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Article
Publication date: 14 October 2019

Friends with benefits: Can firms benefit from consumers’ sense of community in brand Facebook pages?

Melanie Wiese and Husain Salilul Akareem

This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community.

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Abstract

Purpose

This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community.

Design/methodology/approach

The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys.

Findings

Of the three antecedents hypothesised to influence an individual’s sense of belonging, enjoyment is a very strong predictor in both countries; while the credibility of posts was also a significant predictor for Australia, but not for South Africa. The findings also show no direct relationship between a sense of belonging and continuing behaviour. However, for both countries, there is a strong relationship between a sense of belonging and the involvement with firm offerings in Facebook; and that involvement is significant for the intention to continue engaging with firms through this social media environment.

Research limitations/implications

The findings support the framing of the study, in the sense of community theory and enhance researchers’ understanding of the role of a sense of belonging in moving visitors from simply clicking “like” to a deeper sense of engagement with the firm’s social media community and the flow-on effect to managerial relevant outcomes.

Originality/value

The model is developed from the theory of sense of belonging, thus providing a fresh perspective to this research context. Additionally, there is limited research into the psycho-social antecedents and the outcomes of consumers’ sense of belonging to a firm’s Facebook community.

Details

European Business Review, vol. 31 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/EBR-04-2018-0075
ISSN: 0955-534X

Keywords

  • Facebook
  • Social media
  • Brand community
  • Sense of belonging

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Article
Publication date: 29 April 2020

Sense of belonging as an indicator of social capital

Mi Young Ahn and Howard H. Davis

This paper examines the possibility of using sense of belonging as an indicator for social capital. Social capital, from the collective social capital theory perspective…

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Abstract

Purpose

This paper examines the possibility of using sense of belonging as an indicator for social capital. Social capital, from the collective social capital theory perspective, is constructed from three main elements: trust, social network and participation. Social capital is crucial to civil society and well-being, but there is no consensus on how to define and measure it. This paper approaches this problem with the different but related concept of sense of belonging, as belonging overlaps with social capital conceptually, but also is more amenable to measurement.

Design/methodology/approach

Qualitative and quantitative data was collected from approximately 800 university students and used to explore the relationship between belonging and social capital both conceptually and empirically in the higher education context.

Findings

The mixed methods research analysis in this paper provides strong evidence to show how sense of belonging and social capital are theoretically and empirically intertwined, Conceptually they occupy overlapping spheres and their connections can be clearly traced and measured. This is supported by substantial statistical evidence of their relatedness, despite their independent origins in social research. For these reasons, this paper argues that sense of belonging can be used as a simplified alternative way to measure social capital.

Originality/value

This paper explains the advantages of using sense of belonging to understand social capital. It sets out a conceptual framework and provides a statistical demonstration. This paper develops and enriches a current strand of social capital and sense of belonging research in the fields of sociology and higher education policy.

Details

International Journal of Sociology and Social Policy, vol. 40 no. 7/8
Type: Research Article
DOI: https://doi.org/10.1108/IJSSP-12-2019-0258
ISSN: 0144-333X

Keywords

  • Sense of belonging
  • Social capital
  • Social network
  • Participation
  • Higher education
  • Mixed methods

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Book part
Publication date: 29 May 2018

Identity and Belonging: Conceptualizations and Reframings through a Translocational Lens*

Floya Anthias

Purpose – In this chapter I engage with central debates in sociology regarding ways of thinking about identity, belonging and diversity. The purpose is to provide a…

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Abstract

Purpose – In this chapter I engage with central debates in sociology regarding ways of thinking about identity, belonging and diversity. The purpose is to provide a critical engagement with the problems involved, at both a conceptual and political level and to suggest ways forward.

Approach – I critically examine and compare the notions of belonging and identity, both as conceptual tools and how they are embedded in political discourses, particularly on issues of diversity. I also examine diversity and superdiversity and propose a translocational lens as a useful means for rethinking the issues involved, both conceptually and politically.

Findings – Belonging and identity can be seen as part of the same ‘family’ of concepts, and while both are used politically in similar ways, belonging enables a greater engagement with place and location and the structural and contextual facets of social life. Notions of diversity and superdiversity are highly normative, and an intersectional and translocational analysis is proposed.

Social Implications – It is suggested that dominant notions of belonging, identity and diversity essentialize and perpetuate social boundaries of otherness and that those policies that use such notions, particularly integration policies, fail to address issues of participation, access and parity, which are necessary for the development of an inclusionary society.

Originality – The chapter engages critically with important issues of theory and practice and contributes to the development of theoretical tools for understanding central issues of social and political debate. It develops a ‘translocational’ lens for understanding social divisions in society.

Details

Contested Belonging: Spaces, Practices, Biographies
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-206-220181007
ISBN: 978-1-78743-206-2

Keywords

  • identity
  • belonging
  • diversity
  • translocational positionality
  • intersectionality

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Book part
Publication date: 4 June 2019

Social Inclusion and Belonging: Affirming Validation, Agency and Voice

Kate Scorgie and Chris Forlin

Social inclusion incorporates attitudes, expectations and perceptions about what it means to belong to a group. Belonging is embedded in personal beliefs and social…

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Abstract

Social inclusion incorporates attitudes, expectations and perceptions about what it means to belong to a group. Belonging is embedded in personal beliefs and social structures that set forth criteria that determine how individuals and groups are accorded value and esteem. This chapter explores the constructs of social inclusion, exclusion and belonging with regard to persons in general and more specifically children with disability. It examines the importance of belonging and social inclusion to academic and psychosocial well-being and the effects of stigmatization and exclusion on self-perception, agency and voice. The chapter concludes with a number of evidence-based strategies for creating classrooms, schools and communities in which all are valued, welcomed and belong.

Details

Promoting Social Inclusion
Type: Book
DOI: https://doi.org/10.1108/S1479-363620190000013001
ISBN: 978-1-78769-524-5

Keywords

  • Social inclusion
  • belonging
  • agency
  • social exclusion
  • stigma
  • disability
  • social structures

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Article
Publication date: 19 March 2018

Assembling a practice of social belonging: The politics of budgeting in an alternative organization

Alice Rose Bryer

The purpose of this paper is to develop understanding of the ways in which actors may resolve the contradictions between the social and private aspects of accounting. It…

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Abstract

Purpose

The purpose of this paper is to develop understanding of the ways in which actors may resolve the contradictions between the social and private aspects of accounting. It pursues this aim by developing theory and knowledge of the roles of belonging in the politics of budgeting.

Design/methodology/approach

First, the paper develops a Latourian anthropological theory of belonging as a social practice. It shows how this makes a significant departure from actor-network Latourian studies, shifting the focus onto the emotional and cognitive capacities that may enable actors to work through and gradually overcome the socio-political conflicts that budgeting can provoke. Second, to identify such a practice, it studies a Spanish cooperative involved in collective responses to socio-economic and political instability.

Findings

The study finds that the emotional and cognitive work by which the actors assembled their collective practice of belonging was influenced by their interactions with budgets, and, in turn, mediated the way they dealt with budgets, giving rise to more enabling roles and effects. It traces, for example, how planning and cost reduction supported abilities to relate the actors’ problems and anxieties to broader social problems, fostering more positive emotions including empathy, enthusiasm, and respect.

Research limitations/implications

The findings offer a complementary, but alternative view of the socio-political character of budgeting techniques to prior studies, which advances understanding of how actors could shape more enabling roles and effects.

Practical implications

Involving budgets in discussions and meetings can increase the scope for work that leads to greater freedom, social cohesion, and wellbeing.

Originality/value

This is the first study to demonstrate how belonging can be actively assembled through budgeting. It has particular value for understanding how alternative organizations can use accounting to avoid fragmenting and degeneration.

Details

Accounting, Auditing & Accountability Journal, vol. 31 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/AAAJ-06-2016-2601
ISSN: 0951-3574

Keywords

  • Budgeting
  • Anthropology
  • Alternative organizations
  • Latour
  • Social belonging

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Article
Publication date: 8 January 2018

Work-integrated learning and the importance of peer support and sense of belonging

Margaret McBeath, Maureen T.B. Drysdale and Nicholas Bohn

The purpose of this paper is to explore the relationship between peer support and sense of belonging on the mental health and overall well-being, with a specific focus on…

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Abstract

Purpose

The purpose of this paper is to explore the relationship between peer support and sense of belonging on the mental health and overall well-being, with a specific focus on comparing the perceptions of students in a work-integrated learning (WIL) program to those in a traditional non-WIL program.

Design/methodology/approach

Semi-structured group interviews were conducted with 25 participants, selected from a university with a WIL program. Interview data captured perceptions of peer support, sense of belonging, and how these influenced mental health, overall well-being, and confidence in making school-to-work transitions. Analysis followed the grounded theory approach of Glaser.

Findings

The analysis revealed that peer support and sense of belonging were essential protective factors for university student’s mental health and well-being, particularly during off-campus work terms or when transitioning to the labor market after graduation. Data suggested that participating in a WIL program can exacerbate students’ perceived barriers to accessing peer support resources and, in turn, lead to poor mental health.

Originality/value

The findings provide evidence for the importance of peer support and sense of belonging on mental health and help-seeking behaviors. Findings are important for the development of health programs, initiatives, and policies, particularly in light of the increase in mental illness amongst university students during their studies and as they prepare for the competitive labor market after graduation.

Details

Education + Training, vol. 60 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/ET-05-2017-0070
ISSN: 0040-0912

Keywords

  • Well-being
  • Peer support
  • Sense of belonging
  • Work-integrated learning
  • Mental health
  • Emerging adults

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Article
Publication date: 3 April 2019

Belonging at work: the experiences, representations and meanings of belonging

Cathrine Filstad, Laura E.M. Traavik and Mara Gorli

This paper aims to explore what belonging is through the represented experience of people at work. The aim is to investigate employees’ interpretations of belonging at…

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Abstract

Purpose

This paper aims to explore what belonging is through the represented experience of people at work. The aim is to investigate employees’ interpretations of belonging at work and its interrelation with the material, aesthetic and emotional aspects associated to the where, the how and the when workplace is inhabited.

Design/methodology/approach

In line with the practice turn in social sciences, this study uses the visual method (snaplogs), which includes pictures and texts.

Findings

Belonging is situated in and integrated with social interactions, materiality, emotions and aesthetics. Belonging is about being part of something, the process of becoming through constant mediation between material aspects and social components, the process of experiencing boundaries and the attempt to perform, engage and participate (and find spaces for shared practices) in a workplace. Together, they constitute the situatedness, the here and now, of experiences of belonging and the perceived interpretation of being one among equals across organizational boundaries.

Research limitations/implications

Data were only collected at one point in time. The authors also relied on their own interpretations of pictures and texts and did not involve the informants in the analysis.

Practical implications

Being, becoming and belonging comprise material, social and affective dimensions. These dimensions should be addressed for employees to belong at work.

Originality/value

This study contributes to the belonging literature on perceived interpretations of what belonging is at work. The paper is also original in terms of the visual method used to grasp the practice representation of belonging experiences.

Details

Journal of Workplace Learning, vol. 31 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/JWL-06-2018-0081
ISSN: 1366-5626

Keywords

  • Materiality
  • Learning
  • Workplace
  • Belonging
  • Socio-material practices
  • Spaces

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Article
Publication date: 10 September 2018

Community belongingness and subjective well-being among unemployed people in a Finnish community

Timo Toikko and Aini Pehkonen

Community belongingness (CB) has been found to be positively associated with subjective well-being (SWB). Scholars have verified this connection with different social…

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Abstract

Purpose

Community belongingness (CB) has been found to be positively associated with subjective well-being (SWB). Scholars have verified this connection with different social groups. In the present study, the authors are interested in the group of unemployed people and compare their situation to employed people. Specifically, the purpose of this paper is to examine whether a sense of community belonging prevents negative impacts of unemployment on SWB.

Design/methodology/approach

The study is based on a survey conducted in 2016. The data consists of 830 respondents from which 723 had the labor market status (LMS) of employed people and 107 had the LMS of unemployed people.

Findings

The results of this study show that there are both positive and negative factors which support or weaken CB. Interpersonal trust supports the sense of community belonging of individuals, but loneliness weakens their CB. However, unemployed people have a lower rate of CB and SWB comparing to employed people. Furthermore, CB is positively associated with SWB, but this connection is conditional in order that a high rate of CB buffers the negative impacts of unemployment.

Originality/value

The study emphasizes the significance of CB as a basis of SWB. On the other hand, the negative impacts of unemployment can be mitigated by supporting integration of unemployed people into social communities. From a sociopolitical view, the results underline the fact that governmental measurements promote the social inclusion of unemployed people.

Details

International Journal of Sociology and Social Policy, vol. 38 no. 9/10
Type: Research Article
DOI: https://doi.org/10.1108/IJSSP-01-2018-0010
ISSN: 0144-333X

Keywords

  • Social policy
  • Unemployment
  • Sense of belonging

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Article
Publication date: 5 March 2018

Migrant women’s negotiation of belonging through therapeutic relationships

Mona Lindqvist and Åsa Wettergren

The purpose of this paper is to explore experiences and emotions of migrant women, who have been in psychotherapy in Sweden, their motives and experience of being treated…

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Abstract

Purpose

The purpose of this paper is to explore experiences and emotions of migrant women, who have been in psychotherapy in Sweden, their motives and experience of being treated in psychotherapy. The authors argue that not only traumas of the past but also social suffering in the post-migratory phase contribute to what brought them in contact with psychiatric care.

Design/methodology/approach

Narrative interviews with 12 migrant women, holding permanent residence permits, were conducted. The interviews were loosely structured around themes such as the experience of migration, of everyday living in Sweden, experiences of Swedish psychiatric care, and reflections and understandings of mental and physical health/ill health. Interview transcripts were analyzed thematically using abductive qualitative text analysis.

Findings

In the narratives an overarching motive for seeking out psychiatric help is the search for belonging and restoring a cohesive sense of self. Belonging is sought both in symbolic terms – formal access and right to health care – and in a deeper emotional sense as the therapist becomes a local adviser. The therapeutic encounter meets the human desire to be seen and confirmed as the person you are, and need to be, in the new host society. Meanwhile, psychotherapy as a way to negotiate belonging is also a risky endeavor, as the idealized view of the therapeutic relation may be disappointed.

Research limitations/implications

This study provides the interviewed migrant women’s perception of the psychotherapeutic relationship. Yet this relationship needs to be elaborated from different perspectives to improve understanding of psychotherapy in psychiatric care.

Originality/value

The paper fills a gap in research concerning the dominance of the psychiatric discourse over subjective understandings of health and illness, and how this relates to emotions of social suffering in the case of migrant women.

Details

International Journal of Migration, Health and Social Care, vol. 14 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/IJMHSC-12-2016-0043
ISSN: 1747-9894

Keywords

  • Belonging
  • Emotions
  • Social bonds
  • Migrant women
  • Psychiatric care
  • Social suffering

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Book part
Publication date: 14 November 2014

Fostering Positive Narratives: Social-Psychological Interventions to Maximize Motivation in the Classroom and Beyond

Arielle Silverman and Geoffrey Cohen

Achievement motivation is not a fixed quantity. Rather, it depends, in part, on one’s subjective construal of the learning environment and their place within it – their…

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Abstract

Purpose

Achievement motivation is not a fixed quantity. Rather, it depends, in part, on one’s subjective construal of the learning environment and their place within it – their narrative. In this paper, we describe how brief interventions can maximize student motivation by changing the students’ narratives.

Approach

We review the recent field experiments testing the efficacy of social-psychological interventions in classroom settings. We focus our review on four types of interventions: ones that change students’ interpretations of setbacks, that reframe the learning environment as fair and nonthreatening, that remind students of their personal adequacy, or that clarify students’ purpose for learning.

Findings

Such interventions can have long-lasting benefits if changes in students’ narratives lead to initial achievement gains, which further propagate positive narratives, in a positive feedback loop. Yet social-psychological interventions are not magical panaceas for poor achievement. Rather, they must be targeted to specific populations, timed appropriately, and given in a context in which students have opportunities to act upon the messages they contain.

Originality/value

Social-psychological interventions can help many students realize their achievement potential if they are integrated within a supportive learning context.

Details

Motivational Interventions
Type: Book
DOI: https://doi.org/10.1108/S0749-742320140000018005
ISBN: 978-1-78350-555-5

Keywords

  • Social psychology
  • achievement gaps
  • motivation
  • belonging
  • self-affirmation
  • implicit theories

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