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There is an ongoing debate about the purpose of business and profit maximisation. However, contemporary marketing thinking suggests that pro-social behaviour is a critical aspect of marketing strategy, wherein this type of behaviour leads to marketplace advantage. Amongst the many theories and frameworks (such as, creating shared value and subsistence marketplaces) that re-imagine the purpose of business to include pro-social behaviour, a prominent one is the base of the pyramid (BoP) thesis. This thesis challenges firms to simultaneously alleviate poverty and make a profit by targeting the poorest socioeconomic segment. However, it has encountered robust criticism, with some scholars suggesting a lopsided focus on profits to the detriment of poverty alleviation. Specifically, the criticisms centre on the marketers’ narrow focus on income poverty. In order to overcome these criticisms, as well as to envision a pathway to succeed at the BoP, this chapter makes the case to conceptualise poverty beyond an economic focus of income, assets and wealth to capture beyond economic factors such as equality, justice and freedom. The authors employ Amartya Sen’s capability approach as a starting point to reconceptualise poverty to facilitate marketers to genuinely alleviate poverty whilst making profits at the BoP.

Development policies should boost the potency of human and natural resources. Reducing poverty and disparities and economic growth between regions still require hard work from stakeholders in North Maluku. Our study presents that poverty reduction and unemployment reduction in North Maluku have not been optimal. The poverty rate in North Maluku Province in 2011 was 9.17%, while the unemployment rate in the same period was 5.4%.

This chapter explores the impact of UN Millennium Development Goals (MDGs) and Rio + 20 in improving Corporate Social Responsibility (CSR) practices. While MDGs and Rio + 20 have suggested additive guidelines for improving CSR practices, they do not provide a strong legislative mandate. We find both MDGs and Rio + 20 have had limited cumulative effect on CSR practices and discourses within the corporate reports. UN bodies should bring a new policy and regulatory framework that addresses limitations in the principles espoused in the MDGs and Rio + 20. An independent monitoring system (a social compliance audit mechanism) can be mandated in an attempt to make incremental substantive change.

The purpose of this chapter is to develop a framework that can be used to study the impact of multinational enterprises (MNEs) on sustainable development and poverty alleviation in developing countries. In the 3-year project awarded by the EC-FP7 program, six universities from Europe and three partners from developing countries participated: Brazil, Ghana, and India. For this purpose, a thorough literature review is done and a framework is presented. To confirm the conceptual framework, we performed several case studies with three MNEs in two countries, Ghana and India. Data collection was done through qualitative in-depth interviews with managers in the headquarters of MNEs, the subsidiaries, and the “linked” local firms and host governments. Results confirm our conceptual model that the autonomy of the subsidiary, strategies of MNEs, and local government policies play a major role in achieving positive externalities from MNE operations in developing countries. The key contribution of this study is the development of a relevant conceptual framework that can be used in the overall project. Our study confirms that an interaction between the MNE subsidiary and the local government is essential for the linkages and spillovers to occur that may benefit local economic development and poverty reduction in developing countries.

In parallel to the rising popularity of the sustainability paradigm, the idea that tourism may contribute to development and poverty alleviation has also received increased acceptance. The literature questions whether sustainability could act as a barrier to development or whether conservation and development are two different goals that should be implemented in unison. This chapter maintains the second view and discusses the ways in which sustainability and development support each other by drawing from both streams of research. A sustainability viewpoint can address some of the challenges that the use of tourism for development faces.

The chapter looks for the conditions of a contribution of microcredit to poverty alleviation.

It uses socioeconomical hypotheses for defining a direct and fast positive effect of microcredit on the income of the poorest. The contribution raises ten issues or conditions at a micro, meso and macro level.

It is not often that these ten conditions are all completely met. So, the impact of microcredit is generally low as regards the alleviation of poverty. The problems to achieve them are linked to the specificities of the clients and of the prevailing institutions in various sub-Saharan Africa countries.

The chapter clearly identifies the limits of microcredit and their reasons.