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Since the mid-1990s, the social model of disability has come under scrutiny. Several researchers have examined the role of ontology (philosophical ideas about the nature of what it means to be human) in relation to disability. In this paper, we situate this burgeoning understanding of disability within the set of post-cartesian ontologies, which disrupt the separation of the mind from the body and its attendant dichotomies. Furthermore, we seek to show how such a change can carry through to the research paradigm and therefore affect tangible outcomes of disability research.

A commitment to an embodied ontology requires first and foremost that researchers rethink what is being studied by focusing on the diverse characteristics of being and its actualization within the world. This will involve an emphasis on the lived experience of the body, including issues of affect, identity and movement, as well as broader issues of embodied being.

Using a research program currently underway at the Center for Interdisciplinary Research in Rehabilitation and Social Integration (CIRRIS) as a detailed example, we draw on the ontological framework to help articulate the way research can be re-organized. We show how projects at different scales can be brought to work together, and highlight how a focus on embodiment issues facilitates such multi-disciplinary, inter-project collaboration. We note that adopting such an ontology-based framework will accomplish three major outcomes: (1) increase the relevance and effectiveness of new projects with regard to the overall vision; (2) enhance cross-project synergies and ensure stronger ties between research and practice; and (3) contribute to shifting the underlying ontology from a more cartesian approach to a post-cartesian embodied perspective.

The new ontologies embrace, integrate and extend the earlier social and biomedical perspectives, and offer a critical perspective on technology. The embodied approach recognizes not only the embodiment of research subjects, but also the embodied experience of the researchers themselves. In addition, the approach leads to a more holistic organization of research within a global, interconnected structure of projects rather than simply a collection of separate projects organized into thematic areas, as was done in previous decades. This reorganization of research enhances the ability to engage academic researchers with practitioners not just in the hospital and clinical settings, but also within the wider community.

The purpose of this study is to enhance and further an understanding of business to business (B2B) contexts in relation to sensemaking “translations” between “performing” and “representing” of meanings that evolve within an interacting duality. The implications for research are outlined and a need for a corresponding duality in research methods is emphasised.

This is a conceptual paper exploring some of the main implications for indistrial marketing & purchasing group (IMP) and other B2B research of abandoning Cartesian privileging of generalised cognitive ideas over embodied activities in context.

Dualities of general structures and contextual practices are mutually constituted by performing and representing translations. They are described as “chiasmic” or “polyphonic” and regarded as polyvalent, dynamic and non-linear. Embodied contextual activities are described as of equal importance to de-contextual cognitive structures in meaning-making.

Practical actors within business networks are encouraged to continue relying upon practical improvisational coping skills that enable them to be effective, embodied “bricoleurs” within complex, often unpredictable and regularly unmanageable, eventful B2B contexts.

A post-Cartesian focus upon ideas and activities, structure and agency as dynamically evolving multiple dualities promotes an appreciation that contextual practices and decontextualised structures are mutually constituted; supporting a practical and pragmatic turn towards polyvalent and ephemeral, contextualised solutions to a diverse multiplicity of problems and issues. A post-Cartesian focus upon ideas and activities, and structure and agency as dynamically evolving multiple dualities promotes an appreciation that contextual practices and decontextualised structures are mutually constituted and a practical and pragmatic “turn” towards polyvalent and ephemeral, contextualised solutions to diverse problems and issues involving business relationships and interaction.

An earlier researcher, Wood, proposed that cinema is the most appropriate metaphor for interpretation of contemporary life and organizations. The paper adopts the enthusiasm for the cinema metaphor and explores the implications for industrial marketing and business networks, with particular reference to the Industrial Marketing and Purchasing (IMP) Group research.

The paper outlines the Cartesian picture theory of the early Wittgenstein, the comparable “pictures agenda” within the IMP, then the post‐Cartesian “language gaming” approach adopted by the later Wittgenstein, and associates it with an agenda to introduce a more “cinematographic” approach, introducing issues within the “linguistic turn” to the study of business networks.

The transformation of the contemporary “post‐Cartesian” culture from “written” to “visual” was not fully appreciated until the invention and mass appeal of cinema and the concomitants of a visual culture became more apparent. In the notion of the “spectacle”, Debord was amongst the first to show that the postmodern visual culture was one where social relations are dominated by commodified images. The images that prevail, from this critical viewpoint, are “social opiates” masquerading as progress that control actors through addictive consumption and acquisition by spectator consumers. In this context, business to business relationships are about how these image‐based addictions are maintained within business cultures.

The adoption of a cinematographic metaphor would appear to be a pertinent development for understanding of business network relationships.

The advantage of a cinematographic metaphor over other, less visual, metaphors is that cinema is more visually sophisticated and entirely embedded in cultures dominated by commodified images. It is appropriate, therefore, that visual literacy, realities as increasingly “image‐dominated” and “virtual” business networks are better understood through the lens of a cinematographic metaphor.

The purpose of this paper is to examine the contribution by the Russian social philosopher and cultural theoretician M.M. Bakhtin to the development of social sciences and, particularly, the author's relevance for the issue of agency.

The article provides some details about Bakhtin and discusses his theories and their influence.

Agency is always directed towards the other axiological position, in which the Self‐Other relationship is always a cross‐over or a transgredient relation. The active role of the Other in the act of communication is the very reason why “the utterance of the Other” is not only the topic of speech but also why it enters speech and its syntactic construct as a particular constructive element.

In this way, Bakhtin's philosophy of language can find an equally constructive use in the interdisciplinary theoretical discourse within the context of the development of post‐Cartesian human sciences as well as in the new practical determination of human agency in an era of globality.

Bakhtin's theory of speech as human agency provides a tool for constructing new mental models, the realization of which relies on the assumption of the organizing culture.

Purpose – There has been very little development of the capacity of dialectical logic during the last hundred years or so, while the capacity of post-Cartesian analytical logics has expanded greatly in response to efforts to understand more and more complex theoretical and empirical problems, though still within the limits of analytical strictures such as externality of relations and the principle of the excluded middle. This chapter pursues relative lines of development in analytical and dialectical logic.

Design/methodology/approach – After presenting as background a congeries of personal experiences, reflections, and reviews, the chapter addresses some of the lessons relating to the neglect of dialectical logic (e.g., the notion of contradiction as error, and the idealization that is condition to it), in order to work toward some clarifications, developments, and challenges of dialectical logic (past, present, and future). Along the way providing comparisons with analytical logic, the emphasis will be on the contributions of several theorists, including Adorno, Marx, and Habermas.

Findings – Some illustrations of under- and undeveloped capacity are proposed with regard to dialectical-conceptual formations of identity/difference relations, unity of opposites, and quality/quantity relations, as well as contradiction as condition and as consequence of processes wherein various realities are produced. A number of challenges are outlined, with an invitation to scholars to pursue better development of the power of dialectical logic.

Research limitations/implications – An unduly defensive posture against perceived threats from both analytics and empirics (experiences of world) has surely been part of the obstacle to advancing dialectical logic, though one should not underestimate the resistances stemming from poor institutional-disciplinary support for the risk-taking activities required for innovation and development.

Originality/value – Dialectical logic is important to investigations of process dynamics in a number of ways, most especially insofar as contradiction is a major driver of processes, in particular processes that tend to follow trajectories that from the perspective of analytical logic are unexpected and/or illogical; for dialectical logic takes the event of contradiction as not merely indicative of error in the process of propositional reasoning but instead or also as an outcome of specifiable sequences of structurally conditioned behaviors, actions, and chains of effects at supra-individual levels of the production of realities.

Attempts to reformulate the notion of organizational control considering the new dictates of the post‐Fordist agenda. Ideology, as a control mechanism, takes on a secondary role with the body (re‐)emerging as the ontological priority for the examination of human subjectivity, or more importantly the lack thereof. The major implication is the recognition that post‐Fordism, at least for the labour force, is nothing more than a ploy by the advocates of capital to further perpetuate control relationships. Identifies and discusses repercussions for postmodern organization “theory”.

Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as being practical to managers.

In the empirical investigations, the authors employ the Delphi method whereby the authors “elevate” six highly experienced marketing practitioners in Dubai and Bangkok, each in different industries and from different cultural backgrounds, to designated “expert” positions in exploring the practical relevance of the practice-based theories of Bourdieu, the dramaturgy of Goffman and the structuration theory of Giddens in understanding practical experiences of managing in business-to-business networks.

The results show that aspects of these theories are consistent with practitioners’ experiences in many ways but the theories themselves do not appear to resonate with the modernist practical consciousness of the participants as being particularly pragmatic or practically useful except as resources they could selectively borrow from as bricoleurs of changing action.

Social practice theories appear rather too abstract and complex to practical actors. It is therefore paradoxical that social practice theories do not appear as sufficiently “handy” or “ready to hand” in Heidegger’s (1962) terms; being in need of translation into practical usefulness. It would appear that social practice theories can be a useful analytical vehicle for the academic analyst but cannot resonate with the modernist consciousness of the practical actor.

In this chapter, educational philosopher Michael Peters discusses the emergence of new movements in thought and educational research practice in an “epoch of digital reason” that encompass the posthuman and decentered intimate scholarship. Peters describes changes that have occurred at the juncture of philosophy, culture, and science, probing the notion of a “coming after” of postmodernism in a post-truth era that has seen a rise in reactionary, anti-intellectual, anti-immigrant reaction across the Western world. Peters provides insight regarding this collection of changes in thinking, to which the decentering of subjectivity is critical, and even, as he suggests, one of the foundations of modern philosophy after Descartes. This shift in thinking across disciplines entails a turn to systems and ecological thinking; an understanding of consciousness as situated, distributed, and enacted; and a view of the world as constituted by productive difference. Other changes include connecting affect and cultural dimensions to research, which is expanding our view of science and what shapes science. Peters notes that these shifts turn us to new questions about rethinking concepts that are grounded in the liberal, intentional notion of the subject, such as agency and responsibility for one’s actions. As we engage in this rethinking, Peters suggests that we learn from indigenous studies, as indigenous peoples have been putting to work different forms of posthumanism for millennia.