among scientists, and between the scientific and political field, over two competing logics and reward systems (PFP/PFU).

The decisive antidualism in Bourdieu’s thought permits searching for the complementary traits of his theory of symbolic social system and symbolic interactionism, rather than opposition. The theory of the symbolic social system, which is characterized by the double structure of meanings in the order of social relations and its symbolic representation in the narrower sense, has many convergent points of view with the symbolic interactionists’ perspective, starting with the category of habitus. Conceptual frameworks of structuralist constructivism and symbolic interactionism have one major difference – in Bourdieu’s theory the individual self is not inscribed. There are, however, strong common premises in terms of epistemology, theory of meaning and social ontology. Both epistemologies are antidualistic and relativistic (antiessentialism). Both approaches are based on a common theory of the social origin of meaning (anticognitivism). Both social ontologies are constructivist (social construction of reality). However, Bourdieu’s concept of symbolic struggle for control over the commonsense world-view introduces a new, political dimension to interpretive sociology.

In this chapter, I discuss intersectionality in relation to complexity theory as an approach to social systems, inspired by Sylvia Walby's ground-breaking work where she brings together these two theoretical perspectives (2007, 2009, p. 250). In order to apply her synthesis to my study of migrant nurses to Norway, I examine the methodological potential of Bourdieu-inspired feminist concept of capitals (Adkins & Skeggs, 2004) in grasping the connections between individual agency and intersecting systems of inequality.

Purpose – This chapter aims to explore and discuss how women paid and unpaid labor in weaving is positioned in the flexible production chain in the context of local development.

Methodology/approach – It is based on a research11Report on Effects and Results of the Relationships between Manufacturers and Local Weavers on the Local Social Structure: Cases of Mugla/Yesilyurt, Istanbul/Sile and Kastamonu in collaboration with Asuman Turkun-Erendil and supported by Mugla University Research Projects Unit, 2006 (unpublished project report). study, using mainly oral history methods, of three weaving centers in Anatolia in their attempts to achieve local development through the restructuring of their traditional craft.

Findings – This study shows how a flexible production process is organized in ways in which women's labor is almost always positioned as cheap and insecure. In this process, through production of hegemonic discourses, symbolic capital of secure women's work is drastically decreased and that of the production activity itself (weaving) is increased. It also discusses how the state as the main carrier of symbolic violence, plays an important role in expansion of flexible production and informality directly (with its policies applied in its own enterprises) or indirectly (with its policies in general).

Originality/value of paper – By focusing on the mechanisms through women's labor is kept cheap or unpaid in the organization of the entire production process and also on the relationships between women's labor and the state in local development context, critical points for future discussion and policy-making are raised.

The purpose of this study was to investigate how young women and men perceive the Internet as a phenomenon and what role and meaning they ascribe to the Internet as an arena for defining themselves and for shaping their identity.

The empirical data consist of narratives written by Swedish adolescents. Using content analysis the analysis was carried out in three steps: (1) finding categories and themes, (2) calculation of statistical differences in category frequencies, (3) a theoretically informed interpretation of central themes, using Bourdieu’s concept of different forms of capital, and Giddens’ concept of “pure relations.”

The narratives exemplify how computer literacy and technological competence can be converted into social, cultural, and symbolic capital. Gender differences occur both in statistical differences between category frequencies in girls’ and boys’ narratives and in the interpretation of central themes. But there are also several examples that show more complex and contradictory tendencies, exceeding or transformative of gender differences and hierarchy.

This study considers adolescents’ own perspectives on an arena of great importance. The analyses have been performed both qualitatively and quantitatively, which gives a nuanced picture of young people’s self-defining experiences on the Internet.