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The current study aims to examine the joint impact of consumers' need for status (NFS), celebrity's star power and consumer-celebrity image match on consumers' attitudes toward the celebrity endorsement.

A factorial design was employed to test the research model. Consumer-celebrity image match was manipulated, and consumers' NFS and celebrity's star power was captured using existing measurement scales. A total of 365 responses were collected via Qualtrics. Hayes's (2013) PROCESS procedure was used to analyze the data and test hypotheses.

Results indicate that consumers with high (vs low) NFS have more favorable attitudes toward the endorsed brand. More importantly, consumers high in NFS, in an endorsement where celebrity-consumer image matches, have more favorable attitudes toward the brand endorsed by a celebrity with more (vs less) star power. In contrast, in an endorsement where celebrity-consumer image mismatches, they react the same regardless of the endorser's star power.

This study offers suggestions to hospitality marketing professionals in strategically using celebrity endorsers in their marketing campaigns and strategies that allows firms to further formulate positive and enduring brand images while encouraging favorable consumer behaviors.

While most hospitality studies have focused on the traits of celebrity endorsers, little attention has been paid to the impact of consumers' characteristics on celebrity endorsement. This study advances the growing literature on hospitality celebrity endorsement by providing empirical evidence to delineate the relationship among celebrities, endorsed brands and consumers.

The presence of mature masculinity is slowly reshaping contemporary action cinema in the twenty-first century. It is a phenomenon that rejects the unrealistic view that action heroes are embodiments of Apollo and Ares in human flesh. Instead, action heroes are viewed as flawed characters who cannot escape the realities of their corporeality, mortality and humanity. The following chapter is an examination of a particular type of action hero archetype that combines ageing with virtuous and mature masculinity. Here I use Tom Cruise's development and portrayal of Ethan Hunt in the Mission: Impossible series as a lens through which to highlight the presence of the virtuous and mature hero archetype in action cinema.

Cruise's representation of heroic masculinity is significant because it achieves three separate goals. First, Cruise's mature masculinity repudiates the hardbody model by showing its deficiencies as a male archetype. Second, it introduces a version of an action hero that emphasises the benefits of ageing and mature masculinity. Lastly, Cruise's onscreen presence redoubles the idea that heroic masculinity is motivated by a deep sense of morality, duty and a desire to serve the greater good. As the model of the mature and virtuous hero becomes more prevalent, as I argue, it not only reshapes action cinema but also produces cinematic representations of heroic masculinity that are more positive in terms of showing the importance of maturity, virtue, and public service.

This chapter explores three different Cinema, Memory and Wellbeing pilot projects, two of which were carried out in Liverpool and the other in Petrópolis, a city of comparable size in the state of Rio de Janeiro, Brazil. It begins by discussing our motivations for developing these projects and how we drew on our previous research relating to films and cinema-going. It then presents the three different projects, showing how each was tailored to the care context in question (a residential nursing home and a day-care centre on Merseyside, and a GP practice in Brazil), explaining how they were conducted and discussing the results, with a view to informing and improving future initiatives of this type. We also show how our findings have shaped the creation of the ‘best-practice’ toolkit designed to enable activities coordinators, carers and health professionals to optimize the benefits of using films to stimulate memories and reminiscence and promote an improved sense of wellbeing among older people and those living with dementia. (This toolkit is available to download from the Emerald website in English: https://books.emeraldinsight.com/page/detail/Selfies/?K=9781787437173). We recount in detail our practical experiences of setting up and running screenings in diverse environments, how we set about trying to ‘measure’ or at least gather some tangible evidence of the wellbeing benefits of these events, and provide numerous examples of the reminiscences that they generated, as well as the feedback on the projects that we received from both the people who participated and the people who care for them.

The purpose of this paper is to focus on the design of automated fabric defect detection based on cascaded low-rank decomposition and to maintain high quality control in textile manufacturing.

This paper proposed a fabric defect detection algorithm based on cascaded low-rank decomposition. First, the constructed Gabor feature matrix is divided into a low-rank matrix and sparse matrix using low-rank decomposition technique, and the sparse matrix is used as priori matrix where higher values indicate a higher probability of abnormality. Second, we conducted the second low-rank decomposition for the constructed texton feature matrix under the guidance of the priori matrix. Finally, an improved adaptive threshold segmentation algorithm was adopted to segment the saliency map generated by the final sparse matrix to locate the defect regions.

The proposed method was evaluated on the public fabric image databases. By comparing with the ground-truth, the average detection rate of 98.26% was obtained and is superior to the state-of-the-art.

The cascaded low-rank decomposition was first proposed and applied into the fabric defect detection. The quantitative value shows the effectiveness of the detection method. Hence, the proposed method can be used for accurate defect detection and automated analysis system.

The Christian Churches have lost a great amount of their attraction in many European countries over the last century. Since the 1960s, ties to the Churches have been relaxed and approval for their central beliefs and standards has declined.

This is a problem, since the Christian churches are essential agents of fundamental values, such as solidarity and charity that foster the cohesion of a community. Christian faith communities are committed to preserving these values.

If we imagine the Church as a company, from a design perspective the question arises of what stories and images of the Church could revive its values? What could be a convincing set of contemporary visual items of the Christian Churches?

With the creative methods of design thinking some alternative approaches for visual communication of Christian Churches in the age of social media have been developed in a workshop with various representatives of Christian Churches.

Two creative methods were the focus of the workshop, Rummaging and PaperPoint. These methods were selected for refining the strategic concept with the goal to develop solutions for a new way of visual storytelling.

The first strategy is the definition of ‘core values’ and transition to today and the second strategy is change of perspective, refining the concept for the new way of visual storytelling.

The results show that design thinking can be used to bring about creative results even from participants without a professional advertising background.

In the last few years, signs of material excess by organizational and political leaders have often evoked public outcry. The paper aims to argue that there is insight to be gleaned from drawing together strands from the leadership literature with the literatures on moral economy and conspicuous consumption. The premise is that views of leader conspicuous consumption are shaped by their moral economy, the interplay between moral attitudes and economic activities. The paper seeks to juxtapose tales of Cleopatra and Antony's display of wealth with current media accounts to contribute to the leadership literature on ethics, specifically its intersection with power and narrative representation.

The paper adopts an analytic approach, with an international orientation and an interdisciplinary perspective. It acknowledges the role of narrative representation in shaping leadership and the psychological ambivalence with which societies approach their leaders' practices, focus here on desire-disdain and discipline-decadence. Cleopatra and Antony's conspicuous consumption generated a legacy of condemnation for millennia. Drawing from the retellings of their story, four moralizing representations – by Plutarch, Shakespeare, Sarah Fielding and Hollywood – are analyzed and juxtaposed with current media accounts. Altogether, the paper combines the interest in leadership across history with moralizing perspectives on the display of wealth by leaders.

The intersection of the literatures on leadership, moral economy and conspicuous consumption draws together several dynamics of relevance to leadership. First, evaluations of the display of wealth on the part of a leader are contextual: they change across time and place. Second, interpretations of conspicuous consumption involve aesthetic judgment and so sit at the nexus of morality and taste. Third, following tragedies, tales of leader conspicuous consumption offer critics another knife to dig into the fallen tragic hero. Fourth, views of conspicuous consumption are gendered. Last, conspicuous consumption by leaders attracts condemnation through support for social responsibility and sustainability.

The paper establishes a novel articulation between the literatures on leadership, moral economy and conspicuous consumption.

The fulfilment agency EBSCO is projecting a typical increase of 10–11% for renewing journal subscriptions for 1996. Even worse: price rises will be double that amount on average for European journals invoiced in US dollars.

This paper aims to analyse challenges, trends and innovations in the hotel industry in Canada, focusing on large corporate hotels as well as small limited service hotels.

The foundation for this paper was laid during a well attended Worldwide Hospitality and Tourism Themes (WHATT) roundtable discussion between industry leaders and hospitality educators in May 2012. The subject of hotel administration was discussed in the context of the theme for the 2012 Canadian WHATT roundtable and the strategic question: “What innovations are needed in the Canadian hotel industry and how might they be implemented to secure the industry's future?”

The paper presents findings from a recent survey on strategic issues compiled by hotel managers in the greater Toronto area (GTA). The paper lists valuable information on innovative practices in different types of hotels.

Practical tips in the body of the paper and in the conclusion section are provided.

As the team of authors includes a former president of a Canadian hotel company, a former international hotelier, and the current general manager of the largest hotel in the capital city of Canada (Ottawa), this paper will be of immense value to students, educators, and researchers, as well as industry leaders. The paper draws on expert experiences to explain how innovative initiatives can be implemented in order to achieve greater success in hotel administration.

This paper aims to present an attitude determination and control system for a nano‐astrometry satellite which requires precise angular rate control. Focus of the research is methods to achieve the requirement.

In order to obtain astrometry data, the satellite attitude should be controlled to an accuracy of 0.05°. Furthermore, attitude spin rate must be controlled to an accuracy of 4×10⁻⁷ rad/s during observation. In this paper the following unique ideas to achieve these requirements are introduced: magnetic disturbance compensation and rate estimation using star blurred images.

This paper presents the feasibility of a high accurate attitude control system in nano‐ and micro‐satellite missions.

This paper presents a possibility of the application of nano‐satellites to remote‐sensing and astronomy mission, which requires accurate attitude control.

Originalities of the paper are the methods to achieve the high accurate attitude control: magnetic disturbance compensation and angular rate estimation using star images.

Since the 1990s, Charlize Theron has appeared in films from a wide range of genres but has seen significant financial success from starring in action films, such as Mad Max: Fury Road (2015) and Atomic Blonde (2017). However, unlike some female action leads, she has not solely been defined or pigeonholed by these roles but has been able to transition between action roles and more ‘respectable’ dramatic roles, as well as the other conventions of female celebrity, such as being the face of advertising campaigns for perfume brands.

Theron has notably received several physical injuries during filming, such as breaking her teeth practising fight choreography during the production of Atomic Blonde. These injuries have frequently been added as part of the publicity campaign for the films and Theron's star image overall as signs of ‘authenticity’, leading these action films a sense of increased legitimacy. Tasker states that a female action star's ‘[public] formulation is indicative of the uncertainties generated by her image’ (1993, p. 14). Media attention is divided between focusing on Theron's physicality, both in the sense of the traditional Hollywood gaze and in terms of Theron's molding of her marketable image. Theron has managed to succeed as both a mainstream star and an action heroine. This has enabled Theron to transition between genres and franchises such as The Fate of The Furious (2017), and an Oscar-nominated dramatic role in the biopic Bombshell (2019).

This chapter will unpack the public persona of Charlize Theron as an action film star, exploring both the filmic texts and the presentation of Theron's often complicated and contradictory image in the media.