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The purpose of this research paper is to investigate the pricing policies that service companies adopt in order to set their prices along with the service, organizational and environmental characteristics that influence these policies. Moreover, the extent to which these policies and characteristics are varied across different service industries is also examined.

In order to achieve the research objectives, data were collected from 170 companies operating in six different service sectors in Greece through personal interviews. Moreover, a qualitative research through 38 in‐depth interviews was also conducted.

The study found that the pricing policies tend to be influenced by a number of different service, organizational and environmental characteristics, while different patterns of pricing behavior were clearly identified across different service industries.

The practical implications of the findings refer to the fact that there does not seem to be a “one and only” recipe for pricing decisions, which can be applied to all circumstances and service contexts. Formulating the pricing strategy seems to be a “situation specific” business activity. The significance of these findings notwithstanding, the context of the study (Greece) is the most important caveat, since it limits the ability to generalize the results to other countries.

The contribution of the paper lies in the fact that it presents the first attempt to empirically examine the potential impact of the aforementioned characteristics on the pricing policies used especially across different service contexts.

Focusing on one main research question: how is the phenomenon “service” portrayed within service research?, the aim is to describe and analyze how the concept of service is defined, how service characteristics express the concept, the relevance of the existing “service portraits”, and to suggest a new way of portraying service.

A literature search was carried out in order to find definitions of the service concept and expressions about the service characteristics. Databases were searched and 34 articles were used for further analysis. The same procedure was carried out for service characteristics. The articles that were chosen by the databases were reviewed thoroughly and those most relevant to the search topic were chosen. Sixteen leading scholars who had been shaping the service research field were also asked two basic questions.

The analysis of the concept of service and service characteristics shows that the definitions are too narrow and the characteristics are outdated as generic service characteristics. It is suggested that service is used as a perspective. When service is portrayed as a perspective, the approach is clear: it depends on who is portraying the service and on the purpose. If service characteristics are outdated, when will they stop being used in teaching? It is no longer necessary to defend services as being different from goods. Service is a research area in its own right.

The number of articles and books used in the analysis can be criticized for not including enough relevant literature. The keywords used when searching in databases should also have included other words to capture the concept of service and service characteristics.

The practical implications are not so clear since this article is a contribution to the ongoing discussion about future directions of service research. However, it is suggested that service is a perspective on value creation and that value creation is best understood from the lens of the customer based on value in use.

This paper contributes with a literature review, a discussion on what service portraits are, and describes service as a perspective on value creation through the lens of the customer.

This paper presents an approach by which potential benchmarking partners in the service sector can be matched together more efficiently. The purpose of this paper is to decide which organisations are appropriate partners based on their distinctive characteristics and problems with service management.

In the research presented in this paper, cluster analysis and other statistical analyses were applied to data from a survey of managers in service organisations with the aim of identifying groups of services related to each other in their distinctive characteristics and the problems they face.

The research found that it is possible to identify hidden “relationships” that allow superficially different services to be grouped together. The identified relationships are based on similarities in the problems which the companies face and their distinctive characteristics. Operating in a different area of activity increases the chance that a service provider will be willing to enter into a partnership and greater potential innovation value from best practice. Cluster analysis was used to identify three groups of services in the research sample which could be benchmarking partners for each other.

The research studied only a selective group of nine services in different areas of activity. A statistical survey of 388 organisations in one country verified the methodology in terms of statistical significance and the potential for successful identification and adoption of best practice within a group of related services created using the proposed procedure has also been confirmed. The real value of the approach can only be determined by its repeated use to establish benchmarking partnerships and the success of such partnerships, which can be defined as the adoption of innovative best practice.

The approach described in this paper could make it easier to develop non-competitive benchmarking in the service sector and increase the probability of success in identifying and transferring best practices between organisations in benchmarking partnerships established using it.

One of the first steps in collaborative benchmarking is to establish a partnership with a similar non-competing organisation. The procedure for this step is still not adequately defined. This paper contributes to the theoretical foundations and practical applications of research by setting out an original method for identifying suitable partners in non-competing sectors of the service industries. This will improve the prospects for successful partnership and greater innovativeness in best practice.

A distinct view of customer participation in services classifies the characteristics of the participation process as experience- versus outcome-oriented, each of which affects customer participation success uniquely for different types of services (utilitarian vs hedonic). This study aims to investigate if service managers should differentiate and focus on distinct characteristics according to the service types.

Two consumer experiments serve to assess the potential moderating effect of service type on consumer preferences for experience- versus outcome-oriented forms of customer participation.

The two empirical studies affirm the proposed moderating effect of service type on the effect of experience- and outcome-oriented customer participation characteristics. Experience-oriented characteristics work better for hedonic than for utilitarian services, and one study confirms a stronger positive effect of outcome-oriented characteristics for utilitarian services.

Further research should replicate the experimental findings with a field study. Furthermore, continued research could analyze the mediators of the interaction of co-production characteristics with the service type in greater detail.

Managers can design the characteristics of the customer participation processes according to the nature of the service (hedonic vs utilitarian) and, thus, maximize customers’ willingness to pay.

This study offers a new perspective on customers’ reactions to customer participation in services: depending on the service type or situation in which a service is being consumed, different customer participation characteristics lead to (financial) success.

The purpose of the present study is to explore the pricing methods that service companies adopt in order to set their prices, along with the service, organizational and environmental characteristics that influence these methods.

To achieve the research objectives, data were collected through personal interviews in 170 companies operating in six different services sectors in Greece.

The study concluded that the two most popular pricing methods are the traditional “cost‐plus” method and “pricing according to the market's average prices”, while all the other methods (including customer‐based methods) are adopted by a small number of companies in the sample. Similarly, “service cost” along with “competitors' prices” were found to be the two most important characteristics that are taken into consideration when setting prices.

Despite the importance attached to cost and competitive issues when setting prices, pricing decisions need to be treated from a more “holistic” approach, where apart from cost and competition, emphasis will also be placed on other company and environmentally related characteristics, including customers. The significance of these findings notwithstanding, the context of the study is a caveat, since it limits the ability to generalize the results to other countries.

The contribution of the paper lies in the fact that it presents the first attempt to examine empirically the potential impact of these characteristics on the pricing methods used.

This paper aims to propose a method to determine which mass customization (MC) characteristics should be prioritized in mass-customized service design.

Looking at manufacturing MC systems and conducting a literature review, it is not possible to observe a methodological step to define customized service design as the one we propose in this work. Results show a systematic classification of MC characteristics based on MC enablers and service enablers. These enablers are related by a quality function deployment (QFD) matrix and rewritten using a reverse QFD procedure.

In the end, it was possible to determine which characteristics should be prioritized in mass-customized services.

Two case studies were performed: one with an electric power supplier and another one with a university.

It shows that despite easy customization, organization is not always interest in service features customization. The explanation in these two cases is customization cost, which compared to the benefit does not seem advantageous for the organization.

This paper creates a methodology to design a first phase in customized services in Latin American services and that is the original contribution.

Technological developments and new customer expectations of immediacy have driven businesses to adopt on-demand service models. The purpose of this paper is to study the characteristics of a range of on-demand services in order to better understand the meaning of “on-demand” and its implications for service management. This enables the on-demand service logic to be applied to other service contexts, where it may add value for customers.

The study starts with a focused literature review and continues with a multiple case study methodology, as the on-demand service concept is in the early stages of theory development. Seven cases were studied, based on a maximum variation sampling strategy.

The results show that on-demand services are characterized by three interrelated characteristics: being highly available, responsive and scalable. Analysis further reveals that on-demand services display differences within the conceptual boundaries of these characteristics, i.e. they vary in terms of their availability, responsiveness and scalability.

Drawing on these findings, the study contributes to the service literature by being the first to specifically conceptualize and define the on-demand services concept and reveal three key characteristics that clarify the distinctive nature of this service type. Accordingly, on-demand services are clearly differentiated from other services. Additionally, the paper discusses the variety within on-demand services and develops an on-demand service continuum that gives detailed insights into the conceptual variations within such services.

The purpose of the paper is to investigate the nature of linkages between characteristics of a service and customer consequences and elicit the types of such linkages.

The paper builds on current research on linkages and customer consequences within the means‐end approach and on a qualitative case study in the context of website use in business‐to‐business relationships.

The paper introduces six types of linkages between characteristics of a service and customer consequences: common and unique, conflicting and non‐conflicting, and homogenous and heterogeneous linkages.

The paper portrays four cases of implications of the linkages for simplicity and homogeneity of the design of services and of their marketing strategies.

The ways in which characteristics of a service are linked with customer consequences of an engagement with the service are of crucial importance in marketing. Despite the importance, research on linkages is scarce. By considering currently neglected aspects such as different units of analysis, different relationships between characteristics and customer consequences, and diversity in characteristics and consequences, the paper introduces new types of linkages. It also depicts the relevance of the knowledge of the linkages for portraying customer value fully.

The necessity of geographical accessibility between service provider and the customer has been essential for face‐to‐face contact in many service industries. However, the emergence of electronic commerce (EC) and new technologies has altered the concept of location and geographical accessibility of service industries in a traditional economy. This study developed factors representing characteristics of product/service processes and verified that those factors are significantly related to customer needs of geographical accessibility in the transactions of EC. In addition, it investigated the relationships with the reasons for customer needs of geographical accessibility. Data for analyses were collected through customer surveys and statistically analyzed through exploratory factor analysis, multiple regression analysis, and canonical correlation analysis.

The purpose of this paper is to better understand and study the architecture and system characteristics of the underlying support platform for crowd system, by recognizing the characteristics of service internet is similar to the coordination characteristics between the massive units in the underlying platform of crowd system and studying the form, nature and guidelines of the service internet.

This paper points out the connection between the underlying support platform of crowd system and service internet, describes the framework and ideas for researching service internet and then proposes key technologies and solutions for service internet architecture and system characteristics.

The research unit in the underlying support platform of crowd system can be regarded as a service unit. Therefore, the platform can also be regarded as service internet to some extent. The ideas and technical approaches for the study of service internet’s form, criteria and characteristics are also provided.

According to this paper, relevant staff can be guided to better build the underlying support platform of crowd system. And it can provide a highly robust and sustainable platform for research studies of crowd science and engineering in the future.