Search results

Drawing on theories of organisational identity, social exchange and stakeholder engagement, this study aims to investigate the processes and practices involved in the formation and shaping of identities of social enterprises (SEs) that operate in the Malawian hospitality and tourism industry.

Drawing on an interpretive research paradigm, data collected from 22 semi-structured interviews with four founders of case SEs and stakeholders, and SEs’ reports and other publicly available documents were generated and analysed following a grounded theory approach.

The authors show that the trajectory SEs followed and the exchanges that occurred with the external stakeholders allowed three out of four case SEs to swiftly re-evaluate their pre-existing identities and work towards the formation of their new identities.

This study provides an opportunity for policymakers and other actors in developing countries to frame and place SEs in line with the wider societal realities in such contexts. This may in turn call for policymakers to increase actors’ engagement with SEs and provide the necessary support that can allow SEs to be an effective force for the public good.

This paper highlights the role of exchanges with external stakeholders in identity formation and shaping within SEs in the hospitality and tourism sector in the context of institutional voids. By adopting the social exchange theory, this paper introduces a dynamic lens to identity formation and shaping and helps to explain how, across different tourism ventures, stakeholder engagement and different modes of exchange unfold in the inter-organisational and community domains. It further shows how the ventures’ value orientations on the one hand, and stakeholder engagement practices and the ensuing exchanges, on the other hand, are closely interwoven.

The purpose of this paper is to provide the theoretical insights with regard to the green purchasing intention–behavior gap and the role played by social media influences in abating this gap. This paper takes into consideration a wider aspect with regard to the antecedents of behavioral intention through personal and social identities in place of the antecedents presented in the theory of planned behavior and social-identity theory. Furthermore, as the theories lack an explanation of how to reduce the intention–behavior gap, this paper also argues the source credibility model (SCM) in explaining the impact that social media influences can have on the behavioral gap.

Hypothetical deductive method is proposed for this concept paper under the positivism research paradigm.

Not applicable as this is a concept paper. However, the paper discusses the theoretical and managerial implications.

This is a concept paper. Yes this paper discusses the theoretical, managerial, and social/ecological implications.

This paper highlights the relevance of consumers' personal and social identities when consumers make purchasing decisions regarding green products. How managers can make marketing strategies, based on credibility model, involving social media influences as product endorsers and ambassadors, as well as the policy makers to design products, earmark consumer behavior and to conduct marketing campaigns in time to come.

As to how policies can be designed and adopted for bio-based economies where sustainability and circularity are given priority and to increase the attention of businesses moving toward sustainable practices.

Original thought developed based on research, theoretical and market gaps.

This study aims to study the attitude toward purchasing luxury fashion of young consumers based on an extended model that integrates the constructs of the theory of reasoned action (TRA), identity theory, social identity theory, affect–behavior–cognition (ABC) model of attitude and brand attractiveness.

A purposive sampling approach was used to collect data from 237 young luxury fashion consumers in Hong Kong. Results were analyzed using partial least square.

The findings revealed that self-identity predicts affect-based attitudes (i.e. passive engagement and active engagement), and social identity predicts cognition-based attitude (i.e. attitude toward celebrity endorsement). Moreover, both affect- and cognition-based attitudes were found to be antecedents that enhanced brand attractiveness, which in turn positively affected purchase intention.

This study collected data from Generation Z. Although this generation is the world’s most influential consumer group and is highly engaged in social media, the findings may not be representative of the entire population in Hong Kong. Therefore, the findings should be used cautiously in the whole luxury fashion industry.

This study extends the understanding of luxury fashion purchase intention from TRA to the connection among identity, social identity theories and ABC model of attitude and brand attractiveness. The findings of this study also contribute to practical insights on developing suitable marketing strategies for the Asian luxury fashion market.

Expenditures on beauty, fitness and body shaping by females have increased significantly in recent years. Most previous studies examined this from the psychological perspective of self-acceptance and self-liking. However, this phenomenon may also have social implications. This study aims to provide a profound understanding of the social environment for female professionals as well as actionable insights for the government and social institutions.

A research model was developed based on impression management and social identity theories incorporating impression management motives, impression construction consumption and social identity. A survey study of 419 Chinese female professionals was conducted to test the research model.

This study surveyed 419 Chinese female professionals and found that impression management motives significantly drove female professionals to spend on their faces and bodies for impression construction, which in turn contributed to the enhancement of their social identities in three dimensions: relational identity, public identity and collective identity.

In a male-dominated society, it has become a norm that females should be cautious about their facial appearance and body shape. Females are often forced to consume to attain physical attractiveness and to construct a favorable social image. This study shows that consumption for impression construction has become a frequently used strategy for impression management and identifies key areas of societal concern.

This paper adds to the ongoing debate on judgements, opportunity evaluation and founder identity theory and shows that founders vary in their prioritisation and combination of judgement criteria, linked to their respective social founder identity. It further reveals how this variation among founder identity types shapes their perception of distinct entrepreneurial opportunities and the forming of first-person opportunity beliefs.

This study uses a qualitative approach by presenting three business scenarios to a sample of 34 first-time founders. It adopts a first-person perspective on their cognitive processes during the evaluation of entrepreneurial opportunities using verbal protocol and content analysis techniques.

The theorised model highlights the use of similar categories of judgement criteria by individual founders during opportunity evaluation that followed two distinct stages, namely search and validation. Yet, founders individualised their judgement process through the prioritisation of different judgement criteria.

The authors provide new insights into how individuals individuate entrepreneurial opportunities through the choice of different judgement criteria that enable them to develop opportunity confidence during opportunity evaluation. The study also shows that first-time founders depict variations in their cognitive frames that are based on their social identity types as they assess opportunity-related information and elicit variations in reciprocal relationships emerging between emotion and cognition. Exposing these subjective cognitive evaluative processes provides theoretical and practical implications that are discussed as well.

The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during the acculturation process.

Focussing on international students in the UK, this paper reports on findings from a qualitative study involving interviews with 27 transient migrants about their social media use and the negotiation of their identity online.

This paper highlights the multifaceted role that social media plays in the identity negotiations of transient migrants and it offers three theoretical contributions. First, the authors show that social media serves as a medium, consequence and determinant of identity. Second, provide four strategies for identity management are provided: boundary management, access management, online content management and offline content management. Third, contextualised support is provided for a reciprocal relationship between the different identity-related roles played by social media.

The paper highlights the complex role of social media for identity within the acculturation process for transient migrants. Identity contestation may be salient for young student migrants, especially where there is a large cultural distance between the home and host culture. Identity negotiations and struggles may not be salient with older migrants or migrants who have migrated for different reasons or where there is a small cultural distance between the home and host culture.

This paper offers recommendations for social media site designers for enhancing the users experience during acculturation by guiding the navigation with identity management strategies as well as to highlight the possible predicaments of not managing their identity online.

Based on qualitative research with transient migrants using social media during acculturation, the paper provides a theoretical model of the role and reciprocal relationship of social media for identity, serving the role as a medium, consequence and determinant. The paper incorporates four identity management strategies that migrants can use on social media.

Using identity theory, this paper aims to explore differences in socially responsible signaling behavior based on the salience of a personal or social identity.

Structural equation modeling was used to study the relationship among identity commitment, salience, and signaling behavior.

Findings revealed personal identity salience mediated the relationship between socially responsible commitment and socially responsible social-signaling consumption behavior.

The results of the study suggest that Millennials engage in socially responsible activities as a result of a salient personal identity. Millennials use socially responsible behavior to signal their benevolence to themselves and others.

This is the first research that has examined the relationship between Millennials’ socially responsible consumption behavior and a salient personal or social identity.

This paper aims at exploring the dynamics of multiple identities of women entrepreneurs (WE). The paper analyse how WE do identity work in relation to specific identity regulations in the particular French cultural context. The objective is to understand how the entrepreneurial identity process of women is built through both confrontation and synergy with other social identities.

The paper opted for a qualitative and abductive methodological design. In total, 41 French WE from diverse business activities were interviewed. The empirical material was subject to thematic analysis.

The findings reveal the ability of these WE to deal with numerous and various identities. Their daily strategies to accommodate different roles depict how their entrepreneurial activity is intertwined with their personal and social life. The paper are far away from the picture of a monolithic entrepreneur without social dimensions. Given that, the findings broaden the too simplistic vision of WE as an homogeneous whole. Within this group of French WE, the analysis reveals that forms of identity work are along a continuum from accepting conventional norms and social expectations and integrating them in self-identity, or challenging them by accommodation or transformation, or, in turn, by redefining and proposing new norms. It also brings a nuanced understanding of complexity and multidimensionality of their daily life.

Finally by studying French WE, the paper identify new practices, new interactions between social roles which could be also relevant for men. In fact, the study challenges the traditional framework on entrepreneurship, which produces an incomplete view of entrepreneurs, by omitting historical and social variables. This disembodied vision of entrepreneur could not be applied to women and probably could not be applied to contemporaneous men either.

Dependent alcohol use is a severe addictive disorder with significant enduring consequences for health and social functioning. This study aims to inductively explore the process of identity change for alcohol dependent people progressing through a “pre-habilitation” intervention, alcohol detoxification and post-detoxification recovery support.

Qualitative study as a part of a process evaluation situated within a UK feasibility trial of a group-based intervention in preparation for structured alcohol detoxification. Semi-structured qualitative interviews (face-to-face or telephone) collected self-reported data on experiences of treatment provision as part of the feasibility trial. Thematic analysis of transcripts and iterative categorisation of identity-related themes and concepts was conducted with verification of analysis undertaken by a second coder.

Identity change was revealed in participant narratives around the meta themes of external (social-identity) and internal (self-identity) concepts. External influences impacting social identity were key, having influenced initiation into alcohol use, influencing acceptance of the stigmatised “alcoholic” label and then being central to the treatment journey. Internal influences on self-identity also impacted on the process of identity change. In recovery, there was hope in discovering a new “normal” identity or rediscovering normality.

Analysis demonstrates that moving from regular alcohol use to problematic use is a journey of identity change that is influenced at the macro (cultural), meso (group) and micro (relational) social levels. Throughout the treatment journey, social influences in gaining a new non-drinker identity are key. Findings suggest a need for long-term support through treatment and community-based groups specifically to foster positive identity change that may not have been addressed previously.

This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self-consciousness and self-monitoring and group cohesiveness) and the influence of group motives on the joint process. The characteristics of the joint process reflect a mutual social activity that enables adolescents to strengthen social group ties and define and nurture group identity. This research showed how a mutual consumer process, specifically, joint gift-giving, enhances the outcomes of social resources by defining groups’ mutual extended selves.

In this study, quantitative tools were used. Selection of constructs for the study was based on a literature review and existing qualitative research. To test the validity and the reliability of the scales, a convenience sample of 103 adolescents (13 to 16 years old) was used in a pre-test survey. In the main study, a convenience sample of 129 adolescences was used. Self-report questionnaires were distributed to adolescents (aged 13-16 years). The survey included scales covering private and group motives for joint gift-giving, givers’ personality, group cohesiveness and the characteristics of the joint process.

Givers’ public self-consciousness and self-monitoring were positively related to the motivation to engage in joint gift-giving to facilitate the development of desired private identities. High public self-consciousness and self-monitoring givers were motivated to enhance their private role in the group task and managed their impression among multiple audiences. We found that high-cohesiveness groups were motivated to nurture and strengthen social resources through joint gift-giving. Engaging in joint gift-giving is motivated not only by functional motives (e.g. saving money) but also by social motives that strengthen a group’s extended-self and social resources that all members enjoy.

Although gift-giving is a three-stage process per gestation presentation and reformulation stage, the current study explored joint gift-giving behavior only in the gestation stage. Future research should include the other two stages. Also the current research concentrated on adolescents. Exploring joint gift-giving among adults is recommended as well. Comparing the two age groups should allow a better understanding of the special characteristics of adolescents and adults. Additionally, other personality characteristics could affect givers private identity in the group task and other group characteristics such as group size gender of members and group context in the workplace could affect identity.

This research can provide marketers with a deeper understanding of the joint gift-giving process. For example, marketers should recognize that joint gift-giving involves adolescent groups’ time-consuming activities in the joint process, i.e. gift selection effort, making handmade gifts and putting special efforts in gift appearance that enable them to define and nurture their group identity.

Parents and educators should recognize the importance of social identity dual role in participating in joint gift-giving. Hence, we recommend them to encourage adolescents to participate in this joint consuming process to enable them to protect and define their identity.

Adolescents are an important market segment with unique cognitive, social and personality processes. While these processes have been explored in several consumer behavior studies, adolescents’ gift-giving has been largely ignored in the literature. This study contributes to an understanding of the drivers of private and group joint gift-giving motives, how sense of belonging and group identity are reflected in the social dynamics of joint gift-giving and how adolescents manage group and private impressions in the eyes of a single receiver and in the eyes of multiple peers participating in the group task.