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1 – 10 of 180
Article
Publication date: 1 April 2019

Hong T.M. Bui, Jonathan Pinto and Abhishek Srivastava

The purpose of this paper is to explore the relationship between sexualization of the work environment and emotional exhaustion, and develop some key antecedents of sexualization…

Abstract

Purpose

The purpose of this paper is to explore the relationship between sexualization of the work environment and emotional exhaustion, and develop some key antecedents of sexualization of the work environment. It was conducted in an emerging society, India, which has a high rate of crime against women, particularly related to sexual harassment and sexual assault.

Design/methodology/approach

To test the hypotheses, structural equation modeling was performed. The hypotheses were tested with data from 1,098 white collar workers in India in three ways.

Findings

Contact with other gender and flexible work arrangements were positively associated with sexualization of the work environment; and sexualization of the work environment was positively associated with emotional exhaustion. In addition, sexualization of the work environment mediated the relationship between the two antecedent variables and emotional exhaustion.

Research limitations/implications

There is a possible bias arising from the use of cross-sectional data. However, a number of methods were implemented to minimize it, including survey design and data analysis.

Practical implications

The study offers some important suggestions for workplaces with a greater proportion of young male employees, particularly in a societal context like India.

Originality/value

The paper provides evidence of the negative impact of sexualization of the work environment, and thereby contributes to current understanding of the “dark side” of behavior at work that might have significant impact on society.

Details

International Journal of Manpower, vol. 40 no. 4
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 17 January 2023

Hélène Bussy-Socrate and Karina Sokolova

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online…

Abstract

Purpose

Relying on social influence and sociomateriality theories, this research provides new insights about the social and material drivers relating to the sexualisation of online behaviour of social media influencers.

Design/methodology/approach

Using a netnographic approach, observation data were gathered from the Instagram accounts of 20 influencers dedicated to beauty and fashion. In addition, 15 in-depth interviews were conducted with women adopting sexualisation practices online. The data were analysed using an abductive strategy; all materials were coded according to thematic analysis principles.

Findings

The authors observe that sexualisation is a result of a complex system of social interactions encouraged and reinforced by multiple factors and actors. In particular, the authors outline the major influence of technology that has become a non-human authority defining implicit norms and shaping the beliefs and behaviours of women influencers.

Originality/value

In contrast to existing literature which mainly focuses on the negative consequences of sexualisation, this work sheds some light on social constructs in social media. The authors contribute to the growing literature on social media influencers. Although many works focus on their persuasiveness, this work helps to better understand the social setting, motivations and pressures that are contained in social and technological contexts.

Details

Information Technology & People, vol. 37 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 8 May 2018

Catarina Peixoto Carvalho and Antonio Azevedo

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

Abstract

Purpose

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

Design/methodology/approach

In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print ad stimuli operationalizing the influence (in general terms) of lay out, endorser’s beauty pattern, body language (cool, smile appeal, sex appeal and disruptive), gazing and landscape. In step 2, respondents evaluated their response towards five perfume print ads retrieved from real advertising campaigns with different brand personalities (DKNY, Moschino, Chanel, Gucci and Boss).

Findings

The ideal copy strategy is: a couple of brunette Caucasian endorsers; “close-up” photo; sexy body language; indirect smiling gaze; and urban landscape. Multiple regression models were built for each ad/brand (personality) in order to predict the willingness to pay for a bottle of perfume.

Research limitations/implications

The paper suggests a holistic theoretical framework describing the influence of celebrity characteristics, advertising copy strategy, social-cultural trends and brand variables in the advertising processing.

Practical implications

Advertising copywriters and brand managers must control the role of glamour and the self-consciousness of women seduction power in branding advertising.

Social implications

Glamour, scopophilia or self-sexualisation are three different concepts which have a lot of sociological implications because they influence the way as the society perceive the role of women as endorsers in advertising, but also in other life dimensions.

Originality/value

This paper fills a gap in the literature, since this paper make an innovative analysis of the influence of these recent post-modernist socio-cultural trends.

Details

EuroMed Journal of Business, vol. 13 no. 1
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 2 October 2017

Beth Waudby and Jill Poulston

This paper aims to examine employee responses to sexual behaviour in hospitality workplaces, to determine their roles and responsibilities in harassment prevention.

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Abstract

Purpose

This paper aims to examine employee responses to sexual behaviour in hospitality workplaces, to determine their roles and responsibilities in harassment prevention.

Design

Female workers in restaurants and bars were recruited using the snowball technique, and data collected through 18 interviews. An interpretivist approach was used to guide the data collection and analysis.

Findings

The study found that harassment coping strategies developed with age and experience rather than through training, and those who dressed and behaved provocatively attracted more unwanted sexual attention.

Practical implications

Recommendations focus on the role of managers in moderating employee behaviour and providing training in assertiveness.

Social implications

Industry norms and perceptions about managers’ expectations are considered strong influences on employee behaviour, and therefore, in attracting harassment.

Originality

Although this study locates the responsibility for stopping harassment with management, it takes an unusual and potentially unpalatable approach by acknowledging the role of victims in stopping unwanted sexual advances, providing new approaches to reducing harassment.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 19 May 2020

Olivier Klein, Camila Arnal, Sarah Eagan, Philippe Bernard and Sarah J. Gervais

In many countries, service workers' (e.g. restaurant staff, bartenders) income depends highly on tips. Such workers are often female and targeted by sexual harassment. The purpose…

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Abstract

Purpose

In many countries, service workers' (e.g. restaurant staff, bartenders) income depends highly on tips. Such workers are often female and targeted by sexual harassment. The purpose of this paper was to investigate whether the mode of compensation (tips vs. no tips) could play a causal role in the perceived legitimacy of sexual harassment.

Design/methodology/approach

In an experimental study (N = 161), the authors manipulated the source of income of a fictional female bartender (fixed income vs. smaller fixed income + tips) as well as whether she or her boss chose her (sexualized) clothing. The authors then asked male participants in an online survey to imagine being her customer and to form an impression of her.

Findings

The bartender was viewed as more sexualized, more manipulative and sexual behaviors toward her were perceived as more legitimate when she received tips. Further, the effect of tipping on the legitimacy of sexual behaviors was mediated by perceptions that she was manipulative. The target was perceived as more manipulative when she chose her clothes than not.

Research limitations/implications

The study is an online scenario study and, as a consequence, assesses only judgments rather than actual behaviors.

Practical implications

Encouraging fixed salaries rather than tipping could reduce the occurrence of sexual harassment.

Social implications

The present work suggests that tipping may play a detrimental role in service workers' well-being by contributing to an environment in which sexual harassment is perceived as legitimate.

Originality/value

To the authors’ knowledge, this is the first study showing that mode of compensation can increase the objectification of workers and legitimize sexually objectifying behaviors toward them.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 4
Type: Research Article
ISSN: 2040-7149

Keywords

Open Access
Article
Publication date: 11 March 2021

Ayodele Oniku and Anthonia Farayola Joaquim

The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to…

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Abstract

Purpose

The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying behaviours and decisions of the millennial.

Design/methodology/approach

The study was underpinned by the dimensions of skin colour, brand image and market share in sexual appealing marketing communication, and the millennial in the study comprises youths between the age of 21and 40 years and demographically defined by Wells and Guber (1966) as bachelors, Full nests 1 and 2. Multistage stage sampling was used with a structured questionnaire.

Findings

Findings show that youths, 2019 buying decisions and behaviours are strategically influenced by different manifestations of female sexuality in the context of the study and equally affect market share and patronage.

Research limitations/implications

The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the millennial buying decisions and not the larger fashion industry consumers.

Practical implications

The needs for fashion industry to understand the influence of increasing use of female sexuality in marketing communication on male and female consumers and the effects on their respective buying behaviours is strategic to the industry as shown in the study.

Social implications

Female sexuality in marketing communication is strategic to fashion industry in today's market among youths.

Originality/value

The millennial constitutes a larger percentage of the developing economy market with rising income thus the need to understand their buying behaviours in the fashion industry

Details

Rajagiri Management Journal, vol. 16 no. 2
Type: Research Article
ISSN: 0972-9968

Keywords

Article
Publication date: 7 June 2022

Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas and Luciana Chaput

The purpose of this study is to examine how luxury and non-luxury brands portray women in social media advertising shedding light on their femvertising practices.

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Abstract

Purpose

The purpose of this study is to examine how luxury and non-luxury brands portray women in social media advertising shedding light on their femvertising practices.

Design/methodology/approach

Quantitative content analysis and multiple correspondence analysis are used to examine female representations in the advertising of personal care products on social media. The sample includes brand posts from 15 brands on two social media platforms.

Findings

The results demonstrate that non-luxury brands use femvertising to a greater extent compared to luxury brands. In particular, this study shows that luxury brands rely more on stereotyped gender expressions and use more sexualisation in their advertising, relative to non-luxury brands.

Research limitations/implications

This study provides an analysis of luxury and non-luxury brands’ femvertising practices on social media. In doing so, this study extends the study of femvertising to the context of luxury and social media, which is currently underexplored. In terms of practical implications, this study sheds light on the extent of the application of femvertising across luxury and non-luxury brands on social media.

Practical implications

The findings drive a number of suggestions for luxury marketers, including the use of more independent gender roles and more racial diversity in their social media advertising and the lessening of unrelated sexuality.

Originality/value

To the best of the authors’ knowledge, this study is the first to compare femvertising practices of luxury and non-luxury brands on social media, delineating different facets of femvertising (e.g. gender roles, diversity, etc.) and extending scholarly understanding of the possible facets of this concept.

Details

Journal of Product & Brand Management, vol. 31 no. 8
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 7 March 2016

Olivia Giles and Daniel Murphy

This paper aims to explore any potential link between the corporate issue of a Strategic Lawsuit Against Public Participation (SLAPP) with a changed environmental, social and…

Abstract

Purpose

This paper aims to explore any potential link between the corporate issue of a Strategic Lawsuit Against Public Participation (SLAPP) with a changed environmental, social and governance (ESG) reporting focus as part of a complementary communicative legitimation strategy.

Design/methodology/approach

A longitudinal content analysis of the annual reports of three sample Australian corporations was undertaken, measuring changes in ESG disclosure levels and disclosure focus around the time a SLAPP was issued by each sample firm.

Findings

This paper provides support for the contention that both the number of ESG disclosures and the type of ESG disclosures changed after the sample firms issued SLAPPs.

Research limitations/implications

A number of limitations are identified within the paper, including difficulties identifying when SLAPPs are initiated.

Originality/value

To the authors’ knowledge, this is the first investigation of the relationship between SLAPPs and ESG reporting, and this study helps open up a new area of research into how ESG reporting is used by corporations in a strategic manner.

Details

Sustainability Accounting, Management and Policy Journal, vol. 7 no. 1
Type: Research Article
ISSN: 2040-8021

Keywords

Article
Publication date: 13 March 2023

Jessica Leigh Thornton

This paper aims to shift from the male offender perspective in attempts to explore the stories and lived experiences of five females on parole in Nelson Mandela Bay, as most…

Abstract

Purpose

This paper aims to shift from the male offender perspective in attempts to explore the stories and lived experiences of five females on parole in Nelson Mandela Bay, as most correctional research in South Africa focuses on the male offender experience. The experiences of females are largely ignored both in terms of reform and in research, and while only a few South African studies on female criminality have emerged, little is known about the impact of incarceration and reintegration on their livelihoods.

Design/methodology/approach

This paper makes use of an ethnographic approach as the narrative follows the complex realities of females on parole to include their voice, depth and experience in the debate within the parole experiences measure framework. This study made use of five individual interviews and observations, which were complemented by existing literature.

Findings

This paper provides insights on the experiences, vulnerabilities, challenges, fears and concerns of females on parole and the relative social costs of their incarceration. The experiences allow for a deeper understanding of the shades of their experiences of powerlessness, gender-specific sexualisation and exploitation, economic vulnerability and destitution and social alienation and exclusion which uniquely influences behavioural and emotional deficits.

Research limitations/implications

Because the number of females on parole in Nelson Mandela Bay is few, this study could only interview five female offenders. Yet, as this study is ethnographic in nature, it offers a deep understanding of these five female offenders.

Practical implications

This research offers an insight into the social ills faced by female on parole. This work highlights the effects of incarceration are often felt by females long after their release since their experience of imprisonment affects their future prospects, damaging and debilitating. This paper suggests self-reclamation that could lead to positive reactions towards rehabilitative and reintegration. This research opens up the larger debate and does not offer tangible recommendations.

Originality/value

This paper fulfils an identified need to study parole amongst female offenders.

Details

Journal of Criminological Research, Policy and Practice, vol. 9 no. 3/4
Type: Research Article
ISSN: 2056-3841

Keywords

Article
Publication date: 17 October 2008

Belinda Fabrianesi, Sandra C. Jones and Amanda Reid

Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre‐adolescent…

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Abstract

Purpose

Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre‐adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls.

Design/methodology/approach

Two pre‐adolescent girls' magazines, Total Girl and Barbie, and two adolescent girls' magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) of female celebrities were recorded along with image context; celebrity occupation and age were researched.

Findings

Results showed that there was little difference between pre‐adolescent girls' magazines and adolescent magazines in the frequency of celebrity images, and surprisingly only minimal difference in the average age of featured celebrities (22 compared with 23 years old). The occupations of the most frequent celebrities (in all magazines) were limited to actors, singers, and socialites. Further examination of the 12 most frequent celebrities appearing in the pre‐adolescent magazines identified that many of them were publicly recorded as engaging in behaviors such as disordered eating and drug use.

Originality/value

The study is novel in its analysis of celebrities in pre‐adolescent magazines, which have grown in popularity over the last decade. The frequent appearance of relatively older celebrities who could be considered age‐inappropriate role‐models is cause for concern; educational interventions that focus on criticality towards female beauty standards need to be reinforced in primary schools.

Details

Health Education, vol. 108 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

1 – 10 of 180