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Women represent approximately 6% of the prison population of Sweden (total ‐ 5000). This article presents a study of female inmates in the closed prison for women, Hinseberg, in Sweden. The study examines the inmates and staff culture on the basis of concepts such as interaction rituals, status, role conflicts and social representations. The methodology included questionnaires to all inmates, qualitative interviews with inmates and staff and observation within the prison. Among the findings, it was clear that some inmates have a higher status than others, which is linked to the type of crime committed, years of imprisonment, previous imprisonment, relations to male gang members, and charisma. So‐called ‘Queens’ rule the wings and maintain the inmates’ codes. Examples of these codes are: do not associate with the staff, do not talk too long with staff, do not be an informer, do not seek treatment programmes, and do not trust anybody. Those who challenge the codes are seen as an informer or traitor, and the culture in the prison was found to be oppressive towards women who want to seek treatment and support from staff. The study also shows that there are similarities in the staff and the inmates’ cultures. Experienced prison officers often have a significant impact on the staff culture, and among staff there are informal codes, i.e. that you should not be ‘too close’ to the inmates and do not trust the inmates. This leads to an objectifying and distancing approach in relation to the inmates. In both cultures stereotypical social representations of ‘the other’ is created, which have a negative impact on the possibilities for working with rehabilitation.

Examines how French teenagers have reacted to the replacement of France’s national currency by the euro, comparing their attitudes six months before the change with those afterwards. Aims to show how a new social representation is built up from individual attitudes shared by many, referring to the work of Durkheim, Moscovici, and more recent theoretical approaches. Concludes that the introduction of the euro in France and simultaneously in 11 other member countries of the European Union has produced a much wider feeling of territoriality, a change in socialisation which appears as a European feeling of belonging.

This study aims to examine, via social exchange theory and social representations, how online vacation rentals (OVR) connect tourists and owners. It also aims to understand the dynamics and representations between owners and tourists in Albufeira, one of the most popular counties in the south of Portugal, supported on the theories of representation and social exchange. More specifically this research is structured on the following question: how the consequents – engagement and personalization – are materialized in the testimonies and descriptions posted on the vacation rentals platform.

The initial assumption for this exploratory study is that OVR bring both material and intangible advantages for the individual consumer and for the community of homeowners. Drawing from netnography, using textual analysis, including the use of a corpus linguistics software program (WordSmith v.6), the authors aim to capture the multidimensional meanings presented by the tourists' online reviews of their travelling experience and home rental.

The findings suggest that sharing the same nationality can facilitate engagement and influence the decision-making process (selection of property). Furthermore, findings point to a sense of place construed through affordances of place, home and a functional sense of place. Personalization of services is perceived by tourists as a positive outcome, this being the result of a positive evaluation that properties have received.

The innovative design of this research, combining textual analysis and netnography of data reviews, and the analysis of this new form of tourism are the main contributions of this paper.

The educational community – particularly higher education – should contribute to the new generation’s understanding of what sustainability entails. To do this, teachers must be aware of the need for education for sustainability. However, little is known about how university teachers understand or represent sustainability. This study aims to bridge the gap identified in the literature concerning university teachers’ representation of sustainability.

A total of 403 teachers from the University of the Basque Country participated in the study through a free association exercise based on the grid elaboration method.

In general terms, teachers are aware of the three dimensions that constitute sustainability, but differences were found in the way sustainability was represented depending on several factors such as the teaching field, previous knowledge of the 2030 Agenda and gender. Despite awareness of the need to incorporate sustainability, there was also reticence toward the way in which sustainability is being addressed in higher education. Those results were discussed considering the previous literature on sustainability.

The results allow the authors to conclude that knowledge of the 2030 Agenda leads teachers to have a more complete representation and greater recognition of sustainability. Thus, it would be necessary for universities to offer more training to teachers to promote a holistic understanding of sustainability and facilitate its incorporation into teaching.

The use of this method made it possible to collect, in a less biased and much more direct way, the teachers’ voices, to know the type of representation (holistic) or partial (only one of its dimensions: environmental, economic or social) that they have of sustainability, and to check whether their representation was linked to specific factors.

The chapter introduces a methodological approach to analyzing visual material based on Erving Goffman's frame analysis. Building on the definition of dominant frames in a set of visual material, and the analysis of keying within these frames, the approach provides a tangible tool to analyze contextualized visual material sociologically. To illustrate the approach, the chapter analyzes visual representations of social movement contention in two local contexts, the cities of Lyon, France, and Helsinki, Finland. The material was collected during ethnographic fieldwork and consists of 505 images from local activist websites. The analysis asks how femininity, masculinity, and gender/sex ambiguity key visual representations of different aspects of contentious action, such as mass gatherings, violence, protest policing, and performativity. Strong converging features are found in the contents of the frames in the two contexts, yet differences also abound, in particular in the ways femininity keys different frames of contention in visual representations. The results show, first, that the visual frame analysis approach is a functioning tool for analyzing large sets of visual material with a qualitative emphasis, and second, that a comparison of local activism through visual representations calls into question many general assumptions of political cultures, repertoires of contention, and cultural gender systems, and highlights the importance for sociologists of looking closely enough for both differences and similarities.

This paper investigates the use of Twitter for studying the social representations of different regions across the world towards new food trends.

A density-based clustering algorithm was applied to 7,014 tweets to identify regions of consumers sharing content about food trends. The attitude of their social representations was addressed with the sentiment analysis, and grid maps were used to explore subregional differences.

Twitter users have a weak, positive attitude towards food trends, and significant differences were found across regions identified, which suggests that factors at the regional level such as cultural context determine users' attitude towards food innovations. The subregional analysis showed differences at the local level, which reinforces the evidence that context matters in consumers' attitude expressed in social media.

The social media content is sensitive to spatio-temporal events. Therefore, research should take into account content, location and contextual information to understand consumers' perceptions. The methodology proposed here serves to identify consumers' regions and to characterize their attitude towards specific topics. It considers not only administrative but also cognitive boundaries in order to analyse subsequent contextual influences on consumers' social representations.

The approach presented allows marketers to identify regions of interest and localize consumers' attitudes towards their products using social media data, providing real-time information to contrast with their strategies in different areas and adapt them to consumers' feelings.

This study presents a research methodology to analyse food consumers' understanding and perceptions using not only content but also geographical information of social media data, which provides a means to extract more information than the content analysis applied in the literature.

In accounting, several studied Arab countries are keen to acquire the dominant Western thinking categories that justify and normalize the exerted domination, especially when it comes to globalized practices. This paper aims to challenge this assumption by examining the dynamics of globalization and its effects through new theoretical perspectives and through new empirical terrain.

It builds on the concept of “globalization from below”, which emerges from the network of individual development of daily routines, systems and practices, far from international institutions pressure. It uses social representation theory to inform the centrality of a particular social group. The study uses a survey, which was on a sample group of 214 Tunisian public accountants and uses the hierarchical evocation method and an attitudinal scale.

The results are twofold: first, Tunisian public accounts lack a stable and common understanding to globalization; second, there are ambivalent positive/negative attitudes towards globalization among accounting professionals.

The dynamic Tunisian context, along with the absence of a stable collective meaning to the concept of globalization among accountants, shows the complexity of such cases, vacillating between international institutions’ domination and the emergence of emancipatory accounting practices inspired by and developed for local socioeconomic entities, if supported by specific factors.

Bourdieu clearly articulates how cultural capital works at the macro-level and how it leads to the reproduction and legitimation of inequality. He is less clear about other levels of analysis. We address this gap by drawing on social psychological theories and by suggesting that cultural capital is best treated as a multi-level concept – with “cultural capital” produced at the macro-level, “subcultural capital” produced at the meso-level, and “multicultural capital” produced at the micro-level. We illustrate with an exploratory analysis of an advertising agency in Eastern Europe, thereby highlighting legitimacy processes occurring among its departments and personnel.

The aim of this paper is to identify difficulties and tension fields encountered in a Social Accountability (SA) 8000 certification process. The paper is based on a case study within a multinational small–medium enterprise (SME) during the implementation of a SA8000 standard.

In the framework of the case study, we adopt a cognitivist approach and use cognitive maps to describe and analyze the corporate social responsibility (CSR) representations of the main actors of the certification process: the owner-manager of the SME and the certification manager. We collected additional information on the case company through document analysis, additional interviews, validation interviews, confrontation interviews and follow-up interviews after one year.

The analysis of cognitive maps revealed tension fields and difficulties linked to the different representations of social responsibility between the social accountability standard SA8000 and the owner-manager strategic vision. It also underlines the sensemaking role of the certification manager in the certification process.

Limitations of the research are the explorative character of an illustrative case study and the limits of the construction of cognitive maps. The cognitive perspective brings new insights into the certification process and into the interaction between middle and top management.

Implementing a CSR standard necessitates a cognitive change of individual representationsto integrate CSR standardized criteria in the complex, idiosyncratic and systemic representations of the main actors.

The case study shows clearly the tensions existing between the CSR representation based on a social standard and the CSR representation of SME owner-managers.

Cognitive mapping has been often used to analyze and to discuss strategic vision of SME owner-managers, but rarely in the field of CSR. The confrontation of two maps and the complementary analysis of the case study context bring additional perspectives on implementation difficulties.