Search results

This chapter summarises all the results of the section that studied cross-innovation processes between audiovisual media and tourism sectors. It relies first on the review of existing forms of cooperation and cross-innovation between sectors. Second, on the meso-level analysis of structural aspects that shape innovation processes in these sectors. Third, on a micro-level ethnography of a start-up company innovating at the intersections between the film and tourism industries. We learn that there are two core ‘rules’ that motivate sectoral cooperation – first, the broader platformisation of tourism and second, the emergence of augmented reality as a technique to augment experiences at locations. Regarding the second rule especially, we learned that the main innovator and innovation motivator in this area is currently the public sector, driven also by cultural policy goals. But local tourism sector small and medium-sized enterprises appear to not be particularly driven by innovation-orientated cooperation with other sectors.

The evolution of the tourist industry has also led to a change in the provision of hospitality, which was previously concentrated on reception activities, but now includes a series of complementary activities which can be defined as “post‐reception” or, in some cases “post‐tourism” activities.

The purpose of this paper is to discuss the touristic classification of the developing practices in the northern districts of Marseille (France).

This paper is based on participant observation and semi-structured interviews, sometimes conducted within a sightseeing tour situation and loosely inspired by the “guided tours” technique.

The paper shows there is currently no definition of tourism in itself, just tourism for itself. Hence, the touristic classification of the implementations in Marseille’s northern districts is relative, relational and transversal.

The paper does not exhaust (far from it) the subject of the touristic classification of the implementations in Marseille or, a fortiori, the debate on what “makes” tourism. This paper is simply one link in the historical chain of Marseille’s northern districts, which are (or are not) currently being invented as a tourist destination.

This research has led to sustained and continuous exchanges since 2012 with the Hôtel du Nord cooperative, which discusses and integrates the academic point of view into its practice, most notably to advance in its relationship with the touristic classification of the practices it deploys.

The contribution made by this paper to the debate on the classification of contemporary tourism is based on a domain that is as yet relatively unexplored from this point of view and which has benefited from the close investigation of practices that the author’s embedded-researcher position has allowed.

The study examines how the three dimensions of homophily (attitude, background, and value) influence the perceived usefulness, credibility, and enjoyability of travel content and follower behavior (i.e. willingness to search for more information and intention to visit the destination and purchase the tourism product). Likewise, the study investigates how content perception influences follower behavior.

A sample of 621 Instagram users from generations Y and Z who follow at least one travel influencer and intend to travel in the next twelve months was collected through an online survey. Partial least squares structural equation modeling was adopted to examine the data.

Attitudinal homophily influences follower behavior, value homophily impacts content perception, and background homophily has a counterproductive effect. Likewise, content perceived as useful and credible induces the intention to visit and purchase the tourism product.

The generalization of the results must be performed with care, as the context of analysis is limited to a social platform and only includes Portuguese individuals.

The findings help managers better understand which homophily cues influence content perception and maximize influencer persuasion. Based on the results, they can better decide which travel influencers should endorse their tourism products.

Research on homophily has neglected the multidimensionality of the concept and its analysis in the tourism context. By using a consolidated approach to homophily, content perception, and follower behavior, this study contributes to the tourism marketing literature and expands influencer marketing research.

This chapter addresses emerging social media cultures and socio-technical practices through the theoretical lens of Theory of Communicative Action. This conceptual scene is used to explain the interplay between social media and tourism. It analyzes the paradoxical role of interactive technologies as forces for the reproduction and transformation of this industry. The chapter discusses processes of colonization of personal relations and life-spaces. The analysis shows the ambivalent potential of tourism social media as communicative technologies for emancipation but also as tools for hierarchization, control, and exploitation. Finally, further theoretical examination of technological development and tourism practices is sought.