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The purpose of this paper is to investigate how rural entrepreneurship engages with place and space. It explores the concept of “rural” as a socio-spatial concept in rural entrepreneurship and illustrates the importance of distinguishing between ideal types of rural entrepreneurship.

The paper uses concepts from human geography to develop two ideal types of entrepreneurship in rural areas. Ideal types constitute powerful heuristics for research and are used here to review and link existing literature on rural entrepreneurship and rural development as well as to develop new research avenues.

Two ideal types are developed: first, entrepreneurship in the rural and second, rural entrepreneurship. The former represents entrepreneurial activities with limited embeddedness enacting a profit-oriented and mobile logic of space. The latter represents entrepreneurial activities that leverage local resources to re-connect place to space. While both types contribute to local development, the latter holds the potential for an optimized use of the resources in the rural area, and these ventures are unlikely to relocate even if economic rationality would suggest it.

The conceptual distinction allows for engaging more deeply with the diversity of entrepreneurial activities in rural areas. It increases our understanding of localized entrepreneurial processes and their impact on local economic development.

This study contributes to the understanding of the localized processes of entrepreneurship and how these processes are enabled and constrained by the immediate context or “place”. The paper weaves space and place in order to show the importance of context for entrepreneurship, which responds to the recent calls for contextualizing entrepreneurship research and theories. In addition ideal types can be a useful device for further research and serve as a platform for developing rural policies.

This chapter examines some key themes raised by the intersection of the urban, the rural and the penal against the backdrop of the Australian ‘rural ideal’. But the chapter also seeks to look critically at that ideal and how it relates (or does not) to the various lifeworlds and patterns of settler development that lie beyond the Australian cityscape. Attention is directed away from the singular focus on the rural/urban divide to stress the importance of North/South in understanding patterns of development and penal practices beyond the cityscape in the Australian context.

The purpose of this study is to investigate the gendered ideas and ideals attached to an imagined ideal Entrepreneur in a post-industrial rural community in Sweden. While research has not yet clearly explained how the ideal entrepreneur is constructed, the result, i.e. the gendered representations of entrepreneurs, is well-researched. Previous results indicate a prevalent portrayal of entrepreneurship as a predominantly masculine construct characterised by qualities such as self-made success, confidence and assertiveness.

Ethnographic fieldwork was conducted in a community that is attempting to re-brand itself through garden tourism. Through inductive reasoning, this study analyses the gendered ideas and ideals regarding the community’s imagined ideal Entrepreneur who is to help the community solve its problems.

This study finds that the community forges the Entrepreneur into an imagined masculine ideal as holy, a saviour and a god and is replacing its historical masculine ironmaster with a masculine Entrepreneur. This study develops forging as a metaphor for the construction of the masculine ideal Entrepreneur, giving the community, rather than the entrepreneur himself, a voice as constructors. From social constructionism, this study emphasises how gendered ideas and ideals are shaped not only by the individual realities but more so in the reciprocal process by the realities of others.

The metaphor of forging adds an innovative theoretical dimension to the feminist constructionist approach and suggests focusing on how the “maleness” of entrepreneurship is produced and reproduced in the local. Previously, light has been shed on how male entrepreneurs perform their identities collectively; the focus of this study is on the social construction of this envisioned Entrepreneur within a rural community. The development of forging thus contributes as a way of analysing entrepreneurship in place. The choice of an ethnographic study allowed the authors to be a part of the real-life world of community members, providing rich data to explore entrepreneurship and gender.

As an exploratory study on rural and urban consumers in an emerging market like China, this paper presents empirical evidence about the impacts of economic development on consumer lifestyles. Chinese rural and urban consumers were found to be statistically different in terms of their attitudes toward the whole marketing mix: product price, brand names, promotions and distribution. Possibly as a result of these disparate attitudes, rural and urban consumers were found to use different products to reflect the improvement of their living standards. All of these previous differences might be due to the fact that rural and urban Chinese consumers have different needs, as indicated by the words they chose to describe their ideal image. These lifestyle differences reveal huge marketing potentials for MNCs and other foreign investors, who will ultimately move into China's relatively untapped rural regions for marketing opportunities.

Marshall (1950, p. 10) saw civil citizenship rights as concerning individual liberties, such as freedom of speech, property ownership rights, personal liberties and rights to justice. Women obtained many of these rights only after the acknowledgement of their political citizenship (Walby, 1997, p. 175) and much later than men did. Civil citizenship includes a whole range of issues which cannot be covered in this book. This book focuses on the gender aspects of ownership and land succession. Land succession is interrelated with a series of other civil citizenship rights issues such as access to training and education. While succession is also interrelated with issues of social (social security eligibility), economic (division of labour in the families) and political (political participation and representation) citizenship issues, these relations are to be discussed later.

By merging good countryside and rural capitals frameworks, a model for reimagining the island's development is formulated, which is then applied to the female perspective to provide valuable insights from a group that is often marginalized in rural areas. As Croatian islands are highly tourism-oriented, this study finds it important to explore possibilities for future island development that can provide balanced and vibrant settlements on the islands.

The present paper synthesizes Shucksmith's (2018) model of a good countryside, which serves as a goal, with Gkartzios et al.'s (2022) capitals framework, which is viewed as a means of attaining a good countryside, specifically a good island. The research is delimited to the island of Brac, Croatia. By conducting interviews with female respondents, this study aims to capture the female perspective on envisioning potential futures of “good” island living, a perspective that is frequently underestimated despite its significant contributions to the creation of an ideal locale.

The results demonstrate that there is a substantial amount of socio-cultural rural capital that is leveraged to strengthen relatedness and rights as development objectives. However, low levels of economic, built and land-based rural capital pose challenges to achieving repair and re-enchantment, which are crucial for settlements that rely on tourism.

These findings bear immense implications for policymakers and planners, underscoring the imperative to account for the perspectives and needs of diverse social groups, including women, in the design and implementation of development strategies for islands. By doing so, a sustainable and equitable future, rich in tourism potential, can be cultivated on the island.

Research into rural entrepreneurship continues to expand, albeit slowly. A common theme in the literature is the creation of value and its extraction from the environment. Rural entrepreneurship potentially covers a wide gamut of activity including the illegal. Also studies into agricultural entrepreneurship particularly traditional accounts of “rurality” tend to emphasise the rural idyll. Most studies tend to concentrate on the application of entrepreneurial theory to issues of rurality and as such exist on the margins of entrepreneurship research – being primarily studies into rurality and not entrepreneurship per se. Rarely do such studies impinge on issues of illegal enterprise that shatter this rural idyll. As a consequence, rural and farming rogues have been neglected as subjects of research. Yet, in the present perceived climate of economic decline in agricultural income, extracting value from the environment can be difficult and can give rise to illegal enterprise in the countryside as well as an increase in the prevalence of farming rogues. The case story, presented in this paper relates to one such illegal enterprise, namely the illegal slaughter of sheep for the Muslim “halal” market, known to those in the know as the smokies trade. Using the case story methodology this paper explores an issue of contemporary illegal enterprise in the countryside telling an important story that is otherwise difficult to evidence empirically.

In order to iniestigate the problems of educational innovation in depressed rural communities, and the efficacy of strategies for change employed by state and federal authorities in the United States, data were gathered in four areas of rural Appalachia and three rural communities in New York. An analysis of these data, and a mien of other relet ant data, indicate that the assumptions underlying prevailing strategies for change are often poorly in tune with the social and political realities of depressed rural communities. These findings point to a need for more realistic innovation strategies as well as a need for more research on this problem.

Rural welfare is more than addressing problems of ‘poverty’. As we argue here, social policy initiatives are also conceived by governments as solutions to geographical problems about uneven regional development and population distribution. What these problems were, and how welfare provision could solve them, has varied from generation to generation and takes shape in place-specific ways. That welfare provision has operated as de facto geographical development and population policy is particularly the case in Australia, in its context of massive continental size and heterogeneous rural places. In Australia, the ‘rural’ means much more than just the ‘countryside’ surrounding or between networks of cities and towns (in the traditional European sense; see Gorman-Murray, Darian-Smith, & Gibson, 2008). ‘Rural Australia’ is inserted into national politics as a slippery geographical category, coming to encompass all of non-metropolitan Australia (each of Australia's states only having one major city), within which there is great diversity: broadacre farming regions involving the production of cash crops at scales of thousands of squared kilometres; regions producing rice and cotton with state-sponsored irrigation; coastal agricultural zones with smaller and usually older land holdings (often the places of traditional ‘family farming’ communities); single industry regions focused around minerals extraction or defence (many of Australia's major defence bases being located outside state capitals either in sparsely populated regions in Australia's north or in smaller ‘country towns’ in the south, where they dominate local demography); semi-arid rangelands regions dominated by enormous pastoral stations leased on Crown land (single examples of which rival the United Kingdom in size); and remote savannah and desert regions many thousands of kilometres from capital cities, supporting Aboriginal communities living on traditional country mixing subsistence hunting and gathering with government-supported employment and food programmes. In this context, rural welfare performs a social policy function, but also becomes a means for government to comprehend, problematise and manage geographical space.

Purpose – The policy approach of multifunctionality – that agriculture has benefits beyond the production of food and fiber – has been debated within global trade negotiations. Little is known about the perceptions of agriculture's multifunctional nature at the local level. These perceptions may be particularly pertinent in rural locations undergoing rapid transformations of the agricultural system, economic base, and related land uses. This chapter describes research conducted to examine the perceptions of agriculture's impact on local communities and the policy choices needed to support agriculture's multifunctionality.

Methodology – Six focus groups were conducted in Pennsylvania, USA. Counties were selected to represent three differentiated rural spaces (contested, clientelist, preserved), in which production and consumption interests claims vie for control of rural land. Participants represented both production and consumption interests, and described their perceptions of local agriculture and policy preferences.

Findings – Production and consumption interests across the study sites expressed views consonant with global discussions, in that agriculture provides significant positive impacts and few negative. However, locally specific issues related to taxes, land use planning, and farmland preservation dominated discussion. Participants supported a mix of policy tools (voluntary, regulatory, educational), but gave little credence to federal programs.

Research limitations/implications – Policy initiatives to support agricultural multifunctionality need to be sensitive to local conditions and create an enabling environment to allow multiple stakeholders opportunities to identify issues and preferred policy mechanisms.

Originality – Previous research has identified multifunctionality concepts at the global level; this chapter localizes multifunctionality, and examines potential hurdles to implementation.