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The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event.

A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used.

Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure.

The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting.

The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

The purpose of this paper is twofold: first, to explore whether patterns suggested in Dirichlet theory can be observed in a single behaviour change context, namely, physical activity; second, to provide implications for social marketing practice based on the Dirichlet theory patterns observed in a social context of physical activity.

A total of 1,459 respondents residing within 20 kilometres of the Melbourne Central Business District participated in an online survey. The questions in the survey included items relating to respondents’ self-reported physical activity.

The results of the current study indicate that Dirichlet patterns can be observed in social contexts such as physical activity.

The sample in this study cannot be considered to be demographically representative of the target population and the physical activity categories selected for this study were limited to the most popular activities and a category level and whole of sample assessment.

To encourage participation in physical activity social marketers need to promote and offer a broad range of physical activity options to increase overall physical activity participation. This is a substantial change from current social marketing practice where one form of physical activity is typically promoted.

This research indicates that commercial marketing theories may be extended to a social marketing context thereby overcoming social marketing’s health myopia. The current study is the first to apply Dirichlet theory in full to a social marketing setting, namely, physical activity.

It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation, the purpose of this paper is to examine how interest in overseas football (soccer) leagues played a symbiotic role in the successful development of an Australian national soccer league.

Results of survey data are presented from two clubs in Australia's newly formed A‐League. Three surveys were conducted over a two year period with over 3,700 season ticket holders. Specific attention is paid to fans' previous interest and exposure to football, which is then related to attitudes and behaviour associated with the new clubs.

Interest in overseas clubs and leagues is found to be a major antecedent of interest in the Australian league. Those who follow teams in overseas leagues are more likely to be heavy consumers of the new local league than those who follow local leagues or had no prior experience. They also exhibit stronger attitudinal and behavioural loyalty, such as higher attendance and renewal rates of season tickets.

Recognising fan interest in multiple teams/leagues as positive involves a shift in management thinking away from a competitive to a collaborative stance. In this case, rapid adoption of new teams is encouraged by capitalising on strong interest in overseas leagues. This requires careful structuring and branding of the competition that mimicks familiar foreign leagues, while minimising unfavourable comparisons in areas like quality of play.

This study capitalises on the rare opportunity to examine foundation teams in a new national league. The findings highlight the importance and value of taking a “global” perspective to the marketing of sports, and of carefully leveraging the interest in other elite competitions to build interest in new leagues.

Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigateswillingness to pay as well as consumer preferences for type of report to derive marketing implications for soccer clubs. Survey results from more than 12,000 respondents supporting seven soccer clubs in the German first and second divisions underline the potential of this new distribution channel in finding a high average willingness to pay.

Team performance in sport is not limited to the players, but extends to the coaching staff and their relationships. This study aims to identify mentoring functions reported by NCAA Division I assistant women's soccer coaches within a head coach‐assistant coach dyad and examine gender impact on these functions.

The Mentor Role Instrument questionnaire, completed by 39.7 percent of applicable assistant coaches, determined the mentor functions present. Means for the 11 mentor functions were ranked and compared via ANOVA.

Post hoc testing showed the parent mentor function at the lowest level with the social function second lowest. The mentor functions of acceptance, friendship, sponsor, and challenging assignments ranked as the statistically highest group of factors. Assistant coach gender significantly impacted the mentor function of social, with male assistant coaches higher than females. Gender of the head coach significantly impacted the mentor function of parent with assistant coaches having male head coaches reporting greater parent functions. Gender also impacted the social mentor function in the head coach/ assistant coach dyad with male‐male dyads significantly greater than the male‐female dyads.

The current research is limited by its narrow scope. Future research should consider mentor effects on job satisfaction and occupational turnover intent, expansion to other levels of women's soccer, and expansion into men's sports for further analysis of mentoring in coaching.

As the first study to document mentor functions in coaching these results provide baseline data to guide future research and support the development of mentoring programs in coaching.

Preference analysis was conducted among supporter club members of the German national soccer team. Survey results based on 493 completed questionnaires underline the market potential of official fan loyalty programmes due to a high average willingness to pay and a general preference for cheap and easy to implement 'right of first refusal' benefits for tickets as the main supporters club feature. Adequately designed supporters clubs may present soccer clubs with a new source of income while creating opportunities to improve stadium atmosphere and security.

This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier League and the German Bundesliga. The findings suggest that commitment, satisfaction and cooperation positively influence the success of sponsorships; trust and effective communication do not emerge as significant variables. The implications for soccer clubs and sponsors are discussed and avenues for further research are suggested.

In 2005 Manchester United was taken over by US businessman Malcolm Glazer, in part because of the club's brand name prominence in the global sport of soccer. This paper examines how Manchester United rose to a pre-eminent position in world football through its on-field performances and its off-the-field management strategies. It shows how the club took its storied history into world markets to take full advantage of globalisation, the opportunities extended through the English Premier League's reputation and developments in global media technologies. Astute management of club resources is identified as the major factor in global brand management.

This study aims to identify the current state, the emergent research clusters, the key research topics and the configuration of collaboration in scientific production related to the market value of soccer players.

This article analyzes 52 articles published between 1985 and 2021 and from the Scopus and WoS databases.

The subject is of growing interest both in academic and practical areas. A variable that frequently appears as a determinant of market value is crowd wisdom. The largest cluster related to the co-citation level shows that the main issues about soccer player market value are player performance, team performance, and the determinants of the superstar formation. Spain and Germany stand out as essential countries both in literary production and citation rate. The network of collaborations is still low.

This study is supported by databases being constantly updated, resulting in continuous variation in the number of indexed journals. Consequently, a bibliometric analysis regarding an emergent topic can, in fewer years, be subject to essential variations. Another limitation is that it has analyzed a particular topic using the most influential databases, and the global perspective could be improved with the incorporation of other different databases. Data regarding collaborations could be helpful for investigations or policies that propose to approach the topic supported by specialized groups. This study offers the possibility for future researchers to extend the databases used, the level of analysis, or focus on specific topics or variables affecting the soccer player market value.

This study contributes to knowing the current state of the soccer player market value research. Studies on such topics are relatively limited concerning the literature review.

This chapter attempts to examine what lasting change the 2010 Fédération Internationale de Football Association (FIFA) World Cup brought to the practices of “sport and development” in South Africa. It also discusses whose “rights to the city” were and were not promoted as a consequence of this mega-event.

A multiple case study approach was employed to look at: (1) what new initiatives have been launched and will be sustained after the event; (2) what the experience of existing initiatives was like; and (3) what structural changes might be brought about to promote the practices of “sport and development.” Semi-structured interviews and on-site observations were conducted in November 2010, looking at six “sport and development” initiatives operating in and around Cape Town, Johannesburg and Pretoria.

As far as the experience of NGOs is concerned, positive changes were observable in terms of generating a more enabling climate for “sport and development,” although how long it will be sustained remains to be seen. The study shows that the World Cup provided opportunities for some new initiatives to start up, and also for relatively small existing ones to expand, while the experience of more established initiatives varied in terms of the extent of involvement in this one-off event.

These “positives” notwithstanding, the benefits tend to be limited to football-based practices, and potential “reach” into other areas of social development are questionable. Finally, it appeared that there was a mismatch between the beneficiaries of the programs and the victims of urban development.