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Article
Publication date: 17 January 2023

Hélène Bussy-Socrate and Karina Sokolova

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online…

Abstract

Purpose

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online behaviour of social media influencers.

Design/methodology/approach

Using a netnographic approach, observation data were gathered from the Instagram accounts of 20 influencers dedicated to beauty and fashion. In addition, 15 in-depth interviews were conducted with women adopting sexualisation practices online. The data were analysed using an abductive strategy; all materials were coded according to thematic analysis principles.

Findings

The authors observe that sexualisation is a result of a complex system of social interactions encouraged and reinforced by multiple factors and actors. In particular, the authors outline the major influence of technology that has become a non-human authority defining implicit norms and shaping the beliefs and behaviours of women influencers.

Originality/value

In contrast to existing literature which mainly focuses on the negative consequences of sexualisation, this work sheds some light on social constructs in social media. The authors contribute to the growing literature on social media influencers. Although many works focus on their persuasiveness, this work helps to better understand the social setting, motivations and pressures that are contained in social and technological contexts.

Details

Information Technology & People, vol. 37 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 13 March 2023

Jessica Leigh Thornton

This paper aims to shift from the male offender perspective in attempts to explore the stories and lived experiences of five females on parole in Nelson Mandela Bay, as most…

Abstract

Purpose

This paper aims to shift from the male offender perspective in attempts to explore the stories and lived experiences of five females on parole in Nelson Mandela Bay, as most correctional research in South Africa focuses on the male offender experience. The experiences of females are largely ignored both in terms of reform and in research, and while only a few South African studies on female criminality have emerged, little is known about the impact of incarceration and reintegration on their livelihoods.

Design/methodology/approach

This paper makes use of an ethnographic approach as the narrative follows the complex realities of females on parole to include their voice, depth and experience in the debate within the parole experiences measure framework. This study made use of five individual interviews and observations, which were complemented by existing literature.

Findings

This paper provides insights on the experiences, vulnerabilities, challenges, fears and concerns of females on parole and the relative social costs of their incarceration. The experiences allow for a deeper understanding of the shades of their experiences of powerlessness, gender-specific sexualisation and exploitation, economic vulnerability and destitution and social alienation and exclusion which uniquely influences behavioural and emotional deficits.

Research limitations/implications

Because the number of females on parole in Nelson Mandela Bay is few, this study could only interview five female offenders. Yet, as this study is ethnographic in nature, it offers a deep understanding of these five female offenders.

Practical implications

This research offers an insight into the social ills faced by female on parole. This work highlights the effects of incarceration are often felt by females long after their release since their experience of imprisonment affects their future prospects, damaging and debilitating. This paper suggests self-reclamation that could lead to positive reactions towards rehabilitative and reintegration. This research opens up the larger debate and does not offer tangible recommendations.

Originality/value

This paper fulfils an identified need to study parole amongst female offenders.

Details

Journal of Criminological Research, Policy and Practice, vol. 9 no. 3/4
Type: Research Article
ISSN: 2056-3841

Keywords

Abstract

Details

Defining Rape Culture: Gender, Race and the Move Toward International Social Change
Type: Book
ISBN: 978-1-80262-214-0

Book part
Publication date: 20 October 2023

Rebecca M. Hayes

Abstract

Details

Defining Rape Culture: Gender, Race and the Move Toward International Social Change
Type: Book
ISBN: 978-1-80262-214-0

Abstract

Details

Defining Rape Culture: Gender, Race and the Move Toward International Social Change
Type: Book
ISBN: 978-1-80262-214-0

Book part
Publication date: 27 November 2023

Marjut Jyrkinen, Mira Karjalainen and Linda McKie

This chapter draws from research on aesthetic labour, gender, management and organisation studies and research on women's careers. We base our analysis on two empirical data sets…

Abstract

This chapter draws from research on aesthetic labour, gender, management and organisation studies and research on women's careers. We base our analysis on two empirical data sets, namely interviews with women mid-managers in Finland and Scotland, and interviews with highly positioned expert women in Finland in knowledge work. Women in different phases of their careers and life experience manifold pressures on appearances, and are increasingly aware of the demands to ‘look good and sound right’. We address how these pressures impact on women managers' and experts' well-being and career plans.

Details

The Emerald Handbook of Appearance in the Workplace
Type: Book
ISBN: 978-1-80071-174-7

Keywords

Article
Publication date: 31 January 2024

Eiman Negm

This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.

Abstract

Purpose

This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.

Design/methodology/approach

The quantitative research approach was used to assess the women-empowerment and gender-stereotypical advertising on consumers’ attitudes and purchase intentions, explicating the most effective approach in marketing communication in the Arab context, specifically Egypt. Administrated questionnaires were distributed online cross-gender through the use of convenience sampling. The targeted average sample size sought was minimum of 370. Once the data was acquired, partial least square path modelling of structural equation modelling was conducted to test the hypotheses.

Findings

Results show that male consumers and female consumers react to a certain extent differently to women-empowerment and gender-stereotypical advertisings. For instance, gender-stereotypical advertisings effect attitude for both genders; it effects male consumers’ purchase intentions, but not female consumers. Women empowerment advertising is insignificant on brand attitude and purchase intention among male consumers; among female consumers, it has significant impact on brand attitude, but not purchase intention. Nevertheless, both categories of advertising contribute to male consumers’ and female consumers’ perception and attitude towards gender role portrayal.

Originality/value

This study provides noteworthy insights and perspectives on women-empowerment (Femvertising) and gender-stereotypical advertising effects on cross-gender consumers in the Arab region (a region of strong masculine culture values). The emerged conclusions aid as a reference and guide for scholars and practitioners to develop effective advertising that create prospect depictions and build inspired female customer base.

Book part
Publication date: 27 November 2023

Adelina Broadbridge

Abstract

Details

The Emerald Handbook of Appearance in the Workplace
Type: Book
ISBN: 978-1-80071-174-7

Abstract

Details

Male Rape Victimisation on Screen
Type: Book
ISBN: 978-1-80262-017-7

Article
Publication date: 15 June 2023

Anna-Maija Lämsä, Merle Ojasoo, Marjut Jyrkinen and Raminta Pučėtaitė

Appearance-based discrimination in workplaces based on an employee's physical appearance is a legal and ethical problem. This study provide important research findings concerning…

Abstract

Purpose

Appearance-based discrimination in workplaces based on an employee's physical appearance is a legal and ethical problem. This study provide important research findings concerning such discrimination in Estonia.

Design/methodology/approach

A qualitative case study strategy and narrative inquiry were used. The information which was gathered for the research consists of three cases which concern appearance-based discrimination against young women. Information for two of the cases was gathered together by means of open interviews. Information for the third case is based on articles which were found in Estonian daily newspapers.

Findings

Covert and overt discrimination based on an employee's physical appearance can occur in Estonian workplaces, even though discrimination and inequality are not tolerated in public and all forms of discrimination are illegal in Estonia. The appearance norms, which frame perceptions of attractiveness and unattractiveness, may at times be rather narrow and stereotypical in Estonian workplaces. The attempts by employees to resist such discrimination in an early phase of the employees' careers are generally not successful.

Originality/value

Through real-life cases, this study makes empirically visible a problem at the workplace related to employees' physical appearance in Estonia. This study makes suggestions for preventing this kind of discrimination in organisations. Narrative inquiry offers a fruitful approach for how researchers can address a sensitive problem, such as the appearance-based discrimination against the employees discussed in this study.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 18 no. 2
Type: Research Article
ISSN: 1746-5648

Keywords

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