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1 – 10 of over 125000Cees J. Gelderman, Janjaap Semeijn, Ferdi Ter Avest and Ellen Peeters
Buying companies in the food industry increasingly recognize the need to cultivate relationships with their suppliers. Social capital and power are important to understand…
Abstract
Purpose
Buying companies in the food industry increasingly recognize the need to cultivate relationships with their suppliers. Social capital and power are important to understand buyer–supplier relationships. Maintaining these relationships appears highly dependent on the degree of information sharing.
Design/methodology/approach
The study investigates how power and social capital dimensions are related to information sharing. A survey of first-tier suppliers in the Dutch meat processing industry was carried out. The data from 82 suppliers was analyzed using partial least squares.
Findings
It appears that expert power contributes to the cognitive and structural social capital. In contrast, coercive power showed no influence at all. Cognitive and structural social capital dimensions have a direct link to relational social capital, which significantly improves buyer–supplier information sharing in the food industry.
Practical implications
Buying companies can encourage supplier information sharing by building up their own expertise and cultivating social relationships. They should refrain from strong-handed practices.
Originality/value
Companies in the food and food processing industry are dependent on effective information exchange for their very survival. This study investigates the role of power and social capital in making such exchange possible and sustainable.
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Social network theory can help management scholars to understand how the pattern of social ties between employees can lead to unpredictable consequences. Sometimes people…
Abstract
Purpose
Social network theory can help management scholars to understand how the pattern of social ties between employees can lead to unpredictable consequences. Sometimes people occupying lower positions in organizations, like junior‐level secretaries, can be quite powerful and effective. Such consequences appear to be related to their status in the social networks they operate. The aim of this paper is to determine the level of the relationship between the network status and power of junior‐level office secretaries.
Design/methodology/approach
Two different methodological approaches were used to test the basic claims of this study. First, social network analysis was applied to network data gathered from 80 employees working in six academic departments and four administrative units, and then qualitative research techniques were used to explain the findings of the study. Interviews were carried out with 35 academicians.
Findings
The findings suggest that the secretaries have strong positions in terms of brokerage and network centrality. The results of interviews indicate that they use their social connections between academic and administrative departments to create various kinds of dependencies.
Practical implications
This research shows that secretaries may have high power potential in organizations, and those who are aware of their strong positions in a social network can use this for their self‐interests.
Originality/value
Social network theory and methodology have never been used to determine and explain the critical role of secretaries in organizations in the management literature. This study may give management scholars further ideas to explain how some organizational positions can provide advantage to the focal actors to construct social ties in organizations.
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Daina S. Lieberman and Jennifer K. Clayton
The purpose of this paper is to investigate power and its influence on the teaching assignment process and school-based decision making.
Abstract
Purpose
The purpose of this paper is to investigate power and its influence on the teaching assignment process and school-based decision making.
Design/methodology/approach
Qualitative interpretive design and thematic analysis were used. Semi-structured interviews were conducted with teachers and administrators.
Findings
Both teachers and administrators discussed power and social capital as components of the teaching assignment process. Teachers viewed the origins of their social capital differently than administrators and felt social capital was evident in school-based decision making and the teaching assignment process.
Research limitations/implications
Participants were demographically rather homogeneous. Further studies with a diverse sample could examine race and gender as factors in the teaching assignment process.
Practical implications
This study demonstrates a need for administrators to examine how they consider social capital when distributing teaching assignments and involving teachers in school-based decision making. Administrators’ actions may result in teacher tracking, disadvantaging marginalized and at-risk student populations.
Social implications
There is a clear disconnect between administrator and teacher understanding of the purpose and practice of teaching assignment distribution. Administrators were unaware of their own power, how they wielded it, and the effect it had on teachers.
Originality/value
Few studies have examined teacher–administrator power relations or the teaching assignment process at the secondary level. This study connects the teaching assignment process to social capital and power.
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Thomas Boysen Anker, Ross Gordon and Nadia Zainuddin
The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development…
Abstract
Purpose
The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development and sales. However, consumers’ active role in driving pro-social behaviour change has not yet received close attention. The purpose of this paper is to introduce and explore consumer dominance in social marketing. The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which underpin the phenomenon.
Design/methodology/approach
This conceptual study offers an analysis informed by exemplars with significant representations of consumer-dominant pro-social behaviours and projects. The methodological approach is characterised as “envisioning conceptualisation”, which is explained in terms of MacInnis’ (2011) framework for conceptual approaches in marketing.
Findings
As a phenomenon, CDSM operationalises the following elements: power, agency, resources, value and responsibility. The authors demonstrate how these elements are interconnected and define their meaning, significance and implications in the context of social marketing and pro-social behaviour change. The authors also identify this new form of social marketing as existing on a continuum depending on the level of involvement or dominance of the consumer and of social marketers; at one end of this continuum, exclusive CDSM is entirely consumer-driven and does not engage with businesses or organisations, while on the other end, inclusive CDSM encompasses partnership with external stakeholders to achieve pro-social behaviour change.
Research limitations/implications
The existence of inclusive and exclusive CDSM points towards an intricate power balance between consumers, mainstream social marketers and businesses. While this study identifies and explains this substantial distinction, it is an important task for future research to systematise the relationship and explore the optimal balance between consumer activism and involvement of formalised organisations such as charities and businesses in pro-social behaviour change projects.
Practical implications
The study provides social marketing professionals with an understanding of the benefits of harnessing consumer empowerment to enhance the impact of social marketing interventions.
Originality/value
The study makes a theoretical contribution by introducing, defining and explicating consumer dominance as a substantive area of social marketing.
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Social commerce platforms are prevalent in the explosion of social media and e-commerce, and they enable conversations across a broad range of topics. However, their success…
Abstract
Purpose
Social commerce platforms are prevalent in the explosion of social media and e-commerce, and they enable conversations across a broad range of topics. However, their success depends on consumers' willingness to invest their time, attention and money. Digital influencers have shown prominent effects on consumers in those social commerce platforms. This study, thus, aims to attempt to unravel the role of digital influencers in affecting consumer engagement and purchase behaviour in online social commerce communities.
Design/methodology/approach
A mixed approach with a field interview, an online survey and secondary archive data are presented to confirm all the hypotheses.
Findings
Several forms of social power from digital influencers (including expert power, informational power, referent power and legitimate reciprocity power) could influence consumer engagement behaviours (including content participation and content creation). Moreover, the two types of consumer engagement behaviours could further influence consumer purchase likelihood in the social commerce community.
Research limitations/implications
Several forms of social power from digital influencers (including expert power, informational power, referent power and legitimate reciprocity power) could affect consumer engagement behaviours (including content participation and content creation). Moreover, the two types of consumer engagement behaviours could further affect consumer's purchase expenditure in the social commerce community.
Originality/value
This study draws on the theories of social power and social influence and integrates the literature on consumer engagement to explain how digital influencers affect consumer engagement and their purchase behaviour in an online social commerce community. Firstly, this work extends existing studies on the antecedents of consumer engagement in the social commerce communities by considering the role of digital influencers. Secondly, this research advances the theoretical understanding of the influence of digital influencers through a new lens of social power. The findings also contribute to community managers, users who pursue popularity and companies who target business goals.
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Zeya He, Stephanie Liu, Bo H. Ferns and Cary C. Countryman
Focusing on the corporate social responsibility (CSR) communication context, the present research aims to understand when and why featuring pride versus empathy in a hospitality…
Abstract
Purpose
Focusing on the corporate social responsibility (CSR) communication context, the present research aims to understand when and why featuring pride versus empathy in a hospitality brand’s social media post can effectively boost consumers’ loyalty intention.
Design/methodology/approach
Two experimental studies examined the congruence effects between emotional appeal and sense of power, where power was made situationally salient within the social media post (Study 1) or measured as a personality trait (Study 2).
Findings
Emotional appeals featuring pride (vs empathy) will lead to higher loyalty intention for individuals with a situational or chronic sense of high (vs low) power. A further examination into the psychological mechanism reveals that such congruence effects are serially mediated through consumers’ perceived brand authenticity and brand trustworthiness.
Practical implications
Understanding how the sense of power may influence consumer response to social media posts using different emotional appeals can provide useful guidance for marketers about how to creatively segment customers and curate appropriate targeting messages for effective CSR communication and relationship building on social media.
Originality/value
Extending the message framing research on schema congruity, this research is the first to reveal the congruence effects of emotional appeal and sense of power in CSR communications and uncover the serial mediating roles of perceived brand authenticity and brand trustworthiness in relationship marketing on social media.
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Krzysztof Kubacki, Dariusz Siemieniako and Linda Brennan
The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the…
Abstract
Purpose
The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including power, power asymmetry, vulnerability and resilience, in the context of social marketing systems.
Design/methodology/approach
This is a conceptual paper synthesising literature from social marketing, sociology and marketing management.
Findings
The main outcome of the discussion is a proposed integrative framework for vulnerability analysis. The framework identifies the main groups of stakeholders within a social marketing system and the bases for their power and consequential power asymmetries. It focusses on the types and states of vulnerability to identify the distinct characteristics of the social conditions of vulnerability for micro-level system actors. It leads to building positive resilience through efforts aiming to change the power asymmetries at the downstream, midstream and upstream levels.
Originality/value
The integrative framework for vulnerability analysis answers the call from Wood (2019) for the development of practical approaches to better understand resilience-building approaches in social marketing programmes. The framework provides reconciliation for diverse dimensions of vulnerability as a natural characteristic of all social marketing systems and as a universal, constant and inherent social condition.
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Panpan Wang, Qian Huang and Robert M. Davison
The success of social commerce depends on consumers' willingness to participate in social commerce activities. Practitioners have attached increasing attention to facilitating…
Abstract
Purpose
The success of social commerce depends on consumers' willingness to participate in social commerce activities. Practitioners have attached increasing attention to facilitating social commerce intention with influencer strategies. However, theoretical understanding or empirical investigation on the impact of digital influencers on consumers' social commerce intention is limited. This study aims to provide new insights into the drivers of two forms of social commerce intention: social shopping and social sharing intention. Based on the theoretical lens of social power, this study answers how digital influencers affect consumer satisfaction and ultimately boost their intention to conduct social commerce activities.
Design/methodology/approach
A field interview is conducted to determine the appropriate social power forms. An online survey on a large social commerce site in China with 310 respondents is conducted to test the proposed model.
Findings
Results indicate that expert power and referent power derived from digital influencers predict most of the consumers' economic satisfaction, whereas referent power and reciprocity power explain consumers' social satisfaction. Economic satisfaction affects social shopping and social sharing intention, whereas social satisfaction only influences social sharing intention.
Originality/value
This study sheds new light on the theoretical understanding of the effect of digital influencers through a lens of social power. It provides new insight into the determinants of social commerce intention. It also compensates for the neglect of social satisfaction in the social commerce context.
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This book is a policy proposal aimed at the democratic left. It is concerned with gradual but radical reform of the socio‐economic system. An integrated policy of industrial and…
Abstract
This book is a policy proposal aimed at the democratic left. It is concerned with gradual but radical reform of the socio‐economic system. An integrated policy of industrial and economic democracy, which centres around the establishment of a new sector of employee‐controlled enterprises, is presented. The proposal would retain the mix‐ed economy, but transform it into a much better “mixture”, with increased employee‐power in all sectors. While there is much of enduring value in our liberal western way of life, gross inequalities of wealth and power persist in our society.
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Power is one of the single most critical concepts for understanding industrial relations management. Yet, despite having been subject to much scholarly attention, existing…
Abstract
Purpose
Power is one of the single most critical concepts for understanding industrial relations management. Yet, despite having been subject to much scholarly attention, existing research often implicitly assumes an organizational level of behavior or examines influence tactics within the confines of an individual-level dyad. This has led to a limited understanding of influence exercises involving a third person. Motivated to advance the understanding of this phenomenon, this study aims to explore how boundary spanners from a buying organization influence supplier representatives by involving a third person.
Design/methodology/approach
This study uses a longitudinal single case study design grounded in social control theory. Data consist of interviews, observations and documents collected over a period of 27 months in a global sourcing context.
Findings
The findings demonstrate how the influence agent from the buying organization can invoke a third person’s mediated and nonmediated social power base through either direct or indirect social control mechanisms. With these findings, this paper makes a novel theoretical contribution by developing a deeper understanding of underexposed social influence tactics unfolding in individual-level triads.
Practical implications
This study offers boundary spanning managers with practical insights into subtle and indirect forms of social influence with which they can influence external exchange partners.
Originality/value
To the best of the authors’ knowledge, this study is the first to draw on social control theory to examine interpersonal influence tactics in buyer-supplier relationships. By integrating this theoretical perspective with extant research on social power, this study emphasizes the importance of considering how the influence agent mobilizes a third person’s social influence base.
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