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Article
Publication date: 27 September 2021

Nelvin XeChung Leow and Jayaraman Krishnaswamy

A lesson has been learned from the pandemic experience that less damages to the environment and realizing more social responsibilities would be the direction of the post-pandemic…

Abstract

Purpose

A lesson has been learned from the pandemic experience that less damages to the environment and realizing more social responsibilities would be the direction of the post-pandemic period globally. The purpose of this study is to focus on identifying the appropriate determinants of the proposed urban travel behavior model to develop Smart Mobility in Smart Cities to protect the environment. Potential to realize Smart Cities with infrastructure development has been explored in this study if road users are keen to combat climatic change which is clear from the challenges of flattening the infection rate through the enforcement of rules and regulations by the various government.

Design/methodology/approach

The proposed urban travel behavior model includes sub-drivers for each of the main drivers in the theory of interpersonal behavior (TIB). These sub-drivers emphasize in forming intentions to perform the behavioral changes while driving on urban roads during COVID-19 and post-pandemic periods. A primary online survey was conducted among road commuters in the most crowded place in Malaysia, the Greater Kuala Lumpur. A total of 383 respondents who frequently drive on road during the past one year were surveyed for this study. This data analysis of this quantitative study applied a partial least squares-structural equation modeling approach to determine the significant findings and results.

Findings

The significant findings of the study reveal that environmental consciousness and timely deviation in driving during traffic congestion are positively and significantly influencing the travel behavior performance (TBP) of commuters on urban roads. On the other hand, wet conditions due to weather, narrow road infrastructure and habits of road commuters are negatively influencing TBP. Social responsibility is positively and significantly influencing TBP through the mediating effect of the intention of road commuters’ behavior.

Research limitations/implications

The current environmental concerns and societal adherence efforts in breaking the chain of the infectious COVID-19 among people can be manifested to develop Smart Cities with less air and noise pollution in the future. In this context, the present study proposes an urban travel behavior model and tests for its suitability of a greener and cleaner environment for the benefit of future generations. The limitation of the present study is that travel hazards are not included in the framework, as it is a topic of its own volume.

Originality/value

It is timely to implement Smart Mobility on road business models for Smart Cities as the consequences of the pandemic make us to realize the importance of environmental concerns and the social responsibilities of everyone. TIB considers four drivers, namely, attitude, subjective norm, affect and habit which induce intention to perform behavioral decisions. The novelty of the present study is the development of sub-drivers for these four drivers in the context of the urban travel behavior model.

Details

foresight, vol. 24 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

Abstract

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Cabin Fever
Type: Book
ISBN: 978-1-80071-355-0

Content available
Book part
Publication date: 25 July 2017

Abstract

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Consumer Behavior in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78714-690-7

Book part
Publication date: 25 July 2017

Laura Herbst, Dominik Reinartz and Arch G. Woodside

The focus of this study is on analyzing influencing factors of antisocial travel-related behaviors – in particular road rage. Building on the concept of redirection, the current…

Abstract

The focus of this study is on analyzing influencing factors of antisocial travel-related behaviors – in particular road rage. Building on the concept of redirection, the current chapter develops a theory of natural and planned redirection to derive starting points for demarketing antisocial behaviors. A fuzzy set qualitative comparative analysis (fsQCA) with survey data from 6,811 consumers from the DDB Life Style Study is used to gain insights into the individuals behind road rage. Results show that specific kinds of anti- and prosocial behavior associate with high and low levels of road rage, respectively. The study finds that these prosocial behaviors may function as natural redirection mechanisms and prevent or reduce road rage. Thereby, the findings extend previous analyses of road rage and allow for deriving theoretical and policy implications.

Details

Consumer Behavior in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78714-690-7

Keywords

Article
Publication date: 1 August 2008

Arch Woodside

The purpose of this paper is to propose that “social demarketing” campaigns need to recognize unique sub segments of individuals engaging in behaviours having substantial negative…

1841

Abstract

Purpose

The purpose of this paper is to propose that “social demarketing” campaigns need to recognize unique sub segments of individuals engaging in behaviours having substantial negative societal impacts.

Design/methodology/approach

Volume segmentation and extremely frequent behaviour theory is applied to examining several unique sub segments among survey data (n=6,393) of Americans not engaging and engaging in anti‐social behaviour (“giving‐the‐finger”) to other motorists while driving.

Findings

Less than 2 percent of Americans are estimated to enact 40 percent of the total incidences of “giving‐the‐finger” to other motorists; three unique sub segments of the chronic anti‐social actors participate in different lifestyles (including media usage behaviours) and each has unique demographic profiles.

Research limitations/implications

The study is based on two years of a national survey taken in one country and self‐reports only. The implications support the propositions of a general theory of extremely frequent consumption behaviour.

Practical implications

Government demarcating programs are likely to increase in effectiveness through tailoring a few strategies, rather than one, to influence unique segments of chronic anti‐social actors.

Originality/value

The paper provides individual‐level analysis of chronic anti‐social actors engaging in roadrage related behaviours and compares them to one another as well as non‐equivalent comparison groups of actors not engaging in such behaviour; the paper describes the merits of experience frequency segmentation.

Details

Marketing Intelligence & Planning, vol. 26 no. 5
Type: Research Article
ISSN: 0263-4503

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Abstract

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

Article
Publication date: 1 December 1994

Andrew Howard and Matthew Joint

Analyses some of the reasons for fatigue and stress among drivers.Contributors to fatigue can be the distance travelled, or sleepingdisorders. Contributors to driver stress can…

2296

Abstract

Analyses some of the reasons for fatigue and stress among drivers. Contributors to fatigue can be the distance travelled, or sleeping disorders. Contributors to driver stress can include worry and emotional stress, related to work or to life events; or road rage. Identifies ways in which stress, fatigue and road rage can be reduced or avoided. Provides advice for fleet managers on making driving safer.

Details

Employee Councelling Today, vol. 6 no. 6
Type: Research Article
ISSN: 0955-8217

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-0-08-045029-2

Abstract

Details

Access to Destinations
Type: Book
ISBN: 978-0-08-044678-3

Article
Publication date: 29 March 2013

Lloyd C. Harris

In an era in which two‐thirds of interactions between firms and customers occur by telephone communications, the impact of customer telephone rage on employees' service‐related…

2475

Abstract

Purpose

In an era in which two‐thirds of interactions between firms and customers occur by telephone communications, the impact of customer telephone rage on employees' service‐related attitudes and beliefs is worthy of study. Telephone or “phone rage” involves occurrences of employee‐ or firm‐oriented injurious speech, aggression, anger, or antagonism that customers undertake during customer‐firm telephone interactions. The aim of this paper is to develop a conceptual model of the direct and indirect links between perceived customer phone rage and employee‐customer rapport, functional quality delivery, customer service orientation, retaliation intentions, negative word of mouth, and affective commitment.

Design/methodology/approach

To test the developed hypotheses, the author deemed a self‐administered postal survey the most appropriate data collection method. In total, 257 fully completed questionnaires were received and analyzed via structural equation modeling.

Findings

Of the eight hypothesized associations between phone rage and employee–customer rapport, functional quality delivery, customer service orientation, retaliation intentions, negative word of mouth, and affective commitment, seven are found to be significant. Three previously accepted associations are also found to be significant.

Originality/value

This study contributes in a number of ways. First, the paper develops a conceptual model that depicts service‐related dynamics, perceived customer rage, and employees' behavioral intentions. Second, this study also contributes methodologically through operationalizing, pretesting, applying, and testing a seven‐item scale of the level of perceived customer phone rage, from the perspective of the recipient (the employee). The third contribution of the study centers on the empirical insights gained. The study provides empirical evidence in support of the wider application of Huefner and Hunt's extension of Hirschman's framework.

Details

European Journal of Marketing, vol. 47 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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