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The purpose of this chapter is to investigate the question of whether corporate social responsibility (CSR) can be used as a link of trust between business and society, and which role CSR plays in recovering distrust in businesses. It uses a mixed methods study of processes of moving businesses within the Danish water sector from a general trust-breakdown to trust recovery from 2003 to 2013.

Trust recovery is found to depend on stakeholders’ mutual engagement with each other and their willingness to share knowledge and learn from each other’s professional and institutional cultures and languages. An alignment of vocabularies of motives between regulation and voluntary CSR is found to be useful for building trust between conflicting parties. Furthermore the findings shows that the more stakeholders’ languages, motives and logics can coexist, the more trust can be recovered.

The research is limited by a study of one business sector in one country and the findings have implications greater than the local contexts of which it is researched, because it is usable in other sectors that suffer from severe trust-breakdowns such as government systems in both the public and private sectors.

This chapter suggests a theoretical extension of Bogenschneider and Corbett’s (2010) Community Dissonance Theory to embrace multiple stakeholders each having their own complex and unique culture and communication modus based on their institutional, professional or individual comprehensive language universes. This includes knowledge-sharing and educative diffusion of the stakeholders’ language universes’ vocabularies including its important nouns, verbs, terminologies, semantics, taxonomies and axioms as well as the stakeholders’ motives and logics implemented into these universes.

With the rise in public awareness of corporate social responsibility, business leaders are increasingly expected to recognize the needs and demands of multiple stakeholders. There may, however, be unintended consequences of this expectation for organizational managers who engage these needs and demands with a high level of moral attentiveness. This study aims to investigate the indirect effect of managerial moral attentiveness on managerial turnover intent, serially mediated by moral dissonance and moral stress.

Multi-phase survey data were collected from 130 managers within a large sales organization regarding experiences of moral dissonance and moral stress. The authors analyzed the relation of these experiences to measures of moral attentiveness and turnover intent using structural equation modeling.

Results support a serial mediation model, with a positive, indirect effect between moral attentiveness and turnover intent among managers through moral dissonance and moral stress. Overall, the results suggest that expecting business leaders to be morally attentive may result in greater moral dissonance and moral stress, potentially impacting their intentions to stay with the organization.

Implementing positive practices toward processing moral dissonance and reducing moral stress may be a mechanism toward retaining ethically inclined organizational leaders.

This study is the first to identify moral attentiveness as an antecedent to turnover intent within managers. It also establishes the serial mechanisms of moral dissonance and moral stress and provides suggestions on how to retain morally attentive managers by actively managing those mechanisms.

This qualitative paper is about social reporting in response to an incident that involved the loss of human life. It examines Loblaw’s disclosures following the Rana Plaza building collapse that killed over 1,100 Bangladeshi workers.

This article draws on Suchman’s (1995) comprehensive legitimacy typology to interpret Loblaw’s disclosures about the collapse in both mass media coverage of the tragedy and the company’s quarterly, annual and corporate social responsibility (CSR) reports.

Loblaw worked on many fronts to secure stakeholders’ support in the aftermath of the fatal incident. Through their social disclosures, Loblaw simultaneously managed exchange, dispositional, consequential, procedural, structural, personal and cognitive legitimacy, striving to demonstrate that, notwithstanding the incident, the company was still conforming to its social contract.

This research operationalizes all aspects of Suchman’s legitimacy typology in the context of social reporting. In particular, the paper further develops the concept of cognitive legitimacy. This should be of benefit to other CSR researchers.

The loss of human life during business operations is one of the most terrible events an organization can face. Corporate activities leading to loss of human life are obviously far from being socially acceptable. Stakeholders are likely to disapprove such activities and reconsider their support, which can threaten the survival of the organization. It is thus of utmost importance to understand the strategies used by corporate managers in their attempt to secure ongoing stakeholder support.

This paper innovates by focusing specifically on social disclosures about a negative event. In so doing, it also contributes to a small, but important, literature within CSR research that examines incidents resulting in the loss of human life. The paper adapts and applies Suchman’s legitimacy framework to interpret social reporting in response to a specific instance of loss of life, the Rana Plaza building collapse. Finally, this paper mobilizes the notion of cognitive dissonance to further develop Suchman’s notion of cognitive legitimacy.

Meetings, incentives, conventions/conferences and exhibitions (MICE) tourism is a segment of business travel, which is experiencing a process of disintermediation. Using the value chain concept, this study aims to analyze the role and value of intermediaries in the MICE value chain. As the interests and perceptions of stakeholders are different, the authors also study if there is consensus or dissonance in their opinion.

This study uses mixed methods. First, by means of interviews with MICE professionals to identify the research variables and validate the test sample and questionnaire. Then, an international survey, which uses logistic regressions to identify the variables that support value. The post-hoc ANOVA test identifies the differences of opinions and determines the existence of consensus or dissonance.

Incoming agents create value by means of convenience and good rates and outbound agents by trust. The incoming agent is more valued and enjoys a position of power and therefore has more chances of remaining active in the market. However, there is no consensus about the role of intermediaries, hotels being the most dissonant stakeholder.

Instead of focusing on the negative aspects of disintermediation, this study uses a multifaceted perspective to identify the reasons that lead to value creation by intermediaries. This is vital for MICE stakeholders to acknowledge disintermediation and act consequently. Conclusions can also provide valuable guidance for intermediaries in other business to business interactions to better understand their value, competitive advantages and position of power.

The purpose of this paper is to explore attitudes among church administrators to church tourism, and the vexing challenge of categorizing church properties as tourist attractions for the city visitor. Furthermore, it seeks to ascertain if in the current economic climate, evidence of a collaborative inclination exists between core and peripheral supply‐stakeholders towards delivering a church tourism trail in this visitor‐rich area of Dublin city.

Data were gathered to coincide with the busiest period of the tourist season. Using a qualitative methodology involving a series of semi‐structured interviews, initial research concentrated on attitudes to church tourism among both church administrators and church visitors. Subsequent interviews with key informants from both core and peripheral stakeholder groups focused on their attitudes to stakeholder collaboration in the development of a localized church tourism trail.

The findings of this paper would suggest broad support among most church administrators towards tourism and contextualising church properties as heritage attractions. However, operational dissonances associated with “church ethos” and “collaborative engagement”, particularly when embedded within individual fears of being associated with an official “tourist trail” were viewed as collaborative impediments among some traditional and peripheral stakeholders.

As international competition for the urban tourist intensifies, this paper, in adopting a supply‐sided perspective has, through counterpointing psychological barriers to the development of a church tourism product, with the absence of collaboration champions in the area, highlighted a number of limiting factors to adding value to the visitor experience in Dublin's Liberties. Challenges abide!

This chapter presents a case study of a community engagement project that was established in 2013, between the International Business School of Hanze University of Applied Sciences (UAS), Groningen, the Netherlands, and various communities within Mombasa County, Kenya. From an educational point of view, this engagement helped enrich the curriculum, in terms of learning how business is conducted in a different cultural setting, and how classroom knowledge can be applied within the field. From a community perspective, this engagement acted as a facilitator to knowledge and resource access. The authors highlight aspects that have explicitly added value to the projects, whilst simultaneously presenting engaging dissonance arising from the implementation of the project as well as discussing factors that could be addressed to improve this type of community engagement. The recommendations would be most applicable to projects within similar cultural settings and/or with a similar geographical distance.

The study uses a postcolonial lens to examine the historical interest of Western tourists towards dark tourism in the east, critically assess the current status of dark tourism in India, and recommend sustainable strategies that must be considered for promoting a dark tourism market in the future. The observations and recommendations for the study are based on primary fieldwork experience at different dark tourism sites in India besides an analysis of secondary data. A critical analysis in the context of dark tourism in India demonstrates several complex issues in terms of the existence and applicability of Euro-centric frameworks and concepts. Firstly, it is revealed that the Western fascination with death-related rituals in the east is rooted in notions of colonial discourse, authenticity and counter-culture movements. Secondly, although dark tourism has not been formally acknowledged or promoted in India, it already exists in the form of fragmented and informal markets across the country. Thirdly, the application of dark tourism frameworks and concepts in India requires careful consideration of contextuality and non-Western interpretations of death, disaster, heritage and processes of memorialisation to ensure that the marketing rhetoric does not reinforce colonial or neocolonial structures of power. Lastly, promoting responsible dark tourism in India entails minimising dissonance and decolonising the dark tourism narrative considering the larger goals of social sustainability and ethics.

The paper aims to discuss the current development of sustainability accounting research, the identification of critical and managerial paths, and to assess of the future of sustainability accounting and reporting.

The paper is a review of recent literature in sustainability accounting.

Assessment of recent literature leads to the conclusion that both management decision making, through problem solving and scorekeeping, and a critical approach, through awareness raising, contribute to the development of sustainability accounting and reporting; however, the development of sustainability accounting and reporting should be orientated more towards improving management decision making.

The paper is a systematic review of recent research developments in sustainability accounting.

Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. “Topical transformation”, a concept that applies structuration theory to explain the importance of signification, is used to illustrate that S&W failed to show its actions as significant for its stakeholders, resulting in isolation from its peers, consumers and supporters.

The purpose of this paper is to start a conversation on achieving a shared understanding among hospitality service co-creation participants. Adopting a stakeholder and service eco-systems approach, attention is drawn to the necessity for all service experience participants to have a shared understanding of the service experience and their role within it, for a sustained competitive advantage to be realized. Informed by community of practice (CoP) thinking, a road map of research questions is advanced encouraging insight into a macro level phenomenon that, traditionally, is only ever considered at the micro service encounter level.

A thorough multidisciplinary review of the literature was undertaken, providing an opportunity to present a viewpoint on the strategic implications of providing a sustainable competitive advantage via the hospitality service experience.

To achieve a shared understanding across the Hospitality Service Experience Eco-System, potential tensions among stakeholders are highlighted. Accounting for such barriers, institutional arrangements, combining organizational CoPs that are bridged by designated boundary objects, is advanced. Given the novel approach of applying a traditionally organizational phenomenon at a macro multi-stakeholder level, several research questions are proposed to inform thinking about this neglected perspective.

Acknowledging the innovation, agility and resources required to maintain a competitive service experience, the paper emphasizes the importance of adopting a macro perspective to effective service management. The hope is to stimulate academic interest to inform understanding as to how to build this capability as well as enhance practitioner interest in promoting stakeholders’ CoP for the benefit of the entire Hospitality Service Experience Eco-System.