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Article
Publication date: 23 August 2013

Vikneswaran Nair and Kashif Hussain

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and…

2513

Abstract

Purpose

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia.

Design/methodology/approach

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

Findings

The summary paper generally highlights all emerging and innovative approaches from various case studies in rural tourism destinations in Malaysia.

Research limitations/implications

The complex and dynamic realities of rural tourism are both a challenge and an opportunity for responsible governance of rural tourism destinations.

Originality/value

The current theme issue explores emerging models from stakeholders' perspectives to enhance the concept of rural tourism sustainability in the context of the economy, social and environment.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 7 November 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic…

493

Abstract

Purpose

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.

Design/methodology/approach

The paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.

Findings

The papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.

Originality/value

This theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

Article
Publication date: 9 November 2015

Vikneswaran Nair, Kashif Hussain, May Chiun Lo and Neethiahnanthan Ari Ragavan

The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and responsible…

1882

Abstract

Purpose

The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?”

Design/methodology/approach

A content analysis of the papers was undertaken to learn from best practices within and outside Asia. Structured questions were used to enable the theme editors to reflect on the rationale for the theme issue question, the starting point and the nature of the contribution made by the writing team.

Findings

This summary highlights the most significant outcomes in terms of the contributions to knowledge and/or professional practice, and also the implications for management action and applied research arising from the review of best practices in Asian countries such as Malaysia, Indonesia, Thailand, The Philippines, Vietnam, Korea, India, China and Chinese Taipei. Some of the innovative approaches that can be adopted by Asia from non-Asian countries, namely, New Zealand, Australia, Canada, Lesotho and Poland, are also presented.

Research limitations/implications

This paper outlines the challenges and new approaches needed in managing and developing rural tourism initiatives that have been established in other countries.

Originality/value

This paper explores the extent to which the lessons and innovative approaches discussed in this theme issue could be replicated and applied in countries that are developing rural tourism.

Details

Worldwide Hospitality and Tourism Themes, vol. 7 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 29 June 2023

Anita Auzina, Andra Zvirbule and Liga Jankova

The study aims to identify the opinions of rural tourism service providers on synergy between rural and smart tourism in Latvia, Zemgale region.

Abstract

Purpose

The study aims to identify the opinions of rural tourism service providers on synergy between rural and smart tourism in Latvia, Zemgale region.

Design/methodology/approach

The research is of a qualitative nature and it profiles possibilities for and the necessity of synergy between rural and smart tourism. As part of the study, a survey was conducted to identify the opinions of 63 rural tourism service providers from the Zemgale region.

Findings

The study found that rural tourism service providers use digital tools mainly for payment, communication with customers as well as marketing activities, which revealed that the level of digitalization of rural tourism in Latvia is low. The survey data indicates the respondents' dual vision of synergy between rural and smart tourism, recognizing that IT progress was rapid and its influence was inevitable, while at the same time emphasizing an argument for maintaining the basic value and nature of rural tourism.

Originality/value

The paper is an original study of the opinions of rural tourism service providers on synergy between rural and smart tourism in Latvia and specifically, the Zemgale region.

Details

Worldwide Hospitality and Tourism Themes, vol. 15 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 December 2022

Yongrui Guo, Lin Zhu and Yuzong Zhao

The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the capital…

Abstract

Purpose

The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the capital framework.

Design/methodology/approach

The data for this research were collected from a sample comprising 140 rural enterprise owners in China and analyzed via fuzzy-set qualitative comparative analysis.

Findings

All the investigated capital factors were relevant to tourism entrepreneurship, although they only facilitated tourism entrepreneurship when combined. It was observed here that four capital configurations promoted tourism entrepreneurship in rural destinations, highlighting the multiple paths toward rural tourism entrepreneurship. The human and physical capitals of entrepreneurs were key to tourism entrepreneurship.

Practical implications

It is relevant for entrepreneurs and managers to realize that there are multiple strategies for promoting tourism entrepreneurship in rural destinations. The four capital configurations revealed here offer guidelines for evaluating the potential and possibility of rural tourism entrepreneurship. Local managers and governments must prioritize human and physical capitals when the venture capital and resources are limited.

Originality/value

First, the findings of this study deepened the understanding of the factors influencing tourism entrepreneurship using the capital framework. Second, it revealed that capital configurations determined tourism entrepreneurship and that existence and interactions of the various forms of capital affect rural entrepreneurship. Third, this study revealed that the success of tourism entrepreneurship depends on the entrepreneur’s ability to combine the various forms of capital and resources.

目的

本研究旨在基于资本框架研究乡村目的地旅游创业决定因素的因果组态效应。

设计/方法学/方法

本研究的数据来源于中国140家乡村企业创业者的样本, 采用模糊集定性比较分析方法(fsQCA)进行分析。

研究发现

本研究发现所有被调查的资本因素都与旅游创业有关, 但只有将它们结合起来才能产生旅游创业。本文揭示了促进乡村旅游创业的四种资本组态, 反映了乡村旅游创业的多元路径。创业者拥有的人力资本和物质资本在旅游创业中发挥着关键作用。

实践启示

创业者和管理者需要认识到, 有多种路径可以促进乡村目的地的旅游创业。本研究揭示的四种资本组态可以为评估旅游创业的创业潜力和可能性提供指导。在创业资本和资源有限的情况下, 政府和地方管理者应优先支持人力资本和物质资本。

原创性/价值

首先, 我们的研究结果通过资本框架加深了对旅游创业影响因素的理解。其次, 本研究发现旅游创业是由资本组态决定的。各种类型资本的存在和相互作用影响着乡村创业。第三, 本文揭示了成功的旅游创业取决于创业者融合各类资本和资源的能力。

Diseño/metodología/enfoque

Los datos de esta investigación se recopilaron sobre una muestra de 140 propietarios de empresas rurales en China y se analizaron mediante un análisis comparativo cualitativo de conjuntos borrosos (fsQCA).

Propósito

El objetivo de este estudio fue investigar el efecto de la configuración causal de los determinantes del emprendimiento turístico en destinos de turismo rural basados en el marco de capital.

Conclusiones

Todos los factores de capital investigados son relevantes para el emprendimiento turístico, aunque solo facilitaron el emprendimiento turístico cuando se han combinado. Además, se observó que cuatro configuraciones de capital promueven el emprendimiento turístico en destinos rurales, destacando los múltiples caminos hacia el emprendimiento turístico rural. Los capitales humano y físico de los emprendedores son clave para el emprendimiento turístico.

Implicaciones prácticas

Es relevante que los empresarios y gestores se den cuenta de la existencia de múltiples estrategias a la hora de promover el emprendimiento turístico en los destinos rurales. Las cuatro configuraciones de capital reveladas aquí ofrecen pautas para evaluar el potencial y la posibilidad del emprendimiento en turismo rural. Los administradores y gobiernos locales deben priorizar los capitales humanos y físicos cuando el capital de riesgo y los recursos son limitados.

Originalidad/valor

Primero, los hallazgos han profundizado en la comprensión de los factores que influyen en el espíritu empresarial turístico que emplea el marco de capital. En segundo lugar, se revela que las configuraciones de capital determinan el emprendimiento turístico y que la existencia y las interacciones de las diversas formas de capital afectan el emprendimiento rural. En tercer lugar, este estudio revela que el éxito del emprendimiento turístico depende de la capacidad del empresario para combinar las diversas formas de capital y recursos.

Article
Publication date: 24 October 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

This concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme…

Abstract

Purpose

This concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme issue on rural tourism is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development.

Design/methodology/approach

This article draws on the findings of the papers and revisits the question: how could rural tourism provide better support for well-being and socioeconomic development?

Findings

The papers in this issue can be classified into one of three clusters: (1) cultural traditions; (2) support for rural tourism service providers and (3) embracing new technologies. In addition to classifying these papers, the authors propose a conceptual framework to achieve sustainable rural tourism and development comprising four critical success factors for sustainable rural tourism and development.

Originality/value

The main objective of this theme issue is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development. Here the authors summarize the findings and propose a conceptual model for the benefit of managers. The authors think that the model could be helpful in designing a strategy for developing sustainable rural tourism projects. It includes reference to (1) stakeholder engagement and support for capacity-building, (2) gradual and organic growth processes, (3) valorization of sociocultural traditions and preservation of cultural heritage and (4) leveraging digital technology in marketing strategy.

Details

Worldwide Hospitality and Tourism Themes, vol. 15 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 11 April 2021

Oana Adriana Gica, Monica Maria Coros, Ovidiu Ioan Moisescu and Anca C. Yallop

According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting…

Abstract

Purpose

According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local culture; generating income and employment; and ensuring the conservation of local ecosystems. This paper aims to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism by relating the practices to the sustainable development goals (SDGs) 1, 8, 10, 11, 12 and 17.

Design/methodology/approach

Drawing on a literature review on the topic of sustainable rural tourism, this paper uses a case-study methodological approach and provides an example of a sustainable rural tourism destination from the North Western development region of Romania (Cluj County, Transylvania) to depict specific sustainable tourism practices. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources.

Findings

The research findings show that sustainable rural tourism can greatly support the development of rural destination and makes a significant contribution to the sustainable development of the Romanian tourism industry, in general, and rural economies in particular, as shown in the case examined in the paper. Sâncraiu represents an example of sustainable tourism practices that contribute to poverty reduction (SDG1 – Target 1.A), provide decent work and ensure economic growth (SDG8 – Target 8.9), help reducing inequalities (SDG10 – Target 10.3), protect and safeguard the world’s cultural and natural heritage (SDG 11 – Target 11.4), promote responsible consumption and production (SDG 21 – Target 12.b) and last but not least this destination demonstrates that development is only possible when partnerships are forged (SDG 17).

Social implications

This paper illustrates that fostering unique rural heritage and traditions can contribute to the sustainable development of destinations. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices and the revitalisation of passive and poor rural areas.

Originality/value

This paper examines and depicts sustainable rural tourism development as a transformative strategy contributing to the long-term viability of a rural destination. The research findings can be viewed as an example of good practice, which may be applicable to other geographic regions with similar contexts.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 4 September 2009

Jessica L. Hurst, Linda S. Niehm and Mary A. Littrell

The purpose of this paper is to focus on the use of retail customer service as a value added component and potential success strategy for rural tourism retailers. More…

3617

Abstract

Purpose

The purpose of this paper is to focus on the use of retail customer service as a value added component and potential success strategy for rural tourism retailers. More specifically, service quality expectations and perceptions as a means for segmenting tourism markets are to be examined.

Design/methodology/approach

Data were collected using a case study methodology in an established rural tourism community. Local customers, tourist customers, and retailers participated in the study. A canvassing approach was employed for administering a hand‐delivered, self‐report survey that examined parallel sets of service quality expectations and perceptions among the three groups, along with service satisfaction outcomes (i.e. retailer loyalty and purchase intentions). Descriptive analysis, factor analysis, t‐tests, and regression analysis were conducted.

Findings

Local and tourist customers' prior expectations for retail service quality were similar; however, local and tourist customers' post‐experience service quality perceptions differed significantly. A modified version of the SERVQUAL scale represented two service quality perception constructs important to local customers and retailers and one service quality perception construct for tourist customers.

Research limitations/implications

Generalizability of findings may be limited as the in‐depth study was conducted within a single rural tourism community in Iowa.

Practical implications

The study sheds light on service quality perception dimensions that are salient to local customers, tourist customers, and retailers. Results aid in the development of customer relationship management strategies for both local and tourist customers and enhanced competitive options for rural tourism retailers.

Originality/value

Findings provide baseline information regarding customer relationship management strategies aimed at establishing rural tourism retailer sustainability by simultaneously meeting service expectations and enhancing service perceptions for local and tourist customers.

Details

Managing Service Quality: An International Journal, vol. 19 no. 5
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 29 January 2021

Zhiyong Li, Xiaoxuan Zhang, Kailu Yang, Russ Singer and Rui Cui

COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban…

7521

Abstract

Purpose

COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban and rural tourism at each critical juncture of the COVID-19 pandemic, as well as the studies, measures and attitudes of various stakeholders toward urban and rural tourism and their future development.

Design/methodology/approach

This paper collects Chinese news reports as the research object and uses ROST Content Mining 6.0 and Gephi software to analyze and visualize the data for high-frequency words and analyzed the discourse of stakeholders within the newspaper text.

Findings

This study found that prior to February 20, 2020, the Chinese Government mainly focused on pandemic prevention. From February 21 to April 3 (before The Qingming Festival), resumption of work and production became the theme. From April 4 to May 1 (before May Day), a time-sharing reservation system was widely implemented and the differentiation between urban and rural tourism became more prominent. After May 1, rural tourism attracted greater attention.

Originality/value

This paper uses discourse analysis to understand the impact of COVID-19 on urban and rural tourism from the perspective of time nodes and the relationship between various stakeholders and predicts the development trends within urban and rural tourism. This paper enriches and expands tourism management knowledge in the face of major crises, providing valuable advice for managers and investors and makes suggestions for the development of urban and rural tourism.

目的

COVID-19已严重影响了中国的城市和乡村旅游业, 报纸上对此进行了广泛报道。本文旨在探讨在COVID-19大流行的每个关键时刻对城乡旅游的影响, 以及各种利益相关者对城乡旅游及其未来发展的观点, 措施和态度。

设计/方法

本文以中文新闻报道为研究对象, 利用ROST Content Mining 6.0和Gephi软件对高频词数据进行分析和可视化, 分析了报纸正文中利益相关者的话语。

结果

这项研究发现, 在2020年2月20日之前, 中国政府主要将重点放在疫情防控上。 2月21日至4月3日(清明节之前), 复工复产成为主题。 从4月4日至5月1日(五一节之前), 分时预约系统得到广泛实施, 城市和乡村旅游业的区别更加突出。 5月1日之后, 乡村旅游引起了更多关注。

创意/价值

本文通过话语分析从时间节点和各个利益相关者之间的关系的角度了解了COVID-19对城乡旅游业的影响, 并预测了城乡旅游业的发展趋势。 面对重大危机, 本文丰富和扩展了旅游管理知识, 为管理者和投资者提供了宝贵的建议, 并为城乡旅游业的发展提供了建议。

Propósito

COVID-19 ha afectado gravemente al turismo urbano y rural en China, que ha sido ampliamente informado en los periódicos. Este documento tiene como objetivo discutir el impacto de COVID-19 en el turismo urbano y rural en cada coyuntura crítica de la pandemia de COVID-19, así como los puntos de vista, las medidas y las actitudes de diversos interesados en relación con el turismo urbano y rural y su desarrollo futuro.

Diseño/metodología/enfoque

Este documento recopiló informes de noticias chinos como objeto de investigación y utilizó el software ROST Content Mining 6.0 y Gephi para analizar y visualizar los datos de palabras de alta frecuencia y analizó el discurso de los interesados dentro del texto del periódico.

Conclusiones

Este estudio encontró que antes del 20 de febrero de 2020, el gobierno chino se centró principalmente en la prevención de la pandemia en lugares pintorescos. Del 21 de febrero al 3 de abril (antes del Festival de Qingming), la reanudación del trabajo y la producción se convirtió en el tema. Desde el 4 de abril hasta el 1 de mayo (antes del Primero de Mayo), se implementó ampliamente un sistema de reserva de tiempo compartido y la diferenciación entre el turismo urbano y el rural se hizo más prominente. Después del 1 de mayo, el turismo rural atrajo mayor atención.

Originalidad/valor

En este documento, se utiliza el análisis del discurso para comprender el impacto de COVID-19 en el turismo urbano y rural desde la perspectiva de los nodos de tiempo y la relación entre los diversos interesados y se predice las tendencias de desarrollo dentro del turismo urbano y rural. Este trabajo enriquece y amplía el conocimiento de la gestión turística frente a las grandes crisis, brindando valiosos consejos a administradores e inversores, y hace sugerencias para el desarrollo del turismo urbano y rural.

Article
Publication date: 1 August 2006

Sonja Sibila Lebe and Borut Milfelner

To work out an innovative organisation model for tourism destinations in rural areas.

4996

Abstract

Purpose

To work out an innovative organisation model for tourism destinations in rural areas.

Design/methodology/approach

By outlining the problematic of tourism development in rural areas and implementing the concept of network management and the systems theory, we developed an innovative approach to destination management for non‐urban areas.

Findings

Network management means a new lesson for destination management. Our model has been conceived to systematically deal with different subsystems and both systemic and non‐systemic entities in a rural destination.

Research limitations/implications

The focus is limited to destination management in rural areas only. Although several methods suit different types of destinations, some seem to be less adequate for rural areas. The model was intended to search an optimal organisational model only.

Originality/value

The model introduces an original approach to the destination management and allows its application in a wide range of real situations. It can help achieving a better organisation and thus an improved competitiveness of a rural destination.

Details

Kybernetes, vol. 35 no. 7/8
Type: Research Article
ISSN: 0368-492X

Keywords

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