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In order to solve many new problems in the planning and design of university sports venues, in this study, the planning and design of university sports venues in China with the method of audience emotional experience are mainly studied. Based on the existing theories and practices of campus planning, in this study, the ideas of meeting the needs of university sports activities, shaping the campus environment and exploring the development of planning and design of university sports venue is put forward. At the same time, the theory and specific practices of the overall planning and design of university sports venues is also proposed. The original intention of the planning and design is to expect that the planning and design of university sports venues can be implemented and reflected in the construction, use and operation of the project. Therefore, it is helpful to build a harmonious and complete space environment on the campus, to integrate the campus into the urban environment organically, and to achieve the goal of sustainable development of university sports venues through resource sharing.

Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management.

Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing, tourism, education and technology. The role of marketing intelligence and planning for the sport sector is crucial for sport and related organizations as a way to drive the global economy and spur growth. In sport organizations, marketing consists of planning and forecasting for future demand.

The findings of this introduction paper to the special journal issue highlight how it is interesting to see how sports marketing will continue to be dynamic due to its importance in building marketing practice with theory.

This paper discusses the main sports marketing issues raised by the articles in this special issue and suggest directions for future research.

In order to explore the theory of the spatial layout of urban sports facilities, starting with the analysis of theoretical knowledge, the current situation of public sports facilities in the central urban area of Jinan is analyzed, the various factors affecting the planning layout are discussed, and the strategies and methods of the layout planning of public sports facilities in Jinan are summarized. The results show that the layout planning of public sports facilities should follow the corresponding patterns and principles. The layout of public sports facilities at all levels should fully consider the factors of urban public transport, urban management system, urban public functions, and reasonable service radius of public sports facilities. It can be seen that excessive pursuit of efficiency will lead to excessive service radius and poor accessibility of urban public sports facilities; excessive pursuit of fairness will result in a small and scattered layout pattern, which easily leads to idle waste.

Until now the majority of researchers of sports tourism have focused their research on the tourist and their characteristics, meaning, on the demand. Since the majority of authors (Gibson 1998; Seddighi and Theoracharous 2002; Hudson 2003; ?inch and Higham 2001) studied tourists and their characteristics we decided to focus on the providers of active sports holidays. According to Planina, Mihali_(2002, pg. 29) the tourism model is built on demand and supply. The supply side was analyzed by WTO (2004) in their research amongst European tour operators with the highest turnover in order to establish how sport features in products involving Latin America. Based on this idea we decided to carry out a research amongst providers of active sports holidays and asked them about a typical client. We divided the providers into segments according to the type of guests. The research was carried out to find the answer to the question “What do providers of active sports holidays offer in Slovenia and how they perceive their guests?” We were interested to know what they actually offer and the trend of the enquiries they receive from their visitors. The characteristics of the visitors are important to help providers decide how to develop their facilities to meet the demands of the market. We learnt that in Slovenia the majority of tourists are short‐length stays. We also researched the supply and demand and learnt that the providers expect the demand to be highest for skiing and cycling. In the largest of the segments the activities most frequently offered are swimming (water sports), tennis (racquet sports), the usual team sports and skiing. However, the demand for these sports is not growing. Amongst the activities which are in lesser demand but have been defined by the providers as growing are mountain biking and golf.

To study the spatial layout of urban sports parks, the constraint graph model was used to quantitatively analyze the construction of urban sports parks in China. At the same time, theories on the construction and development of urban sports parks and urban renewal at home and abroad were reviewed. The construction status of urban sports parks in China was systematically studied. Foreign case cities were investigated. Finally, the case cities in our country were discussed. The results showed that in addition to the influence of certain policies and economic factors, the development of sports parks was affected by factors such as urban space development, population size and living distribution, urban culture, regional environmental characteristics and the layout of original sports resources. Therefore, the impact of the above factors should be considered in the development of sports parks and their spatial layout. The layout of the sports park should be balanced to meet the diverse needs of the residents.

In order to ensure the high-quality completion of the construction of stadiums and gymnasiums and the smooth holding of the Fourteenth National Games, through on-the-spot investigation and collation of relevant literature at home and abroad, lessons are drawn from the experience of the planning and construction of the stadiums and gymnasiums of the recent three National Games. According to the investigation of the stadiums and gymnasiums in Shaanxi Province, the number, characteristics, overall layout and construction methods of the required stadiums are specifically analyzed. Taking Xi'an Sports Center as an example, from the point of view of the construction requirements of the main stadium of the National Games and the sports construction technology, the functional orientation and construction standards of the competition facilities and training base facilities are put forward. Especially for the planning and design of sports construction facilities including “one stadium, two gymnasiums”, Tennis Center and outdoor sports stadium, the specific index analysis is made. The index analysis provides suggestions for the compilation of the planning and design task sheet of Xi'an Sports Center, and provides reference for the planning and construction of other stadiums and gymnasiums for the Fourteenth National Games.

The development and promotion of sports is being carried out through both school sports and non‐school sports or sports associations. Seeks to investigate these two methods using the variables of participation, expenditure, sports installations and human power. Examines the advantages and disadvantages of the two systems. Using the above mentioned variables, finds that European countries, including Greece, indicate lower priority for school sport than the USA. Recommends financial and legal considerations for improving the status of school sports in Greece.

City branding has become a very popular activity all over the globe. In this paper the authors aim to show the importance of sports events in city re‐branding strategies, and how businesses take advantage of such opportunities to increase their incomes.

A new framework is presented that is based on four different alternatives for city re‐branding strategies based on sport events. These four re‐branding strategies are derived from two main dimensions: the locus of the sports event (local vs international) and the longevity of the sports event (one‐off vs continual).

Prospective hosts of mega or international sports events must ensure that people all over the world see their city as a leisure, tourism and consumption center and not just a sports arena. Conversely, when hosting medium or minor sports events, planners must aim for these sport events to increase residents' civic pride.

This conceptual paper demonstrates how city planners and decision makers can leverage their city image and its business sector's potential to earn from this event directly and indirectly, based on the aforesaid four re‐branding strategies: Mega sports events, International sports events, Medium sport events, and Minor sport events.

This article deals with four types of sports event strategies at the same time, whereas other investigations tend to deal with only a single type.

The function, utilization, and resource allocation of sport facilities in residential areas have attracted increasing attention in China along with the country's rapid economic development and the popularization of the health concept. To optimize the allocation of public sports resources and develop functions for sports facilities in China, this study analyzed existing policies concerning the planning and construction of sports facilities in residential areas and actual problems in the operation, management, and construction of sports facilities in the country. The analysis was conducted using document, investigation and expert consultation methods. Corresponding improvement measures were proposed by combining actual situations of urban sport participation of residents. Sports facilities in urban residential areas in China are facing various problems, such as inadequate quantity, uneven layout, poor management, and imperfect related laws and regulations as well as planning policies. Formulating sports facility planning policies and updating existing sports facilities are beneficial in relieving the sports facility shortage caused by the increased, diversified, and actual demands of residents. These measures could also guide the future construction of sports facilities in residential areas in high-density cities in China.