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Sociology of sport does not exist as a (sub)discipline or course of study in the Netherlands. Scholars who call themselves sport sociologists engage in a variety of research and related publication activities. Many of these might not strictly fit under some understandings of the title “sociology” since they focus on sport management, policy implementation, and change. In this chapter, I describe how sociology of sport research tends to be defined and how that research is used to defend government spending on sport participation. This instrumental approach means the results of Dutch research using critical perspectives are often heard only internationally. I explain how the structure of Dutch academia, which limits the number of associate professors and professors, relies primarily on external funding for research and makes such funding difficult to obtain if it does not fit within a specified perspective, and limits who is able to engage in research and the type of research that is produced. I show how this structure in combination with the emphasis on an instrumental function of sport has largely shaped much of the research and has limited the use of a variety of theoretical frameworks and the development of a robust and coherent body of knowledge about the sociology of sport in the Netherlands.

The purpose of this study was to gather insights from sport marketing professionals and identify key opportunities, challenges and knowledge that sport marketing educators and researchers could utilize in developing curriculum and research agendas.

A qualitative approach was used, and data were collected through in-depth interviews with 15 sport marketing professionals. Participants were asked questions related to the knowledge, skills and experiences that they believe are important for students to have to be successful in the industry, as well as the types of research that would be most useful in their day-to-day work.

Industry professionals noted collaboration, transformation in digital marketing, data and analytics and experiential marketing as key trends facing the industry today. The findings suggest that sport marketing curriculum should focus on soft skill development such as communication, relationship building and empathy alongside hard skill development such as data analysis and storytelling. As well, findings show research areas where scholars can aid practitioners with a focus on consumer insights, technology, measuring ROI and experiential marketing.

With these findings, educators and scholars can better prepare students for successful careers in industry and contribute to the ongoing advancement of the scholarly field. This study serves as a starting point for further research in this area, and it is hoped that it will spark continued collaboration between academia and industry.

In 2008, Paul De Knop (Vrije Universiteit Brussels) stated that “in spite of the social value of sport and its role as a policy tool, human sport sciences still lack a fulfilling position in the academic world.” In Belgium and in Flanders (the northern and Dutch-speaking part of the country), the sociology of sport is still a small field of research among the sport sciences. The discipline is institutionalized within the institutes of physical education of the three universities (University of Ghent; Katholieke Universiteit Leuven; Vrije Universiteit Brussels). The scarcity of academic funding streams resulted in a focus on more applied, policy-based research in Flanders. Additionally, all institutes emphasize increasingly an interdisciplinary cooperation to connect with stronger research fields (e.g., health sciences, social studies, or international studies on sport participation). Even though each university has its own research tradition, the universities and the government cooperate in a longitudinal study on sport participation in Flanders. De Knop, who became rector of the Vrije Universiteit Brussels (VUB) in 2008, was the first lecturer of the course sociology of sport at his university. He graduated in 1975 as licentiate in physical education and his career at the university converged with the development of the discipline. Together with Roland Renson and Bart Vanreusel (KU Leuven), he was one of the academic pioneers for the sociology of sport in Flanders.

This chapter reviews the sociology of sport as a subdiscipline in the Scandinavian countries of Norway, Sweden, and Denmark. The review is based on analyses of central documents, scholarly contributions, as well as interviews with some key scholars in the field. The review describes both similarities and differences across the three countries. The sociology of sport as a subdiscipline and research field is a relatively new area. Among the decisive factors that prompted the field to grow were the expansion of higher education and the institutionalization of sport studies as an academic field during the 1970s. Each country today has approximately 15–20 scholars who identify themselves as sport sociologists. None of the Scandinavian countries have special research programs for research funding in the social sciences of sport, and the main funding derives mostly from the research resources linked to the scholars’ professorships/scholarships and external funding. The research trajectories of the field are mostly concentrated around areas like youth sport, participation studies, sport politics, and team sports. Besides scholars involved in gender studies and body culture, most of the key contributors also belong to these areas. Scholars make use of multifaceted theoretical and methodological approaches. One of the main future challenges of the research field is to maintain and strengthen its critical traditions against the strong influence from neoliberal sport management discourses.

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom provide the ever elusive playbook for how to successfully lead others. While numerous books and articles in the popular press put forth advice from leaders in the sports world, numerous empirical studies of the drivers of successful sports leadership and the factors that contribute to leader success in the context of sports have also been conducted. In this chapter, we first provide a broad review of empirical leadership research conducted within the sports world and examine how research within the sports context provides a suitable and advantageous setting for leadership research in general. Second, we offer a road map of opportunities for future leadership studies within the context of sports. The goal of this chapter is to stimulate and rally more thought-provoking research related to leadership in sports that generates insights for organizational leadership across contexts.

There remains a critical issue in sport management scholarship in that the field lacks a well-defined framework for delineating practical implications in research. This research aims to answer the following research questions: (1) What types of practical implications can be identified in sport management research? (2) How can sport management research frame the practical implications of the study in a way that is both theoretically sound and useful for practitioners?

Through a scoping review and within the lens of Jaworski (2011)'s framework for managerial relevance, the study examined 427 articles from European Sport Management Quarterly, Journal of Sport Management and Sport Management Review published between 2000 and 2020.

This study presents a five-pronged framework that identifies target managers, organizational tasks, time horizons, philosophical impact and desired outcomes. Furthermore, the current research offers suggestions for how to present managerial implications in sport management research.

The findings shed light on the managerial relevance of the recent sport management body of work, developing an important framework for practical implications for the field to reflect and incorporate into future studies. With a theoretical understanding of how to frame the practical implications of sport management research, the gap between academia and industry can continue to narrow, and the relevance to the industry may be more pertinent than ever before.