Search results

1 – 10 of over 5000
To view the access options for this content please click here
Article
Publication date: 20 November 2017

Vanessa Quintal, Ben Thomas, Ian Phau and Zorana Soldat

The study aims to introduce a comprehensive segmentation instrument that incorporates the pushpull winescape attributes, providing a new perspective of the wine tourist…

Downloads
1234

Abstract

Purpose

The study aims to introduce a comprehensive segmentation instrument that incorporates the pushpull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape.

Design/methodology/approach

A literature review, focus groups and expert panels generated an extensive list of pushpull winescape attributes. Pen-and-paper surveys conveniently sampled 739 wine tourists at three wineries across three wine regions in Australia. Adopting pushpull winescape attributes as the segmentation base, cluster analysis identified four segments, namely, inspireds, self-drivens, market-drivens and inerts, and their behavioural intentions were examined.

Findings

Inspireds demonstrate both self- and market-motivation. Self-drivens exhibit self-motivation but limited market-motivation, whereas Market-drivens characterise market-motivation but limited self-motivation. Inerts are limited in both market- and self-motivations. At the Swan Valley, all four segments were identified, with Inspireds being the most willing to revisit and recommend to others and Inerts, the least willing. At the Barossa Valley, only two segments emerged. Again, Inspireds and Inerts were the most and least willing to revisit and recommend to others respectively. Finally, at the Yarra Valley, three segments were identified. Market-drivens were most willing to revisit and recommend to others, followed by self-drivens and lastly, by inerts.

Research limitations/implications

A comprehensive pushpull winescape segmentation base of wine tourists is introduced, which provides a more sophisticated profile of wine tourist segments than otherwise would be attained with conventional measures.

Practical implications

New insights into who the wine tourist is and what it is they seek from the winescape are vital to smaller wine producers whose best access to the domestic retail and export markets is through direct selling at the cellar door.

Originality/value

The empirically tested 18-item pushpull winescape instrument presents a comprehensive segmentation approach, which profiles wine tourists and predicts their behavioural intentions based on an extensive investigation of pushpull winescape attributes.

Details

International Journal of Wine Business Research, vol. 29 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

To view the access options for this content please click here
Article
Publication date: 3 April 2007

Antónia Correia, Patricia Oom do Valle and Cláudia Moço

This study focuses on the Portuguese tourist decision process in terms of traveling to exotic places. Based on the pushpull motive model defined by Crompton in 1979, this…

Downloads
12394

Abstract

Purpose

This study focuses on the Portuguese tourist decision process in terms of traveling to exotic places. Based on the pushpull motive model defined by Crompton in 1979, this paper seeks to propose an integrated approach to understand tourist motivations and how these contribute to the perception of a destination.

Design/methodology/approach

A structural model and a categorical principal component analysis are used to assess to what degree motivational factors may influence perceptions about a destination. The empirical study is supported through data from a sample of 1,097 individuals who travelled by plane to exotic places, during 2004.

Findings

The findings show that push and pull motivations influence the way tourists perceive the destination but the resulting image does not determined the intrinsic motivations.

Research limitations/implications

The study has the restriction of being limited to the Portuguese case. However, these findings open paths for further investigation, namely extending to other destinations and to tourists with different incentives and nationality.

Originality/value

This study contributes to the overall understanding of why tourists adopt specific behaviors. In specific, motivations and perceptions were combined in order to understand why people could be pushed to travel to exotic destinations and how they form their perceptions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 1 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

To view the access options for this content please click here
Book part
Publication date: 3 August 2011

Alana Harris and Bruce Prideaux

This chapter examines aspects of working backpackers in Cairns in Far North Queensland, Australia. Using the push pull model, the study examines both the destination…

Abstract

This chapter examines aspects of working backpackers in Cairns in Far North Queensland, Australia. Using the push pull model, the study examines both the destination supply and demand sides of the working holiday making backpacker market to determine the degree to which the two are aligned. A qualitative approach, utilizing interviews with hostel managers and focus groups with backpackers, revealed that the working holiday backpacker market to Australia has changed in recent years as the “push” or motivating factors of backpackers have shifted. At the same time the attributes or “pull” factors of Cairns as a destination have not changed sufficiently to meet these changes. The study found that destination communication, product, and services contributed most significantly to the gap between the push and pull elements of the model and recent events appeared to have further exposed these gaps. Strategies to address these issues were explored and the implications for other regional destinations were discussed in light of these gaps. The study also identifies areas for further research including using the results to provide the basis for quantitative studies into the “pushandpull” factors identified in the research and measuring the impact of the identified gaps on other outlying regional destinations.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-0-85724-769-8

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2015

Ingeborg Nordbø and Nina K. Prebensen

The present work studies hiking as tourist activity and its physical and mental benefits for the tourist. In particular, the study explores the relative importance of…

Abstract

The present work studies hiking as tourist activity and its physical and mental benefits for the tourist. In particular, the study explores the relative importance of these benefits among the hikers and compare the importance with the tourists’ perceived experience, that is evaluation of the benefits. Building on the perception, performance and perceived quality and benefit literature a survey is carried out at different hiking sites in the southern part of Norway. The study results show that hiking tours in Norway perform rather well on factors such as physical benefits, mental benefits, facilitation of trail and slightly lower on information. Physical benefits are of higher importance than information and are also perceived to provide benefits in line with the importance given. Facilitation of trail is perceived to be of relatively high importance and the actual experience is rated higher than importance. Mental benefits is rated to be of most importance among the attributes. The tourists evaluate mental benefits to be somewhat lower than importance given. Subsequently, practice should focus on how to ensure mental benefits among hikers and research should seek to understand what this actually means in terms of new logics in tourism, that is experience value and the tourist own role in creating such value.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

Keywords

To view the access options for this content please click here
Article
Publication date: 22 June 2010

Girish Prayag

The purpose of this paper is to assess the brand image of Cape Town as a tourist destination using a progressive method of unstructured and structured techniques such as…

Downloads
4874

Abstract

Purpose

The purpose of this paper is to assess the brand image of Cape Town as a tourist destination using a progressive method of unstructured and structured techniques such as word association and free association.

Design/methodology/approach

A mixed method study was designed incorporating two phases. Phase one involved in‐depth interviews with a convenience sample of 85 international visitors to Cape Town. Phase two consisted of a survey, which resulted in 585 useable questionnaires that incorporated both open and closed‐ended questions.

Findings

The results indicate the strengths and weaknesses of each technique used. For example, word association is effective at eliciting positive images and holistic impressions but weak at identifying affective images. The free‐choice technique offers a more balanced perception of positive, negative, cognitive and affective images of a brand.

Research limitations/implications

It is possible through the use of unstructured and structured techniques together to identify commonality in image perceptions but also differences in such perceptions on the basis of visitors' demographic and travelling characteristics.

Practical implications

The findings highlight the strengths and weaknesses of techniques such as word association and free association. The results indicate that some image attributes may not always adequately differentiate the brand from its competitors.

Originality/value

The paper contributes to understand the relationship between three components of brand knowledge namely, image, differentiating attributes and choice factors in the context of an African city brand.

Details

Marketing Intelligence & Planning, vol. 28 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

To view the access options for this content please click here
Article
Publication date: 19 December 2019

Natalia Vorobiova, Patrícia Pinto, Pedro Pintassilgo and Joice Lavandoski

This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet…

Abstract

Purpose

This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist.

Design/methodology/approach

The data were derived from 217 questionnaires regarding tourists’ motivations. A tourist survey was applied in La Rioja’s capital city, Logroño, and segmentation analysis was undertaken. The data were first grouped into five factors regarding motivations for one’s visit. These factors were then used to create two clusters: “wine tourists” and “other tourists”.

Findings

The results enabled us to detect different segments of tourists. The existence of two clusters suggests that tourists are motivated to visit the region for various reasons that are not necessarily wine-related. Thus, the region should be marketed to tourists beyond the theme of wine, as there is a demand for diverse experiences.

Originality/value

Using the push and pull theory, this study contributes to the literature on the profile of visitors to wine tourism destinations by identifying differences in terms of motivations and other personal characteristics between “wine tourists” and the “other tourists”. It also adds to the few existing studies on wine tourism segmentation in Spain through its focus on La Rioja, which is one of the most famous Spanish wine tourism destinations.

Details

International Journal of Wine Business Research, vol. 32 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2015

Abstract

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

Content available
Article
Publication date: 20 November 2017

Colin Michael Hall and Girish Prayag

Abstract

Details

International Journal of Wine Business Research, vol. 29 no. 4
Type: Research Article
ISSN: 1751-1062

To view the access options for this content please click here
Article
Publication date: 10 October 2008

Antónia Correia and Adriano Pimpão

This paper aims to study the decision‐making processes of Portuguese tourists traveling to South America and Africa destinations by developing a conceptual framework that…

Downloads
3617

Abstract

Purpose

This paper aims to study the decision‐making processes of Portuguese tourists traveling to South America and Africa destinations by developing a conceptual framework that focuses on information sources, motivations, perceptions, satisfactions, and behavioral intentions.

Design/methodology/approach

The study applies a structural model that looks to explain the factors behind decision making and the relationships present. The relationships are observed in detail through the application of a categorical principal component analysis.

Findings

The results of the empirical study show that behavioral intentions precede emotional and cognitive satisfaction, which in turn, are explained through perceptions and motivations. Tourists perceive tourism destinations as places of leisure although little information is available on existing facilities and core attractions.

Research limitations/implications

The study has the restriction of being limited to the Portuguese tourists. However, these findings open paths for further investigation, namely extending to other destinations and to tourists with different motivations.

Originality/value

This study contributes to the overall understanding of the decision‐making processes of tourists. Specifically, the decision processes is assess by considering two stages: the pre‐purchase stage and the post‐purchase stage. These two phases were analyzed in order to understand how people decide to travel to a certain destination.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 2 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

To view the access options for this content please click here
Article
Publication date: 20 September 2011

Juho Pesonen, Raija Komppula, Christopher Kronenberg and Mike Peters

The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations.

Downloads
7354

Abstract

Purpose

The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations.

Design/methodology/approach

Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol (Austria). The data were analyzed using analysis of variance and correlation coefficients.

Findings

The results indicate significant differences of push and pull motivations in the two regions. In addition, tourists motivated by different variables obviously search for different destination attributes. For example, tourists motivated by the search of a once‐in‐a‐lifetime experience expect different destination attributes than those respondents searching for a sense of comfort or an opportunity to relax.

Research limitations/implications

The low sample size in both Tyrol and Finland reduces the generalizability of the results.

Practical implications

The findings can be used by rural tourism companies and practitioners to understand how push and pull motivations affect tourist behaviour. Based on this information, marketing initiatives can be customized for various target segments in this particular market.

Originality/value

This is the first paper to examine the inter‐relationship between push and pull motivations in rural tourism and one of the most detailed studies on rural tourist motivations. Additionally, the comparison of the two countries underlines the assumption, that cultural or macro‐economic variables strongly influence push and pull motivations of consumers.

Details

Tourism Review, vol. 66 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

1 – 10 of over 5000