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1 – 10 of over 1000
Article
Publication date: 2 December 2022

Wenche Wang

Among scholarly analyses of sport demand, few have considered the demand for match replays despite replays' indispensable role in sport broadcasts. Different from live matches…

Abstract

Purpose

Among scholarly analyses of sport demand, few have considered the demand for match replays despite replays' indispensable role in sport broadcasts. Different from live matches, viewers of match replays generally have access to match outcomes. Outcome uncertainty is thus less relevant in attracting viewers. This paper addresses this research gap by analyzing the demand for replays of competitive esports matches.

Design/methodology/approach

We collected match replay data for two competitive esports leagues, CrossFire Pro League and King Pro League, from two Chinese esports online platforms, Douyu.com and Huya.com. Drawing on two economic theories of superstar effects—a skilled-based theory and a popularity-based theory, we performed regression analyses and dominance analyses to examine the demand for esports match replays.

Findings

Our results indicated skill to be more important in the demand for tactical games while non-skill-popularity is more instrumental in attracting viewers to replays of leisurely games. The platform with knowledge-sharing features also exhibited a stronger skill impact for tactical games.

Originality/value

Findings contribute to the understanding of sport match replays and offer implications for esports organizers and broadcasters to market games effectively.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 June 2015

Robin Mueller, Sebastian Schrittwieser, Peter Fruehwirt, Peter Kieseberg and Edgar Weippl

This paper aims to give an overview on a number of selected applications in comparison to a previous evaluation conducted two years ago, as well as performing an analysis on…

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Abstract

Purpose

This paper aims to give an overview on a number of selected applications in comparison to a previous evaluation conducted two years ago, as well as performing an analysis on several new applications. Mobile messaging and VoIP applications for smartphones have seen a massive surge in popularity, which has also sparked the interest in research related to their security and privacy protection, leading to in-depth analyses of specific applications or vulnerabilities.

Design/methodology/approach

The evaluation methods mostly focus on known vulnerabilities in connection with authentication and validation mechanisms but also describe some newly identified attack vectors.

Findings

The results show a positive trend for new applications, which are mostly being developed with security and privacy features, whereas some of the older applications have shown little progress or have even introduced new vulnerabilities. In addition, this paper shows privacy implications of smartphone messaging that are not even solved by today’s most sophisticated “secure” smartphone messaging applications, as well as discusses methods for protecting user privacy during the creation of the user network.

Research limitations/implications

Currently, there is no perfect solution available; thus, further research on this topic needs to be conducted.

Originality/value

In addition to conducting a security evaluation of existing applications together with newly designed messengers that were designed with a security background in mind, several methods for protecting user privacy were discussed. Furthermore, some new attack vectors were discussed.

Details

International Journal of Pervasive Computing and Communications, vol. 11 no. 2
Type: Research Article
ISSN: 1742-7371

Keywords

Article
Publication date: 1 June 2000

Michael Fosmire

The phenomenon of superconductivity has been studied for 90 years, with the latest surge in popularity occurring in the late 1980s, when high‐temperature superconductors were…

Abstract

The phenomenon of superconductivity has been studied for 90 years, with the latest surge in popularity occurring in the late 1980s, when high‐temperature superconductors were first created. In this time much progress has been made to create commercially viable applications of the technology and understand the theory behind the phenomenon. Furthermore, at a time when national science policy was undergoing close scrutiny, the high‐temperature superconductor boom served as a high‐profile case study of the role of government in spurring the acceptance of new technologies. This bibliography provides resources that chronicle the technological and scientific developments in the field since its discovery and the policy decisions and issues that governments and society made when faced with a possible scientific revolution.

Details

Reference Services Review, vol. 28 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 1 April 2001

Bøje Larsen

The rapid fashion swings in popular management theory puzzle and alarm many observers and users of management theory. New concepts arrive, experience a sudden popularity, then…

2660

Abstract

The rapid fashion swings in popular management theory puzzle and alarm many observers and users of management theory. New concepts arrive, experience a sudden popularity, then flatten out and are soon forgotten or appear old‐fashioned. This article presents a model of such short time management theory fashion swings: The garbage can life cycle model. The model is based on James March’s garbage can model of decision making combined with a life cycle model. The model describes how actors, problems and methods typically are different at four stages in the life cycle of a concept. The model is illustrated with data from quality management. The model does not pass judgement on the inherent qualities of quality management or the need for quality in the economy but seeks to explain what typically happens over time. The article concludes with a short discussion from the perspective of the model of the strategies that the quality movement may use at the present stage: A, retracting into full specialization; B, widening and attaching new fashionable themes to quality management; and C, focusing on its competitive advantages. Strategy C is recommended.

Details

The TQM Magazine, vol. 13 no. 2
Type: Research Article
ISSN: 0954-478X

Keywords

Article
Publication date: 1 December 2000

Eszter Hargittai

Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of…

Abstract

Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!

Details

info, vol. 2 no. 6
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 13 September 2023

HaeJung Maria Kim and Swagata Chakraborty

The study aims to explore the digital fashion trend within the Metaverse, characterized by non-fungible tokens (NFTs), across Twitter networks. Integrating theories of diffusion…

Abstract

Purpose

The study aims to explore the digital fashion trend within the Metaverse, characterized by non-fungible tokens (NFTs), across Twitter networks. Integrating theories of diffusion of innovation, two-step flow of communication and self-efficacy, the authors aimed to uncover the diffusion structure and the influencer's social roles undertaken by social entities in fostering communication and collaboration for the advancement of Metaverse fashion.

Design/methodology/approach

Social network analysis examined the critical graph metrics to profile, visualize, and cluster the unstructured network data. The authors used the NodeXL program to analyze two hashtag keyword networks, “#metaverse fashion” and “#metawear,” using Twitter API data. Cluster, semantic, and time series analyses were performed to visualize the contents and contexts of communication and collaboration in the diffusion of Metaverse fashion.

Findings

The results unraveled the “broadcast network” structure and the influencers' social roles of opinion leaders and market mavens within Twitter's “#metaverse fashion” diffusion. The roles of innovators and early adopters among influencers were comparable in collaborating within the competition venues, promoting awareness and participation in digital fashion diffusion during specific “fad” periods, particularly when digital fashion NFTs and cryptocurrencies became intertwined with the competition in the Metaverse.

Originality/value

The study contributed to theory building by integrating three theories, emphasizing effective communication and collaboration among influencers, organizations, and competition venues in broadcasting digital fashion within shared networks. The validation of multi-faceted Social Network Analysis was crucial for timely insights, highlighting the critical digital fashion equity in capturing consumers' attention and driving engagement and ownership of Metaverse fashion.

Details

Internet Research, vol. 34 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 10 August 2012

Kuo‐Hsiang Chen, Kai‐Shuan Shen and Min‐Yuan Ma

The purpose of this study is to explore the appeal of social networking services (SNS) games from the perspectives of game usability and the functionality that is facilitated by…

2060

Abstract

Purpose

The purpose of this study is to explore the appeal of social networking services (SNS) games from the perspectives of game usability and the functionality that is facilitated by the internet. Why players prefer SNS games to other types of games and what specific characteristics causes them to be addicted to continuous game play are the two critical issues to be probed.

Design/methodology/approach

The authors interviewed 11 experts and surveyed 321 gamers using a questionnaire to gather the data about their preferences. The authors believe that a preference‐based study can reveal the underlying reasons for the appeal of SNS games. The collected data were analysed using Quantification Theory Type I.

Findings

The semantic structure of appeal, determined from the interviews of experts, shows the hierarchy of the relationship between the types of appeal or appeal factors, the reasons for gamers’ preferences, and the specific characteristics of SNS games. According to the statistical analysis, the three most important appeal factors of SNS games are “easy and convenient”, “friendly and lively” and “social interaction”, and these are affected in varying degrees by particular reasons and characteristics.

Practical implications

Based on the findings, the paper hypothesises that the popularity of Facebook SNS games can be ascribed to the design of game, which targets the psychological preferences of players.

Originality/value

SNS games have become very popular due to some of their appealing characteristics. The findings provide important information for designers and researchers of Facebook SNS games. The study also contributes to the field of human‐computer interaction in cyberspace.

Article
Publication date: 2 January 2018

Daniel Carnerud

The purpose of this paper is to explore and describe how research on quality management (QM) has evolved historically. The study includes the complete digital archive of three…

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Abstract

Purpose

The purpose of this paper is to explore and describe how research on quality management (QM) has evolved historically. The study includes the complete digital archive of three academic journals in the field of QM. Thereby, a unique depiction of how the general outlines of the field as well as trends in research topics have evolved through the years is presented.

Design/methodology/approach

The study applies cluster and probabilistic topic modeling to unstructured data from The International Journal of Quality & Reliability Management, The TQM Journal and Total Quality Management & Business Excellence. In addition, trend analysis using support vector machine is performed.

Findings

The study identifies six central, perpetual themes of QM research: control, costs, reliability and failure; service quality; TQM – implementation and performance; ISO – certification, standards and systems; Innovation, practices and learning and customers – research and product design. Additionally, historical surges and shifts in research focus are recognized in the study. From these trends, a decrease in interest in TQM and control of quality, costs and processes in favor of service quality, customer satisfaction, Six Sigma, Lean and innovation can be noted during the past decade. The results validate previous findings.

Originality/value

Of the identified central themes, innovation, practices and learning appears not to have been documented as a fundamental part of QM research in previous studies. Thus, this theme can be regarded as a new perspective on QM research and thereby on QM.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 11 July 2018

Abhishek Dwivedi, Lester W. Johnson, Dean Charles Wilkie and Luciana De Araujo-Gil

The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose…

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Abstract

Purpose

The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media consumer-based brand equity (CBBE).

Design/methodology/approach

This paper develops a model that outlines how emotional brand attachment with social media explains social media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well as an examination of an alternative model, adds robustness to the results.

Findings

The findings of this paper support the conceptual model, and the authors identify strong relationships between the focal variables. A phantom model analysis explicates specific indirect effects of emotional brand attachment on CBBE. The authors also find support for a fully mediated effect of emotional brand attachment on social media brand equity. Further, they broaden the nomological network of emotional brand attachment, outlining key outcomes.

Research limitations/implications

This paper offers a conceptual mechanism (a chain-of-effects) of how consumer emotional brand attachment with social media brands translates into social media CBBE. It also finds that a brand’s credibility as well as its ability to perform against consumer expectations (i.e. satisfaction) are equally effective in translating emotional brand attachment into social media CBBE.

Practical implications

Social media brands are constantly challenged by rapid change and ongoing criticism over such issues as data privacy. The implications from this paper suggest that managers should make investments in creating (reinforcing) emotional connections with social media consumers, as this will favorably impact CBBE by way of a relational mechanism, that is, via enhancing credibility and consumer satisfaction.

Social implications

Lately, social media in general has suffered from a crisis of trust in society. The enhanced credibility of social media brands resulting from consumers’ emotional attachments will potentially serve to enhance its acceptance as a credible form of media in society.

Originality/value

Social media platforms are often examined as brand-building platforms. This paper adopts a different perspective, examining social media platforms as brands per se and the effects of emotional attachments that consumers develop towards these. This paper offers valuable insights into how consumers’ emotional attachments drive vital brand judgments such as credibility and satisfaction, ultimately culminating into social media CBBE.

Details

European Journal of Marketing, vol. 53 no. 6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 20 November 2007

Douglas Brownlie

The aim of this paper is to introduce the topic of poster presentation as legitimate area of academic study and practice within the marketing discipline.

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Abstract

Purpose

The aim of this paper is to introduce the topic of poster presentation as legitimate area of academic study and practice within the marketing discipline.

Design/methodology/approach

The paper presents the output of one part of a research project that reviewed the state of knowledge and practice within poster presentation as a dissemination medium for research information. The results of the literature search are presented as an annotated bibliography.

Findings

The literature search reveals a sizeable body of material on the use of poster presentation as a dissemination media, indicative of a set of key themes that guide good practice in poster design, construction and presentation. It also includes material that has studied the use of poster design and presentation exercises as pedagogical devices.

Research limitations/implications

The research on which the paper is based is limited by virtue of not offering a more complete survey of contemporary poster presentation practice across the sciences. It draws observations from the author's attendance at several marketing and management‐related conferences where poster presenters have been interviewed and examples of poster presentation have been collected. However, in the sciences, especially the medical sciences, poster practice is well‐established and in some cases moving towards digitisation.

Practical implications

The aesthetics of poster design remain unclear in the case of poster design for the dissemination of scientific information. However, a set of templates has been produced based on the close study of a database of over 600 poster designs and ten years' experience of using posters as teaching tools for research training. A methodology for poster design has also been developed known as “The Block Architecture Method of Poster Design”. It uses the software Powerpoint and Photoshop to develop poster design electronically.

Originality/value

The bibliography will help interested teachers and students explore the various issues surrounding poster design, construction and presentation. It will also help to understand some of the advantages of using poster‐design exercises as creative and critical devices in a pedagogical context.

Details

European Journal of Marketing, vol. 41 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

1 – 10 of over 1000