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Purpose – To develop an alternate metaethical framework based upon a specific modality of difference.

Methodology/approach – A radicalisation of Moore's naturalistic fallacy and the application of the open question argument within the broader context of the continental tradition allow one to direct the ethical question away from non-naturalism and towards a speculative ethics.

Findings – Suggesting an ethical modality irreducible to ontological description or political prescription, the chapter argues for a metaethics of ‘exhortation’.

Originality/value of chapter – The chapter opens a new space for thinking ethics, and further encourages the continuing rapprochement between continental and analytical traditions in philosophy.

Practical implications – Questions of practical ethics will find new modes of engagement and expression in the context of a hortative metaethics.

The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies.

Drawing on speculative fiction, the authors propose a methodology that positions service innovations within a six-stage research development framework. The authors begin by reviewing and critiquing designerly approaches that have traditionally been associated with service innovations and futures literature. In presenting their framework, authors provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified.

The research framework advances a methodology for visualizing future experiential service innovations, considering how realism may be integrated into a designerly approach.

Design fiction diegetic prototyping enables researchers to express a range of “what if” or “what can it be” research questions within service innovation contexts. However, the process encompasses degrees of subjectivity and relies on knowledge, judgment and projection.

The paper presents an approach to devising future service scenarios incorporating new and emergent technologies in service contexts. The proposed framework may be used as part of a range of research designs, including qualitative, quantitative and mixed method investigations.

Operationalizing an approach that generates and visualizes service futures from an experiential perspective contributes to the advancement of techniques that enables the exploration of new possibilities for service innovation research.

By engaging with recent debates between management historians over social constructionism, this paper aims to show the merits of adopting a new realist ontology of the business enterprise. In contrast with ANTi-History, the purpose is to provide a philosophically rigorous conception of social objects and to argue that enterprises are a member of this category.

Insights from Maurizio Ferraris’s documentality theory and Graham Harman’s philosophy of social objects are used to identify the ontological forming ground and developmental pathway of an Antipodean stevedoring company that operated prior to the deregulation of New Zealand’s ports in 1989.

With regard to social entities in general and firms in particular, continental philosophy’s resurgent realist movement provides a history-aware social ontology that incorporates the grain of truth lying within social constructionism. As exemplified by the writings of Ferraris and Harman, realism provides a viable conception of social objects and, in so doing, a more coherent ontological foundation for the business enterprise than the relational ontology embraced by management history ANTians.

By drawing on two realist perspectives hitherto neglected by management historians, this paper resolves disagreements about the ontology of the business enterprise.

In this conversation, renowned critical posthuman scholar Rosi Braidotti offers insights regarding what the posthuman turn means for intimate scholarship and broader questions of subjectivity. She discusses the methodological challenge of post-anthropocentrism for the humanities and stresses the need to move to a process ontology, which entails a non-essentialistic understanding of subjects as in process and connected up to networks of human and non-human elements, yet simultaneously situated and accountable. While acknowledging the possibilities of “auto” forms of research for keeping subjects politically located, she emphasizes the importance of practicing an outward-facing intimate scholarship – one not focused on one’s own pain and ego, but rather, one connected up and out, an affirmative becoming-intimate with the world, with otherness and diversity. To do so, she suggests we must think differently by experimenting with non-linearity, associative thinking, and transdisciplinarity. We must nurture intergenerational connections both for continuity of important knowledge and to create alternatives, all while using theory as a tool for counter-knowledge production.

This paper aims to investigate the dynamics of ephemerality within consumer tribes by conceptualizing how tribes constitute, disperse and reconstitute. Building upon assemblage thinking, a philosophical approach that redistributes agency from the subject to a web of interconnected human–material actants, this paper shows that tribes manifest via hybrid assemblages of people, things and ideas.

Insights are drawn from a three-year assemblage-oriented ethnographic study of a salsa-dancing tribe, specifically their ephemeral gatherings across multiple sites without hierarchical organization. Methods include observations as a consumer–participant, producer–participant and in-depth interviewing.

Introduces a framework documenting how tribes disperse temporarily and reconstitute via a dual process of ascription and distribution. Tribes reconstitute when consumers reproduce an assemblage that effectively overcomes a meshwork of practical challenges. Consumers ascribe to the standards of the tribe while, alternatively, tribes distribute the assemblage beyond the immediate group.

Conceptualizes the socio-technical dynamics that tribes mobilize to disassemble and reassemble through ephemeral gatherings. Proposes a framework on hybrid interdependencies, including not only participants but also techniques, devices and sites.

While previous research shows that tribes can collapse, the authors propose that marketers can intervene to foster long-term resilience. As tribes disperse, consumer and marketing efforts operate at different temporal sequences to enable tribal reconstitutions.

Contributes to the literature on consumer tribes by theorizing ephemerality per ascription and distribution mechanisms.

The purpose of this paper is to evaluate the functionality of the particular epistemological schools with regard to the issues of users with visual impairment, to offer a theoretical answer to the question why these issues are not in the center of the interest of information science, and to try to find an epistemological approach that has ambitions to create the theoretical basis for the analysis of the relationship between information and visually impaired users.

The methodological basis of the paper is determined by the selection of the epistemological approach. In order to think about the concept of information and to put it in relation to issues associated with users with visual impairment, a conceptual analysis is applied.

Most of information science theories are based on empiricism and rationalism; this is the reason for their low interest in the questions of visually impaired users. Users with visual disabilities are out of the interest of rationalistic epistemology because it underestimates sensory perception; empiricism is not interested in them paradoxically because it overestimates sensory perception. Realism which fairly reflects such issues is an approach which allows the providing of information to persons with visual disabilities to be dealt with properly.

The paper has a speculative character. Its findings should be supported by empirical research in the future.

Theoretical questions solved in the paper come from the practice of providing information to visually impaired users. Because practice has an influence on theory and vice versa, the author hopes that the findings included in the paper can serve to improve practice in the field.

The paper provides theoretical anchoring of the issues which are related to the inclusion of people with disabilities into society and its findings have a potential to support such efforts.

This is first study linking questions of users with visual disabilities to highly abstract issues connected to the concept of information.