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Purpose — A new method of collecting hurricane evacuation data using time-dependent stated choice is developed and evaluated in this study.

Methodology/approach — Hypothetical storms are presented in a video in a sequence of scenarios showing prevailing conditions at discrete points in time as each storm approaches land. Respondents are exposed to nine hypothetical storms representing a range of hurricane characteristics. One of the hypothetical storms is secretly the same as an actual storm the respondents experienced in the past and for which they are required to report their behaviour in a revealed preference survey.

Findings — Stated and actual behaviour was compared and general agreement was found between what people say they would do and what they did. The revealed preference (RP) data was supplemented with time-dependent data from official sources and hurricane evacuation demand models estimated on this enhanced RP data, as well as on a combination of the enhanced RP and time-dependent stated choice (SC) data. When the models were applied to a different data set than the ones on which the models were calibrated, the combined time-dependent RP/SC model performed slightly better than the enhanced RP model. Detailed accounting revealed that time-dependent SC data is 25 percent more expensive to collect than enhanced RP data, although some of this cost may be due to the first-time collection of this type of data.

Purpose – Departure time choice not only depends on the desire to carry out activities at certain times and places; it is a complex decision making process influenced by travel conditions, congestion levels, activity schedules, and external trip factors. To estimate departure time choice models capturing the factors influencing it in appropriate form, a complex data collection procedure allowing to obtain detailed input data from different sources and at different time periods is required.

The main aim of this chapter is to describe and discuss the survey methodology we used in a time-of-day choice project, involving the collection of revealed preference (RP) and stated preference (SP) data to estimate hybrid discrete departure time choice models incorporating latent variables. Preliminary model results are also presented as an example.

Methodology/approach – Data was obtained from 405 workers at different private and public institutions located in the centre of Santiago, Chile. The survey process had three different stages and used various collection methods (e-mail, web-page, and personal interviews at the workplace) in order to satisfy efficiency, reliability and cost criteria.

The RP component survey design was based on the last origin-destination survey implemented in Santiago (i.e. a travel diary filled under an activity recall framework). Relevant level-of-service measures at different time periods were obtained from GPS data measured from instrumented vehicles in the public and private transport networks. A SP-off-RP optimal design considering dependence among attribute levels was also developed. Finally, several 1–7 Likert scale questions were included to incorporate the latent variables.

Findings – The survey methodology described in this chapter represents a successful experience in terms of collecting high quality data, from different sources, with the aim of estimating appropriate time-of-day choice models. The data collection process was carried out in different stages, by means of web pages, email, and personal interviews. The data was further enriched with level-of-service attributes measured at different times of the day with unusual precision. Preliminary results reported in this chapter show that data obtained through this methodology are appropriate to model time-of-day choices.

Originality/value of chapter – The novelty of the survey methodology described in this chapter is the collection of data of a different nature for time-of-day choice modelling through the integration of different collection techniques.

Acquisition of very precise information about preferred departure/arrival times, level of service at different times of the day, detailed information about flexibility in schedules, employment information and attitudes towards departure times, should allow practitioners to estimate hybrid time-of-day choice models incorporating latent variables.

This study aims to identify the determinants of transport mode choice and the constraints on shifting freight in New Zealand (NZ) from road to rail and/or coastal shipping, and to quantify the trade-off between factors affecting shippers’ perceptions, to assist in increasing the share of freight moved by non-road transport modes.

A revealed preference survey of 183 freight shippers, including small and medium enterprises and freight agents in NZ, is used to investigate whether freight shippers’ characteristics affect their ranked preference for attributes related to mode choice and modal shift. Additionally, a rank-ordered logistic (ROL) model is estimated using the ranking data.

The results reveal several distinct types of transport mode choice behaviour within the sample and show how the preferences for timeliness, cost, accessibility, damage and loss, customer service, and suitability vary between industry groups and business types. Also, the ROL method allows us to identify heterogeneity in preferences for mode choice and mode shift factors for freight within NZ.

The results imply that NZ shippers ranked transport time as the most significant constraint upon distributing goods by rail, while accessibility and load size were the most significant constraints upon using coastal shipping. The study also identifies how NZ shippers’ modal shift constraints vary according to the firm’s individual or logistical characteristics.

This study informs freight transport policy makers about the needs of NZ shippers by providing quantitative measures of the intensity of preference for the various mode choice factors.

Those involved in freight transport have a better basis for formulating transport policy.

This paper proposes a methodology for incorporating psychometric data such as stated preferences and subjective ratings of service attributes in econometric consumer's discrete choice models. Econometric formulation of the general framework of the methodology is presented, followed by two practical submodels. The first submodel combines revealed preference (RP) and stated preference (SP) data to estimate discrete choice models. The second submodel combines a linear structural equation model with a discrete choice model to incorporate latent attributes into the choice model using attitudinal data as their indicators. Empirical case studies on travel mode choice analysis demonstrate the effectiveness and practicality of the methodology.

The purpose of this paper is to develop a better understanding of the factors that influence a shipper's decision to choose air cargo as a mode of shipment.

A disaggregate multinomial discrete choice model is developed using freight shipment survey data to identify critical factors influencing air cargo mode choice. Disaggregate revealed preference data is obtained from surveying 347 manufacturers, freight forwarders, and other third-party service providers.

The empirical model developed in this research shows that the rate of shipment, time of transit, cost-per-pound shipped, quantity shipped, perishability and delay rate of the mode are significant factors that influence mode choice.

The discrete choice model developed can be improved by taking into account logistics costs not considered in this research. Perhaps more in-depth surveys of the shippers and freight forwarders are needed. Additionally, improving the mode choice model by including stated preference data and subsequently incorporating service quality latent variables would be beneficial.

Identifying the sensitivity of the shippers to various factors influencing mode selection enables transportation planners make better demand forecast for each mode of transportation.

This paper extends previous mode choice studies by analyzing mode selection between air cargo and other modes. Better forecasting is achieved by replacing the logit model with probit, heteroscedastic extreme value and mixed logit models.

The study aims to conduct a critical analysis of available economic tools to value non‐market rural tourism products and services, and assess the strengths and weaknesses of these tools.

The paper reviews existing valuation methods to better understand how estimates of rural tourism products and services are conducted. The paper also critically evaluates the applicability of these methods.

The study concludes that the selection of a method is mainly based on applicability of the approach. In assessing the non‐market value of rural tourism products and services, a method is selected by identifying its strengths and weaknesses. A review of previous studies suggests the evaluation of the practicality of each method according to the topic studied.

The paper contributes to a better understanding of available valuation approaches that give reliable estimates on non‐market rural tourism products and services.