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The study objective was to understand what components of organizational culture and capability combined with analytic skillsets are needed to allow organizations to exploit real-time analytic technologies to create supply chain performance improvements.

The authors relied on information processing theory to support a hypothesized model, which is empirically tested using an ordinary least squares equation model, and survey data from a sample of 208 supply chain executives across multiple industries.

The authors found strong support for the concept that real-time analytics will require specialized analytical skills for the managers who use them in their daily work, as well as an analytics-focused organizational culture that promotes data visibility and fact-based decision-making.

Based on the study model, the authors found that a cultural bias to embrace analytics and a strong background in statistical fluency can produce decision-makers who can make sense of a sea of data, and derive significant supply chain performance improvements.

The research was initiated through five workshops and presentations with supply chain executives leading real-time analytics initiatives within their organizations, which were then mapped onto survey items and tested. The authors complement our findings with direct observations from managers that lend unique insights into the field.

While several warehouses are now technologically equipped and smart, the implementation of real-time analytics in warehouse operations is scarcely reported in the literature. This study aims to develop a practical system for real-time analytics of process monitoring in an internet-of-things (IoT)-enabled smart warehouse environment.

A modified system development research process was used to carry out this research. A prototype system was developed that mimicked a case company’s actual warehouse operations in Indonesia’s manufacturing companies. The proposed system relied heavily on the utilization of IoT technologies, wireless internet connection and web services to keep track of the product movement to provide real-time access to critical warehousing activities, helping make better, faster and more informed decisions.

The proposed system in the presented case company increased real-time warehousing processes visibility for stakeholders at different management levels in their most convenient ways by developing visual representation to display crucial information. The numerical or textual data were converted into graphics for ease of understanding for stakeholders, including field operators. The key elements for the feasible implementation of the proposed model in an industrial area were discussed. They are strategic-level components, IoT-enabled warehouse environments, customized middleware settings, real-time processing software and visual dashboard configuration.

While this study shows a prototype-based implementation of actual warehouse operations in one of Indonesia’s manufacturing companies, the architectural requirements are applicable and extensible by other companies. In this sense, the research offers significant economic advantages by using customized middleware to avoid unnecessary waste brought by the off-the-shelves generic middleware, which is not entirely suitable for system development.

This research’s finding contributes to filling the gap in the limited body of knowledge of real-time analytics implementation in warehousing operations. This should encourage other researchers to enhance and develop the devised elements to enrich smart warehousing’s theoretical knowledge. Besides, the successful proof-of-concept implementation reported in this research would allow other companies to gain valuable insights and experiences.

Rapid innovation and globalization have generated tremendous opportunities and choices in the marketplace for firms and customers. Competitive pressures have led to sourcing and manufacturing on a global scale resulting in a significant increase in products. The paper tries to identify the need for real time business intelligence (BI) in supply chain analytics.

The paper provides argument and analysis of the advantages and hurdles in BI.

The paper focuses on the necessity to revisit the traditional BI concept that integrates and consolidates information in an organization in order to support firms that are service oriented and seeking customer loyalty and retention. Enhancing effectiveness and efficiency of supply chain analytics using a BI approach is a critical component in a company's ability to achieve its competitive advantage.

This paper furthers understanding of the issues surrounding the use of BI systems in supply chains.

The purpose of this study is to propose a real-time lecture supporting system. The target of this study is on-site classrooms where teachers give lectures and a lot of students listen to teachers’ explanations, conduct exercises, etc.

The proposed system uses an e-learning system and an e-book system to collect teaching and learning activities from a teacher and students in real time. The collected data are immediately analyzed to provide feedback to the teacher just before the lecture starts and during the lecture. For example, the teacher can check which pages were well previewed and which pages were not previewed by students using the preview achievement graph. During the lecture, real-time analytics graphs are shown on the teacher’s PC. The teacher can easily grasp students’ status and whether or not students are following the teacher’s explanation.

Through the case study, the authors first confirmed the effectiveness of each tool developed in this study. Then, the authors conducted a large-scale experiment using a real-time analytics graph and investigated whether the proposed system could improve the teaching and learning in on-site classrooms. The results indicated that teachers could adjust the speed of their lecture based on the real-time feedback system, which also resulted in encouraging students to put bookmarks and highlights on keywords and sentences.

Real-time learning analytics enables teachers and students to enhance their teaching and learning during lectures. Teachers should start considering this new strategy to improve their lectures immediately.

The purpose of this paper is to build a customer engagement strategy for an emerging market using the Internet of Things (IoT) origin real-time data analytics for a classical retail business to customer domain.

The study presented is twofold. First, it empirically tests a theoretical model where the impact of different parameters influencing customer engagement are validated, and its influence on the resultant parameters, i.e. brand loyalty and brand ambassador, is analyzed. Second, it emphasizes on the use of real-time IoT origin data in customer analytics to determine a customer engagement strategy.

Results indicate that the four parameters, i.e., value propositions basis the buying patterns, loyalty programs, personalized communication and involving the customer in the new development process are influencing customer engagement positively, whereas the parameter loyalty program scores the maximum regression weight. IoT plays a crucial role in generating the real-time data used for generating customer analytics that proves to be vital for the longevity of the organization.

The organizations need judicious blend of four parameters such as value proposition based on buying patterns, participation in new product development, personalized communication and loyalty program while designing the customer engagement strategy. Results drawn from the focused group interview highlight the power of IoT origin real-time data in the customer analytics further strengthening the need of customer centricity in an organization.

Identified need of building a customer engagement strategy for an emerging market with the help of IoT data is addressed in this paper that is identified as an unexplored area and a research gap.

A paradigm shift is observed in the last decade where transactional marketing is taken over by relationship marketing. Customer relationship management (CRM) has been an integral part of a business strategy in the current era. CRM integrates product sales, product marketing and, most importantly, customer service in a seamless manner to generate value for the organization as well as for its customers in short a win-win situation. Profoundly, CRM needs to be a part of the top management agenda and driven top-down instead of an IT initiative. Industrial revolution 4.0 is characterized by cyber-physical systems. Internet of Things (IoT) is the digital technology for the present and future. IoT primarily aids in gathering real-time data and transmitting the same over the internet to a central repository for consuming the same in business models. Real-time customer data analytics can be performed by customer-centric organizations to enhance CRM.

This article aims to understand where industry is in terms of digitalizing their operations, what features of this transformation are essential for practitioners, and what barriers they are facing during their journey. In addition, the authors aim to provide recommendations for organization to start their digital transformation.

Through literature review, the authors summarize the emerging tools and technologies in operations and supply chains to inform the practitioners. Then, the authors use surveys conducted on 183 operations and supply chain professionals, and use statistical tools to examine the association between variables of the data set. The authors present real-life case studies to explain important steps of a digital transformation project.

The survey results indicate that real-time monitoring and data analytics are viewed as the most important and needed tools for organizations. High cost, lack of stakeholder buy-in and lack of successful business use cases are major barriers for companies when starting a digital transformation.

The authors provide recommendations for practitioners based on the survey responses, and outline that starting small, focusing on stakeholder buy-in and implementation of software are the three key steps for a successful transformation journey.

Main contributions of this article are to understand practitioner perspectives in digitalization and provide guidelines for organizations to follow when transforming their operations. This research closes the gap between academic research and practice by collaborating with operations and supply chain professionals.

Internet of things (IoT) and big data (BD) could change how the societies function. This paper explores the role of IoT and BD and their impact on customer relationship management (CRM) investments in modern customer service. The purpose of this paper is to develop an analytic hierarchy planning framework to establish criteria weights and to develop a general self-assessment model for determining the most important factors influencing the IoT and BD investment in CRM. The authors found that most studies have focused on conceptualizing the impact of IoT without BD and with limited empirical studies and analytical models. This paper sheds further light on the topic by presenting both IoT and BD aspects of future CRM.

The analytic hierarchy process (AHP) methodology is used to weight and prioritize the factors influencing the IoT and BD investment in modern CRM in the service industry. The AHP framework resulted in a ranking of 21 sustainability sub-factors based on evaluations by experienced information technology and customer service professionals.

The paper provides significant insight on the new frontier of CRM, focusing on the use of IoT and BD and the respective solutions to address them were identified. This study primarily contributes in providing the process of effectively managing and implementing IoT and BD in big businesses by identifying the connecting link between firms and customers.

The understanding of new frontier of CRM connective via IoT and BD can solve the dilemmas and challenges linked to the practice of implement IoT and BD in the information systems field. The study provides valuable information and critical analysis of IoT and BD with regard to the integration of CRM. Finally, this study further provides directions for future researchers.

IoT and BD are a growing phenomenon, which business decision-makers and information professionals need to consider seriously to properly ascertain the modern CRM dimensions in the digital economies. They also should embrace the proper CRM innovation, which is powered by IoT and BD, and discover how IoT and BD can bring the next level of maturity to CRM “CRM of everything.”

Big data challenges and opportunities on the Internet of Vehicles (IoV) have emerged as a transformative paradigm to change intelligent transportation systems. With the growth of data-driven applications and the advances in data analysis techniques, the potential for data-adaptive innovation in IoV applications becomes an outstanding development in future IoV. Therefore, this paper aims to focus on big data in IoV and to provide an analysis of the current state of research.

This review paper uses a systematic literature review methodology. It conducts a thorough search of academic databases to identify relevant scientific articles. By reviewing and analyzing the primary articles found in the big data in the IoV domain, 45 research articles from 2019 to 2023 were selected for detailed analysis.

This paper discovers the main applications, use cases and primary contexts considered for big data in IoV. Next, it documents challenges, opportunities, future research directions and open issues.

This paper is based on academic articles published from 2019 to 2023. Therefore, scientific outputs published before 2019 are omitted.

This paper provides a thorough analysis of big data in IoV and considers distinct research questions corresponding to big data challenges and opportunities in IoV. It also provides valuable insights for researchers and practitioners in evolving this field by examining the existing fields and future directions for big data in the IoV ecosystem.

The study investigated the effect of big data analytics capabilities (BDACs) on reverse logistics (strategic and tactical) decisions and finally on remanufacturing performance.

The primary data were collected using a structured questionnaire and an online survey sent to South African manufacturing companies. The data were analysed using partial least squares based structural equation modelling (PLS–SEM) based WarpPLS 6.0 software.

The results indicate that data generation capabilities (DGCs) have a strong association with strategic reverse logistics decisions (SRLDs). Data integration and management capabilities (DIMCs) show a positive relationship with tactical reverse logistics decisions (TRLDs). Advanced analytics capabilities (AACs), data visualisation capabilities (DVCs) and data-driven culture (DDC) show a positive association with both SRLDs and TRLDs. SRLDs and TRLDs were found to have a positive link with remanufacturing performance.

The theoretical guided results can help managers to understand the value of big data analytics (BDA) in making better quality judgement of reverse logistics and enhance remanufacturing processes for achieving sustainability.

This research explored the relationship between BDA, reverse logistics decisions and remanufacturing performance. The study was practice oriented, and according to the authors’ knowledge, it is the first study to be conducted in the South African context.