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Book part
Publication date: 28 August 2020

Matthew Spokes

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Gaming and the Virtual Sublime: Rhetoric, Awe, Fear, and Death in Contemporary Video Games
Type: Book
ISBN: 978-1-83867-431-1

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Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Book part
Publication date: 23 July 2015

William Feighery

Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident…

Abstract

Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident interplay between the visual rhetoric of political campaigns and destination image. Influenced by Foucault’s notion of subjectivity and drawing on critical discourse analysis, this chapter analyzes the visual rhetoric of the radical right-wing Swiss People’s Party campaign posters in order to explore the relationship between political rhetoric and destination image. It is concluded that while this image of Switzerland may be negatively influenced by the rhetoric of the party, the reflex of the state may inadvertently perpetuate cultural fundamentalism and exclusion.

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Tourism Research Frontiers: Beyond the Boundaries of Knowledge
Type: Book
ISBN: 978-1-78350-993-5

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Designing XR: A Rhetorical Design Perspective for the Ecology of Human+Computer Systems
Type: Book
ISBN: 978-1-80262-366-6

Book part
Publication date: 19 May 2009

Kent Greenfield

Rhetorically, the notion of choice has always been a powerful one in politics and law. This chapter is intended to offer a note of caution about its use. Despite its progressive…

Abstract

Rhetorically, the notion of choice has always been a powerful one in politics and law. This chapter is intended to offer a note of caution about its use. Despite its progressive hue of individual freedom, the rhetoric of choice increasingly tends to be a notion used to defend and uphold existing matrices of economic and social power. This is because the rhetoric of choice is an excellent way to support existing power relationships. The assertion that people acting within such power relationships are simply choosing their current situation undermines efforts to change those relationships. The powerful stay powerful; the weak stay weak. This is true in a number of areas, from discussions about school vouchers, to debates about tort reform, to the disagreements surrounding the regulation of pornography.

The dependence on choice rhetoric also exists in corporate law, where the school of thought currently dominant in corporate law doctrine holds that the corporation is best seen as a voluntary arrangement among all the various stakeholders of the corporation. The rhetoric of choice is thus a powerful tool to fight against any reform of current relationships within the corporation that would embolden and empower stakeholders traditionally left out of the corporate power structure. Those involved with the corporation, whether shareholders, employees, or communities, have chosen their position, and thus should not complain when they do not receive more than what they explicitly contracted to receive. In this way, the notion of choice is used to bolster a view of corporate law that protects those already within the corporate power structure and excludes important stakeholders from corporate decision making. The rhetoric of choice is used in the same way in corporate law discourse as it is used elsewhere by the right – to justify or bolster existing matrices of economic and social power.

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Law & Economics: Toward Social Justice
Type: Book
ISBN: 978-1-84855-335-4

Book part
Publication date: 8 November 2010

Candace Jones, Reut Livne-Tarandach and Lakshmi Balachandra

Entrepreneurial firms such as professional service firms (PSFs) face constant challenges to acquire resources, one of the greatest of which is the challenge to win client…

Abstract

Entrepreneurial firms such as professional service firms (PSFs) face constant challenges to acquire resources, one of the greatest of which is the challenge to win client engagements. Although rhetoric is at the center of the challenge to win client engagements, scholars have not identified what rhetorical strategies are the most persuasive to potential clients. By exploring one type of PSF, architecture firms, we argue that PSFs can compete for and legitimate themselves with clients by deploying institutional logics that provide symbolic frameworks and meaning. Since multiple institutional logics exist in society, a critical question for a PSF is which logic is most persuasive to clients. We analyze architecture firms’ written pitches to predict which rhetoric strategies win the valuable resource of a client engagement for a multiclient state project. Our results identify that rhetoric deploying a “profession” logic was most effective whereas a “business” logic was counter-productive in obtaining client engagements and securing resources for the firm.

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Institutions and Entrepreneurship
Type: Book
ISBN: 978-0-85724-240-2

Book part
Publication date: 31 July 2014

Aaron H. Anglin, Thomas H. Allison, Aaron F. McKenny and Lowell W. Busenitz

Social entrepreneurs often make public appeals for funding to investors who are motivated by nonfinancial considerations. This emerging research context is an opportunity for…

Abstract

Purpose

Social entrepreneurs often make public appeals for funding to investors who are motivated by nonfinancial considerations. This emerging research context is an opportunity for researchers to expand the bounds of entrepreneurship theory. To do so, we require appropriate research tools. In this chapter, we show how computer-aided text analysis (CATA) can be applied to advance social entrepreneurship research. We demonstrate how CATA is well suited to analyze the public appeals for resources made by entrepreneurs, provide insight into the rationale of social lenders, and overcome challenges associated with traditional survey methods.

Method

We illustrate the advantages of CATA by examining how charismatic language in 13,000 entrepreneurial narratives provided by entrepreneurs in developing countries influences funding speed from social lenders. CATA is used to assess the eight dimensions of charismatic rhetoric.

Findings

We find that four of the dimensions of charismatic rhetoric examined were important in predicting funding outcomes for entrepreneurs.

Implications

Data collection and sample size are important challenges facing social entrepreneurship research. This chapter demonstrates how CATA techniques can be used to collect valuable data and increase sample size. This chapter also examines how the rhetoric used by entrepreneurs impacts their fundraising efforts.

Details

Social Entrepreneurship and Research Methods
Type: Book
ISBN: 978-1-78441-141-1

Keywords

Book part
Publication date: 9 July 2010

John A.A. Sillince and Barbara Simpson

The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorization…

Abstract

The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorization proposed in this chapter presents rhetoric as the means by which the ‘strategy work’ of reimagining future options and the ‘identity work’ of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest that scholars will be better able to develop theoretically integrated, empirically grounded and globally relevant studies of strategy.

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The Globalization of Strategy Research
Type: Book
ISBN: 978-1-84950-898-8

Book part
Publication date: 31 August 2016

Gwendolyn K. Lee and Srikanth Parachuri

The purpose of this original research is to explore whether firms redeploy the resources that were withdrawn from existing businesses and use them to enter an emerging product…

Abstract

The purpose of this original research is to explore whether firms redeploy the resources that were withdrawn from existing businesses and use them to enter an emerging product market. We studied 244 firms that have exited from at least one business and analyzed whether the firms entered the emerging product market as a new business. The inducements of resource redeployment vary with information cues in media rhetoric about emerging and shifting threats of substitution between the firm’s existing businesses and the new one. Through our hazard rate analysis of entries of firms that exited existing businesses, we examined the hypotheses that resource redeployment through exit and entry may be driven by an interaction of the volume of substitution rhetoric with the resource commitments that the firm had made in the domain of the new business as well as the market relatedness between the firm’s existing businesses and the new one. Our study makes conceptual and methodological contributions to the research on inducements, by theorizing how performance advantages of new over existing businesses vary with product evolution and by characterizing emerging and shifting threats of substitution with content analysis of media rhetoric. Our study suggests that prior work investigating corporate diversification provides an incomplete picture of the contribution of resource relatedness to firm value and firm decision-making.

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Resource Redeployment and Corporate Strategy
Type: Book
ISBN: 978-1-78635-508-9

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Book part
Publication date: 2 September 2019

Verena E. Wieser, Andrea Hemetsberger and Marius K. Luedicke

Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the…

Abstract

Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged a protest campaign against Austria’s financial market authorities in the wake of the authorities demanding that the company closes its alternative (and illegal) consumer investment model after 10 years of operation. In response to this demand, the company organized protest marches, online petitions, and press conferences to reclaim the moral high ground for its financing model as a way out of the crunch following the global credit crisis and as a way to fight unfair administrative burdens. The authors present an interpretive analysis of brand communication material and media coverage that reveals how this brand used protest rhetoric on three levels – logos, ethos, and pathos – to reverse moral standards, to embody a rebel ethos, and to cultivate moral indignation. The authors also show how the media responded to protest rhetoric both with thematic coverage of context, trends, and general evidence, and with episodic coverage focusing on dramatic actions and the company owner’s charisma. The authors close with a discussion of how protestainment, the stylization of a leader figure, and marketplace sentiments can ensure sustained media coverage of moral struggles.

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