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Purpose – Bicycle riding provides a sustainable and affordable solution to many of the significant problems associated with motorised transport and physical inactivity. The provision of infrastructure plays an important role in encouraging people to begin and subsequently continue to ride bicycles and to do so safely.

Methodology – This chapter describes different types of on- and off-road infrastructure and reviews studies of their effects on rider numbers and safety. In addition, it looks at the roles that end-of-trip facilities and bikeshare programs can play in contributing to bicycle use and general transport sustainability.

Findings – Infrastructure characteristics can influence both perceived and objective levels of safety. It is important to identify and avoid treatments that increase perceived safety but are actually less safe. The type of infrastructure needed or desired differs between current and potential riders and according to trip purpose. Well-designed marked bicycle lanes on roads can reduce crash rates. Safety at intersections can be improved by: advanced green lights for cyclists, short cuts for right-hand turns, brightly coloured bicycle paths and advanced waiting positions for cyclists. Off-road facilities are generally safer, but intersections with roads must be carefully treated. Shared paths and footpaths are risky for older pedestrians (and older cyclists).

Implications – In many countries the provision of more infrastructure that increases the perceived safety of riding is needed to encourage cycling, particularly transport cycling and cycling by women.

This chapter investigates the current trend toward both creative and experiential tourism in cities in terms of the development and marketing of local attractions.

Creative tourism in cities is profiled through a literature review and further investigated by means of a case study at a local attraction in Toronto, Canada. The choice of a site was one of a creative city and the re-purposing of a formerly industrial site for visitation.

The study of Evergreens Brickworks demonstrated the use of marketing techniques to identify markets and match visitors with experiences. The visitor segmentation method determined that pre-scheduled and bookable activities offered for locals need to be offered on a different basis for tourists, who may be one time visitors to the site. The product-market match process suggested areas in which products could be modified or indeed created.

This practical study offers lessons for other local visitor attractions and their managers desiring to identify market segments and match them with appropriate activities creating experiential tourism at the site level within the creative city context.

While many studies of the creative tourism concept and cities have been undertaken within the context of destinations this research offers a site-specific perspective as well as marketing perspective that will be of practical value to attraction managers.

Despite persistent levels of participation in cycling, little research has been undertaken in the context of competitive cycling event management and marketing. This study explored participant preferences using conjoint measurement and plausible market segmentations. Results of the survey conducted at three southeastern US cycling events (N=199) suggest that travel distance has primacy across nearly all segment groups and differences in recreational specialisation in cycling are reflected among other preferred event attributes.

Purpose – The research reported in this chapter focuses on understanding the experiences of women who had decided to return to cycling in adulthood. It was anticipated these experiences could assist other women contemplating taking up cycling as well as cycling lobbyists, policy makers and planners.

Methodology – The research targeted women returning to cycling in the city of Adelaide, South Australia. It was conducted using qualitative research methods including in-depth interviews, helmet-mounted video cameras and diary entries. Forty-nine women participated in the study ranging in age from early 20s to mid-70s.

Findings – Respondents learned to cycle between the ages of 5 and 12 and most stopped in the early years of secondary school. Almost half the respondents had returned to cycling several times through the life course while another significant group had cycled occasionally up to the time of the interview. Women returned to cycling through a combination of circumstances but women in their early 20s emphasised the importance of social relationships while women in their late 30s (and older) stressed concerns about health and fitness. Becoming mothers or grandmothers was given as a reason for both taking up and giving up cycling. Although there was no pattern in the specific trigger that shifted women from ‘thinking about cycling to getting on a bike’, knowing someone who cycled – partner, family member, work colleague or acquaintance – featured in most women's experiences.

Research implications – The findings suggest further research into mobility through the life course will be productive.

Decision makers and authorities largely ignore cycling when conceptualising and developing programmes to support older mobility and therefore, unsurprisingly, levels of cycling in the United Kingdom are low compared to other northern European nations. Cycling has the potential to play an important role in the active ageing agenda and provide older citizens with a form of independent mobility that enhances personal health and wellbeing. The chapter provides evidence of the important role cycling does and could play in older people’s mobility and outlines ways in which older cycling could be supported and promoted.

Purpose – This chapter traces the development of cycling in several European countries over the period from the 1880s to the present, with special focus on the two cycling nations, Denmark and The Netherlands.

Methodology – Drawing on a wide array of research on bicycle use in Europe in the twentieth century as well as primary sources, the chapter pays particular attention to the users of the bicycle, their organisations and the mixture of male and female, young and old, and rich and poor, because these users were the people who actually shaped cycling cultures.

Findings – While acknowledging that geographical conditions cannot be fully ruled out as contributing factors, the authors point out that political, social and cultural aspects were all woven together into what would become increasingly distinctive national cycling cultures.

Value – This study provides historical context for recent efforts to increase cycling participation by identifying relevant cultural, social and political factors, and providing insights into the trajectories of Dutch and Danish cycling cultures.

Purpose – This chapter reflects on the role of cycling in India, Sub-Saharan Africa and Latin America, discusses and compares explanatory factors of cycling behaviour and provides three methods of spatial analysis that can feed into local transport policy and planning.

Approach – The chapter compares important relevant contextual issues and challenges and presents examples of ongoing research on three continents.

Findings – The findings are in the first instance methodological in nature. Methods have been developed to assess the effect of barriers on access by bicycle, to quantify the avoided carbon emission associated with cycling and to help plan a demand-based cycling network.

Practical implications – Three different spatial analysis methods are presented: the planning of new bicycle infrastructure, the evaluation of existing cycling in terms of avoided carbon emission and the role of the physical environment in levels of cycling accessibility. The methods can be easily replicated and integrated into transport policy and planning at the local level.

Social implications – Effective cycling-inclusive planning in developing countries is expected to lead to higher levels of cycling that positively affect people's welfare, health and the environment.

Value of chapter – The chapter affirms that a thorough understanding of physical, social, economic and cultural factors of the developing city context are important in effective cycling-inclusive planning. It provides three relatively simple and replicable methods that are considered particularly appropriate for data scarce developing cities.