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This study using a prison sample to explore Social Dominance Orientation (SDO), socially dominant inmate behaviour, index offence, age and length of time served in secure environments. A sample of 397 adult male prisoners completed the Direct and Indirect Prisoner Behaviour Checklist‐ Scaled (prisoner behaviour towards other inmates and staff) and the Social Dominance Orientation (SDO) Scale. It was predicted that prisoners would report higher SDO than non‐incarcerated populations and that among inmates those with approach orientated index offences would be higher in SDO than those whose offenses were more remote. It was also predicted that SDO would be related to younger age, higher lifetime rates of incarceration, more negative behaviour towards other inmates and staff, and more resource focused behaviour. The results broadly supported predictions, and possible implications for practice and directions for future research are discussed.

The purpose of this paper is to highlight, challenge and explain the inequitable treatment of tax and welfare fraudsters in the criminal justice systems of Australia and New Zealand. The authors offer prejudice by way of explanation and suggest that it is also prejudice that restricts the implementation of more equitable processes. A second objective of the study is to highlight the importance of critical tax research as an instrument to agitate for social change.

A survey captures 3,000 respondents’ perceptions of the likelihood that different “types” of people will commit welfare or tax fraud. Using social dominance theory, the authors investigate the extent to which prejudice impacts on attitudes towards those engaged in these fraudulent activities.

The authors find the presence of traditional stereotypes, such as the perception that businessmen are more likely to commit tax fraud and people receiving welfare assistance are more likely to commit fraud. The authors also find strong preferences towards respondents’ own in-group, whereby businessmen, Maori and people receiving welfare assistance believed that their own group was less likely to commit either crime.

Where in-group preference exists among those who construct and enforce the rules relating to investigations, prosecutions and sentencing of tax and welfare fraud, it is perhaps unsurprising that welfare recipients attract less societal support than other groups who have support from their own in-groups that have greater power, resources and influence.

The study highlights the difficulty of social change in the presence of strong in-group preference and prejudice. Cognisance of in-group preference is relevant to the accounting profession where elements of self-regulation remain. In-group preferences may impact on services provided, as well as professional development and education.

Halal food endorsements perceived positively by the focal target group may lead to a negative reaction of consumers that harbor animosity against this target group. For such potentially controversial endorsements, in-group animosity against out-group associated product endorsements could lead to a rejection and even an outspoken disapproval of these food products. The purpose of this paper is to explain what drives in-group reactions to Halal endorsements.

The authors use Social Identity Theory and the Social Dominance Theory in explaining animosity toward out-groups and willingness to buy products with Halal endorsements. Specifically, the authors analyze the reaction of more than 800 in-group majority Christians toward out-group minority Muslim directed Halal endorsements. Following the development of hypotheses and a conceptual model, structural equation modeling is used to measure the relationships between the constructs.

Constructs based on Social Dominance Theory and Social Identity Theory predict animosity toward out-group endorsements, but the relationship between Social Dominance Theory and animosity is much stronger. Animosity is a mediator between these two constructs and willingness to purchase products with out-group focussed endorsements (Halal).

The research has been conducted in one particular country (Austria) and focusses on a specific type of controversial endorsement, namely a religious (Halal) endorsement. Other research contexts (i.e. other countries and/or different types of controversial endorsements) should be used to widen the empirical base and validate the findings.

Marketers should be aware of a possible negative impact of out-group focussed endorsements. In particular, they should be cognizant that racism and ethnocentrism prevailing in a society could reduce the purchase intent of in-groups.

Efforts are required to combat the drivers of animosity between in-groups and out-groups. This paper provides insights on how this may be achieved.

This study focusses on a hitherto neglected phenomenon, i.e. controversial endorsements. It uses two alternative theories and advances the understanding of the role of animosity in a domestic consumer setting; an issue that has nearly exclusively been discussed with regard to cross-border purchasing.

There remain several underaddressed issues in the procedural justice literature. The authors draw from a rich body of psychological research on how the sociopolitical orientation to group inequality influences individual views on government and apply this to perceptions of procedural justice.

This study uses a laboratory-style experimental design to examine the extent to which social dominance orientation (SDO) shapes how people view the language of law enforcement. Four treatments are tested: procedural justice, rapport, deference, and direct.

The authors find that, overall, exclusively emphasizing rapport – as opposed to procedural justice, deference, or directness – is not beneficial to fostering positive perceptions of police. Additionally, a higher SDO score is associated with lower perceptions of officer respect in the video and regardless of condition. Finally, while higher SDO score is correlated with greater trust in police (both a specific officer and the police in general), it is also associated with a lower sense of obligation to obey both the officer in the video and the police as an institution. Further, procedural justice or direct communication styles can attenuate the negative impact of SDO on views of police better than rapport or deference communication styles. Thus, the picture that emerges from this research is more nuanced than a straightforward relationship between SDO and support for police.

This study used an experimental design to examine for the first time the role that a sociopolitical orientation may play in procedural justice theory. While research finds strong links between procedural justice and increased cooperation with police, obligation to obey, and trust in police, few studies have delved into the individual-level factors that research has yet to delve into whether sociopolitical orientation may play a role in informing police actions and communication training.

The purpose of this study is to investigate how a higher status of one stakeholder group relates to the outcomes of stakeholder–organization relationship with other lower status stakeholder groups.

This conceptual paper uses insights from resource dependence theory while applying the tenets of social dominance theory (SDT) to develop a model with testable propositions explaining the variability with regard to stakeholder dominance and the resulting outcome in terms of (un)favorable organizational responsiveness to other stakeholder demands.

Firm’s behavior or decisions regarding a particular stakeholder group may be influenced by dominant hierarchical status of another stakeholder group if the latter considers that their respective interests are misaligned and is not willing to compromise. The argument build in this paper indicates that it is likely that the influence of the dominant stakeholder group will undermine stakeholders from a subordinate group.

This paper contributes to two distinct literature streams. First, this paper extends research on stakeholder responsiveness exploring the triadic relationship, particularly focusing on stakeholders’ perspective that has been given much less attention in prior literature. Second, this paper extends the application of the SDT to a stakeholder relationship context potentially allowing for a more parsimonious theory.

While researchers have argued that multicultural marketplaces are conceptually different from other types of marketplaces, the marketing literature has only recently begun to develop multicultural perspective studies, and very little research has been done to examine intergroup complexities in consumption contexts (Demangeot et al., 2015). The purpose of this study is to fill this research gap by developing and empirically testing a research model to examine the effects of socio-political constructs and intergroup-based emotional variables on consumer decisions to consume cross-ethnic products.

A questionnaire designed to assess the effects of socio-political constructs and intergroup-based emotional variables on consumer decisions to consume cross-ethnic products was developed and administered to 294 students at a Midwestern US university. The data were analysed using partial least squares structural equation modelling (PLS-SEM) techniques.

Results indicate that all path coefficients are significant. Social dominance, intergroup anxiety and intergroup experience were found to be important predictors of intergroup tolerance and, importantly, intergroup tolerance was found to significantly affect consumer attitude toward cross-ethnic products.

In terms of limitations and future research implications, this research suffers from inherent limitations associated with self-reported survey research in a limited geographic region. Accordingly, study respondents may not be representative of consumers across the nation or the world, the respondents may not have understood the questions in the intended manner, and reported intentions may not reflect actual behaviour. This study was conducted among college students, but other target segments may have different intergroup experiences and perceptions of ethnic products.

Findings from this research suggest that firms offering ethnic products can increase crossover consumption appeal by implementing marketing communication programmes that integrate cultural forums and event tactics to promote positive intergroup experiences and tolerance among their multicultural customers.

Regarding policy implications, public policymakers and social thinkers may use the findings of this study as a prism to better explicate intercultural dealings among multicultural consumers. The contention of this study about public policy implications is supported by Neal et al.’s (2013) perspectives on how consumption situations can serve as a lens for explicating intergroup emotions in multicultural marketplaces.

This is one of only a few studies in marketing to assess the effects of socio-political constructs in a consumption context. This is the first known study to underscore the importance of intranational ethnic differences and assess the effects of socio-political and intergroup-based emotional variables on attitude to consume ethnic products, specifically.

The purpose of this paper is to test the explanatory effects of the system justification theory on reactions to new employee hazing.

Three studies (N = 107, 121 and 128), all using experimental assignment, vignettes of workplace hazing and two-level repeated measures ANCOVA designs, with dispositional variables included as covariates and justification of workplace hazing processes as dependent variables, were conducted.

Onlookers are more likely to justify long-standing (cf. recently adopted) hazing systems and hazing systems used by highly cohesive (cf. loosely cohesive) teams, supporting the application of the system justification theory to workplace hazing reactions.

The use of vignette research and onlookers (cf. hazed employees) may limit inferences drawn about employee reactions in workplaces that use hazing.

Despite its negative associations, hazing at work persists, with 25 percent of current sample reported being hazed at work. The system justification theory, which the authors applied to hazing, offers an explanation for stakeholders’ willingness to sustain and perpetuate hazing, and onlookers’ seeming blind-spot regarding outrage over workplace hazing. This theory holds promise for combatting passive responses to workplace hazing.

This is the first paper to empirically test explanations for workplace hazing’s perpetuation, by applying the system justification theory to the social system of workplace hazing. Moreover, it is the first paper to offer empirical evidence of hazing’s prevalence across at least 25 percent of sampled industries and organizational rank.

Understanding the factors that influence entrepreneurs throughout the entrepreneurial process has been a vital topic of entrepreneurial research. Despite societal changes, male entrepreneurs still outnumber females. The purpose of this paper is to develop a greater grasp on the factors that contribute to this phenomenon.

Utilizing social dominance theory and social cognition theory, the authors suggest that a female entrepreneur’s social dominance orientation (SDO) and mentorship experiences will influence her social and conventional entrepreneurial intention.

The authors’ theorizing suggests SDO can lower entrepreneurial self-efficacy which in turn can lower conventional entrepreneurial intentions but increase social intentions in some women. However, if the entrepreneur has mentoring, the effect could be dissipated.

This paper is one of the first to examine the impact of SDO on entrepreneurial intentions, and builds on the work of other scholars.

Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.

Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.

Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption environment, at individual, marketplace, and cultural levels.

The culturally embedded gamer girl stereotype provides a foundation upon which characteristics of consumer vulnerability flourish, including a culture of gender-based consumer harassment, systematic disempowerment in the marketplace, and conflicting actions and attitudes toward future cultural change.

This research suggests female gamers struggle to gain a foothold in gaming due to the socially and culturally constructed masculine dominance of the field. Our research study provides a stepping-stone for future scholars to explore gendered subcultures and begins to address the dynamic interplay of power, gender, technology, and the market.

A social identity analysis, based on Hogg's (2000) uncertainty reduction theory, of the emergence and maintenance of ideological belief systems is presented. Uncertainty, particularly self-uncertainty, motivates identification with high-entitativity groups and behaviors that promote entitativity. Under more extreme uncertainty, identification is more pronounced and entitativity can be associated with orthodoxy, hierarchy and extremism, and with ideological belief systems. I develop and describe a social identity and uncertainty reduction analysis of ideology, and contextualize this in a brief discussion of the concept of ideology and in coverage of other contemporary social psychological treatments of ideology, such as social dominance theory, system justification theory, right-wing authoritarianism, belief in a just world, and the protestant work ethic.