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Article
Publication date: 8 September 2017

Wyn Morris and Penri James

The purpose of this paper is to analyse the current use of social media in agriculture. The primary focus of the research is to understand the messages and compare social media

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Abstract

Purpose

The purpose of this paper is to analyse the current use of social media in agriculture. The primary focus of the research is to understand the messages and compare social media adopters with non-adopters. The paper addresses wider questions of the use of social media to support on farm entrepreneurship and business and considers what barriers to take up exist within the industry.

Design/methodology/approach

The paper adopts a case study approach utilising qualitative and quantitative methodology; combining survey data on Welsh farms and semi-structured interviews to gain a deeper understanding of social media use. The research is further informed by online documentary evidence gathered from agricultural Facebook pages and Twitter accounts. The discussion section develops a conceptual model that provides a novel perspective on social media usage in agriculture-based enterprises and discusses the potential for further uptake.

Findings

The paper identifies barriers to adoption of social media by agriculture-based enterprises. In conclusion, although there are barriers and objections to social media use, its mass influence provides opportunities to engage with stakeholders and develop more entrepreneurial activity. The risk aversion of some users prevents them from moving from the observational mode into one of engagement.

Originality/value

This paper brings an insight into social media’s potential to assist agriculture-based enterprises in dealing with the tensions between pressures to improve core farming practice and other entrepreneurial activity. The paper raises important implications for policy approaches that might seek to promote a complementary approach to farm technology adoption and entrepreneurial stance.

Details

Journal of Small Business and Enterprise Development, vol. 24 no. 4
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 21 February 2020

William Gerard Ryan, Alex Fenton, Wasim Ahmed and Phillip Scarf

The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place…

3248

Abstract

Purpose

The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.

Design/methodology/approach

In a mixed methods approach, we carried out a qualitative social media analysis and a quantitative survey of tourism and events academics. These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.

Findings

We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature. At the top of the digital maturity scale, E4.0 might be defined as an event that is digitally managed; frequently upgrades its digital technology; fully integrates its communication systems; and optimizes digital operations and communication for event delivery, marketing, and customer experience. We expect E4.0 to drive further engagement with digital technologies and develop further research.

Originality/value

This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology. Furthermore, the research is the first to introduce the concept of E4.0 into the academic literature. This work also provides insights for events practitioners which include the better understanding of the digital maturity of events and the widespread use of digital technology in event delivery.

Details

International Journal of Event and Festival Management, vol. 11 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 8 April 2019

Nathan Kunz

Access to high-quality data is a challenge for humanitarian logistics researchers. However, humanitarian organizations publish large quantities of documents for various…

Abstract

Purpose

Access to high-quality data is a challenge for humanitarian logistics researchers. However, humanitarian organizations publish large quantities of documents for various stakeholders. Researchers can use these as secondary data, but interpreting big volumes of text is time consuming. The purpose of this paper is to present an automated quantitative content analysis (AQCA) approach that allows researchers to analyze such documents quickly and reliably.

Design/methodology/approach

Content analysis is a method to facilitate a systematic description of documents. This paper builds on an existing content analysis method, to which it adds automated steps for processing large quantities of documents. It also presents different measures for quantifying the content of documents.

Findings

The AQCA approach has been applied successfully in four papers. For example, it can identify the main theme in a document, categorize documents along different dimensions, or compare the use of a theme in different documents. This paper also identifies several limitations of content analysis in the field of humanitarian logistics research and suggests ways to mitigate them.

Research limitations/implications

The AQCA approach does not provide an exhaustive qualitative analysis of documents. Instead, it aims to analyze documents quickly and reliably to extract the contents’ quantifiable aspects.

Originality/value

Although content analysis has been used in humanitarian logistics research before, no paper has yet proposed an automated, step-by-step approach that researchers can use. It also is the first study to discuss specific limitations of content analysis in the context of humanitarian logistics.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 9 no. 3
Type: Research Article
ISSN: 2042-6747

Keywords

Open Access
Article
Publication date: 31 December 2021

Andreas Mölk, Manfred Auer and Mike Peters

Tourism employment is very diverse ranging from precarious, exploitative study to high-quality workplaces. However, poor employment images dominate the tourism industry, which…

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Abstract

Purpose

Tourism employment is very diverse ranging from precarious, exploitative study to high-quality workplaces. However, poor employment images dominate the tourism industry, which makes attracting employees difficult. This study aims to examine the processes that lead to such image construction.

Design/methodology/approach

Using a qualitative methodology, the study develops a multilevel framing cycle comprising a media analysis of newspapers and magazines (macro-level), a conversation analysis of peer communication/negotiations (meso-level) and a content analysis of single employee/manager interviews (micro-level); and a comparative analysis of the macro-, meso- and micro-level findings.

Findings

The multilevel frame cycle identifies image-construction processes that pass through working conditions, payment, seasonality and human resource problems. These processes are shaped by the two cross-level dynamics of radicalization and attenuation. The latter consists of rationalized and repressed framings of tourism employment images (TEI) and the former consists of ideological and emotional framings.

Practical implications

Tourism stakeholders should support and participate in a pragmatic and open dialog to overcome the radicalization and attenuation of tourism employment. The key players require a new deal to end the “information warfare” on tourism employment, inaugurating a new era of collaborative and constructive employment relations.

Originality/value

This study develops a holistic and dynamic understanding of TEI by exploring how media products, peer groups and employees/managers jointly construct these images. It demonstrates how attenuation and radicalization shape poor employment images in tourism. It argues that these dynamics “lock in” the status-quo, create mutual recrimination between employers and employees and counteract common strategies that could otherwise improve employment structures and the image of tourism.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 11 November 2019

Maysa Abbas Ayoub

This paper aims to understand the discrepancy between Germany’s immediate positive response to the so-called “Europe 2015's refugee crisis“ and the strict asylum legislation…

22329

Abstract

Purpose

This paper aims to understand the discrepancy between Germany’s immediate positive response to the so-called “Europe 2015's refugee crisis“ and the strict asylum legislation adopted in Germany in the following year.

Design/methodology/approach

The discrepancy is attributed to external and internal forces. The external force is Germany’s obligation to adhere to the Common European Asylum System. The internal force is the role of the different policy actors. The paper focuses on the role of the media as an example of a private policy actor. Through adopting the theory of the social construction of target populations, the paper studies how the media constructs “asylum seekers”, the target of the new asylum legislation. The role of the media is analyzed using the methodology of qualitative content analysis of a selected number of newspaper articles.

Findings

The majority of the studied articles problematized receiving and hosting refugees and focused on the reason behind migration differentiating between asylum seekers fleeing conflict areas and all others who might be abusing the asylum channel. The findings of the content analysis, as such, resonate with the amendments that focused on facilitating the integration of accepted “refugees” but restricted further entry. As such, it could be argued that these findings explain the influence of the media on the amendments and as such provide an explanation to the discrepancy between the initial response and the amendments.

Research limitations/implications

The analysis focused on one newspaper. The findings, as such, are not representative. The aim is only to provide an example of how the German media dealt with the refugee crisis and to suggest using the theory chosen by the paper to analyze the link between asylum legislation and the construction of asylum seekers. To understand how asylum legislation is influenced by how asylum seekers are constructed, more studies are needed. Such studies could analyze the role played by other media outputs and/or the role played by other policy actors in constructing the target of the policy.

Originality/value

The media’s response is based on analyzing a sample of newspaper articles published by a German newspaper following the so-called 2015 refugee crisis. Accordingly, the findings represent an original endeavor to understand how the media reacted to the crisis.

Details

Review of Economics and Political Science, vol. 8 no. 6
Type: Research Article
ISSN: 2356-9980

Keywords

Article
Publication date: 9 August 2013

Doris Ruth Eikhof, Juliette Summers and Sara Carter

The purpose of this paper is to discuss the impact gendered media representations of entrepreneurs may have on the reality of female entrepreneurship. It analyses the…

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Abstract

Purpose

The purpose of this paper is to discuss the impact gendered media representations of entrepreneurs may have on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women ' s magazine. Media representations influence, firstly, whether women perceive entrepreneurship as desirable and attainable, and thus impact the strength and direction of their entrepreneurial aspirations. Secondly, media representations shape how key stakeholders such as bankers or clients view and interact with female business owners, thereby impacting women entrepreneurs’ business relations and opportunities.

Design/methodology/approach

The paper reviews research on media representations of women entrepreneurs, gender inequalities in entrepreneurial activity and work before presenting an in-depth qualitative analysis of a magazine series reporting on female entrepreneurs.

Findings

The authors’ analysis reveals how the woman ' s magazine in question portrays female entrepreneurship as focused on traditionally female activities and pursuits and as domestically-centred. Relating these findings to evidence on gender inequalities in entrepreneurial activity, the paper raises important questions about the impact of media representations of women entrepreneurs.

Originality/value

The paper demonstrates the benefits of understanding entrepreneurial activity as work and includes analytical perspectives from the sociology of work in the analysis of media representations of entrepreneurship.

Details

International Journal of Entrepreneurial Behaviour & Research, vol. 19 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 14 September 2018

Liselotte Englund and Filip K. Arnberg

The media is an important part of disaster management, yet little is understood about their interplay with the disaster survivors. The purpose of this paper is to examine disaster…

Abstract

Purpose

The media is an important part of disaster management, yet little is understood about their interplay with the disaster survivors. The purpose of this paper is to examine disaster survivors’ long-term retrospective views of their experiences with journalists and the media coverage.

Design/methodology/approach

In total, 22 Swedish adult survivors (of 49 eligible) from a ferry disaster in the Baltic Sea, in which only 137 of the 989 people onboard survived, were interviewed after 15 years about their experiences of meeting journalists in the immediate aftermath and the media coverage in a long-term perspective. The transcribed interviews were analyzed using qualitative content analysis.

Findings

Survivors from the Estonia ferry disaster described a wide array of experiences from their contacts with the disaster journalists and being exposed in the media. From their experiences, four categories were extracted. The categories were common for both their media contacts and their media exposure: strain, support, rationality and evasion. The survivors’ experiences were both negative and positive.

Research limitations/implications

These accounts of disaster survivors’ experiences from an event 15 years ago provide an interesting comparison for future studies of contemporary disasters.

Originality/value

This study provides important perspectives on the role of disaster coverage in the media and documents how disaster survivors retrospect on the media as both a burden and a resource.

Details

Disaster Prevention and Management: An International Journal, vol. 27 no. 5
Type: Research Article
ISSN: 0965-3562

Keywords

Content available
Article
Publication date: 1 June 2005

Roy Langer and Suzanne C. Beckman

This paper discusses how netnography can be applied in order to conduct covert research on sensitive research topics. An analysis of a Danish internet message board on cosmetic…

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Abstract

Purpose

This paper discusses how netnography can be applied in order to conduct covert research on sensitive research topics. An analysis of a Danish internet message board on cosmetic surgery illustrates suggestions concerning modifications of netnography guidelines.

Design/methodology/approach

Owing to the relevance of studying sensitive research topics – in particular when access to informants is difficult – netnography has been applied in an analysis of cross consumer online‐communication about cosmetic surgery on a Danish internet message board. Methodological stages and procedures including entreé, data collection, analysis and interpretation have been followed. In terms of research ethics and member checks, however, the suggested guidelines have been modified.

Findings

Empirical findings verify that consumers use internet message boards in order to exchange information and advice about cosmetic surgery. Especially the opportunity to masquerade and to cover their identities allows them to express attitudes, opinions, and experiences freely – and hence to study these in order gain deeper insights into consumption motives, concerns, and experiences.

Originality/value

The paper suggests that netnography is a suitable methodology for the study of sensitive research topics, enabling the researcher in an unobtrusive and covert way to gain deeper insights into consumers' opinions, motives, and concerns. Based on a discussion of netnography's position in between discourse analysis, content analysis and ethnography, it is argued for the legitimacy of covert research, including a revision of existing guidelines for research ethics with regard to informed consent when conducting netnography.

Details

Qualitative Market Research: An International Journal, vol. 8 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 10 October 2016

Evan Frederick, Ann Pegoraro and Lauren Burch

The purpose of this paper is to perform a comparative analysis of how traditional media and social media framed the 2014 Sochi Winter Olympic Games.

Abstract

Purpose

The purpose of this paper is to perform a comparative analysis of how traditional media and social media framed the 2014 Sochi Winter Olympic Games.

Design/methodology/approach

The researchers examined newspaper articles pertaining to the Sochi Olympics and Tweets containing #SochiProblems to determine if differences or overlap existed in terms of themes and frames. A thematic analysis was conducted with the qualitative software Leximancer.

Findings

An analysis of 2,856 newspaper articles and 497,743 Tweets revealed three frames across the two media platforms including: the setting, the politics, and the games. There was both a divergence and convergence of content. While there was an echo chamber in terms of discussions regarding political controversies, organic content related to conditions and accommodations existed primarily on Twitter.

Originality/value

This study sought to investigate whether organic content on Twitter could withstand the transference of sentiments that emerge in traditional media. This study adds to the current body of the literature by examining whether there is a convergence or divergence of content across media platforms pertaining to an international sporting event.

Details

Online Information Review, vol. 40 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Book part
Publication date: 1 October 2016

Christopher J. Schneider

The body of scholarship on YouTube is an expanding area of scholarly inquiry. Existent research indicates that music videos are one of the most salient features of YouTube…

Abstract

The body of scholarship on YouTube is an expanding area of scholarly inquiry. Existent research indicates that music videos are one of the most salient features of YouTube. Interactionist research about popular music has provided important insights through interviews with fans and audience members; however, this work has yet to examine audience engagement with music videos on YouTube. Using Qualitative Media Analysis, I illustrate how the researcher of popular music can work with user comments collected from YouTube. Thematic understandings largely consistent with nostalgia that emerged from an analysis of user-generated comments in response to selected music videos on YouTube are explored. I conclude by suggesting some directions for future research.

Details

Symbolic Interactionist Takes on Music
Type: Book
ISBN: 978-1-78635-048-0

Keywords

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